Partner Update June 2015

Transcription

1 Dean Murphy, NZ Golf From: Dean Murphy, NZ Golf Sent: Tuesday, 30 June :37 p.m. To: GRP_AorangiClubs; GRP_AucklandClubs; GRP_BayofPlentyClubs; GRP_BoardofDirectors; GRP_CanterburyClubs; GRP_District_Chair; GRP_DistrictAssociations; GRP_HawkesBayGolfClubs; GRP_LifeMembers; GRP_ManawatuWanganuiClubs; GRP_NorthlandClubs; GRP_NZGStaff; GRP_OtagoClubs; GRP_PovertyBayEastCoastClubs; GRP_SouthlandClubs; GRP_TaranakiClubs; GRP_TasmanClubs; GRP_WaikatoClubs; GRP_WellingtonClubs; GRP_PGA; Tony Nowell Subject: New Zealand Golf - Partner Update: June 2015 Partner Update June 2015 To: All New Zealand Golf Clubs, New Zealand Golf District Associations and New Zealand Golf Life Members Good afternoon, Welcome to this New Zealand Golf Partner Update. This communication supplements our regular communication channels and provides a personal update from New Zealand Golf to our key partners in the golf industry. Please feel free to pass this to anyone at your club or District Association who you think may wish to read this update. As always, our activity this month has been guided by our Strategic Plan which defines our two core objectives as Growing the Game and Supporting the Game. We hope you enjoy reading about some of things that have kept us busy in the last month. Happy golfing. NZ Golf: Case Studies The New Zealand Golf case studies celebrate innovate thinking and success in clubs. It is hoped that other clubs can learn and use the information to implement positive change within their own environment. In order for New Zealand Golf to continue to produce quality case studies we are heavily reliant on proactive clubs submitting their examples. We want the case studies to be informative and useful each month and as such we will only produce and share case studies with quality information. To enter your Success Story as a Case Study on Survey Monkey: CLICK HERE Alternatively you can participate in the Case Studies and share your own success story (or stories) by contacting: Carl Fenton 1

2 P: E: Latest Case Studies June Partnerships: Value of Affiliate Schools Pukekohe Golf Club CLICK HERE 2. Financial Stability: Cost Saving with Solar Power Waikare Golf Club CLICK HERE To view all previous New Zealand Golf case studies (over 35), please visit Road to Rio 2016 Olympic Games Golf was last an Olympic sport at the 1904 Games in St. Louis, Missouri, USA, when the United States and Canada were the only two competing countries. An indication of golf s globalisation since 1904 is that, in 2016 in Rio, at least 30 countries, from all five continents, are expected to be represented in both the men's and women's competitions. Prior to the vote to reinstate golf into the 2016 and 2020 Summer Olympic Games, a presentation by a group of golf ambassadors helped sway the 121st session of the International Olympic Committee. These ambassadors included: Peter Dawson (R&A, IGF) and Ty Votaw (PGA Tour, IGF), along with golf professionals Pádraig Harrington of Ireland, Michelle Wie of the United States, Suzann Pettersen of Norway and 16 year old 2009 British Amateur champion Matteo Manassero of Italy. Dawson was quoted saying: "We are extremely grateful that Padraig, Michelle, Suzann and Matteo were able to join us to help communicate the genuine interest world class players of all ages share in golf becoming an Olympic sport." On 9 October 2009, the International Olympic Committee had their final vote and the vote passed, which officially made golf an Olympic sport for the 2016 and 2020 summer games. Format and Qualification System The IGF format proposed to the IOC of a 72 hole individual stroke play competition for both men and women reflecting leading players opinion of the fairest and best way to identify an Olympic champion. In the event of a tie for either first, second or third place, a three hole playoff will determine the medal winner(s). The IOC has restricted the IGF to an Olympic field of 60 players for each of the men s and women s competition. The IGF will utilise the official world golf rankings to create the Olympic golf rankings as a method of determining eligibility. The top 15 world ranked players will be eligible for the Olympics, with a limit of four players from a given country. Beyond the top 15, players will be eligible based on the world rankings, with a maximum of two eligible players from each country that does not already have two or more players among the top 15. Barra da Tijuca Venue for the Golf Competitions of the Rio 2016 Olympic Games The final touches are underway on the construction of the golf course at Reserva de Marapendi in Barra da Tijuca, the district that will contain the largest number of Rio 2016 Olympic Games venues. It will be a unique Olympic Games venue, located approximately five kilometres from the Athletes Village and seven kilometres from the Main 2

