Governing From The Ground Up

Transcription

1 Associate Publisher Nathalie Lavallée NGCOA Canada Calendar of Events 2015 NGCOA Canada Invitationals Having recently returned from our summer NGCOA Canada Board of Directors Meeting, I am always so impressed by how our Association, led by the Board of Directors, accomplishes so much. Because of our integrated system, our governance is led from the bottom up, rather than top down, which is common in the Association world. Due to this integrated system, golf courses join just ONE association, yet are able to have all of their regional needs met, at no additional cost because our eight chapters are integrated into one organization: the NGCOA Canada. For those who are not aware, all eight chapters have a Chapter Advisory Board (CAB) made up of operators in that chapter. At minimum, the president of each chapter CAB also sits on the NGCOA Canada Board of Directors so at no time is a chapter not represented at the national table. It s streamlined and it s efficient. All chapter annual strategic plans and budgets are driven by the CABs in consultation with the chapter s regional director. This is what I am referencing above when I say we are governed by the bottom up. The road map for all chapters is defined by operators inside that chapter and brought to the national table for discussion and ultimately for approval. I have rarely seen strategic plans being changed once they make it to the Summer Board Meeting because the people who set it are the experts in their area and there is a tremendous amount of respect for all of that knowledge around the board table. Chapter and department strategic plans are then rolled into one national road map that helps direct the staff for that current fiscal. Governing From The Ground Up The same can be said when we create new policies or want to introduce a new national initiative. After our due diligence is done, new projects and policies are presented to the board of directors, who give us the go-ahead, vote it down, or ask us for additional research. It truly is a national organization that is driven by and inclusive of all regions across the country. I have worked in politics and the corporate world in the past where top down is the only option. I could not be prouder today to work for such a strong and unified organization. I would like to take this opportunity, on behalf of the entire NGCOA Canada staff team to THANK our Board and CAB volunteers for their dedication to the organization and support of the staff. In closing, I am inviting you to join the Board of Directors and your peers from coast to coast at the 2015 Conference & Trade Show in November. We ve been told over and over how the outcome of just one session pays for the investment of attending the Conference let alone the knowledge gained from the other operational education sessions and consultations with operators from Newfoundland to Victoria. I guarantee you won t be disappointed! I look forward to seeing you all in November. Nathalie Lavallée Chief Operating Officer NGCOA Canada nlavallee@ngcoa.ca Chapter Date Venue Southwestern Ontario August 10 Cutten Fields British Columbia August 17 Fraserview Course Alberta August 17 Wolf Creek Resort Prairie Saskatchewan August 26 The Willows & Country Club Eastern Ontario/Outaouais September 2 Trillium Wood Club Quebec September 15 Club de de l Ile Montreal Prairie Manitoba September 22 Links at the Lake Central Ontario October 13 Lionhead & Conference Centre 2015 Conference & Trade Show Th nk FORWARD Tomorrow STARTS HERE! November 18-20, 2015 (Wednesday-Friday) Hilton Mississauga/Meadowvale, Mississauga, ON Toronto Star & Travel Show February 19-21, 2016 International Centre, Mississauga, ON London Show & Sale Play Ontario Pavilion March 12-13, 2016 Western Fair District, London, ON NGCOA Canada GOLFEXPOs Show Date Venue Exhibitor Contact Ottawa-Gatineau GOLFEXPO March 4-5 EY Centre, Ottawa, ON Carol Ann Campbell GOLFEXPO Montréal March Place Forzani, Laval, QC Mark Fraser Atlantic GOLFEXPO April 2-3 Casino New Brunswick, Moncton NB Dallas Desjardins GOLFEXPO Québec April 8-9 Centre de congress Lévis, Lévis Qc Mark Fraser Winnipeg GOLFEXPO TBA TBA Kevin O Donovan Check out your NGCOA Canada monthly E-Newsletter and for up-to-date details on NGCOA Canada Chapter meetings and events

