Tourism impact of the Fyn 2018 ITU Multisport Festival

Transcription

1 Tourism impact of the Fyn 2018 ITU Multisport Festival 29 th November 2018 Rethink Tourism! 2018 Odense, Denmark

2 Welcome

3 About Sportcal Leading sports market intelligence organisation Founded in 1991 Four main products News Media Sponsorship Events Global Sports Impact (GSI) Project

4 Global Sports Impact (GSI) Project Started in 2011 Engaged key stakeholders in the sports industry Experts Programme Identified key pillars of impact Developed a standard methodology for evaluation Capture the data and the narrative from an event

5 GSI Pillars

6 GSI Event Study Programme GSI Event Study Partners:

7 Fyn 2018

8 Fyn 2018 competition schedule Date Event Location 06 July Duathlon (Standard) Odense 07 July Rest Day 08 July Duathlon (Sprint) Odense 09 July Rest Day 10 July Cross Triathlon Svendborg 11 July Rest Day 12 July Aquathlon Middelfart 13 July Rest Day 14 July Aquabike Long Distance Triathlon Odense

9 GSI Pillars: Tourism

10 Tourism impact generated by Fyn 2018 Total visitors 4, Visitor accredited persons (e.g. officials) Visitor participants 2, Visitor spectators 1,922 Total visitor spend DKK 49.7m Average spend per visitor DKK 10,461

11 Origin breakdown of participants 3% 9% Fyn resident Denmark visitor Overseas visitor 88%

12 Origin breakdown of spectators 33% 55% Fyn resident Denmark visitor Overseas visitor 12%

13 Tourism impact in Fyn Total visitor spend DKK 33.1m Average spend per visitor DKK 6, Accommodation spend ---Dining out spend 31% (of total) 38% (of total) Bed nights 20,497 First-time visitor to Fyn 87%

14 Bed nights by paid accommodation in Fyn Danes (not from Fyn) Overseas Total Hotel ,967 12,915 Rented private house (e.g Airbnb) 216 4,988 5,204 Guest House 68 1,565 1,633 Other Total bed nights 1,263 19,235 20,497

15 Rating of Fyn as a place to visit Very good 59% Good 36% Neither good nor poor 4% Poor 0% Very poor 0% NB: Findings are for visitor participants and spectators only

16 Likelihood of visitors to recommend Fyn Very Likely 48% Likely 40% Neither likely nor unlikely / Difficult to say 8% Unlikely 2% Very unlikely 1% Don't know 0% NB: Findings are for visitor participants and spectators only

17 Comparative Analysis Competing nations World Masters Games IAAF World Half Marathon Championships Valencia 2018 * ITU Grand Final UCI Granfondo World Championships 61 World Orienteering Championships 2015 / Scottish 6 Days * 2018 ITU Multisport World Championships 2018 ITU Grand Final ITU Multisport World Championships 2014 ETU Challenge Almere-Amsterdam ETU Multisport European Championships World Triathlon Series leg - Bermuda * * Estimated data

18 Comparative Analysis Origin of participants 2017 ITU Grand Final * 89% 9% 2% 2018 ITU Grand Final * 88% 9% 3% 2018 ITU Multisport World Championships 88% 9% 3% World Orienteering Championships 2015 / Scottish 6 Days * 88% 6% 6% 2018 UCI Granfondo World Championships * 85% 10% 5% 2018 ETU Multisport European Championships * 81% 15% 4% 2017 ITU Multisport World Championships * 64% 21% 15% World Masters Games 2017 * 56% 21% 24% 2018 World Triathlon Series leg - Bermuda 51% 0% 49% 2014 ETU Challenge Almere-Amsterdam * 26% 27% 47% IAAF World Half Marathon Championships Valencia 2018 * 18% 29% 53% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% International participants (%) Outside host city participants (from host country) (%) In town participants (%) * Estimated data

19 Comparative Analysis Length of stay by visitors IAAF World Half Marathon Championships Valencia 2018 * 1 3, World Triathlon Series leg - Bermuda 2 5,6 World Orienteering Championships 2015 / Scottish 6 Days * 8, ITU Grand Final * 3,9 4 World Masters Games , UCI Granfondo World Championships * 3, ITU Multisport World Championships 5, ETU Challenge Almere-Amsterdam 1, ITU Multisport World Championships 6, Average length of stay in host city/region (nights) Duration of event (days) * Estimated data. Length of stay for all events listed here considers visiting participants only.

20 Tourism impact in Denmark (outside Fyn) Total overseas visitors 3,976 Total overseas visitor spend DKK 16.5m Average spend per overseas visitor DKK 4, Accommodation spend ---Dining out spend 43% (of total) 31% (of total) Bed nights 8,238

21 GSI Pillars: Event Experience

22 Overall Event Experience Very good 42% Good 45% Neither good nor poor 7% Poor 4% Very poor 1%

23 Event Experience course Run 90% Race officials 87% Finish 87% Bike 86% Transitions 78% Rule implementations 77% Post-finish 70% Swim 57%

24 Event Experience comparison It was the best event that I have attended 7% It was better than most other events that I have attended 37% It was better than some events and worse than others 41% It was worse than most other events that I have attended 11% It was the worst event that I have attended 2% I have not attended any similar events 2%

25 Summary of Fyn 2018 Total visitors 4,747 Total visitor spend DKK 49.7m ---Total visitor spend in Fyn DKK 33.1m (67% of total) Average visitor spend DKK 10,461 First-time visitors to Fyn 87% Positive rating of Fyn as a place to visit 95% Overall event experience at Fyn %

26 Thank You To find out more about the GSI Project or Sportcal, please contact Andrew Horsewood Senior Analyst Sportcal