We have YOUr Back! REGISTER NOW FOR A NO-COST E-STORE FOR YOUR COURSE. MEMBERS Clubhouse. Get started today and increase your retail sales year round!

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1 REGISTER NOW FOR A NO-COST E-STORE FOR YOUR COURSE Welcome to the Associate Publisher Nathalie Lavallée Welcome to the NGCOA Canada Members section where you can get the latest NGCOA Canada information. Why is this section important? This is where we can save you money, increase your golfer base, guide you through government relation strategies, etc. Consider us your go to source for information. If you do not find the information you need in these pages, simply contact us at and we will be happy to help. I recently returned from our annual Summer Board of Directors meeting and am happy to report that the Association had a successful fiscal year (year ending June 30), despite the challenges facing our industry. You should have a tremendous amount of confidence in your Association s governance. Your National Board is made up of highly effective and diverse leaders whose decision making is based on determining what is in the long-term best interest of golf course owners and operators throughout Canada. We have YOUr Back! Get started today and increase your retail sales year round! For more information and to see live courses now, visit golfcoursegolfshop.com All eight chapters are represented on the national board by, at minimum, the President of the chapter advisory board. Budgets and strategic plans are developed by staff in consultation with the CEO and chapter advisory boards, then reviewed and approved by the national board. Decisions are well researched to ensure growth, sustainability and most importantly, strong member benefits. Here is our Scorecard: The NGCOA Canada team achieved the fair, yet aggressive budget, set out by the board at last summer s meeting. We introduced 7 new max partners guaranteed to save members additional dollars. We now have over 300 brands for our members to choose from. The 2012 Conference & Trade Show in Deerhurst, ON received a 95% exceptional or above average rating. Over 650 of our member courses brought Take A Kid To The Course to over 68,500 golfers. We provided members with marketing opportunities through various initiatives such as consumer golf shows, Where To Maps and er s Red Books etc. The membership increased by 3%, not an easy feat when the industry is somewhat conracting. 96% of members renewed their membership (average retention rate for associations is mid 80s). We were busy on the advocacy front across the country lobbying various levels of government on: property taxes, entertainment expenses as business tax deductions, potential pesticide bans, liquor control and serving issues, working with governments to develop golf caucuses and more. As you can see, it has been a busy year at the NGCOA Canada and I would like to take this opportunity to thank all of our staff across the country. I have worked in both the public and private sector and can unequivocally say that I have never worked with a more dedicated group of individuals. They have YOUR BACK and are ready to takeon a new year with your success as their focus. Looking ahead, I encourage you to invest in your business and join fellow golf course owners and operators from across the country at the Conference & Trade Show in Victoria from November Registrations are flying in so do not miss out on this great opportunity to enhance your business acumen while enjoying the company of great friends. See pages for more information on the conference. I look forward to welcoming you all to Victoria! Nathalie Lavallée Chief Operating Officer NGCOA Canada 55

2 Thank You to our 660 The NGCOA Canada would like to thank its member courses for participating in the eleventh edition of the Take A Kid To The Course program. This year 660 courses across Canada participated in the program; our highest participation ever! During its 11 years, this program has introduced over 260,000 juniors to the game of golf. Without you, this program would not have reached this level of success in your communities! We thank everyone who implemented the program at their facility and created memorable moments for families nation-wide. Participating Courses! 2013 Take A Kid To The Course: HIGHEST course participation since inception! Seaforth Club Wildstone Course Thank you To Our Sponsors! The NGCOA Canada would also like to say a big THANK YOU to our sponsors for the 2013 Take A Kid To The Course program. Their time and resources ensured this year s program was a huge success! National Sponsors Coca-Cola Refreshments Canada, Official Beverage Supplier for the NGCOA Canada and our member facilities, continues to promote the game of golf through their National sponsorship of Take A Kid To The Course. Official Suppliers Dollco, The Lowe-Martin Group, Official Scorecard Printer within the max Purchasing Program generously contributes to the successful marketing of Take A Kid To The Course by printing all of the marketing materials our member s use to promote the program at their facilities. Merit Vacations, generously donated the Grand Prize for the 2013 Take A Kid To The Course program; 2 lucky Take A Kid To The Course participants won airfare, 3-nights accommodation, 2 rounds of golf at the Hammock Beach Resort in Palm Coast FL. Metcalfe & Country Club My Mini : Starting Time, donates a portion of every sale of the My Mini system to support our marquee junior player development program. Carruther s Creek and Country Club 56 57