2 Make Money While You Are Sleeping Inspire YOUR golfers to #sharetheirstory golfsocial: A smarter way to manage Facebook Over 40% of transactions completed OVERNIGHT Redbookgolf.ca, is the NGCOA Canada s national online distribution and marketing platform for golf courses. Similar to the hard copy er s Red Book already in several of our Chapters, redbookgolf.ca will enable golf courses to offer real-time special promotions to golfers while growing their online community of customers. Over 300 Canadian golf courses are already reaping the benefits that redbookgolf.ca delivers. the coupon platform is FREE for golf courses to participate; provides pre-qualified marketing list of golfers that download your coupons, exclusive to NGCOA Canada members; widens your distribution channels; provides additional online exposure; and gives control of your offers back to you, the operator. Used as an effective marketing tool, this platform will expose new golfers to your course and help fill your tee sheets where and when you need help. DID YOU KNOW? over 40% of transactions completed overnight, making you money even when closed; a total of 237,985 visits to participating course pages on redbookgolf.ca for an average of 730 visits per course; currently 5,018 users registered on the site and growing daily; almost 40,000 golfers subscribed to the RedBook newsletter. Choose your coupon offers, take advantage of the real-time flexibility to modify your offers, and benefit from monthly e-pushes to golfers registered on Call today to get started! Join the #golfcanadagolf campaign As Canada s most participated sport, every golfer has a unique story to tell now the Canadian golf industry is encouraging golfers to share those stories, aligning on a national campaign to market the game of golf in Canada. #GOLFCANADAGOLF campaign unites Canadians passion for golf Since its spring launch, the campaign has logged more than 100 story profiles to more than 12,000 story views and over 2 million impressions through social media. Stories have been shared from regions across Canada and the hashtag #golfcanadagolf has been gaining momentum since the campaign launched. Encourage Canadians to #sharetheirstory The campaign s objective is to motivate golfers to share their stories in an effort to get more golf played and to welcome new enthusiasts to the sport and celebrate the game all season long. As part of this industry campaign, a custom website golfcanadagolf.ca was launched as a portal for stories to be shared. The site features a mix of stories, from professionally filmed feature segments to others submitted by everyday golfers with a unique story to share. Join the Campaign by: downloading the golfcanadagolf posters (visit ngcoa.ca or golfcanada.ca to access the posters) and displaying them at your course to encourage your customers to #sharetheirstory at golfcanadagolf.ca Using the hashtag #golfcanadagolf when posting about golf programs and activities at your course, or anything else golf related Let s keep the momentum going and encourage all Canadians to #golfcanadagolf. A strong social media presence can mean creating a bigger online community and a more loyal and engaged customer base. Having frequent and relevant posts will help your golf facility stay connected to your customers when they are away from the course and will keep them coming back. NGCOA Canada members know that social media is important, but, like many businesses, do not have the resources to source dynamic content on a daily basis. golfsocial solves the resource problem. golfsocial s proprietary technology allows NGCOA Canada s partner, Integram to aggregate meaningful golf content from a wide range of sources that it curated web content golfsocial will help build your online community for FREE! golfsocial receives curated content content pushed to member pages YOUR Facebook page is updated PRESENTED BY POWERED BY EDITORIAL SUPPORT BY is timely, relevant, and highly dynamic, and push that content out through each NGCOA Canada member s individual Facebook page. Each member s business Facebook page will become the source for consumers to find dynamic golf content. The result will be greater customer engagement, resulting in greater customer loyalty, and greater passion for our great game. Canada will provide golfsocial with highly relevant and dynamic golf content to assist members of the NGCOA Canada, and Canada partner clubs to build bigger and more loyal online communities for each facility. This initiative is FREE for NGCOA Canada member facilities, and Canada member facilities. YOUR followers are engged How does golfsocial help? the golfsocial service is FREE for NGCOA Canada and Canada members become your clients go-to for golf news, entertainment and promotions produces informative, entertaining, and relevant material for YOUR golf facility s Facebook page grow your number of followers increase page likes and shares receive dynamic demographic data for focused marketing efforts How do I get started? Contact Integram Services Inc. to complete the registration process. Allison Kelly Don Mackay Phone: (519) Phone: (705) akelly@integram.net dmackay@muskokahighands.com 56 57

