2015 Louisville Golf Expo Recap

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1 2015 Louisville Golf Expo Recap Presenting Sponsors 8.5% ATTENDANCE GROWTH February 27th - March 1st Kentucky Exposition Center LouisvilleGolfExpo.com Supporting Sponsors

Information Mark Your Calendar for Next Year s Show! January 22 nd - 24 th 2016 Stay up-to-date on new sponsors, show activites and more at louisvillegolfexpo.com Table of Contents Event Overview.

2 Information Mark Your Calendar for Next Year s Show! January 22 nd - 24 th 2016 Stay up-to-date on new sponsors, show activites and more at louisvillegolfexpo.com Table of Contents Event Overview... 3 Golf Show Summary Quick Facts Event Features Event Sponsors... 6 Exhibitors & Floor Plan... 7 Marketing & Promotions News & Magazine Radio & Television Advertising Internet Print Advertising Plus Event Photos Event Owned, Managed & Marketed By Varsity Communications, Inc. For more information contact the show producer; Kirk Tourtillotte Toll Free at x114 VARSITY GOLF SHOWS 2015 Louisville Golf Expo VarsityGolfShows.com 2

Overview Golf Show Summary Varsity Golf Shows, producers of popular golf shows throughout the United States, brought their

Louis and Kansas City, Varsity built relationships between exhibitors, sponsors and consumers who have helped put the Louisville

products and services from over 91 exhibitors; fun skills contests that gave attendees the chance to win clubs, free rounds and

broadcasts during the most popular morning news programs, plus appearances and interviews by show organizers and live media

In addition, e-mail blasts by local golf courses and other companies, plus a significant social media campaign, helped promote

The 2015 Louisville Golf Expo was made possible by the support of its sponsors, the volunteers who have gave their time to make

3 Overview Golf Show Summary Varsity Golf Shows, producers of popular golf shows throughout the United States, brought their successful brand of consumer golf shows to Louisville s Kentucky Exposition Center in 2015, expanding their reach further east and bringing their tried-and-true formula of outstanding deals, free giveaways, free lessons, fun interactive events and quality exhibitors to the rapidly-growing Louisville golf market. Just as they did in taking over existing shows in St. Louis and Kansas City, Varsity built relationships between exhibitors, sponsors and consumers who have helped put the Louisville Golf Expo on the map, while utilizing their unmatched marketing, event management and production skills to guarantee a return on investment for all. The three-day show was a celebration of Louisville s vibrant golf community, including special offers on local golf courses, products and services from over 91 exhibitors; fun skills contests that gave attendees the chance to win clubs, free rounds and dream stay-and-play vacations; free lessons from top PGA pros; a driving range lined with representatives of all the major manufacturers; and a fantastic giveaway package for all attendees that included up to three free rounds of golf. Varsity marketed the show via a significant media campaign that included advertisements in print, television and radio, on-site broadcasts during the most popular morning news programs, plus appearances and interviews by show organizers and live media broadcasts from the show floor. In addition, blasts by local golf courses and other companies, plus a significant social media campaign, helped promote the show to new audiences. The 2015 Louisville Golf Expo was made possible by the support of its sponsors, the volunteers who have gave their time to make the show a success, the involvement of the exhibitors and enthusiasm of the golfing public. Quick Facts Show Owner...Varsity Communications, Inc. Phone Date... February 27 - March 1, 2015 Site... Kentucky Exposition Center Attendance... 5,100 Exhibits Media Exposure... $100,000 Campaign Ticket Prices... Adults: $12, Seniors (60+) $10, Under 12 Free Sponsors Presenting, 4 Supporting, 14 Patron Host Hotel... Hilton Garden Inn 2015 Louisville Golf Expo VarsityGolfShows.com 3

Event Features Golf Headquarters Testing & Fitting Zone The Golf Headquarters Testing and Fitting Zone featured a variety of clubs, apparel, accessories and more at great prices.

The 2015 line-up included: TaylorMade, Adams, Nike, Cobra, Wilson, Mizuno, Titleist, Calloway, Cleveland, and Srixon!

