CSU, CHICO ALUMNI ASSOCIATION/ALUMNI RELATIONS

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1 CSU, CHICO ALUMNI ASSOCIATION/ALUMNI RELATIONS Measures of Performance and Quality, Alumni Relations 1) Alumni Participation Purpose To evaluate the health of the alumni program by examining a) The growth/decline in membership b) Alumni participation in events c) Dues revenue from year to year. Method Compared data from the four years of the program. Results Alumni participation increased, with growth in membership, dues revenue, and participation in events. The Student Alumni Association and its affiliated programs saw tremendous growth. a) Membership: Membership increased more than 23% in from Membership Level Annual Young Alumni Paying Life/Life Paying Life 102 Life 119 Student Alumni Total Notes 1) In we had database issues that resulted in the inability of the association to conduct solicitations and there was a steep decline in overall membership numbers. These issues were resolved in the February, 2002 and the membership program is back on track. 2) The student alumni program was on hiatus in ) As alumni become more aware of the dues paying association, more and more of them have come forward as former life members. We currently have 49 of the 221 life members in the grand fathered category.

2 Looking ahead 1) The membership coordinator will track response rates on all campaigns. b) Alumni Participation in Events: Event Alumni Market Retired Faculty Staff Reception (08/02)** Retired Faculty Staff Reception (06/03)** 70 Chico Expo Basketball Sports Receptions (2 x in 01 02) * Wildcat Baseball event Dinner with Eight Strangers Year Reunion Dinner Golden Grad luncheon Homecoming Dance 200 Homecoming BBQ (alumni only approx. 1,200 parents and students attend each year) Time Capsule Openings Time Capsule Opening 175 Bidwell Mansion Tour Heritage Circle*** San Diego Chargers Event Sacramento Golf Tournament

3 Event Chico State Day at Pac Bell Park (2x in 01 02) CSU Reception in Sacramento. Joint program with other CSU s Sacramento Chapter Pizza Party 25 Alumni Assoc/College of Business and ECT Silicon Valley Seminar 65 NYC Reunion Behind the Scenes at Will Rogersʹ Follies (Grease in 2000) Dedication of Warrens Reception Center*** 125 Capitol Alumni Luncheon Water Sales at Commencement Del Mar Race Track event 50 Students of Color reception 50 San Diego Parade of Lights 40 Behind the Scenes at Court Theatre Distinguished Alumni Dinner Travel Programs Orange County Chapter Organizational Mtg. 22 Dinner/Theatre event with San Diego Chapter 20 ʺThe Producersʺ in San Francisco 50

4 Event Alumni Day at Oakland Aʹs 77 Chico Chapter Fall Mixer 60 ʺMeet the Castʺ Nutcracker reception 25 Membership Drive at Commencement 25 Reception at Directorʹs home 50 CSU Dodger Day in Los Angeles 100 Total Event Participation 1,235 1,309 2,273 2,309 We did not charge for Basketball/Baseball receptions in previous year and did charge in ** Assisted other offices by planning and managing of these events Looking ahead 1) In , we will be promoting events introducing the new president. 2) In we will revisit the alumni travel program. c) Dues Revenue: Dues revenue increased approximately 33% in Dues Revenue Annual Dues $42, $29, $22, $44, Lifetime Dues $16, $11, $21, $28, Total $58, $41, $43, $73, Looking ahead 1) We will also focus on non dues revenue in ) Alumni Board Participation Purpose a) To track alumni board participation at regularly scheduled alumni association board meetings as well at the annual retreat. b) We are now measuring the number of board vacancies vs. the number of applicants in order to gauge the desirability of alumni to participate at this higher level of responsibility.

5 Method Results a) Calculate percentage of board members who attend each meeting. b) Track number of vacancies vs. number of applicants. a) Board attendance at regularly scheduled meetings has increased since from 62.5% in 1999 to 75.3% in Board Participation October Meeting 55% 88% 77% 75% April Meeting 70% 72% 78% June Meeting 72% Retreat: July 2001, June 2002) n/a n/a 50% 79% Retreat (03/03) 55% Board member Applications vs. Vacancies Vacancies 8 5 Applications % 38% more applications than vacancies 140% more applications than vacancies Notes 1) The board held their first retreat in ) Meeting schedule was changed in 2002 to be in line with our fiscal year. 3) Retreat was moved to March in 2003 in order to better plan for upcoming fiscal year. Looking ahead 1) Look at adding an additional board meeting to bring the total to three meetings per year and one retreat. 3) Scholarship Revenue Raised and Awarded Purpose- To track monies raised and distributed for scholarships. This will aid us in gauging the level of giving back to students by the alumni association. Method- Compare amount of scholarship money raised and dispersed from year-to-year. Results- There has been inconsistency with regard to scholarship dollars raised and distributed. Scholarship & Revenue Scholarship dollars raised $7, $5, $5, $1, Scholarship dollars awarded $7, $7, $5, $5, Notes 1) Scholarship dollars raised from water sales depends on the weather! Commencement 2003 brought cooler weather, thus less water was sold.

6 Looking ahead 1) The alumni association established a college scholarship program in that will award one scholarship per college for SAA members or the offspring of alumni association members starting in the fall of ) Communication Purpose- To measure the effectiveness and efficiency of alumni office communications to the various constituencies we serve. Method- Track number of mailings, Web site hits, and notices. Results- Directing constituencies to the Web is a highly effective method of communication. By utilizing lowcost solutions such as Microsoft s ListBuilder for newsletters and implementing a secure server for processing memberships, we have been able to effectively notify alumni and parents of upcoming events and university news as well as increase membership. Direct Mail Communication Connected distribution 3,600 2,700 3,700 3,800 Golden Grad mailings Homecoming mailings Event mailings n/a Membership solicitations mailed 100,000 15,000 32,000 Membership renewal notices mailed n/a 1,173 2, Web Communication Hits on Alumni Web site n/a 16,790 15,652 16,000 event notices/newsletters sent to alumni groups n/a Online memberships processed Online Updates submitted (started 03/03) 137 Notes 1) Web page counter company went out of business during the year, so number of hits is approximate. 2) Increased number of renewal notices form 3-5x in April, ) We are using less direct mail for events and more notification. Looking ahead 1) Continue to find ways to increase lists and use more and direct mail less.