3 13 Years Of Take A Kid To The Course Over 335,000 Juniors = Over 335,000 paying adults! The NGCOA Canada would like to thank its member courses for participating in the 13th edition of Take A Kid To The Course. Over the past 13 years, this program has introduced over 335,000 juniors to the game, which also means 335,000 paying adults! Without you, this program would not be as successful as it has become in your communities! THANK YOU! Thank You We thank everyone who implemented the program and created memorable moments for families nationwide. The NGCOA Canada would also like to say a big THANK YOU to our sponsors for the 2015 Take A Kid To The Course program. Your time and resources ensured this year was a huge success! National Sponsor Official Suppliers 58 59

4 max Supplier List Earn rebates on your next turf equipment purchase! max Purchasing Program max Purchasing Program FOOD SERVICES Ontrak Procurement Services Acklands Grainger Inc Agropur, Division Natrel* Canadian Linen Cintas Coca-Cola Refreshments Canada Ecolab Institutional Ecolab Pest Control Fresh Start Foods* Gordon Food Services Jack Link s Mill Street Brewery Rockway Vineyards* Wrigley Grand & Toy Hendrix Hubert ISO Cleaning Solutions (Swish, Wesclean, Larose) MacGregors* Purolator Courier Ltd Sherwin Williams Sysco Weston OPERATIONS Club Car, LLC GM Canada max Insurance Plans Moneris Solutions NEBS Business Products NEBS PAYweb *Regional programs not available in every area across Canada PRO SHOP Lowe-Martin TTG Course Guide TECHNOLOGY EMS golfscoring.net RICOH Canada Tee-On Systems Inc. The Source TURF & MAINTENANCE BrettYoung* ECHO Power Equipment (Canada) EZ Street Asphalt* Jacobsen Kubota Canada Ltd. NAPA Canada Rain Bird SmithCo Turfprophit BULK FUEL AltaGas Ltd* Levac Propane* MacEwen Petroleum* Sparlings Propane* Suncor / Petro-Canada TRAVEL & LEISURE stream Travel FURNITURE & FIXTURES D&E Industries UNIQUE PRODUCTS AND SERVICES Burnside Cardiac Canada NGCOA Canada renews Platinum Partnership with Jacobsen NGCOA Canada and Jacobsen are pleased to announce a renewal of their Platinum Partnership program for NGCOA Canada s member facilities. Over the past three years, NGCOA Canada member facilities have earned approximately $200,000 in rebates by purchasing Jacobsen turf equipment. The partnership renewal ensures that NGCOA Canada member facilities will continue to earn a 2.5% rebate on each purchase/lease of new Jacobsen whole goods (including accessories sold with whole goods). The rebates will be calculated on the net invoice value of each purchase/lease. NGCOA Canada is excited to continue our partnership with the leader in turf maintenance. Jacobsen s commitment to design, build and deliver industry-leading turf maintenance equipment is to be admired. Jacobsen s passion for innovation is evident in the investment that they make in Jacobsen equipment can be purchased through a network of distributors located across Canada: British Columbia: Rollins Machinery Ltd. VP Sales: Rod Graham Service Manager: Robin Gough Prairie Provinces: Clark s Supply Sales Manager: Rob Clark Service Manager: Kenny Shuparski Ontario: G.C. Duke Equipment Ltd. Sales Manager: Dick Raycroft Service Manager: Chris McLeod research and development. The result of this investment is greater enhancements in their equipment, which will ultimately benefit each NGCOA Canada member who chooses orange! Jacobsen is focused on building relationships globally with customers, associations and dealers, said David Withers, President of Jacobsen. We are very pleased to continue our partnership with the NGCOA Canada, as it helps us build and develop relationships in Canada, a very important market for Jacobsen. NGCOA Canada members must submit a JACOBSEN CLAIM FORM to the NGCOA Canada in order to earn a 2.5% manufacturers rebate. To get your CLAIM FORM, please contact your local NGCOA Canada regional director, or contact Jim Thompson, Director of Member Services for the NGCOA Canada at ext. 26 jthompson@ngcoa.ca Cordova Bay Course in Victoria, BC is just one of the many Canadian courses that use Jacobsen mowers like the ECLIPSE 322 riding greens mower (pictured left) to present world-class conditions every day. Quebec: O.J. Company Ltd. Sales Manager: Dan Morreau Service Manager: Corey Young Atlantic Provinces: Eastern Turf Inc. Sales Manager: Tom Jubis Service Manager: Stephen Dort