If you sank the putt you won a prize and were invited back, free of charge, to the Sam Swope BMW Putting Championship held Sunday afternoon.

4 Event Features Golf Headquarters Testing & Fitting Zone The Golf Headquarters Testing and Fitting Zone featured a variety of clubs, apparel, accessories and more at great prices. They were also bringing out some of the industries leading manufacturers allowing you the chance to test out the latest clubs at the HUGE indoor driving range known as the Testing & Fitting Zone. The 2015 line-up included: TaylorMade, Adams, Nike, Cobra, Wilson, Mizuno, Titleist, Calloway, Cleveland, and Srixon! The Sam Swope BMW Putting Challenge Test your putting abilities at the Sam Swope BMW Putting Challenge. If you sank the putt you won a prize and were invited back, free of charge, to the Sam Swope BMW Putting Championship held Sunday afternoon. The Waddell & Reed Long Drive Competition & Closest To The Pin Challenge Powered by Trugolf Each day of the Show, attendees competed for prizes at the Long Drive in three different categories (men, women, senior) and won prizes competing in the Closest to the Pin Challenge. Maker s Mark Bourbon House & Lounge Short Game Central Use your short game to chip to win great prizes at the Short Game Central. Prizes included rounds of golf, gift certificates, golf accessories and more! Norton Healthcare Wellness Zone Come see the professionals from Norton Healthcare at the Wellness Zone! They had professional advice for keeping healthy and staying in shape so you could maintain and improve your golf game! 2015 Louisville Golf Expo VarsityGolfShows.com 4

Main Stage Presented by 790 KRD and Newsradio 840 WHAS The Main Stage was the hub of activity all weekend, featuring free seminars on golf instruction, fitness and more.

19th Hole Come watch golf, college basketball, and other sports in our 19th Hole Lounge.

Get tips and tricks from local professionals to help strengthen your golf game.

5 Main Stage Presented by 790 KRD and Newsradio 840 WHAS The Main Stage was the hub of activity all weekend, featuring free seminars on golf instruction, fitness and more. The seminars included tips on adding distance to your drive, perfecting your putt and improving your short game. 19th Hole Come watch golf, college basketball, and other sports in our 19th Hole Lounge. Golf House Kentucky Free Lesson Area Using the latest in technology and teaching techniques, professionals gave free lessons all weekend long at the Golf Show brought to you by Golf House Kentucky. Get tips and tricks from local professionals to help strengthen your golf game. Bridgestone The Official Ball of the Golf Show Bridgestone Golf had a major presence on the show floor not only in the free golf balls given to the first 250 golfers in the door each day, but also at the golf show s Testing and Fitting Zone an indoor driving range built right on the show floor where specially trained reps conducted custom ball fittings throughout the weekend. Golfers would be able to test various Bridgestone balls to find the precise fit hard, soft, high-spin, low-spin, etc. to their swing, all for no additional cost! 2015 Louisville Golf Expo VarsityGolfShows.com 5

6 Sponsors Presenting Sponsors Benefits Logo on Print, Radio & TV Materials Airborne Event Signage Logo & Link on the Show Website PA Announcements During the Event Complimentary Event Tickets Sponsorship of Interactive Area On-Site Display Space Supporting Sponsors Benefits Logo on Print Media Logo & Link on Show Website PA Announcements During the Show Complimentary Event Tickets Event Signage Co-Sponsorship of Interactive Area On-Site Display Space Patron Logo & Link on Show Website PA Announcements During the Show Complimentary Event Tickets Event Signage Sponsor or Co-Sponsor of a Show Activity SHARP GOLF BALL COMPANY 2015 Louisville Golf Expo VarsityGolfShows.com 6

Exhibitors & Floor Plan 4 Smokin Blondes 790 KRD 840 WHAS Adams Golf Alabama Tourism American Lung Association Golf Tour Book Bath Fitter Belterra Casino Resort & Spa BlueGreen Vacations Unlimited

