8 9 DECEMBER 2009 HILTON ORLANDO ORLANDO FLORIDA REGISTER ONLINE TODAY! VISIT OUR WEBSITE FOR FULL DETAILS

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1 LIMITED DELEGATE PLACES AVAILABLE. REGISTER ONLINE TODAY! 8 9 DECEMBER 2009 HILTON ORLANDO ORLANDO FLORIDA run in conjunction with VISIT OUR WEBSITE FOR FULL DETAILS

2 Welcome to the Motor Sport Business Forum, North America The first Motor Sport Business Forum North America, 8-9 December 2009, is an exclusive event that will take place at the new Hilton Hotel in Orlando, Florida in the run-up to the 22nd Annual Performance Racing Industry Trade Show. The Motor Sport Business Forum is the foremost marketing and networking event for motor racing s global commercial community. There is no other event in the world where motor sport s industry professionals can meet and do business away from the track. International business executives, sanctioning body chiefs, team owners, top sponsors, circuits and industry suppliers they are all coming to Orlando to discuss the future of the motorsport business industry in a unique, high-profile conference and exhibition that will be held during PRI Trade Show week. Organized by the world renowned IM2 Events GmbH, this global forum has grown in stature over the past few years to become THE event of its kind anywhere in the world. Annual events now take place in Europe, the Middle East, Asia Pacific and now North America! The Motor Sport Business Forum offers companies and individuals alike the opportunity to listen, learn, discuss, network and do business with the top industry professionals from Formula 1, NASCAR, IRL, NHRA, ALMS, Grand-Am, World Rally, Moto GP and more. The Cornerstone of the Motor Sport Year To make sure of your place at this ground-breaking new event, register online now at

3 TWO DAYS OF CUTTING EDGE PRESENTATIONS FROM W TUESDAY 8 DECEMBER 2009 DAY ONE CONFERENCE CHAIRMAN: ZAK BROWN 8:00am Registration and Coffee 9:00am Forum Introduction and Objectives Zak Brown - Conference Chairman 9:15am 10:15am 10:45am Noon 2:00pm 2:50pm 3:30pm 4:30pm 6:30pm State of North American Motorsports NASCAR IRL ALMS Grand-Am DORNA NHRA North American Media: Delivering Motorsports to the Mass Market VERSUS ESPN ABC DIRECTV SPEED TURNER Fox SportVision Steve Phelps Chief Marketing Officer Terry Angstadt President, Commercial Division Scott Atherton CEO Roger Edmondson President Pau Serracanta Managing Director Tom Compton CEO Eric Shanks EVP, DIRECTV Entertainment Hunter Nickell President Hank Adams CEO Lunch, Exhibition and Networking: Keynote address Bobby Rahal, co-owner and team principal for Rahal Letterman Racing Team Ownership in Changing Times NASCAR Formula One Ford Motorsports U.S. IRL IRL Grand Am ALMS/LeMans Building The Show - Event Promoters International Speedway Corporation (ISC) Indianapolis Motor Speedway Toyota Grand Prix of Long Beach Speedway Motorsports, Inc. International Speedway Corporation (ISC) Bahrain Intl. Circuit Texas Motor Speedway Adjourn Marshall Carlson President, Hendrick Motorsports Andy Fuchs General Manager, Toyota Motorsport GmbH Brian Wolfe Director of Motorsport North America Kim Green CEO, Andretti Green Racing Eddie Cheever CEO, Coyote Cars Doug Fehan Manager, Corvette Racing Roger VanDerSnick EVP and COO Jim Michaelian President & CEO Joie Chitwood VP, Business Operations Martin Whitaker CEO Eddie Gossage President Champagne Cocktail Reception sponsored by The Walt Disney Company