5 Save On Your Janitorial Needs With Unisource Canada! max Purchasing Program Ontrak is excited to announce a recent change in its vendor offering for your golf facility. Unisource Canada, a Veritiv company, and Ontrak have partnered up to provide value and solutions for all janitorial needs including, but not limited to: Bathroom Tissue, Napkins and Towels Bags Paper and Poly Wrap, Paper, Rolls and Sheets Cleaning Chemicals Unisource Canada carries leading national brands to ensure performance and reliability, and promote product innovation: Kimberly-Clark Georgia Pacific Cascades Pactiv Mops, Brooms and Buckets Floor Pads Gloves Garbage Bags 3M Rubbermaid W. Ralston Sterno Unisource Canada s industry-leading facility solutions include: Access to an array of top facility products from the best suppliers; An expansive geographic reach that can provide next-day delivery to 95 percent of commercial buildings in North America; Educated and certified advisors who work with customers to uncover hidden cost-saving opportunities; An ebusiness platform that offers budget management tools, advanced reporting, 24/7 online ordering, and third party IT system integration capabilities; Sustainability services such as Green Gauge TM, an online tool that tracks sustainable product purchases using LEED for Existing Buildings: Operations & Maintenance criteria, and can be shared with Ontrak members easily; Workloading tools to help budget and manage labour costs. For more information and to set up an account with Ontrak and Unisource Canada, a Veritiv company, please Call Karyn Tindall at or Karyn.Tindall@sodexo.com. stream Travel is Spreading The Word stream Travel Brings Journalists From Around The World To Ontario! Canadian golf course owners know that we have some of the best golf courses in the world. Our vastly diverse geography and open spaces have provided an amazing canvas for the world s best golf course architects to apply their skills. The unfortunate reality is that many of Canada s best golf courses remain a secret outside Canada. stream Travel is working with Chuck Thibeault, Executive Director of the Central Tourism region of Ontario to change that reality. stream is now focusing on spreading the word! In July, Chuck Thibeault and stream Travel organized a FAM (familiarization) Tour for a group of golf journalists from around the world to experience three unique tourism regions of Central Ontario (Bay of Quinte, Bruce Grey Simcoe and Central Counties). It is the first time three major regions in Canada s heartland teamed with golf club owners, hotel operators, and provincial government officials to show off a tiny portion of Canada s golfing riches. The tour hopscotched across the province, beginning in Markham, just north of Toronto, and in all, participants played seven of the finest courses in the province: Angus Glen (Markham); Royal Ashburn (Durham Region), Bay of Quinte Club, and Black Bear Ridge (Belleville), Briars Resort (Jacksons Point), Lora Bay (Thornbury, near Collingwood), and Caledon Club (Caledon), and Wooden Sticks (Uxbridge). Check out additional commentary on the Central Counties websites at and stream Travel builds FREE white label travel websites for each NGCOA Canada member facility, allowing you to promote exclusive travel vacation packages to your customers, on your websites, earning a commission on every golf vacation sold! Contact stream Travel at to register your club. New Members / Affiliates April 23, 2015 to July 22, 2015 Atlantic Avondale Course Eden & Country Club Glen Afton Club Highlands Link Course Le Portage Club Osprey Ridge Club Rustico Resort Yarmouth & Country Club West Hills Course British Columbia Mission Creek Club Summerland & Country Club Valley Centre Central Ontario BraeBen Course Twin Creeks and Country Club Prairie Chapter Neepawa & Country Club Southwestern Ontario Westmount & Country Club Affilates Alberta Cushman & Wakefield Ltd. DNE Resources Canada Goose Vision - Aerials Smart Store Mobile Licensing Inc. Chrono Alberta Central Ontario Alberta Central Ontario Southwestern Ontario NATIONAL NGCOA Canada Board Members and Staff PRESIDENT Gilles Debut Club de les Quatre Domaines, Mirabel, QC VICE PRESIDENT STEVEN SPRATT Falcon Ridge Club, Ottawa ON SECRETARY/TREASURER ANDY HEDLEY BC Holdings Inc., Vancouver BC CEO JEFF CALDERWOOD NGCOA Canada, Ottawa ON PAST PRESIDENT Reto Steiner Woodside Course, Airdrie, AB BOARD OF DIRECTORS Corrine Allen Fraserglen Course, Abbotsford, BC LESLEY McMahon Balmoral Course, Red Deer, AB HARRY BROTCHIE Lakeland Management Inc., Winnipeg, MB Bob KILGOUR Cardinal Club, Kettleby, ON KATHY MACKAY Ainsdale Course, Kincardine, ON CLAUDE LECLAIR Casselview & Country Club, Casselman, ON Neil CHAMPAGNE Mont