7 Exhibitors & Floor Plan 4 Smokin Blondes 790 KRD 840 WHAS Adams Golf Alabama Tourism American Lung Association Golf Tour Book Bath Fitter Belterra Casino Resort & Spa BlueGreen Vacations Unlimited Bridgestone Golf Bright Leaf Golf Resort Callaway Champion Pointe Cherry Blossom Golf Club Cleveland Golf Cobra Golf Courier Journal Covered Bridge Cruise Planners - Happy Place Travel Diamond Caverns RV Resort & Golf Club Doe Valley Golf Club Dominican Republic Tourism Board Elk Run Golf Club Enlow Grips Enovative Technologies Fairway Custom Golf French Lick Resort & Golf Fuzzy Zoeller s Covered Bridge & Champions Pointe Golf Club Glenmary Country Club Global Golf Post Golden Eagle Golf Golf Channel Solutions Golf Exchange Golf Headquarters Golf House Kentucky Golf Mesquite Nevada GolfNow.com Hamilton County Tourism, Inc Herb s Golf Supply Heritage Hill Golf Club Hilton Garden Inn Kentucky State Parks King s Creek Vacation Lake Tansi Golf Course Leaffilter Let s Golf Longview Golf Club Lucas Oil Golf Course Makers Mark Bourbon House & Lounge Mid America Golfing Events Mizuno New Albany Springs Nike Golf Norton Healthcare OB SPORTS Otter Creek Golf Club Prato Eyewear Primm Valley Casino Resorts Quail Chase Golf Club Renewal by Andersen Reul Chiropractic Rising Star Casio & Resort Rosewood Golf Course Sam Swope BMW Seal Smart LLC Sharp Golf Ball Company Shephard s Hollow Southwest Greens of Kentucky Srixon Sully s Saloon Sultan s Run Golf Club Sunrooms and More Tanglewood Golf Course TaylorMade Tee Time Golf Pass TERRY S SATELLITE CITY Titleist Golf TR Martin Sports Trugolf University of Louisville Golf Club Vacation Getaways Visit Mississippi Waddell & Reed Welk Resort Westgate Resorts Weston Golf Wilson Woodlake Lodge & Golf Course 2015 Louisville Golf Expo VarsityGolfShows.com 7

Marketing & Promotions TIME WARNER CABLE 200+ ads: Golf Channel, PGA Tour coverage, ESPN over 2 weeks Radio &

in AM and PM news week leading up to show WHAS NewsRadio 30+ spots this week of the show in AM and PM news.

spots over 2 weeks WHAS ABC 20+ Ads on AM and PM news for 10 days leading up to show Newspaper Advertising Louisville

Course First 1,000 in the door Each Day Glenmary Country Club First 1,000 in the door Each Day 2 for 1 Golf to Doe

1st 250 Attendees Each Day RECEIVE A FREE 2-BALL SLEEVE MARCH 1ST ON GOLF EQUIPMENT NEW EQUIPMENT TESTING & FITTING

COM TO FRI 11-5 SAT 10-5 SUN 10-4 KENTUCKY EXPOSITION CENTER GREAT DEALS OFF The $12 Admission Golf House KY Members

1-YEAR SUBSCRIPTION TO GOLF DIGEST 7 VALUE $ AND GLOBAL GOLF POST GREAT DEALS ON GOLF EQUIPMENT NEW EQUIPMENT TESTING

Presented By With Paid Admission While Supplies Last See Website For Details FREE ROUNDS OF GOLF 1st 250 Attendees

*First 1,000 in the door Each Day 2 for 1 Golf to Doe Valley* BONUS!

apply see website for details. 50 FT. PUTT LONG DRIVE WELLNESS COM FEBRUARY 27 TO MARCH 1ST TH FOLLOW US ONLINE!