3 Press Centre (MPC) and the International Broadcast Centre (IBC), South of Avenida das Americas and North of Lagoa de Marapendi. After the 2016 Olympic Games, the course will be used as a public facility with the chief purpose of promoting golf in Brazil and the globe, representing one of the most important Olympic Games legacies for sport development in the country. Relevant web links (the IGF link has a running update each week of the top 60 players who would qualify under the IOC criteria): games/olympic/sports/golf games/ NZG Board Meeting Summaries 3

4 Many of you will be aware that the New Zealand Golf Board publishes a summary of its regular meetings. These meeting summaries are published on the New Zealand Golf website and are available to be read by all stakeholders by visiting the following link: Developing a Strategy for Junior Golf in New Zealand New Zealand Golf has just completed the appointment of a Junior Advisory Board to assess a new path forward for Junior Golf activity in New Zealand. The purpose of this group is to advocate for Young New Zealander s (5 18 years) and provide recommendations to NZG on its development of a Junior Golf Strategic Framework. The group will ensure there is a structured junior golf participation pathway with relevant opportunities for quality golf experiences that grow a love of golf from an early age. The objectives of the group are as follows: a) Identify strategies for increasing grassroots junior participation; to remove the barriers, support the drivers and influencers of junior participation. b) Identify strategies for increasing junior membership; making the transition from participation to membership seamless and more attractive. c) Identify strategies to retain junior members and successful transition players into adult membership or participation pathways. d) Identify strategies that support a participant focused philosophy and enhance the system capability of golf clubs, coaches, volunteers, and events that support the junior participant journey. e) Continuous improvement of the provision of junior golf to ensure there is long term player pathway that offers quality experiences, relevant products and opportunities to participate. f) To oversee Junior Handicapping and Membership/Participation structures and models. Following the public expressions of interest process, the appointed members of the group are: 1. Chair Murray Macklin 2. NZ Golf Jan Rowsell 3. NZ Golf Liz McKinnon 4. District Grant Lewis 5. District Rhys Watkins 6. RST Victoria Barton 7. PGA/Coaching Simon Thomas 8. PGA/Coaching Jay Carter 9. Other Representative Phil Tataurangi 4

5 LOVE Golf KOvember KOvember As part of the Target Market Participations Programme outlined in the New Zealand Golf Community Golf Plan and in line with LOVE Golf providing a platform to assist clubs in targeting specific market segments, KOvember has been developed targeting females. The LOVE Golf KOvember campaign, is a female targeted initiative aimed at getting girls playing golf in November. The intention is for the initiative to be a fully integrated campaign between New Zealand Golf, District Associations, clubs and other golf industry partners. Background Given the profile and success of Lydia, and the impact she is already seen to be having on female participation in golf in New Zealand (junior girl s numbers were the only numbers to increase in 2014), now is a good time to capitalise on this and specifically target females to give golf a go, or to play more golf. As with all LOVE Golf promotion, this initiative will require national promotion from New Zealand Golf alongside local initiatives and programmes by our golf clubs and District Associations. A combined, targeted campaign across one month to create as much noise and interest as possible. Together New Zealand Golf, District Association s and clubs can all have a bigger impact than individual, disjointed spend and effort. Purpose The main purpose of KOvember, will be for clubs, Districts, golf professionals, driving ranges or any similar organisations to run an initiative or programme (or several) in the month of November aimed at attracting females to the game. New Zealand Golf will provide guidance and advice, however flexibility continues to be a key focus, realising that all clubs and regions are unique so clubs therefore have the flexibility to run a programme or initiative that best works for them. Desired Outcomes 150 clubs run at least one female targeted initiative in November At least 10 organisations (outside of a club or District) run a female targeted initiative in November (eg SNAG, driving ranges) Make golf more appealing to females, positively changing perceptions Capitalise on Lydia Ko s positive profile to get women playing golf Remove barriers for females to get into golf Provide clubs with resources to attract the female segment of the market 5,000 females engage with the game of golf in November as a result of KOvember initiatives 500 females register to participate further with a club, either through registering for a coaching programme or membership Sustainability: Potential for KOvember to be an annual or bi annual promotion with more clubs engaging each year 5

