The Sunny Side of Things

Transcription

1 Welcome to the Associate Publisher Nathalie Lavallée Risk Free! How Do You Set Your Pricing? Stop Guessing. We have the solution! competitors cost plus set yearly percentage draw from a hat Scientific algorithms that interface with your tee sheet pricing delivered automatically increase revenue Call us today! Let us show you how I m not sure why I check the weather first thing every morning. I watch one of Canada s major national morning news shows and it always amazes me that the national weather reporter s version of the Ottawa weather is different than the local ticker at the bottom of the screen which is often different than what the local weather person says. This is all on the same channel heck, those three different weather reports are on the same show. The first report suggests I wear a sweater, the next report encourages me to cover myself from head-to-toe with sunscreen, and the last report recommends I bring an umbrella and take shelter due to severe storms. To top it all off, the radio station I listen to on my way to work has a slightly different view on the outcome of the day. No wonder it takes me so long to get dressed in the morning and our golfers are all confused about whether they should book a tee time or not! I understand that it would be near impossible for the local weather reporters to segment the weather conditions by neighbourhood, which is why we need to retrain our brains and those of our golfers, to stop relying on the meteorologists. Instead, we should focus our attention on The Weather Network s Report or apps such as Intellicast which provide you with a much more detailed picture of what is happening outside your exact location. On the sunnier side, our CEO, Jeff Calderwood has been working with The Weather Network for the past three years advocating for more accurate weather reporting. Among many great changes, they are now reporting the Probability of NO Precipitation which is presented before the POP data. Other recent changes include: 1 km by 1 km local forecasting making the forecast at your course more accurate Hours of sunshine expected Hourly and long-term forecasts Precipitation start and stop times Lightning detection notification systems (see story on page 16) Rain notifications and length of time rain will last Availability on mobile platforms The Weather Network has also committed to making the navigation of the Weather Report more user friendly and improving the accuracy of their weather icons (ie. isolated showers versus widespread rain). We re heading in the right direction but there s still work to do and we will continue to advocate on your behalf until the weather reporting is accurate and looks at the glass half full rather than half empty. We do realize, of The Sunny Side of Things course, that The Weather Network is also being lobbied by virtually all indoor activities that would prefer to keep the 20% chance of rain rather than 80% chance of sun. In the coming months, the NGCOA Canada will also develop a position statement on weather forecasting that will give our members a tool they can bring to their weather reporters when lobbying locally for more accurate weather reporting. The local lobbying efforts are an important factor in the overall success of any advocacy issue. Wishing you a 100% chance of sunny days for the remainder of the season and I look forward to seeing you all in Montreal in November for our annual Conference & Trade Show. Nathalie Lavallée Chief Operating Officer NGCOA Canada POWERED BY National Course Owners Association Canada 53

2 Entertainment Expense Visit Your MP Today! Numbers That Count Ensure you NEVER get out-negotiated The National Allied Associations (NAGA) continues to advocate for tax fairness for Canada s $14 billion golf industry. Due to outdated 42-year old legislation, companies and business people are prohibited from claiming golf-related expenses on their taxes as an entertainment business expense. This is the case despite the 50 percent deduction that exists for other forms of client entertainment such as concerts, sporting events, theatre, etc. Due to a 1971 tax reform golf is singled out in the Income Tax Act. Given the growth and evolution of the industry over the past four decades this is no longer a tolerable competitive disadvantage for Canada s 2,300 golf course operators, the vast majority of which are small and medium sized businesses. We need your help to give us the best chance of success for the 2015 federal budget! NAGA leaders are working hard for their members; and now is the time for you to join this industry-wide effort. Meeting with an MP face-to-face is the most effective method of advocacy available, and now is the perfect time to reach out. MPs are always willing to meet with people from their riding. It only takes about minutes of your time to meet with your MP to explain the issue and ask for their support. Visit NGCOA Canada s website at or NAGA s website at canadagolfs.ca to download