SUNDAY, NOVEMBER 11, 2018 WESTIN HARBOUR CASTLE HOTEL TORONTO, ONTARIO
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3 11 th ANNUAL PRIMETIME SPORTS MANAGEMENT CONFERENCE AND TRADE SHOW SUNDAY, NOVEMBER 11, 2018 WESTIN HARBOUR CASTLE HOTEL TORONTO, ONTARIO 7:00 pm - Welcome Reception Sponsored by the Business of Hockey Institute: Special Presentation to Mark Chipman, Executive Chairman of the Board of True North Sports + Entertainment, and the Winnipeg Jets Hockey Club, who will be honoured with the Certified Hockey Professional Designation MONDAY, NOVEMBER 12, 2018 WESTIN HARBOUR CASTLE HOTEL TORONTO, ONTARIO 7:00 Registration and Continental Breakfast 8:15 Welcome by Caroline Cameron of Sportsnet and Conference Chairs Brian Burke Sportsnet Analyst & Former NHL General Manager Trevor Whiffen Partner - Dickinson Wright LLP Governor London Knights 8:30 League Operations: Sharing Best Practices Dave Andrews President & Chief Executive Officer American Hockey League David Branch (Invited) President Canadian Hockey League Commissioner Ontario Hockey League Bill Daly (Invited) Deputy Commissioner National Hockey League
4 Jeff Pash (Invited) Executive Vice President & General Counsel National Football League Nick Sakiewicz Commissioner National Lacrosse League Tom Wright Former Director of Operations - Ultimate Fighting Championship Canada, Australia & New Zealand and Former Commissioner - Canadian Football League 9:30 Player Evaluation: The Key to Drafting and Developing Elite Athletes Moderator: Christine Simpson Reporter Sportsnet & Hockey Night in Canada Alex Anthopoulos (Invited) General Manager Atlanta Braves Brian Burke Former NHL General Manager Analyst - Sportsnet Meghan Chayka Co-Founder Stathletes Mark Hunter (Invited) Former Assistant General Manager Toronto Maple Leafs General Manager - London Knights Teresa Resch Vice President of Basketball Operations and Player Development Toronto Raptors 10:30 Networking Break
5 10:45 Keynote Interview: Christine Simpson Interview with Don Fehr, Executive Director of the National Hockey League Players Association (Invited) 11:15 Developments in Player Safety and Mental Health Moderator: Ralph Lean Distinguished Counsel in Residence Ryerson University Patrick Burke Senior Director of Player Safety National Hockey League Camille Quenneville Chief Executive Officer Canadian Mental Health Association Brian Ramsay Executive Director Canadian Football League Players Association Dr. Dana Sinclair Partner and Performance Psychologist Human Performance International 12:15 Networking Luncheon and Keynote Interview: Mark Chipman, Executive Chairman of True North Sports + Entertainment and the Winnipeg Jets Hockey Club 2:00 Current Issues in Sports Law Moderator: Trevor Whiffen Partner - Dickinson Wright LLP Governor London Knights Robert Carr (Invited) Senior Vice President of Operations & Legal Affairs Detroit Red Wings Hockey Club
6 Rick Horrow CEO Horrow Sports Ventures & Host Power of Sports Presented by Group One Thousand One on FOX Sports Regional Networks and Reuters Keeping Score Eric Macramalla Legal Analyst The Sports Network (TSN) & Forbes Magazine Peter Miller (Invited) Chief Legal & Development Officer Maple Leaf Sports & Entertainment 3:00 Negotiating Player Contracts Tim Bezbatchenko General Manager Toronto FC Kevin Cheveldayoff General Manager Winnipeg Jets Randy Hendricks (Invited) Certified MLB Player Agent Hendricks Sports Management Gil Scott President & Certified NFL Player Agent Gil Scott Sports Management 4:00 The Globalization of Sports: Identifying the Next Generation of Players, Fans and Corporate Partners Moderator: Dave Hopkinson Head of Business Operations Real Madrid C.F. Tim Bezbatchenko General Manager Toronto FC