3 max Supplier List SAVE up to 20% on electronics! FOOD SERVICES Ontrak Procurement Services Acklands Grainger Inc Agropur, Division Natrel* Canadian Linen Cintas Coca-Cola Refreshments Canada Courtney s Distribution Courtney s Wholesale Ecolab Institutional Ecolab Pest Control Fresh Start Foods* Jack Link s Rockway Vineyards* OPERATIONS Club Car, LLC GM Canada max Insurance Plans Lenbrook Canada Moneris Solutions NEBS Business Products NEBS PAYweb PRO SHOP Dollco, The Lowe-Martin Group Course Shop TTG Course Guide ttgcourseguide.com FURNITURE & FIXTURES D&E Industries TECHNOLOGY EMS RICOH Canada Tee-On Systems Inc. The Source Gordon Food Services Hendrix Hubert ISO Cleaning Solutions (Swish, Wesclean, Larose) MacGregors* Purolator Courier Ltd Sherwin Williams Staples Advantage Sysco Weston TURF & MAINTENANCE BrettYoung* ECHO Power Equipment (Canada) EZ Street Asphalt* Jacobsen Kubota Canada Ltd. MTS Environmental Holdings Inc.* NAPA Canada Preston Hardware* Rain Bird SmithCo BULK FUEL AltaGas Ltd* Levac Propane* MacEwen Petroleum* SONIC (La Coop fédérée)* Sparlings Propane* Suncor / Petro-Canada UNIQUE PRODUCTS AND SERVICES Burnside max Inc. igotcha Network* PEI Vapour Systems Ltd. Starting Time (My mini ) *Regional programs not available in every area across Canada How would you like to save up to 20% on your next electronics purchase? Of course you would! The NGCOA Canada is excited to announce that we can help you do exactly that. In partnership with The Source - one of Canada s leading Consumer Electronics and Wireless retailers with approximately 700 locations across the country, NGCOA Canada members will be able to save 5-20% off the lowest advertised price on electronics and accessories. Through The Source s online Business 2 Business portal, members can access a great assortment of product categories aimed at helping customers make their lives easier while on the go, in the home, or at work. The Source s product and service line-up includes the latest selection of smartphones, TVs, laptops, tablets, headphones, and the essentials, including batteries and ink. The knowledgeable team at The Source is looking forward to assisting NGCOA Canada members with finding the products you want. To celebrate this new partnership, each NGCOA Canada member who creates an account through The Source s online Business 2 Business portal will be mailed a $25.00 Gift Card that they can use at one of The Source s 700 retail locations! The NGCOA Canada aims to form strong partnerships with leaders in their fields. The Source is a leader in their industry and a company that has provided exceptional customer service for over 40 years. With a huge range of products that our members need for their businesses and their homes, we are very confident that this program will deliver the savings that our members expect from the max Purchasing Program. Our partnership with The Source will deliver value for the entire membership for many years to come, says Jeff Calderwood, CEO, NGCOA Canada. So, what are you waiting for! Get started today: Go to Select Business Discounts Select Get Started Fill out the registration form; make sure to enter NGCOA Canada in the referral box Start Shopping! If you have any questions regarding the registration process, please contact b2b@ thesource.ca. Once you have registered online, you can use your e-membership number to receive the same great savings at any of The Source s 700 locations across Canada. For more information on this max program, please contact Cedar Nisbet, Director of max & Business Development for the NGCOA Canada at: ext