NAGA s Grassroots Advocacy Tool Kit. This document describes in detail how to get in touch with your MP and discuss the need to establish tax fairness for Canada s golf industry. Many more rounds could be played at your course if this legislation gets changed, so let your voice be heard. Get involved and be an influencer of change for your industry. Contact your MP for a meeting today! Why purchase the 2013 Compensation & Benefits Report? They think it is $54,000 but you KNOW it is $48,000 any more questions? When negotiating with your staff, leave the guesswork to the othersand KNOW whether you are paying fairly and competitively. The Report includes: Salary, bonus, and commission numbers details on extended benefits; Data on professional development allocations; Information on recruitment and retention. Compensation numbers broken down by: Facility revenues Number of holes Rounds played Private or public access Profit or not for profit Province 2013 NGCOA Canada Compensation & Benefits Report Get your copy today! Purchase the 2013 Compensation & Benefits Report today for only $199 + tax and receive immediate access to the report. Contact ngcoa@ngcoa.ca or (866) to order your copy today! NOTE: The 2013 Compensation & Benefits Report is available in electronic form only. Once your order has been received, you will receive a copy of the report via . National Course Owners Association Canada 54 55

3 Want More Revenue? Junior = Our Future It s Not Too Late For Get Ready Attract Juniors with kidsplaygolf.ca Pavillon des MEMBRES August has arrived and you are looking at opportunities to generate some late-season revenue at your course. Why not consider Get Ready? With the kids back in school, family holidays over, and routines reestablished; parents are finding themselves with some free time again. Get Ready introduces non-golfers to the game and removes the intimidation factor. Students learn the basics of the game but most importantly, they learn how to be comfortable at your business. With free marketing kits, posters, web banners, and course brochures provided; marketing this program is a breeze. And, did we mention that program participants spend on average $913 in their first year on golf related expenditures outside of the program fee? If you only have 20 participants engaged in your fall program, you can add an additional $18,000 to your revenues for your season. Increase that number by 10 or more and you are looking at substantial revenues late in your season. Sign up today to offer fall Get Ready clinics and grow loyal golfers for your course. Contact Sarah Allen at sallen@ngcoa.ca or ext 32 to register for this FREE program today and get that late-season revenue in your till. 300,000 Juniors Introduced to! Pavillon des its 12th year Take A Kid To The Course Celebrates Without our members commitment, Take A KidMEMBRES To The Course would not be the success it is today. THANK YOU for your continued support of this annual program. Celebrating 12 years, Take A Kid To The Course has seen over 300,000 juniors introduced to the game and perhaps more importantly, has seen over 300,000 paid rounds at our member courses. Take A Kid To The Course is a wonderful program to help drive interest in young golfer and give an opportunity for families to spend time together through golf. Rob Cruise, Highland Pacific, Victoria, BC Junior golf is a season-long effort and as we head into late August, we encourage you to utilize the latest tool to help you fill your junior program registrations. Your to-do list should include: Check your FREE listing at and add any late season programs or events you will be offering; Ensure your programs are up-to-date on the website to reach your desired market; As new junior programs are developed, be sure to list them on your page; Utilize the FREE promotional videos featuring National Spokesman Henry Brunton to promote junior golf at your course by posting to your website and sending to your database of golfers. The Kids Play website is up year-round; keep your listings up-to-date and ensure you maximize your junior registrations for the remainder of the season and get a head start for next year. Have questions or need more information? Contact Jim Thompson, Director, Member Services at ext 26 or jthompson@ngcoa.ca. ub lf & Country Cl Springfield Go Thank you! This program provides an opportunity for our senior members to bring their grandchildren out for a day of fun at our facility without breaking the bank. They golf, have lunch and create memories, and that is priceless. John Rigsby, Farmington Fairways Course Dawson Creek, BC The NGCOA Canada would also like to say a big THANK YOU to our sponsors for the 2014 Take A Kid To The Course program. Their time and resources ensured this year was a huge success! National Sponsor Official Suppliers s Club Mont-Cascade Glen Mar & Country Club Proud Sponsor of Kids Play 56 ub lf & Country Cl Go Kettle Creek lf St. Thomas Go & Country Club 57

