Peace Day, 21 September Peace Day Promotion Resource Pack Global

Transcription

1 Peace Day, 21 September 2016 Peace Day Promotion Resource Pack Global

2 CONTENTS Purpose of this document Peace One Day objective, goal and timeline Multimedia resources Frequently asked questions Securing media coverage Peace One Day films Quotes from high-profile Peace One Day supporters Get in touch and social media Social media toolkit Purpose of this document This document has been designed by Peace One Day to support you in your efforts to raise awareness of your Peace Day event and/or activities promoting Peace One Day. This can be in the form of: Press articles produced in local, national or international media; Articles or blogs published on the internet; Mentions on social media; Mentions on radio, television, or podcast broadcasts. If we are to move from a culture of war to a culture of peace then we will have to unite around the most fundamental issue that humanity faces the protection of each other and our environment. 21 September is the starting point. Individuals can make a difference. Peace Day is about individuals coming together it s about reducing all forms of violence: in our homes, schools, places of work and local communities. I urge everyone to become involved. By working together there will be Peace One Day. Jeremy Gilley Founder of Peace One Day 2

3 Peace One Day Objective and Timeline Objective To institutionalise Peace Day 21 September, making it self-sustaining. Timeline : 1999 Filmmaker Jeremy Gilley launches non-profit 2006 Peace One Day launches first free education Peace One Day to establish an annual day of resources supporting teachers and young global ceasefire and non-violence with a fixed people to explore peace related issues and date and document the process. develop Peace Day activities Gilley travels the world to build support for the day from all sectors of society, from world leaders to school children and those affected 2007 Mission to Afghanistan with Peace One Day ambassador Jude Law results in all parties involved in the conflict respecting Peace Day, by conflict. leading to the vaccination against polio of 1.4 million children. United Nations announces 2001 Gilley s efforts result in member states of 70% reduction in violence on the day. the United Nations unanimously adopting 21 September as an annual day of global 2008 Gilley s multi-award-winning documentary ceasefire and non-violence Peace Day. The Day After Peace is released, charting his journey up to and including Afghanistan First annual Peace One Day Celebration Gilley and Law return to Afghanistan on Peace Day 2002 in London; building foundations of Peace One Day Campaigns in Education, Music, Film, Sport, Dance, Art and Online; building high-level support from governments, inter- and non-governmental organisations, schools, universities, unions and corporations. 3

4 Peace One Day free education resources go online in the six official languages of the United Nations. Peace Day Polio vaccinations in Afghanistan total 4.5 million since Peace One Day wins Carnegie-Wateler Peace Prize in the Peace Palace in The Hague. The launch of Peace One Day Coalitions at the O2 Arena London Tens of thousands gathered at Goma International Airport for a Peace One Day concert headlined by RnB star Akon and local stars, and broadcast globally. Millions of people took part in humanitarian activities. 10,000 people participated in a procession in Tijuana, Mexico a city hit by drug and gang related violence; and hundreds played football at one of Rio De Janeiro s most dangerous slums, to name a few Peace One Day concert in Derry-Londonderry launches London 2012 Cultural Olympiad. Wembley Arena concert on Peace Day with Sir Elton John with YouTube global broadcast. McKinsey and Co. report estimates 280 million people aware of Peace Day 2012, with around 5.6 million people behaving more peacefully Thousands of young people celebrated Peace Day, 21 September at the Peace One Day Youth Celebration in Kigali, Rwanda along with stars of the African music industry and key African youth organizations. Over 6000 other Peace Day activities take place globally on the day Peace One Day s 11th major concert at the Peace Palace in The Hague with 24-hour YouTube global broadcast involving 18 live feeds from 16 countries. Howard G. Buffett announces $10m donation for long-term campaign in DRC and Great Lakes region of Africa. McKinsey & Co. estimate 470 million people aware of Peace Day, with approximately 8 million of those people behaving more peacefully. Visit for more information on what is happening for Peace Day

5 Peace One Day Multimedia Resources Multimedia: The Peace One Day Story in Two Minutes Everything you need to know about Peace One Day in two minutes. Download as: PNG Photo Assets: Use these images to help raise awareness of your Peace Day event or activities by downloading them from this document. You can use them to send to any other organisation that wants to promote your event, or for your own promotional materials or for publishing your event online. Please note: Click on the images to download them. These images are a collection of our favourites from the Peace One Day journey so far. 5