4 FREE giveaways with Ontrak this summer! FEED YOUR WILD SIDE! Cart path repair made EZ! Ontrak Procurement Services, Official Platinum Partner of the NGCOA Canada, is pleased to announce the current Value Added Promotions that are available to NGCOA Canada members who are registered with Ontrak. Promotions run from July 1 to September 30, These promotions are available to you through the Ontrak program simply by ordering the qualifying products from an Ontrak approved food service distributor as listed below! All you need to do is make sure that you focus your purchases on the selected products to qualify. No need for you to send proof of purchase. Ontrak takes care of the rest! Ontrak promotions include the following giveaway offers on selected products: FREE case of product and FREE Dispenser Loan offer from Nestle Professional Beverages Purchase a minimum of 5 cases of selected Nestle Professional Beverages per month to qualify for a FREE case of product and FREE equipment loan for your golf course. To find out if you qualify, contact Silvio Deluca at (416) or silvio.deluca@ ca.nestle.com. Be sure to mention the Ontrak promotion and provide your Ontrak ID #. General questions can be directed to your Ontrak Account Manager, Karyn Tindall at or Karyn.Tindall@Sodexo.com. FREE Tortilla Bowls and Cookbook set offer from Mission Foods Purchase a minimum of 30 cases of any combination of selected Mission Foods Tortilla and Wrap products between July 1 and September 30, 2013 and receive 2 FREE tortilla bowls and 1 FREE cookbook. FREE 8 Non-Stick Skillet offer from MFI Food Purchase a minimum of 30 cases of any combination of selected liquid egg products from MFI between July 1 and September 30, 2013 and receive a FREE 8 Non-Stick Skillet. FREE Bamboo Cutting Board and Knife Set offer from Canada Bread Frozen Purchase a minimum of 25 cases of any combination of selected Canada Bread Product through GFS or Sysco between July 1 and September 30, 2013 and receive a FREE Bamboo Cutting Board and Knife Set. Full promotion details are available on the member s only section of To confirm that you are registered with Ontrak, or for more information, contact Karyn Tindall at or Karyn.Tindall@Sodexo.com. The NGCOA Canada is proud to announce its partnership with Jack Link s Beef Jerky the No. 1 meat snack brand in Canada! Jack Link s is making a large investment in the Canadian golf industry to grow product distribution, and build demand for Jack Link s with your customers. Jack Link s investment in the golf market includes sponsorship of the 2013 RBC Canadian Open hosted at Glen Abbey Club in Oakville, Ontario. Our members are looking for innovative, high margin food items to add to their beverage carts, halfway houses, and restaurants. Jack Link s is a market leader and a brand that is recognized globally. Their products are perfect for a golf course environment. The NGCOA Canada is thrilled to be partnering with Jack Link s, says Cedar Nisbet, Director, max & Business Development, NGCOA Canada. Jack Link s has experienced explosive growth in this new market as consumers are choosing healthier snacks and discovering the great taste of Jack Link s quality products. Through this exclusive offer available only to NGCOA Canada members, you will receive exclusive pricing on Jack Link s wide variety of products that golfers Canadawide are demanding. Please join us in welcoming Jack Link s as the newest member of our max Supplier program! There is no better back nine pick-me-up than Jack Link s Beef Jerky - Feed Your Wild Side. Repairing your cart paths is now EZ! NGCOA Canada is pleased to announce a multi-year partnership with Mainroad Group, Official max Supplier, and distributor of EZ-Street asphalt. Each NGCOA Canada member is now eligible to save 10% on all EZ-Street asphalt products. EZ Street polymer-modified asphalt technology is being utilized extensively in over twenty countries. EZ Street s first applications in Canada were in the Canadian north, testing and proving the technology in the harshest of conditions. Widely recognized as a high quality, high performance asphalt, proven to permanently repair potholes in any weather condition, instantly ready for golf car and turf equipment traffic EZ-Street asphalt products is an ideal paving solution for any golf course application. EZ-Street asphalt is available in easy to handle 22KG bags, and 1 Ton bags, allowing your maintenance staff to make repairs to your cart paths and parking lots, without having to hire an expensive paving company to perform repairs to your infrastructure. The product is applied cold, and can be finished with a simple hand held tamper. For more information on the NGCOA Canada s Platinum Partnership with Ontrak, please contact Cedar Nisbet, Director, max & Business Development at ext 14. For more information on these max programs, please contact Cedar Nisbet, Director of max & Business Development for the NGCOA Canada at: ext