4 max Supplier List FOOD SERVICES Ontrak Procurement Services Acklands Grainger Inc Agropur, Division Natrel* Canadian Linen Cintas Coca-Cola Refreshments Canada Courtney s Distribution Courtney s Wholesale Ecolab Institutional Ecolab Pest Control Fresh Start Foods* Jack Link s Rockway Vineyards* Wrigley OPERATIONS Club Car, LLC GM Canada max Insurance Plans Moneris Solutions NEBS Business Products NEBS PAYweb PRO SHOP Lowe-Martin Course Shop TTG Course Guide ttgcourseguide.com FURNITURE & FIXTURES D&E Industries TECHNOLOGY EMS RICOH Canada Tee-On Systems Inc. The Source Gordon Food Services Hendrix Hubert ISO Cleaning Solutions (Swish, Wesclean, Larose) MacGregors* Purolator Courier Ltd Sherwin Williams Staples Advantage Sysco Weston TURF & MAINTENANCE BrettYoung* ECHO Power Equipment (Canada) EZ Street Asphalt* Jacobsen Kubota Canada Ltd. MTS Environmental Holdings Inc.* NAPA Canada Rain Bird SmithCo Turfprophit BULK FUEL AltaGas Ltd* Levac Propane* MacEwen Petroleum* SONIC (La Coop fédérée)* Sparlings Propane* Suncor / Petro-Canada TRAVEL & LEISURE stream Travel UNIQUE PRODUCTS AND SERVICES Burnside Cardiac Canada igotcha Network* PEI Vapour Systems Ltd. Starting Time (My mini ) *Regional programs not available in every area across Canada Forward thinking can save lives! NGCOA Canada is excited to announce its partnership with Cardiac Canada bringing you the world s best in class Automated External Defibrillators (AEDs). Cardiac Canada is a national master distributor of Canadian Red Cross and Cardiac Science products and services. They are recognised by the Heart and Stroke Foundation as a leading National distributor of Automated External Defibrillators (AEDs) and related services. Why invest in an AED? Having an AED available on your course can save lives! Putting AEDs where you need them most In addition to being carried by police and ambulance crews, AEDs are now commonly available in many public places, including malls, office buildings, sports arenas, fitness centers, golf courses, cruise ships, schools, casinos, airports, and airplanes. The NGCOA Canada and Cardiac Canada partnership makes purchasing and owning a defibrillator affordable and easy! NGCOA Canada members in good standing shall qualify for exclusive Cardiac Canada pricing on AEDs as low as $ per unit. For more information on how to take advantage of the savings being offered to NGCOA Canada members by Cardiac Canada on all Cardiac Canada and Red Cross products and services please contact Celina Mziray, Sales and Marketing Coordinator, max & Business Development, at NGCOA Canada at ext. 19. PURCHASING PROGRAM Sun, Sand and Fun! Book a Winter Caribbean Getaway Join up or bring three couples and experience this amazing trip! January 17 th to 24 th, 2015 This signature golf package is the ultimate way to explore three beautiful Caribbean islands connected by private air charter; great golf courses, luxury accommodations, gourmet cuisine, casino gaming and more...a week in golf heaven awaits you! 7-Night Package Rate includes: 7 Night Signature Package - Arrivals and Departures Every Saturday Airport transfers to/from St.Croix International Airport Accommodations in four-star luxury, Two-Bedroom Carambola Villas, with en-suite bathrooms Five plus Rounds of at four Designated Courses Charter Day-Flights for golf excursions to St. Thomas and Puerto Rico All ground Transportation to Courses, Organized Tours & Activities Breakfast, Lunch & Dinner daily (including selected alcoholic beverages) One Day Sport Fishing/watersports All Government Tax Price per person based on two sharing a room GOLFERS $ , NON-GOLFERS $ per person Not included: Air to St. Croix, Travel Insurance and Items of a personal nature not listed in the inclusions above If you are interested please contact Ian Dawson at iand@golfsteamtravel.com or by phone at

5 Get $1000 in your Pocket! Order from Jack Link s and Wrigley NGCOA Canada max Partners Jack Link s and Wrigley are offering a special promotion that could see you $1000 richer. Simply order product from these two suppliers from now until September 30 th and you will become eligible to win. You can t win if you don t place an order so don t miss your chance to get an extra $1000 in your pocket! Why Jack Link s? Demand for healthier snacks amongst golfers is growing and Jack Link s delivers. Jack Link s Beef Jerky, is the perfect item to stock on your beverage cart or in your half-way house. With high quality, great tasting meat snacks from lean cuts of beef, turkey, chicken, or pork and flavours ranging from savoury, to sweet, to spicy, and everything in between, Jack Link s is the no. 1 meat snack in Canada. Jack Link s is also a committed and a strong supporter of the Canadian Industry with their official sponsorship of the RBC Canadian Open. PURCHASING PROGRAM Why Wrigley? Choosing to stock Wrigley products at your course just makes sense. Not only does Wrigley offer a wide variety of gum, mints, hard/chewy candies, and lollipops; their offering includes world-famous brands like