BUSINESS MIKE THE. Water: Perception vs. Reality Canada s Most Wanted Ideas Golf Ranges & Academies

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1 NATIONAL GOLF COURSE OWNERS ASSOCIATION CANADA SPRING 2007 THE BUSINESS OF MIKE Water: Perception vs. Reality Canada s Most Wanted Ideas Golf Ranges & Academies

2 Six of America s TOP TEN * Golf Courses Choose Rain Bird Golf Course 1. Pine Valley G.C. Pine Valley, New Jersey 3. Shinnecock Hills G.C. Southampton, New York 4. Cypress Point Club Pebble Beach, California 6. Pebble Beach Golf Links Pebble Beach, California 7. Merion G.C. (East) Ardmore, Pennsylvania 8. Winged Foot G.C. (West) Mamaroneck, New York 9. National Golf Links of America Southampton, New York The most prestigious courses in the United States continue to choose Rain Bird for their irrigation solutions. With the recent addition of National Golf Links of America, now seven of the top 10-rated courses irrigate their championship-caliber layouts with Rain Bird technology. Contact your local Rain Bird Golf distributor today, or visit to locate the distributor nearest you. * Golf Digest Greatest Golf Courses list. Shinnecock Hills Golf Club Shouthhampton, New York

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4 National Golf Course Owners Association Canada Suite # 105, 955 Green Valley Crescent Ottawa, Ontario K2C 3V4 (613) fax (613) Toll Free: ngcoa@ngcoa.ca Your magazine. Your industry. Your voice. Best in Canada Voted Best Magazine by the Canadian Society of Association Executives, Golf Business Canada is most proud of the valuable support it provides golf course operators across Canada. Feedback/editorial suggestions are always welcome by contacting Pamela Stewart, editor, at pstewart@ngcoa.ca. Golf Business Canada Online NGCOA Canada members can log on and access current and all past issues as well as BONUS features and resource materials at Circulation Checklist We encourage key golf management staff to read Golf Business Canada. Use the circulation checklist below to keep tabs on who has had a chance to read this issue. Subscribe Now! Want to keep this copy for yourself? Order additional subscriptions for your key management staff! Call , ngcoa@ngcoa.ca or access the magazine and a downloadable subscription form at Circulation Checklist Owner General Manager Director of Golf Head Pro Superintendent Food & Beverage Manager Other Other PRESIDENT VICE-PRESIDENT SECRETARY/TREASURER EXECUTIVE DIRECTOR BILL BROWN Mont Cascades Golf Club, Cantley, QC NEIL KAPP East Park Golf Gardens, London, ON DON MACKAY Muskoka Highlands Golf Course, Bracebridge, ON JEFF CALDERWOOD NGCOA CANADA ALASTAIR BARR Welsford Golf Club, Welsford, NB BOARD OF DIRECTORS NEIL CHAMPAGNE Mont Tremblant Resort, Mont Tremblant, QC GILLES DEBUT Club de Golf les Quatre Domaines, Mirabel, QC GIB DOW Ironwood Golf Club, Exeter, ON ERNIE FERNE Manderley on the Green, North Gower, ON DOUG HAWLEY Redwoods Golf Course, Langley, BC DON HOLMSTROM Eaglequest Golf Centers Inc., Coquitlam, BC NORM KACHUR The Ranch Golf & Country Club, Spruce Grove, AB DAVE MCDONALD The Links at Quarry Oaks Golf & Country Club, Steinbach, MB COLIN NISBET Westview Golf Club, Aurora, ON AL PEISTER Innerkip Highlands Golf Course, Aurora, ON DON SEABLE Riverside Golf Resort, Fairmont Hot Springs, BC MURRAY SADOWNICK The Willows Golf & Country Club, Saskatoon, SK MARK SEABROOK Canadian Golf & Country Club, Ashton, ON GREG SEEMANN Wooden Sticks Golf Club, Uxbridge, ON STEVEN SPRATT Falcon Ridge Golf Course, Gloucester, ON RETO STEINER Woodside Golf Course, Airdrie, AB LARRY UNGERMAN Royal Woodbine Golf Course, Etobicoke, ON NGCOA CANADA STAFF TECHNOLOGY PARTNER JEFF CALDERWOOD Executive Director RITA COWAN Accounting Director NATHALIE LAVALLÉE Director of Communications & Member Services PETER LEYSER Director of Golfmax & Business Development PAMELA WOLK Director of Administration DOUGLAS FERNE Regional Director, British Columbia Chapter JUSTINE FREUND Regional Director, Québec Chapter GLENNA GOSEWICH Regional Director, Eastern Ontario/Outaouais Chapter BRENT HUTCHEON Regional Director, Alberta Chapter JANET JONES Regional Director, Saskatchewan/Manitoba Chapters VINCE KISHIMOTO Regional Director, Central Ontario Chapter DAVID McCAFFERTY Regional Director, Atlantic Chapter KATHERINE NELSON-RILEY Regional Director, Southwestern Ontario Chapter MIKE BELL Marketing Manager, Central Ontario Chapter BARBARA BODE Membership/Database Manager GLORIA GATES Golfmax & Business Development Administrator SHAWN HUNTER Sales Manager, Eastern Ontario/Outaouais Chapter MELISSA MOLINA Special Projects Manager CEDAR NISBET Business Development Manager PAMELA STEWART Publications Manager STACEY TAYLER Graphic Designer KRISTEN TIPMAN Office Administrator DENNIS CONLY Golfmax Inc., Managing Director EDITORIAL COMMITTEE JEFF CALDERWOOD jcalderwood@ngcoa.ca NATHALIE LAVALLÉE nlavallee@ngcoa.ca CEDAR NISBET cnisbet@ngcoa.ca PAMELA STEWART pstewart@ngcoa.ca STACEY TAYLER stayler@ngcoa.ca PUBLISHER JEFF CALDERWOOD jcalderwood@ngcoa.ca EDITOR IN CHIEF PAMELA STEWART pstewart@ngcoa.ca CREATIVE DIRECTOR STACEY TAYLER stayler@ngcoa.ca CONTRIBUTORS ADVERTISING SALES PETER LEYSER pleyser@ngcoa.ca PHONE: (613) CEDAR NISBET cnisbet@ngcoa.ca TOLL FREE Publications Mail Registration No Return Undeliverable Canadian Addresses to: NGCOA Canada Publications Department Suite # 105, 955 Green Valley Crescent Ottawa, Ontario K2C 3V4 ngcoa@ngcoa.ca The official publication of the National Golf Course Owners Association Canada Golf Business Canada is published quarterly and distributed to all NGCOA Canada members, and to owners and operators of golf courses throughout Canada. No part of this publication, advertising or editorial, may be reproduced without the written permission of the publisher. While every effort has been made to ensure accuracy, the publisher cannot be held responsible for any errors or omissions which may inadvertently occur. Articles and other information may not represent the views of NGCOA Canada and are the opinions of the writers. ISSN Printed in Canada BRIAN BYERLY GLYNIS ELLIOTT MICHAEL GRANGE BRENT LONG COLIN NISBET JAIME OXTOBEE ERICA PARNELL APRIL TANNER HEIDI VOSS

