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1 The Moodie Report TRAVEL RETAIL BAROMETER Which retailers are doing most to raise footfall, average spend and store penetration across the trade? Which retailers are the investors and innovators in the business, and which gained the industry s respect for their achievements in 2006? In this annual survey of supplier opinion, brand owners deliver their verdict. This time last year The Moodie Report unveiled a new survey that we hoped would become a neutral, credible and established barometer of supplier opinion on retailer performance and attitudes across several key areas. We appointed an independent survey specialist, UK firm Commercial Campaigns, to manage the project The Moodie Report Travel Retail Barometer on our behalf. The results were beyond our expectations and were picked up by retailers and suppliers alike in many presentations including several major tenders and conference addresses during the year. The Moodie Report believes it is important to have a serious non-commercialised annual review of supplier opinion on the travel retail channel, based on intelligent criteria, as an alternative to the traditional awards-driven approach (self-nomination or reader poll-based). For this edition we have again asked brand companies across all key categories to assess retailers on both a regional and a global basis according to a carefully-considered set of criteria. The results are a particular triumph for Dubai Duty Free which took out a remarkable clean sweep of number one rankings for the across all evaluated criteria. InterBaires gained widespread acclaim in the with DFS also scoring well. Nuance, Nuance-Watson and DFS rated highly in Asia Pacific, as did King Power (Thailand) for its two big openings in Bangkok in late Big 5, ahead of Tourvest and Dufry, dominated in. Contributors to the Barometer were guaranteed anonymity and the results have been aggregated. No survey of this kind can be comprehensive, and we do not claim it to be so. But it does offer some interesting Nuance-Watson (Hong Kong): Singled out alongside sister Nuance operations in for their skill in driving footfall and penetration; suppliers also highlighted Managing Director Alessandra Piovesana s spirit of partnership 114 The Moodie Report
2 January 2007 ANALYSIS Travel Retail Barometer perceptions and insights into how the supplier community sees the world s travel retailers, and which ones they think deliver in the areas that count. The Barometer does not break down the evaluations by category (we may do so next year), but some interesting observations can be gleaned from the feedback. King Power Thailand, for example, scored its highest rankings from liquor, tobacco and confectionery suppliers; while fashion, watches and luxury houses ranked DFS consistently above the rest. DFS Singapore rated highly in liquor & tobacco a pertinent perception given the current Changi tender for this key category. Aelia scored well in fragrances and cosmetics in fact the French retailer generally showed up much better in the Barometer than it did a year earlier. Dubai Duty Free could seemingly do little wrong, whatever the supplier s category; and InterBaires, World Duty Free and Nuance (including Nuance-Watson) also gained consistently widespread plaudits across categories. 1 By region, which retailers have done most to drive the key indicators forwards? Footfall 1. Nuance-Watson (HK and Singapore) and Nuance Sydney 3. Sunrise Duty Free 2. World Duty Free 3. Aldeasa; Aelia; Nuance 2. Duty Free 3. Dufry Brazil 3. Qatar Duty Free; Dufry Sharjah 3. Dufry Average spend 1. DFS Singapore 2. Korean Airlines 3. Sky Connection; Nuance-Watson 1. World Duty Free 2. Aelia; Aldeasa 3. Gebr Heinemann 1. DFS Group 2. Duty Free ; InterBaires 3. Qatar Duty Free 1. Tourvest 2. Big 5 3. Dufry Store penetration 1. Nuance-Watson 3. Sky Connection 2. World Duty Free 3. Aldeasa 3. Duty Free ; Dufry Brazil 2. Abu Dhabi Duty Free 3. Qatar Duty Free; Bahrain Duty Free Beauty specialist: Gebr Heinemann won plaudits from across the supplier categories for its investment and innovation in the business during 2006 and for its willingness to share vital sales information The Moodie Report 115
3 2. Dufry World Duty Free offered high levels of service, premium retail environments and a premium brand mix. Aer Rianta drove huge growth and footfall based on high impact and aggressive price-driven sales promotions. Alpha drove the business forward with good display initiatives. 2 By region, which retailers have worked hardest on mutual cooperation and joint investment to develop your category based on the development of the key indicators in question 1? suppliers in order to make sure that their Sydney store corresponds to the highest retail standard in the category. WDF worked closely with suppliers in terms of bespoke premium displays. The efforts of JATCo and Narita Airport to finally improve the retail in Tokyo Narita Airport should be noted. 3 By region, which retailer has done most in terms of information sharing and transparency (for example in terms of passenger trends and details; consumer spend profiles; consumer research findings etc)? 1. Nuance-Watson (HK) Getting the balance right: Dubai Duty Free could do little wrong in 2006, whatever the category 1. Nuance and Nuance-Watson (various) (various) 3. Sky Connection; Korean Air; King Power (Thailand) 1. Aldeasa; Aelia; World Duty Free 2. Gebr Heinemann 2. Dufry Mexico and Brazil 3. DFS Group; Duty Free 2. Muscat Duty Free 3. Qatar Duty Free; JR Duty Free (Israel) 3. Dufry; Mauritius Duty Free DFS listened to the main watch 116 The Moodie Report