5 NGCOA Canada Membership What s In it For You? Government Relations The NGCOA Canada has seen successful completion of efforts to: Eliminate cart and equipment licensing in B.C. Establish an equitable municipal property assessment formula in Ontario The NGCOA Canada is currently representing the needs of its members on issues including: Allowable tax deductions on green fees Pesticide legislation Water and conservation permits Fuel taxes Weather forecasting NGCOA Canada has joined forces with industry partners on various initiatives, such as: Economic Impact Study to illustrate strength of industry Provincial and Federal lobby days that raised government awareness of the golf industry 2011 Consumer Behaviour Study Purchasing Power Save on all aspects of your operation with the max Purchasing Program Preferred pricing with over 220 suppliers. Opportunity buys use the buying power of NGCOA Canada members to provide one time deep discounts/ rebates on popular products at select times Some courses report annual savings as high as $30,000 Average yearly per member savings of $5200 far exceeding the cost of membership Calculate your annual estimated savings through the online max Savings Calculator The more courses that utilize the max Purchasing Program the greater the negotiating power of the NGCOA Canada Grow Your Business Get Ready: National adult player development program proven to generate new golfers Students average $907 first year spend They average 10 rounds played in their first year All marketing materials and course curriculum provided FREE Take A Kid To The Course: National junior and family grow the game program Over 660 member facilities participated in 2013 Over 34,000 paying adults took part in 2013 All marketing materials provided FREE to members Regional Representation And Promotion 8 regional chapters across Canada All NGCOA Canada chapters have regional representation at the national board Regional initiatives to meet your needs including: Spring Warm Ups Invitationals Chapter Meetings Shows Maps, er s Red Books, er s Green Cards and so much more! Resources At Your Fingertips Annual Conference & Trade Show The industry unites with over 500 leaders in one place Award winning Magazine with educational content for all your departments Monthly E-Newsletter with timely national, chapter and industry updates Powerful benchmarking tools available through the Research Centre Partnership with the PGA of Canada on Get Ready, Conference & Trade Show, and Take A Kid To The Course The BEST investment you can make for your business is to join the only Association in Canada that focuses on the BUSINESS OF GOLF! We can meet YOUR Needs We have the strongest united voice in the golf industry with over 1300 members! 62 63

6 New Members / Affiliates April 23, 2013 to July 23, 2013 NGCOA Canada Calendar of Events NGCOA Canada Board Members and Staff Call today to become a member Call Jim Thompson, Director, Member Services today at to discuss membership with the NGCOA Canada or visit to join today! Of all the membership dues that we pay, the NGCOA Canada gives me my highest rate of return year after year. I can t understand why any course wouldn t be a member! Doug Hawley Redwoods Club Langley,B.C. Members Alberta Cochrane Club Derrick & Winter Club Ironhead & Country Club Lac La Biche & Country Club Westlock Club Atlantic Glen Afton Club Truro Club British Columbia Cheam Course Dawson Creek & Country Club Central Ontario Castlemore & Country Club Parkshore Club Eastern Ontario & Outaouais Frankford Municipal Course Roundel Glen Course Prairie Chapter Deer Ridge Course Glen Lea Club Royal Regina Club Quebec St-Jean de Matha Le Royal Bromont Southwestern Ontario Woodlands Links Course Affiliates Birtee Décor Experts Expo Inc. Eastern Ontario & Outaouais Quebec 2013 NGCOA Canada Invitational Tournaments Chapter Date Venue Southwestern Ont August 14 Craigowan/Oxford G & CC Eastern Ont/Out. August 19 Prescott GC British Columbia August 22 Copper Point GC Alberta August 26 Willow Park G & CC Atlantic Sept 24 Eaglequest Grandview Atlantic Sept 26 Maplewood G & CC 2013 Conference & Trade Show Achieve Victory in Victoria! November 21-23, 2013 Fairmont Empress Hotel, Victoria, BC London Show & Sale Play Ontario Pavilion February 22-23, 2014 Western Fair District, London, ON Toronto & Travel Show Play Ontario Pavilion February 28-March 2, 2014 Metro Toronto Convention Centre, Toronto, ON NGCOA Canada GOLFEXPOs Ottawa-Gatineau GOLFEXPO March 8-9 EY Centre Montreal GOLFEXPO March Place Forzani Atlantic Canada GOLFEXPO March Casino New Brunswick Winnipeg GOLFEXPO March Red River Exhibition Park Quebec GOLFEXPO April 5-6 ExpoCité Check out your NGCOA Canada monthly E-newsletter and for more details on NGCOA Canada Chapter Meetings, Allied Association, and Industry events. PRESIDENT RETO STEINER Woodside Course, Airdrie AB VICE PRESIDENT GILLES DEBUT Club de les Quatre Domaines, Mirabel QC SECRETARY/TREASURER STEVEN SPRATT Falcon Ridge Club, Ottawa ON CEO JEFF CALDERWOOD NGCOA Canada, Ottawa ON PAST PRESIDENT DONALD MACKAY Muskoka Highlands Links, Bracebridge ON BOARD OF DIRECTORS IVAN ALDERDICE Meaford Course, Meaford ON ALASTAIR BARR Welsford Course, Welsford NB HARRY BROTCHIE Lakeland Management Inc., Winnipeg MB BILL BROWN Mont-Cascades