5 SPRING 2007 GOLF BUSINESS CANADA Volume 11, Issue 1 CONTENTS 6 THE FIRST TEE Making Your Brand Personal Jeff Calderwood 8 FEATURE In His Likeness The Business of Mike Weir Michael Grange 14 BUSINESS ADVISOR Driving for Dollars Golf Ranges and Academies Brent Long 22 IN CONVERSATION The Family Oasis with Carol Ann Campbell of Archie s Family Golf Centre, Cornwall, ON Pamela Stewart 26 TURF & MAINTENANCE H2O Water Issues: Perception and Reality Jaime Oxtobee & Brian Byerly 36 PRIVATE PERSPECTIVES Membership Marketing Inspiring Desire Heidi Voss IN HIS LIKENESS THE BUSINESSO F MIKE WEIR Page 8 On the Cover: Mike Weir takes a personal interest in all of his business ventures, including his estate in Wine Country, the Niagara Region of Southwestern Ontario. Cover Photo: Mike Weir Estate Winery 40 PRO SHOP Modern Makeover Westview Golf Club Gets a Facelift Colin Nisbet 46 FOOD & BEVERAGE Healthy Helpings Food Safety on Course Glynis Elliott 52 CANADIAN IDEA Canada s Most Wanted Ideas The Top Grade Ideas Presented A Round of Charity The Grand Prize Winning Idea Revealed Erica Parnell 66 PARTING SHOT A New Point of View Calgary Courses Seize Opportunities April Tanner SUBSCRIPTION AVAILABLE Four issues for $19.95 Call toll free (866) or ngcoa@ngcoa.ca 14 NGCO A CANADA UPDATE 56 Bill Brown President s Message New NGCOA Canada Board Conference Round Up Car Storage & Club Car Additional Services at Ontrak Nancy Lopez Global