2018 RECAP. Celebrate Golf! March 2-4 Dallas Market Hall. Great Deals. Golf Gear. 25% Increase - In Attendance! dfwgolfshow.com.

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1 Welcomes The Celebrate Golf! March 2-4 Dallas Market Hall 2018 RECAP Great Deals ON Golf Gear 25% Increase - In Attendance! dfwgolfshow.com Massey SPONSORS

2 Mark Your Calendar for Next Year s Show! March Stay up-to-date on new sponsors, show activites and more at dfwgolfshow.com Table of Contents Event Overview... 3 Golf Show Summary Event Owned, Managed & Marketed By Varsity Communications, Inc. Quick Facts Event Features Event Sponsors... 6 Exhibitors & Floor Plan... 7 Marketing & Promotions News & Magazine Radio & Television Advertising Internet Print Advertising Plus Event Photos VARSITY GOLF SHOWS For more information contact, show producer Dick Stephens toll free at x115 or stephens@varsitycommunications.com varsitygolfshows.com 2 varsitygolfshows.com 2018 DFW Golf Show

3 Overview Over the course of its first four years, the DFW Golf Show relaunched in 2013 under the direction of Varsity Golf Shows has demonstrated consistent year-over-year growth, establishing itself as one of the fastest-growing consumer golf expos in the nation. More than 6,000 consumers of all backgrounds and abilities packed into Dallas Market Hall throughout the show s three days in 2018 to interact with golf industry leaders, save big on equipment and services, take home fabulous prizes and giveaways, enjoy interactive exhibits and meet the organizations, businesses and individuals who administer the game. Attendees received up to three free rounds of golf, tickets to all three PGA and LPGA Tour events part of a giveaway package valued at over $125 and enjoyed the season s best values on products and services from over 100 industry exhibitors, a free driving range lined with manufacturer s reps, free swing seminars from leading PGA pros and much more. In addition, an all-new Kids Day campaign presented by The First Tee of Greater Dallas and The First Tee of Fort Worth put junior golfers center stage on Saturday. All kids in attendance received passports granting free play on the show s interactive games, and the chance to win cool prizes. In addition, there were special contests just for kids, and junior-themed programming on the golf show main stage throughout the day. A widespread media campaign promoted the 2018 show. With media partners in print, television, internet and radio, the promotion of the event covered all mediums and included appearances and interviews with show organizers. The 2018 DFW Golf Show was made possible by the support of its sponsors, the volunteers who gave their time to the event, the involvement of the exhibitors and the interest and enthusiasm of the golfing public. Quick Facts Show Owner... Varsity Communications, Inc. Phone Date... March 2-4, 2018 Site... Dallas Market Hall Average Attendance... 6,000 Exhibits Media Exposure... $100,000 Campaign Ticket Prices... Players Tour Pass: $49, Adults: $14, Seniors (60+) $12, 12 & Under Free Manufacturers... Callaway, Cleveland, Cobra, Mizuno, PING, Srixon, Taylormade, Titleist, Odyssey and XXIO. Sponsors... 1 Welcoming Sponsor, 14 Presenting, 11 Supporting, 6 Patron Host Hotel... Hilton Garden Inn Dallas / Market Center Endorsed by... Texas Golf Association, UT Southwestern Medical Center, First Tee of Greater Dallas, First Tee of Fort Worth 2018 DFW Golf Show varsitygolfshows.com 3