6 Through KOvember clubs will be have far greater knowledge and resources (info pack, tool kit imagery and slogans, coaching programme and initiative ideas, best practice and what worked case studies) on how to attract the female segment of the market, and therefore the ability to take ownership of attracting this group which they can undertake at any time throughout the year or in the future, as often as they like, at times that best suit them The platform built by DotGolf in the back end for clubs to upload initiatives onto lovegolf.co.nz will be transferrable to be used again for the next time or next target segment promotion Content produced such as videos and social media posts, will remain on lovegolf.co.nz and can be repromoted at any time in the future by NZ Golf, clubs and Districts Model: The backend capability built for KOvember enabling clubs and other organisations to upload initiatives to lovegolf.co.nz will be applied to other target segment campaigns Key learnings across club engagement, initiative uptake, promotion insights, ambassador engagement etc will enable the same/similar concept to be rolled out in a more effective manor each time This model of a national promotion for a particular market segment, combined with club, District and other industry organisation engagement at a local level, will then be able to be rolled out again targeting different segments of the market (with improvements made from the key learnings of KOvember) resulting in clubs having relevant resources and knowledge on continuing to attract these segments in the future (greatly increasing club capability) Brief Timeline: August/September DotGolf front and back end for lovegolf.co.nz built Clubs receive KOvember info packs from New Zealand Golf Clubs to upload info into DotGolf Live/Edge (or send to New Zealand Golf to do so) October Clubs continue uploading info Promotion to begin in final two weeks November Promotion in full swing December Review New Zealand Golf and the PGA of New Zealand Alignment/Merger Discussion Paper Over the past four years, New Zealand Golf and the PGA of New Zealand have worked closely together to assess the best approach to the future administration of golf in New Zealand. Considering the future strategic context of golf in New Zealand, the two Boards feel there are many critical issues facing the game and believe it is in the best interests of the game that the two organisations work together to address the issues and lead the game forward. Click Here to view a discussion document that shares our thinking on the best path forward for our administration structure at a national level. As part of the agreed discussion process we are now inviting our respective members to consider the document and provide feedback. There is much to consider and it is the views of our members that matter most. We need to 6

7 understand these views before we complete any further work. Members can provide written feedback direct to the Chief Executive of either organisation and we encourage them to do so. The timeline for this process is as follows: May/June/July Member consultation. July 15 Member feedback period closes. July/August New Zealand Golf and PGA of New Zealand to assess and review feedback. After assessing and reviewing the feedback received from members, the New Zealand Golf and NZ PGA Boards will establish the best path forward and then enter into further rounds of member consultation. Are you wanting to help someone who is starting out at Golf? Become a PGA Foundation Coach now It could be your neighbour, close friend, grandchild, son or daughter. The new Foundation Coach Modules have be designed to help you learn the very basics of coaching. You don t need to be a great player yourself you just need the enthusiasm and desire to help others who are starting out at this great game of ours. Foundation Coach comprises three online modules (plus a short introductory module), each of which is interactive and where you have the opportunity to grow your understanding of coaching and player development. These modules are designed to give you the introductory coaching skills and tools to support new golfers as they try the game of golf for the very first time. PGA Coach Live is a joint initiative of New Zealand Golf and PGA of New Zealand. The objective of the Foundation Coach programme is twofold. While this may be the beginning of a life time in coaching for some, for others it will be the chance to learn just enough coaching skills to provide a level of support to help those people who thinking about playing golf. This programme is not a replacement for long term coaching programmes. It is in fact deigned to bridge the gap for those people you haven t yet begun a coaching programme with a certified PGA Coach but are wanting to dip their toes in and needs some initial support to do so. A Foundation Coach can play a role here, they can support the first touch for a golfer as they try the sport for the very first time, providing a safe and fun environment before passing the new golfer on to participate in a formal coaching programme. And hey, maybe even your own game will improve! The Foundation Coach programme is valued at $19.95, but as an introductory offer to the members of New Zealand Golf Clubs the cost is only $9.95, and all you need to do is: 1. Go to 2. Click on Register 3. Enter your details, and for the Join Code enter COACH 4. You will then use your credit card to pay the $9.95 and begin your coaching journey! 7

