1979 Don Carter secured an NBA team for the city of Dallas. Dallas Mavericks debuted during the season
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3 M a v s H i s t o r y 1979 Don Carter secured an NBA team for the city of Dallas Dallas Mavericks debuted during the season drafted Mark Aguirre with the #1 pick in the draft posted the first winning season 1984, 1985, 1986 three straight playoff berths won the Midwest Division Western Conference Finals vs. LA Lakers, one game shy of reaching NBA Finals 1995 Mavericks rookie Jason Kidd named NBA Rookie of the Year 1996 Mavericks owner Don Carter sold team to Ross Perot Jr. 1998/99 Dirk Nowitzki joins the team
4 M a v s H i s t o r y January 2000 Mark Cuban purchased the Dallas Mavericks Final Season in Reunion Arena, posted 53 regular season wins and reached round two of playoffs 2001 Dirk Nowitzki named to the All-Star Team, finished 2nd in 3-point competition inaugural season at the American Airlines Center, 57 regular season wins set franchise record with 60 regular season wins, reached Western Conference Finals 2004 Dirk Nowitzki selected for three straight All-Star appearance 2005 fifth straight year of 50+ wins, fifth straight playoff berth, beat the Rockets in dramatic game 7
5 A m e r i c a n A i r l i n e s C e n t e r H o m e o f t h e D a l l a s M a v e r i c k s American Airlines Center Includes: 19,200 capacity seating for Basketball 144 Luxury Suites 1900 Platinum Seats Two full service restaurants, The Platinum Club and Jack Daniel s Old No.7 Club Miller Lite Sky Bar, The Lounge, Breakaway s Marché Dining and Dr Pepper Bottling Plant 37 concession stands 7 Fan Shops, including main Fan Shop open 7 days a week Meeting facilities Interactive area on South Plaza Over 800 televisions and much more
6 H o s p i t a l i t y Luxury Suite Leases Includes 12 tickets and the option to purchase 6 additional tickets to all preseason and regular season Dallas Mavericks and Dallas Stars games, as well as all 3rd party events including concerts, family shows and special events. Individual Suite Nights Party suites for 18, 22, 32 and 50 people are sold on game by game basis. Package includes food and beverages. Platinum Seats Dinner Packages Includes Platinum tickets, pre-game dinner and drinks in The Platinum Club. The Platinum Club Jack Daniel s Old No. 7 Club Admiral Level Meeting Rooms
7 M e d i a TELEVISION: KTXA UPN Regular Season UPN telecasts season rating average was 4.7, with a 7 share Playoff rating average was 10.4, with a 17 share Highest game rating was November 2nd vs. Sacramento Kings 7.8 with a 10 share FSN Southwest Up to 52 Regular Season Games season rating average was 2.0, with a 3 share Highest game rating was November 19th vs. New York Knicks 4.1 with a 7 share RADIO: KESN FM ESPN Radio 90 Regular Season broadcasts (includes pre-season games) All playoff broadcasts ESPN dedicates 1.5 hours pre and post game to the Mavericks broadcast, this includes Mavs Insider show and Mavs Talk
8 S p a n i s h M e d i a TELEVISION: KXTX Telemundo Channel 39 Series of half hour TV shows, hosted by Spanish play-by-play announcer. Show includes season and game highlights, player interviews and more RADIO: KFLC 1270 AM La Voz Del Pueblo 90 Regular Season broadcasts (includes pre-season) All playoff broadcasts Dallas Mavericks Weekly Sports Show (26 segments from October to April)
9 S p a n i s h O p p o r t u n i t i e s PRINT: Pocket Schedules Printed in Spanish Spanish Basketball Guide This full color Spanish booklet highlights the team, upcoming promotions and general ticket information PROMOTIONS: Bumper Stickers Posters Internet Spanish web page
10 G a m e S p e c i f i c S i g n a g e Prostar Vision Digital Matrix Courtside Signage Ball Carts Shot Clock Pole Pads Interview Backdrop Chair Backs Glow Balls Vari-lite
11 P r i n t Pocket Schedules with your company logo Tipoff 10,000 are printed for each home game and given to fans for free Hoop Magazine Game Program Season Ticket Backs Company Logo on 1 of every 6 tickets Dallas Mavericks Media Guide Mavericks Yearbook Game Notes
12 P ro m o t i o n s mavs.com Seat Stuffers Retail Promotions Single Game Sponsorship On Court Promotions Interactive Fan Contests Co-Captain Promotion Snap Shot Shoot to Win Sumo Wrestlers Uniform Race Kids Slam Dunk Rowdiest Fan Free Throw for Dough Beat the Bell Sing for your Supper Diaper Derby Money Roll Chicken Dance Pass the Pizza Small Fry of the Game Parachute Drop Crawl For Cash Word Scramble Kids Dance Off Frisbee Toss Locker room Beat Kids Interview ProStar Vision Video Animation Free Throw Still Fan Cam Dot Race Fan O Meter Movie Trailer Quarter Replays Tipoff Still Sponsorship Gameball Delivery on Prostar