Extra, Orbit, Doublemint, and 5 chewing gums, as well as confectionery brands Skittles, Starburst, Altoids and Life Savers. And, by purchasing Wrigley products for your course you are indirectly supporting the future of your industry. Wrigley has committed to donate proceeds from every purchase of their product by NGCOA Canada members to help fund your FREE resource to market your junior programs. NGCOA Canada members qualify for exclusive wholesale pricing on all Jack Link s and Wrigley products. To order Jack Link s and Wrigley products, NGCOA Canada members simply call and place their order. All prices quoted include free shipping Canada-wide. For more information on product offerings, visit or Now on the 1st Tea! Red Rose, Lipton and Salada The Ontrak program includes Red Rose, Lipton and Salada tea which are the #1 branded hot tea in Canada. These quality brands are preferred by customers and are readily available through the Ontrak program from both Sysco and GFS. Did you know? The average cost for tea is less than 15 cents per serving, allowing you to maximize on possible profits. Enhancing your tea service can boost cheque averages from guests who otherwise may only drink tap water Consumers are more likely to order tea if assured that you consistently serve good tea Hot tea pairs well with any menu item so offer it as a beverage option any time of day Branding and Merchandising Works! Tell your customers the brands and varieties of teas you have available it s good for business. Proper branding can boost your tea sales Let people know you are offering quality Lipton, Red Rose and Salada brands Provide a good selection of tea Black Tea remains the most popular tea choice Green Tea is the fastest growing menu trend for hot tea (It is the # 2 non-alcoholic beverage trend) Decaffeinated black and herbal teas are a great offering for customers that are looking for hot beverage alternatives to caffeine Important to Note! Our Decaffeinated Black Tea is decaffeinated safely with Carbon Dioxide. The CO2 decaffeination process is chemical-free and retains more flavour than other methods. PURCHASING PROGRAM Call Ontrak to find out how you can qualify for FREE merchandising tools Tea chests are a great way to highlight the quality variety of teas you offer Table Tent Cards and Menu Stickers are available to let customers know you serve Canada s favourite teas out-of-home Combo racks can help display tea choices at your beverage stations Watch for some upcoming new additions to the tea portfolio over the coming months To find out how to get your FREE merchandising tools or to connect with a rep from Ontrak s hot tea supplier, contact Veronica Haining at ext or by at Veronica.Haining@Sodexo.com

6 NGCOA Canada Membership Government Relations The NGCOA Canada has seen successful completion of efforts to: Eliminate cart and equipment licensing in B.C. Establish an equitable municipal property assessment formula in Ontario The NGCOA Canada is currently representing the needs of its members on issues including: Allowable tax deductions on green fees Pesticide legislation Water and conservation permits Fuel taxes Weather forecasting NGCOA Canada has joined forces with industry partners on various initiatives, such as: Economic Impact Study to illustrate strength of industry Provincial and Federal lobby days that raised government awareness of the golf industry 2011 Consumer Behaviour Study Purchasing Power Save on all aspects of your operation with the max Purchasing Program Preferred pricing with over 220 suppliers. Opportunity buys use the buying power of NGCOA Canada members to provide one time deep discounts/ rebates on popular products at select times Some courses report annual savings as high as $30,000 Average yearly per member savings of $5200 far exceeding the cost of membership Calculate your annual estimated savings through the on-line max Savings Calculator The more courses that utilize the max Purchasing Program the greater the negotiating power of the NGCOA Canada What s In it For You? Grow Your Business KIDS PLAY GOLF NEW kidsplaygolf.ca Promote your junior programs online and attract new golfers and build revenues Webpage guide to all junior programs provided by member clubs Facilities access webpage to update listings of junior programs Parents and kids search by postal code to find junior programs offered in their area FREE to NGCOA Canada members Get Ready National adult player development program proven to generate new golfers Students average $907 first year spend Students average 10 rounds played in their first year FREE marketing materials and course curriculum Take A Kid To The Course Program runs July 7-13, 2014 Kids under 16 golf free with a paying adult that week Last year 36,000 kids took part at 660 courses. Register your club now at NGCOA Canada Intelligent Pricing Engine powered by Quantival Take the guesswork out of pricing your green fees, cart rentals and all other revenue centres at your operation. Detailed scientific process ensures you