JANUARY 11-14, 2O18 11TH. Annual Sports Festival
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1 JANUARY 11-14, 2O TH Annual Sports Festival
2 4 DAYSBILLIARDS BODY BOWLING BRIDGE CHEER DIVING BUILDING 18 DODGEBALL FLAG FRISBEE GOLF ICE KICKBALL FOOTBALL HOCKEY SPORTS PARTICIPANTS RUNNING SOCCER SOFTBALL TENNIS VOLLEYBALL WRESTLE & BUILDING GRAPPLE
3 WELCOME ON JANUARY 11-14, 2018 THE GREATER LOS ANGELES SOFTBALL ASSOCIATION (GLASA) WILL CELEBRATE AND HOST ITS 11TH ANNUAL SIN CITY CLASSIC SPORTS FESTIVAL IN LAS VEGAS, NEVADA. GLASA is a 501(C)(3) non-profit organization that encourages and hosts the participation of LGBT individuals and their allies in organized sporting competitions. Our event began as the Sin City Shootout in 2008 as a softball tournament, but over the years the tournament has grown to 200 participating softball teams as well as the addition of 17 additional sports from around the nation. As GLASA proudly celebrates its 40th anniversary in 2018, we are renaming the event the Sin City Classic. We are working toward making the 2018 event the best ever experience for the athletes who participate. Athletes, fans, and families come together to compete in Billiards, Body Building, Bowling, Bridge, Cheer, Diving, Dodgeball, Flag Football, Frisbee, Golf, Ice Hockey, Kickball, Running, Soccer, Softball, Tennis, Volleyball, Wrestle & Grapple competitions that span across the city. With two main host hotels and one centralized activation space, it is the perfect environment to join as a Corporate Sponsor with this captive audience and their peers. We offer all of our supporting brands maximum exposure through a variety of mediums and have outlined some of the amazing benefits of sponsoring this year s event.
4 HOUSEHOLD INCOME AGE OF PLAYERS 4% 6% EVENT AT A GLANCE 19% 26% 25% 30% < $5OK $5O-75K $75-1OOK $1OOK+ 4% 17% 20% 37% 55% 36% 20%
5 82% 8O% 82% 15% 16% 17% EVENT AT A GLANCE $5M $4M $3M $2M $1M VEGAS ECONOMY IMPACT 3% 4% % MORE THAN 20 LOCATIONS Arroyo Grande Bali Hai Golf Club Big League Dreams Cheyenne Park Chuck Minker Sports Complex Darling Tennis Center Desert Bloom Park Desert Breeze Park Doc Romeo Park Hollywood Park LINQ Hotel Lorenzi Park Orleans Hotel Russel Park Shadow Rock Park Silverado Ranch Park SoBe Ice Arena Stupak Recreation Center Sunset Park Tarkanian Basketball Academy Tropicana Hotel UNLV YMCA
6 AS A SPONSOR OF THE WORLD S LARGEST ANNUAL LGBT SPORTING EVENT, YOUR COMPANY IS PROVIDED WITH A UNIQUE OPPORTUNITY TO CONNECT WITH THE LGBT COMMUNITY TO BUILD BRAND AWARENESS AND SHOW YOUR COMPANY S SUPPORT! WHY SIN CITY CLASSIC? BEST IMPACT: Supporting LGBT organizations/charities is among the top ways to attract LGBT consumers. BEST AVENUE: 75% of LGBT adults are likely to consider brands that support non-profits and/or causes that are important to them as LGBT individuals. BRAND LOYALTY: More than 70% of LGBT adults said they are likely to remain loyal to a brand they believe to be very friendly and supportive to the community even when less friendly companies may offer lower prices or be more convenient. NEW ENERGY: The LGBT sports movement is the new, emerging energy in the LGBT community, presenting a unique opportunity to connect with health-minded men and women outside the traditional avenues of bars and Pride events. DEDICATION: The tight-knit group created by LGBT sports participants translates dedication and loyalty to each other, fostered through sports into brand loyalty for the sponsors who support them.
7 SPONSORSHIP CATEGORIES PRESENTING A A $ 25,000 MAKE A DIFFERENCE AT ANY LEVEL PLATINUM K K $ 15,000 GRAND SLAM Q Q $ 10,000 TIERED LEVELS OF SPONSORSHIP, WITH CUSTOMIZED OPTIONS FOR YOUR BUDGET AND MARKETING NEEDS HOME RUN J J $ 5,000
8 $ 25,000 PRESENTING $ 15,000 PLATINUM $ 10,000 GRAND SLAM $ 5,000 HOME RUN SPONSORSHIP BENEFITS Category Exclusivity Corporate Branding of Welcome Party Main Stage Activation Exclusivity Verbal Acknowledgement at Events Sponsor Product First right of refusal for 2019 Dedicated Area at Welcome Party Banner Ad at Room for Sponsor Ad in Program Book Complimentary Tickets to Each Hosted Event Logo on all Social Media Platforms Acknowledgement on all media A A K K Q Q J J
9 CATEGORY EXCLUSIVITY: Company will be the only corporation in their category eligible to participate in Sin City Classic SPONSORSHIP BENEFITS BRANDING OF WELCOME PARTY STAGE: Company will be the exclusive sponsor featured on main stage of Welcome Party at The LINQ Hotel - Bloq Ballroom. ACTIVATION EXCLUSVITIY: Company will be permitted to implement an on-site activation at the Opening & Closing Party s. Examples of which could be social media, photo booths or interactive kiosks for players to utilize. VERBAL ACKNOWLEDGEMENT AT EVENTS: Sponsor will be verbally thanked at all group events including: Opening Registration, Welcome Party, and Closing Party. SPONSOR PRODUCT: Company will be permitted to place promotional items in the Player Welcome Bags, which will be distributed to every registered player and/or coach/manager.
10 FIRST RIGHT OF REFUSAL FOR 2019: Company will be permitted to renew their sponsorship by April 1, 2018 at same level and benefits. SPONSORSHIP BENEFITS ADVERTISEMENTS (FULL, 1/2, 1/4 PAGE): Company can place ad in the Sin City Classic Program Book distributed to more than 6,000 athletes. DEDICATED AREA AT WELCOME PARTY: Company has the opportunity to create a branded space within The LINQ Hotel Bloq Ballroom (18,000 sq. ft.) where the Welcome Reception takes place. LOGO ON NEWSLETTER & MEDIA ACKNOWLEDGEMENTS: Company will have their presence on our monthly newsletter as well as all media advertisements for Sin City Classic.
11 OUR SUPPORTERS
12 HOST HOTELS: The LINQ
13
14 HOST HOTELS: Flamingo
15
16 FUN WELCOMIG ATMOSPHERE
17
18 SPONSORSHIP INFORMATION TOURNAMENT DIRECTOR - KEN SCEARCE director@sincityclassic.org (323) SPONSORSHIP - MATTHEW ZASLOW sponsorship@glasasoftball.org (516) CONTACT INFORMATION
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