8 Marketing & Promotions TIME WARNER CABLE 200+ ads: Golf Channel, PGA Tour coverage, ESPN over 2 weeks Radio & Television Advertising KRD SportsRadio 200+ spots over 2 weeks onair, digital ads and promo campaign WDRB FOX 20+ ads in AM and PM news week leading up to show WHAS NewsRadio 30+ spots this week of the show in AM and PM news. WLKY CBS 20+ Ads on 2 weeks of PGA Tour coverage, AM and PM news iheart RADIO Louisville 60+ spots on iheart 3 other music and news stations this week. ESPN 680 SportsRadio leading up to show WAVE3 NBC 25+ Ads on PGA TOUR and AM and PM news week leading up to show 120 spots over 2 weeks WHAS ABC 20+ Ads on AM and PM news for 10 days leading up to show Newspaper Advertising Louisville Courier-Journal 16 display ads over 3-week period FEB 27TH Other Print Advertising 3 $ Kentucky Exposition Center MARCH 1ST FEB 27TH FRONT DOOR FREEBIES! With Paid Admission While Supplies Last See Website For Details Presented By FREE ROUNDS OF GOLF Lucas Oil Golf Course First 1,000 in the door Each Day Glenmary Country Club First 1,000 in the door Each Day 2 for 1 Golf to Doe Valley First 1,000 in the door Each Day PRESENTING SPONSORS Restrictions apply see website for details. 1st 250 Attendees Each Day RECEIVE A FREE 2-BALL SLEEVE MARCH 1ST ON GOLF EQUIPMENT NEW EQUIPMENT TESTING & FITTING ZONE LOUISVILLEGOLFEXPO.COM TO FRI 11-5 SAT 10-5 SUN 10-4 KENTUCKY EXPOSITION CENTER GREAT DEALS OFF The $12 Admission Golf House KY Members only Feb 27th - March 1th TO FRI 11-5 SAT 10-5 SUN 10-4 KENTUCKY EXPOSITION CENTER BONUS! 1-YEAR SUBSCRIPTION TO GOLF DIGEST 7 VALUE $ AND GLOBAL GOLF POST GREAT DEALS ON GOLF EQUIPMENT NEW EQUIPMENT TESTING & FITTING ZONE FRONT DOOR FREEBIES! Presented By With Paid Admission While Supplies Last See Website For Details FREE ROUNDS OF GOLF 1st 250 Attendees Each Day RECEIVE A FREE 2-BALL Lucas Oil Golf Course* *First 1,000 in the door Each Day Glenmary Country Club* SLEEVE *First 1,000 in the door Each Day 2 for 1 Golf to Doe Valley* BONUS! 1-YEAR SUBSCRIPTION TO GOLF DIGEST $ 7 VALUE AND GLOBAL GOLF POST *First 1,000 in the door Each Day Restrictions apply see website for details. 50 FT. PUTT LONG DRIVE WELLNESS ZONE LOUISVILLEGOLFEXPO.COM FEBRUARY 27 TO MARCH 1ST TH FOLLOW US ONLINE! 50 FT. PUTT LONG DRIVE WELLNESS ZONE LOUISVILLEGOLFEXPO.COM FOLLOW US ONLINE! SPONSORS SPONSORS Kentucky Exposition Center Fri Sat Sun TESTING AND RECEIVE A FREE 2-BALL SLEEVE 1st 250 Attendees Each Day FITTING ZONE FRONT DOOR FREEBIES Presented By FREE GOLF & MORE! visit our website for details BONUS! WIN A QUAIL CHASE MEMBERSHIP AT SHOW! Free One-Year Subscription to GOLF DIGEST $ WIN A QUAIL CHASE MEMBERSHIP AT SHOW! 7 VALUE AND GLOBAL GOLF POST LOUISVILLEGOLFEXPO.COM FEB 27TH TO MARCH 1ST FRI 11-5 SAT 10-5 SUN 10-4 Kentucky Exposition Center 2 FREE Rounds of Golf & a 2-for-1 See website for restrictions and details. Presented by GREAT DEALS ON GOLF EQUIPMENT NEW EQUIPMENT TESTING & FITTING ZONE LOUISVILLEGOLFEXPO.COM 2015 Louisville Golf Expo VarsityGolfShows.com 8

Marketing & Promotions Internet Ads And Messaging Via Digital Partnerships CourierJournal.

com, Golf House KY, PGA Section, ESPN, KRD, Tee Times, Golf Expo database,golf Headquarters, Hamilton

Social Media And Pr KY/In Facebook And Twitter Golfers Following Us Multiple messages, posts, boosts and

Press releases for 4 months to regional media.

courses, sports bars, retailers and Direct Mail card sent to Golf Show database.