8 New Zealand Golf Member Benefits With a wide range of partners on board with us here at New Zealand Golf we have managed to secure a number of benefits which are available to members, and in some cases, everyone in the golfing community. We are always working to increase the number of benefits available for our golfers so watch this space with interest as we continue to add more partners to the list. All of the partners below support the golfing community so please help out by showing your support in return. Hertz Save 20% on rental cars worldwide. Just quote the Customer Discount Programme or book online. Harvey World Travel Take your membership card into any Harvey World Travel store and grab an exclusive benefit for New Zealand Golf Members. More details available in My Golf on golf.co.nz. Choice Hotels Save up to 15% off your next stay with New Zealand Golf s official accommodation partner. Click here to book now. New Zealand Golf Magazine Members who subscribe through golf.co.nz will receive a 15% discount off the regular price of $89 for a year s subscription. Click here to subscribe now. Diners Club The New Zealand Golf Diners Club credit card gives golfers exclusive benefits such as free account fees, rewards membership and access to over 500 international airport lounges. Sign up for free here. Jennian Homes build your new home with Jennian Homes and not only will you get $1,000 off the home build but you will also be helping your club and New Zealand Junior Golf. To find out more click here. More details are available when logged into in the My Golf section of golf.co.nz #Getonthegreen New Zealand Golf s Sales Platform This initiative is a great way for clubs around the country to offer green fee vouchers and membership products to almost 150,000 golf club members, resigned members and registered casual golfers. This platform has been named Get on the Green and while the primary way of accessing these offers will be direct from s sent to golfers, access to this sales platform is also be possible via the LOVE Golf and New Zealand Golf websites. Getting your deal up on the site is very simple and quick! If for whatever reason you are struggling, please us and we will be pleased to assist. How to get your deal up: 8

9 NOTE: 1. Either follow the simple steps below, or us and we will get in contact to help 2. Log in to DotGolfLive 3. Click on the LOVE Golf tab (clubs need to be a LOVE Golf club to use the platform, simply tick the agree to terms and conditions box in here to activate your account and continue to step 3 below) 4. Select the Get on the Green tab 5. Select the Create Offer button 6. Select Create New Offer 7. Fill in the details of your offer, simply follow the steps and use the tips and examples to help if needed 8. Once completed, select the MyDetails tab and ensure your bank account is correct to ensure payment can be made to you (15% commission is held by New Zealand Golf and DotGolf) Green fees will be listed on the site from Thursday Sunday (4 days) Membership offers and multi round offers will be listed on the site Thursday Wednesday (7 days) Clubs can put up offers each week or pre load offers for any week in the future New Zealand Golf will approve all offers listed Offers that add value are encouraged and discounts of more than 50% of full value will not be accepted If you require any assistance please get in touch Further information on LOVE Golf: MERCHANDISE: LOVE Golf tees and hoodies are now for sale. Clubs and Pro Shops can access wholesale prices using the below codes on the LOVE Golf Shopify site Men s tees: $25 wholesale ($35 retail). Use promo code promens when ordering Women s tees: $25 wholesale ($35 retail). Use promo code prowomens when ordering Hoodies: $45 wholesale ($60 retail). Use promo code prohoodies when ordering TOOL KIT: Tool kit access continues to grow with over 100 clubs having accessed the site so far. Clubs can access a variety of general imagery with new content about to be uploaded. Clubs simply download the ZIP file and the PDF of the image they would like to use and send to their chosen publication or designer (they can then use the ZIP file to amend the artwork, and the PDF as a guide to what it should look like), to add in their logo, text and imagery so it is tailored to their club and offering (see below for an outline as to how this works). New Zealand Golf is also currently offering this service to clubs free of charge. For those clubs who have not signed up to be part of the LOVE Golf campaign please contact Jan Rowsell at New Zealand Golf (jan@nzgolf.org.nz) or your local District Association for more details. Register Today for the National Golf Club Group Buying Scheme 9