7 Heidi Browning Chief Marketing Officer National Hockey League Jeff Deline Senior Vice President, Global Partnerships & Retail Maple Leaf Sports & Entertainment Eric Perez President Toronto Wolfpack Rugby Team 5:00 Hockey Arbitration Competition of Canada: Mock NHL Labour Arbitration 6:00 Networking Reception in Support of You Can Play 7:00 Workshop: Careers in Sport, Hosted by Sports Management Worldwide Speakers To Be Announced 9:00 Day One of the Conference Concludes TUESDAY, NOVEMBER 13, 2018 WESTIN HARBOUR CASTLE HOTEL TORONTO, ONTARIO 7:45 Registration and Continental Breakfast 8:15 Welcome by Caroline Cameron of Sportsnet 8:30 Creative Marketing Strategies Moderator: Dr. Cheri Bradish Chair in Sport Marketing Ted Rogers School of Management Ryerson University John Doig Vice President & Chief Marketing Officer Scotiabank
8 Shannon Hosford Vice President, Marketing and Communications Maple Leaf Sports & Entertainment Laurie Kepron Group Vice President, Integrated Marketing National Hockey League Marnie Starkman Vice President, Marketing and Events Toronto Blue Jays 9:30 Corporate Partnerships: Evaluating Your Return on Investment Moderator: Brian Cooper President and CEO MKTG Canada Leah MacNab Senior Director, Marketing Partnerships NBA Canada Jeffrey Orridge (Invited) Senior Vice President, Community and Partnerships Canadian Tire Corporation Matt Roberts Global Research Director Formula One Eric Wright President & Executive Director of Research Joyce Julius & Associates 10:30 Keynote Interview: Michele Roberts, Executive Director of the National Basketball Players Association (Invited) 11:00 Corporate Social Responsibility
9 Randy Ambrosie Commissioner Canadian Football League Jessica Berman Vice-President, Special Projects & Corporate Social Responsibility National Hockey League Jacqueline Ryan Vice President, Sponsorship Marketing and Global Philanthropy Scotiabank 11:45 Keynote Interview: Brian Burke Interview with Hockey Hall of Fame Inductees Jayna Hefford and Willie O Ree (Invited) 12:15 Networking Luncheon and Keynote Interview: George McPhee, General Manager of the Vegas Golden Knights 2:00 Developments in Sports Media Moderator: Nelson Millman Owner Millman Media Consulting Former Vice President and General Manager THE FAN590 Steve McAllister Vice President, Content HipCheck Media Mark Milliere Senior Vice-President of Production TSN Scott Moore President of Sportsnet & NHL Properties Rogers John Shannon Broadcaster Sportsnet
10 3:00 Selling Tickets in a Crowded Marketplace Moderator: Tom Anselmi Former President Toronto Maple Leafs & Ottawa Senators Matt Afinec President & COO, Business Operations Hamilton Tiger-Cats Football Club Jeff Atkinson President Honda Indy Tom Pistore Vice President, Ticket Sales & Service Maple Leaf Sports & Entertainment Knesia Sholdra Director of Ticketing Toronto Rock Lacrosse Club 4:00 Enhancing the Fan Experience Moderator: Mark Francis Sports Business Professor UCLA Anderson Center for Media, Entertainment & Sports Taylor Coulis Head of Mobile Partnerships CBS Interactive Jeff Hunt President OSEG Sports (Ottawa Redblacks, Ottawa 67s, Ottawa Fury) Director Fandom Sports Media Bill Manning President Toronto FC & Toronto Argonauts
11 Bruce Popko Chief Operating Officer Buffalo Bills, Buffalo Sabres, Buffalo Bandits Janet Marie Smith (Invited) Senior Vice President, Planning and Development Los Angeles Dodgers 5:00 Networking Reception in Support of You Can Play 6:00 The 11 th Annual PrimeTime Sports Management Conference & Trade Show Concludes
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