4 Event Features Sellinger s Testing & Fitting Center Everything for your bag: clubs, apparel, shoes, accessories, bags and equipment all at unbelievable prices. Waddell & Reed Short Game Central A hugely popular game, the Short Game Central allowed attendees to chip an Almost Golf Ball into holes of all sizes on the airborne banner. Make it through a hole to win a prize! Ft. Worth Golf Long Drive & TopGolf KP Challenge Tee it high and let it fly at the Long Drive Challenge! Test out a new driver and hit it long for your chance to win terrific prizes! With separate divisions for men, women and seniors, and two sessions each day, everyone had a chance to win! Each day of the Show, attendees can competed for prizes competing in the KP Challenge. Massey Cadillac Putting Championship Test your putting abilities at the Putting Challenge. Attendees could sink a putt, win fantastic prizes, and be invited back, free of charge, to the putting championship held Sunday afternoon. The Ticket Main Stage The Main Stage was the hub of activity all weekend, featuring free seminars on golf instruction, fitness and more. Guests and schedules to be announced soon! Amstel XLight 19th Hole Relax and enjoy an ice cold drink at the Amstel X Light 19th Hole. You could come watch golf, football and other weekend sports. GOLFTEC Lesson Zone You could bring Your Rusty Golf Swing And Your Hook And Slice To The Experts From GOLFTEC At the Golf Show and get a quick session in their studio at the event. Easy Turf of North Texas on the Green The incredible custom putting green was built by Easy Turf of North Texas and you could enjoy putting lessons and interactive games during the weekend. Fuzzy s Vodka Experience New to the show! Owned by legendary 10-time PGA Tour Winner Frank Urban Zoeller, Fuzzy, you could stop by the Fuzzy s Vodka Experience to play putting games for prizes and to sample their award winning Vodka all weekend long and Get Fuzzed! Balcones Distilling Whiskey Experience Samples of Balcones Whiskey, meet the makers, and learn more about the fine craft of one of the oldest spirits in the world from a Texas leader and whiskey making. Also enjoy Balcones at our bar on-site. First Tee Kids and Family Day on Saturday! We had a fun day in store for kids at the show on Saturday. Kids activities were featured throughout the show, where they could learn how to improve their golf game, hear from professionals and compete for prizes! Also, all kids received a Passport Card to play interactive games for free and were eligible to win prizes! UT Southwester Wellness Zone Professionals at the Wellness Zone had professional advice for keeping healthy and staying in shape so you can maintain and improve your golf game! 4 varsitygolfshows.com 2018 DFW Golf Show

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6 Sponsors Welcoming Sponsor Presenting Sponsor Benefits Massey Logo on Print, Radio & TV Materials Airborne Event Signage Logo & Link on the Show Website PA Announcements During the Event Complimentary Event Tickets Sponsorship of Interactive Area On-Site Display Space Supporting Sponsor Benefits Logo on Print Media Logo & Link on Show Website PA Announcements During the Show Complimentary Event Tickets Event Signage Co-Sponsorship of Interactive Area On-Site Display Space Patron Sponsor Benefits Logo & Link on Show Website PA Announcements During the Show Complimentary Event Tickets Event Signage Sponsor or Co-Sponsor of a Show Activity Endorsed & Supported By Fort Worth Greater Dallas 6 varsitygolfshows.com 2018 DFW Golf Show

7 0' 5' 10' 20' 30' 40' 50' Exhibitors & Floor Plan Aliante Casino Hotel and Spa Amstel X Light Andrews Distributing Arlington Golf Avid Golfer Balcones Distilling Co. Bath Expo and Window Expo Birdee Milled Putters BlueGreen Vacations Body Tune Plus Caddie Now Callaway Cardinal Financial - Corey Kastler Group Cazador USA Cigar Rolling with Massey Cadillac Clarence J Venne LLC Cleveland Golf ClickHeat Cobra Golf Dallas Golf Dallas Morning News DFW Legacy Real Estate Group Dominican Republic Tourism Board Dyson Prestige Industries Easy Turf North Texas Enlow Grips Estrella del Mar Golf and Beach Resort First Tee Dallas First Tee of Fort Worth Fort Worth Golf Fuzzy s Vodka Gaylord Golf Mecca STORAGE Golf Academy of America Golf Ball Paul s Golf Center of Arlington Golf Club of Texas - Concan GOLFTEC Gutter Logic of Dallas, LLC Hirzl Horseshoe Bay Resort DRAWINGS AS OF 1/29/2018 CM 36' STORAGE idealgolfer Infinity Golf Gloves JC3 LLC Kapalua Golf & Tennis Lake Arlington Golf Course Leaffilter Leupold Golf Louisiana s Audubon Golf Trail C/O Crossroad Marketing Inc. Low Country Satellite and Audio, LLC Lux Transport Massey Cadillac Meadowbrook Golf & Country Club Mid America Golfing Events Mizuno Odyssey Golf Park And Preston Travel, LLC Pecan Valley Golf Course PING Power Home Remodeling Prato Eyewear Pure Michigan Ready Tee Red Rock Golf Trail Resort Vacations Rockwood Park Golf Course Rogue 5 Media, Inc-Golfing Oregon/ Golfing NV SC Lowcountry Golf Course Owners Association Sellinger s Power Golf 181 Demo Line Net ' Sellinger's DFW Golf Show March 2-4, 2018 Market Hall, Dallas Market Center Putting Green 260 Main Stage 19th Hole UTSW KITCHEN 10' WOMEN Golf Tec NORTH HALL Southern Journeys SportsDayDFW.com Srixon Superflexx Eyewear Sycamore Creek Golf Course Tahiti Village TaylorMade Texas Beer Bus Tours Texas Cornhole League Texas Golf Association The Dallas Morning News The Hideout Golf Club/ King s Point Cove The Pinnacle Club/Blue Heron The Ticket Sports Radio 1310AM The Tribute Golf Course Tierra Verde Golf Club Titleist Golf Topgolf Tour Links Traverse City Tourism TruGolf USA Revitalife UT Southwestern Medical Center Visit Mississippi Waddell & Reed Waterchase Golf Club WBAP Dallas, Texas Weston Golf XXIO MECH. MECH. WOMEN MEN CONCESSION WOMEN WOMEN AREA MEN Top Golf Long Putt ' Weston Dallas Golf Short Game 10' ' ' ' First Tee ' MARKET CENTER BLVD. ENTRANCE CANOPY Block...Count x x DFW Golf Show 60x varsitygolfshows.com 7 50x x x NORTH HALL