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7 Peace One Day Frequently Asked Questions What is Peace One Day? Peace One Day (POD) was created in 1998 by Jeremy Gilley, a British film maker. It is a non-profit organisation based in London dedicated to raising awareness worldwide of 21 September as an annual day of global ceasefire and nonviolence (Peace Day). POD is non-political, dedicated to working with all sectors of society, with a track record of organising activities around the globe on Peace Day, 21 September. Peace One Day led the process that resulted in the UN member states unanimously adopting Peace Day as an annual day of ceasefire and non-violence on a fixed calendar date, 21 September. We are not the message; we are the messengers of other people s action. Jeremy Gilley Founder of Peace One Day What is Peace Day, 21 September? Peace One Day led a campaign that resulted in the unanimous adoption by UN Member States of an annual day of global ceasefire and non-violence on 21 September - Peace Day. Peace One Day s ultimate goal is to institutionalise the day around the world, engaging all sectors of society in its observance. Notably, our campaign in Afghanistan led to wide-scale observance of the day, leading to a 70% reduction of violence on the Day and enabling health workers to vaccinate 1.5 million children as a result. We estimate that in billion people globally were exposed to the message of Peace Day, with 709 million aware of the day. The results show that an estimated 13 million people behaved more peacefully as a consequence of Peace Day Our key goals are: Through awareness of Peace Day 21 September, to see a significant growth in partnerships for a longer-lasting peace, with the participation of NGOs, individuals and intergovernmental organisations involved in education and ending domestic violence, as well as the corporate, faith and media sectors. To see a significant increase in the number of people taking actions for peace in the Great Lakes region and globally on Peace Day, and a corresponding increase in life-saving and humanitarian activities. By the use of documentary filmmaking, music and social media, to see a significant, measurable increase in media attention on the Great Lakes region, with particular focus on stories about individuals and groups that have embraced Peace Day towards creating a long lasting and sustainable peace. 7

8 Peace One Day Frequently Asked Questions Who should get involved with peace day? Everybody, from young people in the community to older people at companies and big corporations can get involved with Peace Day celebrations through dance, music, art, sport, mass prayers or other activities on 21 September. We would like to hear what each person is doing on Peace Day and can be contacted through our Social Media channels (Facebook, Twitter and Instagram). Visit the Peace One Day initiatives page to find out how anyone can get involved in Peace Day 21 September CLICK HERE TO GET INVOLVED What is the purpose of this document? This document has been designed to be a one-stop shop for everything your organisation may need in support of raising awareness of your Peace Day activities, your partnership with Peace One Day or social responsibility programme. If there is something specific you would like to request from us then please get in touch with your Peace One Day contact who will be happy to help. Who is available to speak to the media? Generally, Jeremy Gilley will always make himself available to speak to any media that you have interested in your Peace Day campaign, initiative or activity. Please get in touch with your Peace One Day contact as soon as you have a request come through. 8

9 Securing Media Coverage There are a number of ways your organisation can try to secure media coverage for your Peace Day event or activities. This section provides a starting point to help you secure media coverage for your Peace Day event. There are a number of ways to do this. Always remember to share the date of Peace Day, 21 September. Two months prior to Peace Day Research Use Google, local knowledge and networking to create a media outreach list of the local and national media outlets in your country that cover stories like your Peace Day event. Think about your local television stations radio stations, daily and weekly newspapers, weekly and monthly magazines, as well as blogs, journalists on Twitter and groups on LinkedIn. Media outreach preparation Once you know the contact details ( addresses and phone numbers) of those outlets on your media outreach list, finalise how you will approach them. Create an event press release using the template provided by Peace One Day. When writing a press release, think about what might gain the attention of the media outlets, Do you have any VIPs attending the event? Are you attempting any World Records? Are a large number of people expected to attend? Will there be a great photo opportunity at the event? Is there a human-interest angle to your event? Consider creating an event media invite also from the template provided. This approach is especially effective if your event is quite big and/or unusual. A media invite not only entices your media contacts into attending, but is also a concise way of communicating the key details of your event in one go. Create a suite of three to five images you will send with your press release and event invite by downloading your favourite images from this Information Pack. Add a selection of images related specifically to your NGO; this will form the package you send to the media. Commence media outreach Choose a day to send via your press release, media invite and images to your media outreach list. Avoid sending on Mondays and Fridays as these are the busiest days for media outlets and your is likely to get missed or ignored on those days. 9