13 P ro m o t i o n s Mavs Man / Champ Presenting Sponsorship Autograph Cards/Trading Cards T-Shirts/T-Shirt Cannon & Slings Jerseys Posters Basketballs Mini Basketballs Mavs Man Video Segment during game Still Prostar Image -used whenever Mavs Man is on court Comic Books/Coloring Books Large Mavs Man Inflatable Landing Mat School Programs Dallas Mavericks Dancers Title Sponsor Associate Sponsor Dallas Maverick Dancer Calendar Street Team Event Appearances Mavericks Home Games Urban Excursion Mavs Hoop Troop Mavs ManiAAC s Title Sponsor
14 M e rc h a n d i s i n g Premium Items (In-Arena Giveaways) Hoop Sets Back Packs Mini Basketballs Bobbleheads Magnetic Schedules Rappers Mavs Comic Book Thunder Sticks Posters (Team, Dancers, Mavs Man) Static Clings Car Flags T-shirts Player Replica Jerseys Koozies Lucky Parachute Drop Couponing and Sampling Product Sampling QSR/Product Coupons Concourse Tables Product Information Registration Promotions/Giveaways Interactive Area in South Plaza Display Booths Outdoor Inflatables Promotions/Giveaways
15 B u i l d i n g S i g n a g e Exterior Monument Sign Concourse Signage Lobbies and Rotundas 360 o Fascia Digital Ring Prostar Vision Bass Trap Signage Hustle Boards
16 C a m p s, C l u b s & S p e c i a l E v e n t s Hoop Camp Authentic NBA Instructional Camp Boys & Girls of all skills ages 8-18 Speakers and special guests at all camps Over 3,200 participants at 15 metroplex locations in 2003 Fan Jam Season Preview Scrimmage & Autograph Session Where Kids Always Mavs Kids Club FREE club for kids ages 14 and under. Club membership includes membership card, Mavs collectible premium, discount at the fan shop, Mavs bumpersticker and temporary tattoo, exclusive access to games on mavs.com and enewsletter. Basketball 101 Instructional Class targeted to women who want to learn the game of basketball
17 C o m m u n i t y I n v o l v e m e n t Read to Achieve/Lee Para Aprender NBA and Mavericks Reading initiative that encourages literacy (has Spanish component). Program components include Reading Challenge for students in grades 2-4, monthly reading events and a Reading & Learning Center. Hoops for Health In conjunction with The Dallas Morning News Newspapers In Education program, teaches kids the importance of being healthy. Math Matters to the Mavs Promotes Math skills to youth ages 5-18 in partnership with The Dallas Morning News Newspapers In Education program. Dallas Mavericks Winston Science Events The Winston School hosts the events which consist of a variety of science-related activities for students to get excited about science. An average of 16,000+ students from 5+ states are involved in the final days of the events at Fair Park each Nov. Teacher Recognition Program Metroplex students are encouraged to nominate their teachers. Ten teachers each win $1,000 for themselves and $1,000 for their school. Mavs Community All-Stars Recognizes Metroplex residents who are doing good work in the community. Slam Dunk Hunger with the Mavs Raises money for North Texas Food Bank during month of November and includes events at one home game in Nov. Turkey Dunk Thanksgiving Party Mavericks players and coaches host an annual Thanksgiving party and basketball clinic for local homeless children. Holiday Party (December) - Mavs country-themed holiday party for youth in the Metroplex. Mavs/Red Cross Blood Drives - The Mavs work in conjunction with the American Red Cross to promote the importance of giving blood in primarily Hispanic communities four times per calendar year.
18 C o m m u n i t y I n v o l v e m e n t Organ Donor Awareness Night - Each season the Mavs and Southwest Transplant Alliance host Organ Donor Awareness night at a Mavs home game. Jason Terry 3 pointers - Jason Terry donates $100 per three-pointer he makes during the regular season to Gilda s Club of North Texas. Dirk Nowitzki 3 pointers - Dirk Nowitzki and Bob s Steak & Chop House each donate $100 for each three-pointer Nowitzki makes during the regular season to Jonathan s Place. Marquis Daniels Marquis is spearheading the renovation of a Teen Room at Cook Children s Hospital in Fort Worth. Room renovation will include painting, furniture, flooring, etc. Wheelchair Mavericks National Wheelchair Basketball Association (NWBA) team affiliated with the Dallas Mavericks. Mavs Foundation Awards five $25,000 grants to DFW non-profit organizations who provide programs that benefit youth each year. Tux & Tennies Gala Fundraiser held in the spring of each year, benefits the Mavs Foundation. Mavs Foundation Court Refurbishment Program A local non-profit organization in need of a new or refurbished basketball court is chosen by the Mavs Foundation to receive a new Sport Court each year. Mark Holtz Scholarship The Mavs Foundation awards one $2,000 scholarship each year to a high school senior that plans to major in Sports Broadcast Journalism. Community Ticket Block The Mavs Foundation gives tickets to DFW non-profits for each home game. Texas Recycles Day - Nov. 15 is Texas Recycles Day and the Mavs host a Recycling theme night each November.
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