8 Marketing & Promotions Newspaper & Magazine Print Ads DFW 22 March 2-4 IT S OUR BIGGEST SHOWCASE EVER! - DALLAS MORNING NEWS / SPORTS DAY: 15 display ads over 2-week period in SPORTS DAY. Special ad in Weekend Section on Friday. Major ad today. WELCOMES THE Fri. 11am - 5pm Sat. 10am - 5pm Sun. 10am - 4pm Great Deals ON Golf Gear - FT. WORTH STAR-TELEGRAM: 4 ads in color featuring Golf Show this week. - AVID GOLFER MAGAZINE: 3 full-page ads over three months. Dallas Market Hall Welcomes The March 2-4 Dallas Market Hall Fri Sat Sun FREE Parking! NEW VENUE! Next to Texas Home & Garden Show Testing & Fitting Zone HUGE EQUIPMENT SALES New Venue for 2018! FREE PARKING! 90+ Exhibitors Top Manufacturers & Product Debuts Get Fitted AND Try New Clubs Free Lessons Simulator & Putting Greens Topgolf Experience Skills Contests Beer, Whiskey & Vodka Tastings Texas Cornhole League Tournament Wellness Zone SAT. THE 3RD IS KIDS DAY! FRONT DOOR BONUS 4 ROUNDS OF GOLF WELCOMES THE Lake Arlington GC Fri. & Sat. All Attendees Tierra Verde GC Sun. All Attendees Dallas Market Hall AFTERNOON BONUS 1 Daily Grounds Pass Wed. PRO-AM Pass 1st 1,000 Each Day NEW VENUE! TOUR TICKETS Next to Texas Home & Garden Show NEW PRODUCT DEBUTS & HUGE SALES Dean & Deluca Invitational Wed. PRO-AM Pass 1st 1,000 Each Day WIN A WIN A ATION GOLF VAC Sat. Kids Day Rangefinder BONUS! MICHIGAN GOLF TRIP dfwgolfshow.com KP & Long Drive Competitions Putting Championship Main Stage Presentations Amstel Xlight 19th Hole Free Whiskey and Vodka Tastings Golf Digest WIN A RANGEFINDER Win a 1-Year Subscription to 1st 150 Sat. & Sun. after 1:30 Fri Sat Sun FREE Parking! 1st 1,000 Each Day TOUR TICKETS Huge Equipment Sale GOLFTEC Lesson Area 1st 500 Attendees Sat. Rockwood Park GC 1st 500 Attendees Sun. BONUS Greens Fee Woodbridge Golf Club Online ticket purchases only March Plus Exhibitors Latest in new golf technology for fitting and for sales Fort Worth Golf Courses: Meadowbrook GC 1st 500 Attendees Fri. River Course at Pecan Valley GC $10 CREDIT TO While they last. Details on website. 1st 150 Sat. & Sun. after 1:30 4 ROUNDS OF GOLF Arlington Golf Courses: Topgolf Credit & PGA Tour Passes AT&T Byron Nelson 1 Daily Access Pass UP TO The Tribute 1st 500 Each Day W/Paid Admission While Supplies Last Details On Website GET UP TO FRONT DOOR BONUS IS HUGE! With paid admission while supplies last. See website for details & restrictions. Topgolf Experience One year subscription w/paid admission Saturday Kids Day $7 VALUE dfwgolfshow.com Sponsored By Endorsed & Supported by: BONUS GOLF & VIP PASSES ON SALE Greater Dallas 1-Yr. $7 VALUE Greater Dallas dfwgolfshow.com Greater Dallas Radio & Television Advertising Radio: Entire DFW DMA radio spots CIRQUE DU SIROIS and NOT A PODCAST shows. THE FAN CBS RADIO - LIVE coverage with R.J. Choppy and MI Golf Friday. THE TICKET SPORTSRADIO spots over 2 weeks. THE TEE BOX Golf Radio on THE TICKET - Golf Show mentions over two weeks. WBAP NEWSTALK spots over 2 weeks. ESPN Radio DALLAS - 20 spots leading up to the show. THE FAN CBS RADIO - 25 spots over 2 weeks leading up to show. CBS Sports Radio via Golf Gaylord Michigan - Golf Show tagged all week. 25x. Live From The Golf Show Broadcasts ESPN DALLAS RADIO - LIVE broadcast from the Show. THE TICKET SPORTRADIO - 3 LIVE radio broadcasts from 7 am-noon Saturday at the show - THE TEE BOX, 8 varsitygolfshows.com Television Ads: Entire DFW DMA TV ads Golf Channel North Texas 200+ ads on Golf Channel, PGA Tour coverage, Morning Drive, Golf Fix, Big Break, Golf Central and other programs for 2.5 weeks. CNN, FOX News, ESPN 25 spots this week on sports and political coverage. CBS KXTA Ads in AM news week leading up to show and NCAA B-Ball last week. CBS via Gaylord Michigan campaign 20+ spots with show tagged in ads all week. NBC KXAS Ads on PGA Tour Honda Classic, WGC Cadillac, Valspar and AM news. ABC WFAA 10+ spots on local AM news over 2 weeks DFW Golf Show