10 During and after Peace Day Collect footage hire or assign a photographer to take photographs and/or video footage of the event. Send the best three to five images of the event along with a summary of what took place as soon as possible after the event to those media outlets that showed interest, especially if they requested images to be sent. Follow up the interested media outlets with phone calls but don t be too pushy if they cannot include your event in their coverage. Expert Tips It is important to have your organisation s social media channels up to date with event and other information as some media outlets may research you before taking up the story. If you have some money available, it is a good idea to explore the possibility of engaging a PR company or putting some money behind a press release promoting it to the media via a newswire. GOOD LUCK! 10

11 Peace One Day Introduction Films Peace One Day is constantly producing high-quality film content, both to further the objectives of Peace One Day and for third party companies and organisations under the banner of our in-house production company Peace One Day Film Productions, working with key clients such as British Airways, Coca-Cola and Google. Below is a selection of Peace One Day films available for your use. These can all be downloaded or viewed online via YouTube by clicking the thumbnail (all films are publicly available via the Peace One Day Youtube page). Introduction to Peace One Day Follow the journey to establish Peace Day, 21 September an annual day of global cease fire and non-violence. The Day After Peace - full length feature film Follow Jeremy Gilley s extraordinary 10 year journey to establish Peace Day on 21 September. ONE the Peace Day Anthem Watch the video clip of ONE the Peace Day anthem by Coke Studio Africa produced by Zwai Bala. Get Involved on #PeaceDay #21Sept Over the years, millions of people have organised all kinds of events to promote awareness of Peace Day. Now it s your turn! The photos, videos and media featured within this document should be used for purposes of promoting Peace One Day and Peace Day, 21 September. If you have any queries regarding this, please contact us. 11

12 Peace One Day Global NGO Assets High-profile Supporter Films Ban Ki-moon supports Peace One Day Ban Ki-moon, the United Nations Secretary General, recorded this statement as part of the 24 - hour Global Broadcast on Peace Day Jude Law - Monaco Gala Peace One Day Ambassador, Jude Law talks about his support of Peace Day and what continues to drive him. Jessie J - Monaco Gala An interview with Jessie J who performed at the Monaco Gala, talking about why peace is important in her life. Michelle Rodriguez Fast and Furious star Michelle Rodriguez recites a quote from Osho and talks about the importance of inner peace. Gary Lineker Supports Peace One Day Gary Lineker, talks about One Day One Goal - a campaign to raise awareness of Peace Day, 21 September through football. Sir Michael Caine Proud Peace One Day supporter Sir Michael Caine reads If by Rudyard Kipling and explains what peace means to him. 12

13 Quotes From High Profile Peace One Day Supporters JUDE LAW This is an historic project, rooted in film, which is a medium very close to my heart and I m immensely proud to be a part of it. This process is about creating an annual moment of global unity; it can only work if we all become involved and it s essential that we do. MARY ROBINSON - FORMER UN HIGH COMMISSIONER FOR HUMAN RIGHTS My experience of conflict is that those who are involved in it and unfortunately in my work I see a great deal of this, long for, even a day of peace, that s what they say to me, if this would only stop for a day. It has the practical impact of allowing access of humanitarian aid, access of information, freedom of movement, relief from the pressure and tension of not knowing where the next bomb or bullet may come from. That to me is an idea whose time has come. ANGELINA JOLIE Through Jeremy s sheer perseverance, a day now exists for people and communities to come together and work towards a peaceful future we are asking all sectors of society, including every UN member state to commit to actively observing this UN Resolution. 13

14 Quotes From High Profile Peace One Day Supporters HIS HOLINESS THE DALAI LAMA - NOBEL PEACE LAUREATE We must make every effort for the promotion of peace and inner values. I fully support. KOFI ANNAN - FORMER UN SECRETARY-GENERAL You have proved that individuals can make a difference, and if each of us does our bit collectively we will make a major contribution. ANNIE LENNOX Something that s of common interest to every man, woman and child on the planet must surely be the notion of Peace. Without Peace we cannot survive. Valentines Day is on the 14 February. Christmas Day is on the 25 December. Peace Day has been established by the United Nations on the 21 September, and the whole world is invited to participate I m thrilled and delighted to be part of it, and to contribute to making Peace One Day become an inspirational reality. 14