WHAS ABC live in-studio coverage with our long drive celebrity WAVE3 NBC 8-minute live feature on Show

AT THE LOUISVILLE GOLF EXPO 1ST 1,000 EACH DAY Doe Valley Golf Club 1ST 1,000 EACH DAY Restrictions apply

exhibitors ENTER-TO-WIN Golf and Gear BROUGHT TO YOU BY Radio BONUS KRD live 3 hour radio show from the

9 Marketing & Promotions Internet Ads And Messaging Via Digital Partnerships CourierJournal.com, Golf Channel, GolfNow.com, Golf House KY, PGA Section, ESPN, KRD, Tee Times, Golf Expo database,golf Headquarters, Hamilton County, BMW, Golf Show Facebook/ TWITTER and 20+ local regional partners and show clients ALL HELPING! Social Media And Pr KY/In Facebook And Twitter Golfers Following Us Multiple messages, posts, boosts and campaigns to our 2,000+ FACEBOOK FOLLOWERS for 2 months leading up. Major focus 30 days out. Press releases for 4 months to regional media. Plus Poster On-Site Exposure And Direct Mail Posters put up in Louisville area for 3 weeks at local courses, sports bars, retailers and Direct Mail card sent to Golf Show database. Live Broadacasts 6 TV and Radio Live Broadcasts TV WHAS ABC live to tape interview and coverage thursday WHAS ABC live in-studio coverage with our long drive celebrity WAVE3 NBC 8-minute live feature on Show Friday at noon in-studio HUGE SAVINGS ON CLUBS & GEAR! AT THE LOUISVILLE GOLF EXPO 1ST 1,000 EACH DAY Doe Valley Golf Club 1ST 1,000 EACH DAY Restrictions apply see website for details ACTIVITIES st Kentucky Exposition Center Fri 11 am - 5 pm Sat 10 am - 5 pm Sun 10 am - 4 pm FREE GOLF Lucas Oil Golf Course 2 FOR 1 GOLF February 27 to March 1 th Front Door Giveaways Test drive clubs from top manufacturers Free instruction & seminars with top local pros Over 80 exhibitors ENTER-TO-WIN Golf and Gear BROUGHT TO YOU BY Radio BONUS KRD live 3 hour radio show from the Expo Friday Receive a Free 2-Ball Sleeve 1st 250 Attendees Each Day ESPN Radio live 3 hour show with Bob Valvano from the Expo Friday One-Year Subscription to Golf Digest 7 VALUE $ AND Global Golf Post All Attendees Week of the show live with Bob Valvano on ESPN louisvillegolfshow.com SPONSORS ENDORSED & SUPPORTED BY 2015 Louisville Golf Expo VarsityGolfShows.com 9

10 Event Photos 2015 Louisville Golf Expo VarsityGolfShows.com 10

11 2015 Louisville Golf Expo VarsityGolfShows.com 11

12 2015 Louisville Golf Expo VarsityGolfShows.com 12

Celebrate Golf! 2016 RECAP. nebraskagolfshow.com. March 5-6 MORE THAN 4,000 ATTENDEES! PRESENTING SPONSORS SUPPORTING SPONSORS. CenturyLink Center

Celebrate Golf! 2016 RECAP. nebraskagolfshow.com. March 5-6 MORE THAN 4,000 ATTENDEES! PRESENTING SPONSORS SUPPORTING SPONSORS. CenturyLink Center Celebrate Golf! March 5-6 CenturyLink Center 2016 RECAP MORE THAN 4,000 ATTENDEES! nebraskagolfshow.com PRESENTING SPONSORS SUPPORTING SPONSORS Mark Your Calendar for Next Year s Show! March 4-5 2017 Stay