4 ORLD RENOWNED INTERNATIONAL INDUSTRY LEADERS WEDNESDAY 9 DECEMBER 2009 DAY TWO CONFERENCE CHAIRMAN: ZAK BROWN 9:00am Day 1 Recap/Day 2 Preview Zak Brown - Conference Chairman 9:15am 10:15am 10:45am Noon 2:00pm 3:00pm 3:30pm 4:30pm 5:00pm Opportunity Through the Sponsors Eyes (Why) UPS Hilton Coca-Cola LG Electronics SUBWAY Restaurants Aces of Activation (How) DIRECTV Mars Verizon ApexBrasil Office Depot Santander Ron Rogowski Director, Sponsorship & Events Ian Carter President, Global Operations Bea Perez SVP, Integrated Marketing Andrew Barrett VP, Marketing Tony Pace SVP & CMO, SFAFT Suzy Deering ED, Brand Marketing, Media and Sponsorships Lunch, Exhibition and Networking: Keynote address Lesa France Kennedy, CEO of ISC Measurement: The Search for ROI IFM/SMS IFM/SMS Joyce Julius Associates Sports Business Journal IEG DuPont The Nielsen Company Value Proposition: Motor Sports within Sports Entertainment PRISM NBA The Walt Disney Company NFL NHL WTA IMG Sports and Entertainment Closing Remarks Motor Sport Business Forum Farewell Cocktail Jeffrey Stern Managing Director Nigel Geach Director Liz Ware SVP John Hodgson Former SVP, Chief Sales and Marketing Officer Steve Madincea Founder & Group Managing Director Lawrence Aldridge SVP, Corporate Alliances Mark Dyer SVP of Strategic Planning & Development Please note the exhibition area will run throughout the day and the delegate lounge will be open for meetings. The conference programme is correct at the time of going to print, the organisers do however reserve the right to change any aspect of the programme without prior notification Sponsors

5 MOTOR SPORT BUSINESS FORUM DELEGATE CONTRACT We hereby agree to attend the Motor Sport Business Forum, North America, 8-9 December 2009 PLEASE SIGN THIS FORM AND FAX IT TO Please use this form to register for one or more participants/delegates from the same company. Two day fee: 1 Delegate = USD Delegates = USD Delegates = USD 3300 Special rates for over 3 delegates. Special fee available for one day only. Please complete the following information: COMPANY NAME ADDRESS TELEPHONE FACSIMILE DELEGATE DETAILS FULL NAME POSITION MAIN CONTACT 2ND DELEGATE 3RD DELEGATE 4TH DELEGATE SIGNATURE Participation will include: Full Accreditation, Entry badge and Delegate Pack with access to all conferences, meetings, demonstrations and press conferences. Detailed insert in the Official Forum Guide. Detailed entry on website. Meeting assistance and facilities. Hospitality, including light lunch, refreshments. Magazines, Reports, Catalogue with Delegate Bag. A full participant guide and instructions will be sent with your confirmation. This will include hotel-booking information, and provide a menu of options to further assist you during your participation in the Forum. DATE Payment Method: Bank Transfer to: Payable to: IM2 GmbH UBS AG, Bahnhofstrasse 61, 5001 Aarau, Switzerland. Account No: E IBAN: CH E Swift/BIC: UBSWCHZH80A Credit Cards: Please fax this invoice to our attention at with the following information: MasterCard or Visa (please circle) Card No: Card Holder: Expiry Date: Security Code: (Last 3 digits on the signature strip) Tel: croy@justmarketing.com Marketing and PR: simon@im2events.com IM2 Events GmbH Bleichemattstrasse Lenzburg Switzerland

6 An example of the expert speakers at the North America Forum 2009 Zak Brown Founder & CEO, Just Marketing International Suzy Deering Executive Director (ED), Brand Marketing, Media & Sponsorships, Verizon Wireless Inc Terry Angstadt President, Commercial Division, IRL Andy Fuchs General Manager, Marketing & Communications, Toyota Motorsport GmbH Jeffrey Stern Managing Director, IFM/SMS North America Mark Dyer Senior VP of Strategic Planning & Development, IMG Lesa France Kennedy CEO, International Speedway Corporation (ISC) Andrew Barrett Vice-President of Global Marketing Properties, LG Electronics Ron Rogowski Director, Sponsorship & Events, UPS Hank Adams CEO, SportVision Inc Roger Edmondson President, Grand-Am Kim Green CEO, Andretti Green Racing Bobby Rahal Co-owner, Rahal Letterman Racing Roger VanDerSnick Executive Vice President, ISC Rob Malcolm Former President, Global Marketing, Sales & Innovation, Diageo Joie Chitwood VP, Business Operations ISC Ian Carter President, Global Operations, Hilton Martin Whitaker CEO, Bahrain Intl. Circuit Bea Perez SVP, Integrated Marketing, Coca-Cola, N.A. Marshall Carlson President, Hendrick Motorsports Steve Madincea Founder & Group Managing Director, PRISM Lawrence Aldridge SVP, Corporate Alliances, The Walt Disney Company Jim Michaelian President & CEO, Toyota Grand Prix of Long Beach Pau Serracanta Managing Director, DORNA For further information please go to To find out more information, please contact the organisers at: Motor Sport Business Forum 2009 IM2 Events GmbH, Bleichemattstrasse Lenzburg, Switzerland INTERNATIONAL TELEPHONE FAX simon@im2events.com NORTH AMERICA TELEPHONE FAX croy@justmarketing.com