10 New Zealand Golf has paid the 2015 joining fee for all golf clubs in New Zealand to take advantage of this fantastic opportunity to save on your existing operational outgoings. It s a simple process that involves you informing the n3 Team (formally GSB) about your existing business vendors, they cross reference them against their 100+ suppliers to determine whether their negotiated deals beat the deal you re already getting. If it does then they will do all the work to transfer your vendor account; if it doesn t then you keep your existing vendor and continue as before. All of this is FREE to Golf Clubs and all you need to do is activate your account by contacting the n3 Team and arrange all the details. To activate your account and start saving on your existing operational costs: Sign up online: it works Phone them: them: ask@n3.co.nz Hastings Golf Club Case Study: and resources Well done to all the Golf Clubs who have activated their accounts and are already making significant savings. In total we have almost 100 clubs signed up who have made savings of over $105,000 in the last 12 months. Celebrate the Success of Lydia Ko Teenage golfing sensation Lydia Ko recently made history when she became the first golfer to win both the Halberg Sportswoman of the Year Award and the Supreme Award. The World No.3 also became the youngest ever winner at the 2014 Halberg Awards at New Zealand sport s night of glitz and glamour that dates back to What a wonderful achievement this was. To celebrate Lydia s stunning success, you can secure your piece of New Zealand golfing history with this exclusive piece of memorabilia. In February 2013 at the Clearwater Golf Club, World No. 1 Amateur Lydia Ko became the first New Zealander to win the New Zealand Women's Open and the youngest winner in Ladies European Tour history. To commemorate this wonderful moment in history, New Zealand Golf has created a special piece of memorabilia. There have been only 50 pieces produced; each of which is personally signed by Lydia Ko and available for $400 each. Click Here for full details. 10

11 Other Communications from New Zealand Golf: New Zealand Golf uses various communication channels to connect with the golf community. See below for an overview of the main ways we keep in touch: New Zealand Golf Website Our website ( is the best way to keep up to date with all the news and initiatives from New Zealand Golf. We update this every day with new stories or new features so it is a good place to visit for all things golf. You may be interested to know that our website is New Zealand s busiest sports specific website and generates over 3 million page views a month. All golf clubs have a profile under the Club Directory which is one of the most viewed areas of the website. You can update your club s details through DotGolf Live on a regular basis. New Zealand Golf Update The New Zealand Golf Update is a quarterly publication from New Zealand Golf that reviews our activity from the previous three months in a magazine format. You can view the latest New Zealand Golf Update via this link: At this link you can also view archived copies of previous New Zealand Golf Update publications. Media Releases New Zealand Golf has a regular stream of media releases. These can mostly be viewed on our website however if you would like to be added to our Media Release distribution list please nzgolf@nzgolf.org.nz Our Social Network Facebook Our Facebook page is very popular among golf fans. Visit and Like our page at: Zealand Golf/ ?sk=app_ Twitter We have a Twitter account which is used to provide quick and regular updates for Followers. Follow us here: Warm regards Dean Murphy New Zealand Golf Chief Executive P: (09) F: (09) PO Box , Takapuna, Auckland 0740 Level 1, Quadrant House, 8 Greydene Place, Takapuna, Auckland