9 E-Marketing: Digital Campaign / Ads and Messaging Via Partnerships 30+ Partners Show Ads, Campaigns And Show Messages With: CBS Dallas, Topgolf, Dallas.com, Sports Day, The Ticket, GROUPON, ideal Golfer, Texas Golf Association, First Tee, Ft. Worth Golf, Avid Golfer, AT&T Byron Nelson PGA, Dean and Deluca PGA, North Texas Shootout LPGA, Golfsmith Dallas, Arlington Golf & 20+ great partners! Social Media Campaign Via Facebook/Twitter 2 months leading up show. Major focus 30 days out to all shows 2,000 followers on Facebook and Twitter. New Location! March 2-4 Dallas Market Hall Welcomes The Fri. 11am - 5pm Sat. 10am - 5pm Sun. 10am - 4pm Facebook ad campaign all month. Great Deals ON Golf Gear Show Posters & Direct Mail Invites New Location! March 2-4 Dallas Market Hall Welcomes The Fri. 11am - 5pm Sat. 10am - 5pm Sun. 10am - 4pm BUY TICKETS ONLINE TODAY! *Free round of golf to Woodbridge Golf Club with online ticket purchase. Top Manufacturers Free Lessons 80+ Exhibits Saturday Kids Day Amstel Xlight 19th Hole Topgolf Zone Buy Your Tickets Online Today! Great Deals ON Golf Gear Get Fitted AND Try New Clubs Front Door Bonus Rounds of Golf: Restrictions Apply. See website for details. Courtesy of Arlington Golf: Lake Arlington GC Fri. & Sat. Attendees Tierra Verde GC Sun. Attendees Top Manufacturers KP & Long Drive Competitions Courtesy of Fort Worth Golf: Meadowbrook GC 1st 500 Attendees Fri. River Course at Pecan Valley GC 1st 500 Attendees Sat. Rockwood Park GC 1st 500 Attendees Sun. Get Fitted AND Try New Clubs Win a Rangefinder 80-Plus Exhibitors Amstel Xlight 19th Hole Massey Cadillac Putting Championship GOLFTEC Lesson Zone Win a Rangefinder Main Stage Presentations Golf Digest FREE Parking Topgolf Zone Saturday Kids Day One year subscription w/paid admission $7 VALUE dfwgolfshow.com Sponsored By Endorsed & Supported By dfwgolfshow.com Greater Dallas Outdoor Digital 1 Million Impressions A Week Golf Show color digital billboard at I-35E / Hwy 12 / Hwy 114 Golf Show color digital billboard at I-35E / Royal Lane Golf Show color digital billboard at I-635 / US 75 Golf Show color digital billboard on Irving Convention Center/Las Colinas Blvd DFW Golf Show varsitygolfshows.com 9

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