15 Peace One Day Get in Touch and Social Media For behind the scenes content, on Twitter Use the hashtags #PeaceDay and #21Sept Visit and like our Facebook page: facebook.com/peaceoneday PEACE ONE DAY SOCIAL MEDIA We have a wealth of great videos for you to view on our YouTube Channel that is updated regularly: youtube.com/peaceoneday Visit and +1 our Google+ page by following this link: plus.google.com/+peaceoneday and tag your photos with #PeaceDay. instagram.com/jeremygilleypod 15

16 Social media cross promotion Peace One Day recognises the importance of social media as a tool for communicating with the world. Our social media team stands by ready to work with your relevant department to cross-promote our relationship and to help activate our campaigns. Your point of contact at Peace One Day will be happy to make this happen. Customised tool kits for social media During the lead-up to your Peace Day campaign, Peace One Day can create a social media toolkit dedicated to your organisation and/or event. Customised marketing materials Get in touch with your Peace One Day contact if you would like support with your marketing efforts (posters, flyers or web banners) to promote your partnership with Peace One Day and your activities on Peace Day. Communications contacts Keeya-Lee Ayre Digital Communications Manager Peace One Day keeya-lee.ayre@peaceoneday.org 16

17 Peace One Day Social Media Toolkit Here are some suggested social media templates for Facebook, Google Plus or Twitter with key links that can be shared with your network. They are a mixture of promoting Peace Day, Peace One Day and your particular event. These are suggestions only and we recommend that you edit the posts to suit your organisation s tone of voice. Please use the photo and video assets in this document to complement these suggested posts. Twitter - Suggested Tweets Who Will You Make Peace With? #PeaceDay, 21 September #PeaceDay, 21 September is about individuals, families, friends and communities coming together in the name of peace to join the journey for #PeaceDay, 21 September. Together we can build a more peaceful and sustainable future Who Will You Make Peace With? #PeaceDay, 21 September a day of global ceasefire and non-violence Support #PeaceDay, 21 September as a day of global ceasefire and non-violence. Join the movement here: By working together there will be #PeaceOneDay. Please support and mark #PeaceDay 21 September #PeaceDay, 21 September is the starting point to a more peaceful & sustainable world. Join the movement here: Join us on #PeaceDay, 21 September as we bring the local community together for a special event: LINK to your website or event page Help us celebrate #PeaceDay by coming to our special community event on 21 September: LINK to your website or event page #PeaceDay #21Sept #PeaceOneDay 17

18 Peace One Day Social Media Toolkit Facebook and Google Plus - Suggested posts 1) In 1999, filmmaker Jeremy Gilley One Day, a non-profit organisation, and in 2001 Peace One Day s efforts were rewarded when the member states of the United Nations unanimously adopted the first ever annual day of global ceasefire and non-violence on 21 September #PeaceDay. Peace One Day have set out to help organisations and individuals take specific actions to reduce violence around the theme: Who Will You Make Peace With? Please join the movement and come together in the name of peace on Peace Day 21 September 2) #PeaceDay, 21 September is about individuals coming together it s about reducing all forms of violence: in our homes, schools, places of work and local communities. Please join One Day movement here: and share the message with your network. 3) #PeaceDay, 21 September is an annual day of global ceasefire and non-violence. Share the message with your friends, family and community and unite in the name of peace. It is mass participation by people from all over the world that will provide the leverage needed to inspire governments to follow. Please join the movement and One Day at 4) Who Will You Make Peace With? If we come together for #PeaceDay, 21 September we can contribute to a more peaceful and sustainable world. Awareness of Peace Day creates action and that action saves lives. Please join the movement here: 5) September 21 is #PeaceDay and to celebrate we are joining One Day movement by holding a special event. [Insert details about your event here and how to register to attend or some other call to action]. By working together there will be Peace One Day. 6) To celebrate #PeaceDay, 21 September we are bringing the community together with a special event. [Insert details about your event here and how to register to attend or some other call to action]. Will you be joining us to help build peace one day at a time? 18

19 Thank you for your support Peace Day, 21 September