4 January 2007 ANALYSIS Travel Retail Barometer 2. Korean Air 3. DFS Group; King Power (Thailand) 1. World Duty Free 2. Aelia; Nuance 3. Gebr Heinemann; Aldeasa 2. Dufry South America 3. Nuance Canada 3. Beirut Duty Free 1= Dufry; Tourvest InterBaires offers its suppliers online and direct access to stock and sales-out data, which is unique in the industry. InterBaires stands head and shoulders above the rest. We never receive this information from our retailers. The most accurate information, at least in terms of sellin, is given by Gebr Heinemann, which regularly provides figures for each single location. World Duty Free makes sales data most available and provides most information on its retail strategies. World Duty Free before its acquisition by Ferrovial! 4 By region, which retailer has done most in terms of retail investment and innovation? 1. King Power Thailand 3. Nuance-Watson and Nuance Australasia 2. Aldeasa 3. The Nuance Group; Aelia 3. Motta; Dufry 3. Qatar Duty Free 2. Mauritius DF 3. Tourvest 5 By region, which retailer has done most in terms of staff training? 1. Alpha Asia; DFS Group 2. King Power (Thailand) Aldeasa ambition: The Spanish travel retailer scored consistently highly for its collaborative approach, its innovations and its investment, typified by the new-look Terminal Four shops at Madrid Barajas Airport The Moodie Report 117
5 1. World Duty Free; Nuance 2. Aldeasa; Aelia; Aer Rianta 1. DFS Group 2. InterBaires 3. Dufry; Aldeasa ; Aldeasa 1. Dufry 6 By region, and taking into account all of the above questions, which retailer do you most respect for their achievements in 2006? 1. DFS Group 2. Nuance and Nuance-Watson 3. King Power (Thailand) 2. World Duty Free 3. Nuance; Kievrianta; Aelia 2. Dufry 3. DFS Group ; Beirut Duty Free In WDF has by far the closest understanding of fashion retail. Gebr Heinemann they are consistent and always looking to develop the business with good strong commercial logic. Kievrianta: For their great team; the way they are driving the sales higher and higher; and the quality of the shop fittings and brand environment. Gebr Heinemann show a high level of professionalism and demonstrated commitment to the industry. DFS: They work in true partnership to agreed objectives. Nuance Schiphol: Very good timings, good at forecasting, correct in discussions and punctual in payments. Gebr Heinemann for their consistent way of operating throughout. They still work on the smallest margins compared to all other retailers and do perfectly well both in terms of exposure and promotions, allowing correct margins to The pride of Paris: Aelia is beginning to realise the potential of retail at Paris CdG Airport, not least in the key beauty sector 118 The Moodie Report
6 January 2007 ANALYSIS Travel Retail Barometer Kievrianta: The Irish- Ukrainian retailer won high praise for its teamwork and quality brand presentation the suppliers as well and at the same time offering good deals to final customers. Their way of operating has also proved to be successful in the Nordic region which was suffering until they took over some locations. I see a big challenge for them in Copenhagen let s see how they perform in 2007! King Power Thailand for the concept of the new Bangkok Airport. InterBaires maximising use of new technology plus transparency. Finally, thanks to changes at Aéroports de Paris and Beatrice Delorme s dynamism and vision at Aelia, Paris is waking up. Paris has a fantastic potential and Beatrice has shown the way to make it a big place for retail. Dubai Duty Free continues to be the benchmark in the industry. Big 5 a collaborative approach. Gebr Heinemann professionalism at every level. DFS as they finally succeeded in making some important changes at Sydney Airport and brought a good level of watch retailing to this location. 7 By region, which was the most impressive store opening or refurbishment in 2006? 1. King Power (Thailand) Downtown 2. King Power (Thailand) Suvarnabhumi Airport 3. Narita Nakamise 1. Aldeasa Madrid Barajas Terminal Four 2. Runway Duty Free (Moscow Domodedovo Airport) 3. The Nuance Group (Amsterdam Airport Schiphol) 1. Dufry Mexico 2. InterBaires (Buenos Aires Ezeiza Airport) 1. Qatar Duty Free 2. Dubai Duty Free 1. Mauritius Duty Free King Power (Thailand) Suvarnabhumi Airport: Compared with the previous stores this development is really an achievement to be recognised. King Power (Thailand) Suvarnabhumi Airport and Bangkok Downtown Duty Free: They made the stores very shopper friendly and colourful. The Moodie Report 119
7 8 By region, which airports have adopted the most proactive and supportive approach to sustained growth of retail and commercial revenues? 1. Hong Kong International 2. Singapore Changi 3. Sydney; Tokyo Narita 1. Unique (Zürich) 2. BAA 3. Madrid (AENA); Fraport 1. AA2000 (Buenos Aires Ezeiza) 2. Mexico 3. New York JFK T4 1. Dubai International 1. ACSA (Johannesburg) 2. Mauritius Hong Kong International Airport always listens to its suppliers and customers. Many Asian airports continue to have the misplaced notion that they need to compete with each other on price. 9 Which individuals (no more than three) have contributed in greatest measure to the industry s progressive development in 2006, enhancing its image, its performance or its future? 1. Frank O Connell 2. Claus and Gunnar Heinemann 3. Alessandra Piovesana; Christian Strang; Heather Cho Alessandra Piovesana for listening to the brands, and for her spirit of partnership. Frank O Connell makes us feel our future is in good hands. The Heinemanns always believe in the business and are committed to it. Heather Cho dynamite. Christian Strang a voice of calm in a frenetic industry. Ezeiza excellence: InterBaires comes in for special mention for its transparency towards suppliers and for its scientific approach to the business King Power (Thailand) succeeded in making its new Downtown duty free complex shopper-friendly and colourful, said suppliers 120 The Moodie Report
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