Club, Cantley QC EDGE CARAVAGGIO ClubLink Corporation, King City ON NEIL CHAMPAGNE Mont Tremblant Resort, Mont Tremblant QC GAVAN FITZPATRICK Eaglequest Grandview, Westphal NS DOUG HAWLEY Redwoods Course, Langley BC ANDY HEDLEY BC Holdings Inc., Vancouver BC BOB KILGOUR Cardinal Club, Kettleby, ON LESLEY MCMAHON Balmoral Course, Red Deer AB RICHARD MUNRO Madawaska Course, Arnprior ON AL PEISTER McLean Peister Ltd., Kitchener, ON MARK SEABROOK Canadian & Country Club, Ashton ON ALON SHATIL East Park Gardens, London ON staff Jeff Calderwood CEO Nathalie Lavallée Chief Operating Officer Pamela MacDonald-WolK Director, Finance & Administration Cedar Nisbet Director, max & Business Development Jim Thompson Director, Member Services Mike Bell Regional Director, Central Ontario Chapter Carol Ann Campbell Regional Director, Eastern Ontario/Outaouais Chapter Douglas Ferne Regional Director, British Columbia Chapter Shawn Hunter Regional Director, Southwestern Ontario Chapter Brent Hutcheon Regional Director, Alberta Chapter Alain Laforge Regional Director, Quebec Chapter David McCafferty Regional Director, Atlantic Chapter Kevin O Donovan Regional Director, Prairie Chapter Sarah Allen Special Events and Member Services Djibril Diop Manager, Accounting Léona Folusewych Administrator, Business Development Gloria Hammond Manager, Communications Mollie Miller Receptionist/Administrative Assistant Stacey Tayler Manager, Brand & Design Qixia Xiong Accounting Assistant 64 65

7 As I sit down to pen this article, I am switching my NGCOA Canada President s hat for my owner s ball cap. As an owner and entrepreneur, LEADERSHIP is near and dear to me. Is the tail waging the dog? The question comes down to who is the dog and who is waging its tail? Twenty two years ago the NGCOA Canada did not exist. Today it is arguably the strongest voice in golf. Our membership is composed of entrepreneurs, business leaders, and decision makers in an industry that is larger than any other sporting industry in Canada. So, not only should we see ourselves as the dog in this, we are the top dog. So, how did we become the underdog allowing others to control our destiny? Let s not kid ourselves, we are controlled by history and the adages of, it has always been done that way, or that s how it works in golf, or those are the club rules. Things have changed - we now own our proshops, determine dress code, and have a better focus on customer service. The quality of the product we deliver for public consumption has improved dramatically. If you look in the mirror all the basic organizations involved in golf have not kept pace with the game. The RCGA, now known as Canada, by their own admission, has not changed their membership model since The PGA has attempted many times to reform how they deliver their programs to golf course owners to try and enhance our management team. 66 The intent here is not to point fingers at specific parties or specific problems we face. The question being asked is who needs to wag the tail? Who needs to lead this industry through its slowest growth period in over two decades? We have lots of challenges that we face as golf course owners. We are business leaders in our communities, raising thousands of dollars for local charities, providing good paying jobs, and recreational facilities that would not exist without our passion for the game. However, to change or influence the game of golf we need to do it as an industry. Twenty two years ago we had no voice; today we have a very strong and legitimate voice in the form of the NGCOA Canada. This success is in no small part due to Jeff Calderwood s effort and vision. I know some are suggesting that we need to streamline the number of associations in our industry. Some go so far as to hope that it can all be done by one organization. My feeling is that it lies somewhere in between. The interests of everyone involved cannot be satisfied by operating under one roof. The Parting Shot Message From The NGCOA Canada President Reto Steiner Wag The Dog As owners we have the largest investment, the most to lose and the most to gain. So it seems only natural that we need to lead the industry. We need to have our voices heard in Parliament. We need to get the 95% of golfers, approximately 5.7 million golfers who are not members of a private club, using the handicap system, and influencing how Canada delivers this system to them. The list is endless and will grow as we dig for more creative solutions to growing the game, but as owners we have to be the industry leaders. We are the dog and I would like to think we can wag our own tail. We need to take the lead in this industry, through our strength in numbers and our experience as operators, and there is no better forum to accomplish that than through the NGCOA Canada. Reto Steiner Owner, Woodside Course reto@woodsidegc.com