Tremblant Resort, Mont Tremblant, QC GAVAN FitzPATRICK Eaglequest Grandview, Westphal, NS DIRECTORS-AT-LARGE Don Mackay Muskoka Highlands Links, Bracebridge, ON ALON SHATIL East Park Gardens, London, ON IVAN Alderdice Meaford Course, Meaford, ON Bill BROWN Mont-Cascades Club, Cantley, QC Edge CARAVAGGIO ClubLink Corporation, King City, ON Mark SEABROOK Canadian & Country Club, Ashton, ON NGCOA Canada STAFF Jeff Calderwood CEO Nathalie Lavallée Chief Operating Officer Erica Beck Regional Director, British Columbia Chapter Mike Bell Regional Director, Central Ontario Chapter Carol Ann Campbell Regional Director, Eastern Ontario/Outaouais Chapter Dallas Desjardins Regional Director, Atlantic Chapter Mark Fraser Regional Director, Quebec Chapter Shawn Hunter Regional Director, Southwestern Ontario Chapter Brent Hutcheon Regional Director, Alberta Chapter Pamela MacDonald-Wolk Director, Finance & Administration Cedar Nisbet Director, max & Business Development Kevin O Donovan Regional Director, Prairie Chapter Jim Thompson Director, Member Services Sarah Allen Coordinator, Special Events and Member Services Djibril Diop Manager, Accounting Olivia Evans Sales & Coordinator, max & Business Development Gloria Hammond Manager, Communications Pierre Pelard Member Relations Manager, Quebec & Eastern Ontario/Outaouais Chapters Emma Simard Receptionist/Administrative Assistant Stacey Tayler Manager, Brand & Design Qixia Xiong Accounting & Business Development Assistant 62 63

6 NGCOA Canada Membership What s In it For You? 1 Government Relations 2 3 The NGCOA Canada has seen successful completion of efforts to: Eliminate cart and equipment licensing in B.C. Establish an equitable municipal property assessment formula in Ontario The NGCOA Canada is currently representing the needs of its members on issues including: Allowable tax deductions on green fees Pesticide legislation Water and conservation permits Fuel taxes Weather forecasting NGCOA Canada has joined forces with industry partners on various initiatives, such as: Economic Impact Study to illustrate strength of industry Provincial and Federal lobby days that raised government awareness of the golf industry 2011 Consumer Behaviour Study Purchasing Power Save on all aspects of your operation with the max Purchasing Program Preferred pricing with over 220 suppliers. Opportunity buys use the buying power of NGCOA Canada members to provide one time deep discounts/ rebates on popular products at select times Some courses report annual savings as high as $30,000 Average yearly per member savings of $5200 far exceeding the cost of membership Calculate your annual estimated savings through the on-line max Savings Calculator The more courses that utilize the max Purchasing Program the greater the negotiating power of the NGCOA Canada Grow Your Business Kids Play Promote your junior programs online and attract new golfers and build revenues Webpage guide to all junior programs provided by member clubs Facilities access webpage to update listings of junior programs Parents and kids search by postal code to find junior programs offered in their area FREE to NGCOA Canada members Get Ready National adult player development program proven to generate new golfers Students average $907 first year spend Students average 10 rounds played in their first year FREE marketing materials and course curriculum Take A Kid To The Course Program ran July 6-12, 2015 Kids under 16 golf free with a paying adult that week Over 335,000 kids have been intoduced to golf Register your club now at Regional Representation And Promotion 8 regional chapters across Canada All NGCOA Canada chapters have regional representation at the national board Regional initiatives to meet your needs including: Spring Warm Ups Invitationals Chapter Meetings Shows Maps, er s Red Books and so much more! Resources At Your Fingertips Annual Conference & Trade Show The industry unites with over 500 leaders in one place Award winning Magazine with educational content for all your departments Monthly E-Newsletter with timely national, chapter and industry updates Powerful benchmarking tools available through the Research Centre Partnership with the PGA of Canada on Get Ready, Conference & Trade Show, and Take A Kid To The Course The BEST investment you can make for your business is to join the only Association in Canada that focuses on the BUSINESS OF GOLF! We can meet YOUR Needs We have the strongest united voice in the golf industry with over 1300 members! Call today to become a member Call Jim Thompson, Director, Member Services today at to discuss membership with the NGCOA Canada or visit to join today! 64 65