are getting the most from each tee time Increase your revenue immediately. NO RISK! No upfront expense! Pay only when a proven revenue increase is seen. Regional Representation And Promotion 8 regional chapters across Canada All NGCOA Canada chapters have regional representation at the national board Regional initiatives to meet your needs including: Spring Warm Ups Invitationals Chapter Meetings Shows Maps, er s Red Books and so much more! Resources At Your Fingertips Annual Conference & Trade Show The industry unites with over 500 leaders in one place Award winning Magazine with educational content for all your departments Monthly E-Newsletter with timely national, chapter and industry updates Powerful benchmarking tools available through the Research Centre Partnership with the PGA of Canada on Get Ready, Conference & Trade Show, and Take A Kid To The Course 62 63

7 New Members / Affiliates April 24 to July 28, 2014 NGCOA Canada Calendar of Events NGCOA Canada Board Members and Staff The BEST investment you can make for your business is to join the only Association in Canada that focuses on the BUSINESS OF GOLF! We can meet YOUR Needs We have the strongest united voice in the golf industry with over 1300 members! Call today to become a member Call Jim Thompson, Director, Member Services today at to discuss membership with the NGCOA Canada or visit to join today! Atlantic Baddeck Forks Club The Links at Brunello Estates Uniacke Pines Club British Columbia Redstone Alpine Resort Rivershore Links Sumac Ridge and Country Club Central Ontario Oak Bay and Country Club OslerBrook & Country Club Pinestone Resort & Conference Centre Sunnybrae & Country Club Eastern Ontario & Outaouais Club de Tecumseh Prairie Chapter White Bear Lake Course Quebec Elm Ridge Country Club Inc. Les Rochers Bleus Sutton & Auberge Affilates BeBack Gum / OTC Group Capri Insurance Services Ltd National British Columbia 2014 NGCOA Canada Invitational Tournaments Chapter Date Venue Southwestern Ont. July 31 St Thomas & Country Club Eastern Ont./Out. August 18 Emerald Links & Country Club Alberta August 25 Heritage Pointe Club Central Ontario October 14 King Valley Club 2014 Conference & Trade Show The Missing Link November 24-26, 2014 (Monday Wednesday) Hilton Bonaventure, Montreal, QC London Show & Sale Play Ontario Pavilion February 14-15, 2015 Western Fair District, London, ON Toronto & Travel Show - Play Pavilion February 20-22, 2015 International Centre, Mississauga, ON NGCOA Canada GOLFEXPOs Show Date Venue Ottawa-Gatineau GOLFEXPO March 7-8 EY Centre, Ottawa, ON Carol Ann Campbell Montreal GOLFEXPO March Place Forzani, Laval, QC Mark Fraser Quebec GOLFEXPO March ExpoCité, Quebec City, QC Mark Fraser Atlantic GOLFEXPO March Casino New Brunswick, NB Dave McCafferty Winnipeg GOLFEXPO March Red River Exhibition Park, MB Kevin O Donovan PRESIDENT RETO STEINER Woodside Course, Airdrie AB VICE PRESIDENT GILLES DEBUT Club de les Quatre Domaines, Mirabel QC SECRETARY/TREASURER STEVEN SPRATT Falcon Ridge Club, Ottawa ON CEO JEFF CALDERWOOD NGCOA Canada, Ottawa ON PAST PRESIDENT DONALD MACKAY Muskoka Highlands Links, Bracebridge ON BOARD OF DIRECTORS IVAN ALDERDICE Meaford Course, Meaford ON ALASTAIR BARR Welsford Course, Welsford NB HARRY BROTCHIE Lakeland Management Inc., Winnipeg MB BILL BROWN Mont-Cascades Club, Cantley QC EDGE CARAVAGGIO ClubLink Corporation, King City ON NEIL CHAMPAGNE Mont Tremblant Resort, Mont Tremblant QC GAVAN FITZPATRICK Eaglequest Grandview, Westphal NS DOUG HAWLEY Redwoods Course, Langley BC ANDY HEDLEY BC Holdings Inc., Vancouver BC BOB KILGOUR Cardinal Club, Kettleby, ON LESLEY MCMAHON Balmoral Course, Red Deer AB RICHARD MUNRO Madawaska Course, Arnprior ON AL PEISTER McLean Peister Ltd., Kitchener, ON MARK SEABROOK Canadian & Country Club, Ashton ON ALON SHATIL East Park Gardens, London ON staff Jeff Calderwood CEO Nathalie Lavallée Chief Operating Officer Pamela MacDonald-WolK Director, Finance & Administration Cedar Nisbet Director, max & Business Development Jim Thompson Director, Member Services Erica Beck Regional Director, British Columbia Chapter Mike Bell Regional Director, Central Ontario Chapter Carol Ann Campbell Regional Director, Eastern Ontario/Outaouais Chapter Shawn Hunter Regional Director, Southwestern Ontario Chapter Brent Hutcheon Regional Director, Alberta Chapter Alain Laforge Regional Director, Quebec Chapter David McCafferty Regional Director, Atlantic Chapter Kevin O Donovan Regional Director, Prairie Chapter Check out your NGCOA Canada monthly E-Newsletter and for up-to-date details on NGCOA Canada Chapter meetings and events. Sarah Allen Special Events and Member Services Djibril Diop Manager, Accounting Gloria Hammond Manager, Communications Mollie Miller Receptionist/Administrative Assistant Celina Mziray Sales & Marketing Coordinator, max & Business Development Pierre Pelard Member Relations Manager, Quebec & Eastern Ontario/Outaouais Chapters Stacey Tayler Manager, Brand & Design Qixia Xiong Accounting Assistant 64 65