IPFS What Do You Throw Away Underage Drinking Prevention Media Campaign Menu of Creative Materials Available
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1 IPFS What Do You Throw Away Underage Drinking Prevention Media Campaign Menu of Creative Materials Available Below is a list of all creative materials available for local usage for the underage drinking prevention media campaign. No other materials will be created outside of what is available in this document. To request materials and/or personalization of posters or web banners, contact Colleen Bush, IDPH Graphic Designer at or Colleen.Bush@idph.iowa.gov. Counties will need to work with cable or network television and radio stations for personalization of T.V. commercials and radio ads. There is no personalization of billboard copy. Television There are 2 TV options available. A mov file is available for the Crushed ad to use with movie theaters. Option #1 Underage Drinking, Bottle Caps :30 TV - Option #2 Underage Drinking, Crushed :30 TV - Stations can personalize the spots with your local information (agency name, phone number, web address, etc.) for little or no cost. Radio Produced Spots There are a total of 4 produced radio options available. Option #1 Underage Drinking, Hi, I m Your Parent s Trust :60 Radio - Option #2 Underage Drinking, Your Future :30 Radio - Option #3 Underage Drinking, What Do You Throw Away :30 seconds - Option #4 Underage Drinking, So What? :30 seconds - Stations can personalize the spots with your local information (agency name, phone number, web address, etc.) for little or no cost. 1
2 Radio Scripts There is one radio script available. Option #1 Underage Drinking: 15 Radio Script Drinking could cost you your friends, a spot on the team and your parents trust. Don t let this happen to you. Underage drinking comes at a cost. What will you throw away if you start drinking? Stations can record and produce these spots for you. There is some space available to personalize with your local information (agency name, phone number, web address, etc.) if need 2
3 Outdoor There are a total of 12 outdoor board options available in 13 x25, 6.5 x12.75 and x Option #1 Underage Drinking, What Gets Crushed When You Drink Your Dreams Option #2 Underage Drinking, What Gets Crushed When You Drink Friendship Option #3 Underage Drinking, What Gets Crushed When You Drink Trust 3
4 Option #4 Underage Drinking, What Gets Crushed When You Drink Your Life Option #5 Underage Drinking, What Do You Throw Away When You Drink Underage Drinking, What Do You Throw Away When You Drink? Parents Trust. Option #6 Underage Drinking, What Do You Throw Away When You Drink? Parents Trust. 6a 6b 6c 4
5 Option #7 Underage Drinking, What Do You Throw Away When You Drink? Making the Team. 7a 7b 7c Option #8 Underage Drinking, What Do You Throw Away When You Drink? School Activities. 8a 8b 8c 5
6 Option #9 Underage Drinking, What Do You Throw Away When You Drink? Respect. 9a 9b 9c Option #10 Underage Drinking, What Do You Throw Away When You Drink? Your Future. 10a 10b 10c 6
7 Option #11 Underage Drinking, What Do You Throw Away When You Drink? Your Dreams. 11a 11b 11c Option #12 Underage Drinking, What Do You Throw Away When You Drink? Personalization with local county information is not allowed on these materials to ensure readability. 7
8 Posters/Print There are a total of 15 poster options available. Posters are available in 8 ½ x11, 11 x17 and 24 x36 in both horizontal and vertical formats. Option #1 Underage Drinking, What Do You Throw Away When You Drink collection of bottle caps layout Option #2 Underage Drinking, What Do You Throw Away When You Drink trash can layout 8
9 Option #3 Underage Drinking, Underage Drinking Comes at a Cost soccer team layout Option #4 Underage Drinking, Parents Trust Layout 9
10 Option #5 Underage Drinking, School Activities layout Option #6 Underage Drinking, Respect layout 10
11 Option #7 Underage Drinking, Making the Team layout Option #8 Underage Drinking, What Do You Throw Away When You Drink? 11
12 Option #9 Underage Drinking, What Do You Throw Away When You Drink? Your Dreams. Horizontal and Vertical. 9a 9b 9c Option #10 Underage Drinking, What Do You Throw Away When You Drink? Your Future. Horizontal and Vertical. 10a 10b 10c Option #11 Underage Drinking, What Do You Throw Away When You Drink? Parents Trust. Horizontal and Vertical. 11a 11b 11c 12
13 Option #12 Underage Drinking, What Do You Throw Away When You Drink? Respect. Horizontal and Vertical. 12a 12b 12c Option #13 Underage Drinking, What Do You Throw Away When You Drink? School Activities. Horizontal and Vertical. 13a 13b 13c 13
14 Option #14 Underage Drinking, What Do You Throw Away When You Drink? Making the Team. Horizontal and Vertical. 14a 14b 14c Option #15 Underage Drinking, What Gets Crushed When You Drink? 15a 15b Posters can be personalized with your local information (agency name, phone number, web address, etc.). 14
15 Posters Translated to Spanish There are a total of six posters options that have been translated to Spanish. Posters are available in 8 ½ x11, 11 x17 and 24 x36 in both horizontal and vertical formats. Option #1 Underage Drinking, Parents Trust layout Option #2 Underage Drinking, School Activities layout 15
16 Option #3 Underage Drinking, Respect layout Option #4 Underage Drinking, Making the Team layout 16
17 Option #5 Underage Drinking, What Do You Throw Away When You Drink? Option #6 Underage Drinking, What Gets Crushed When You Drink? 17
18 Option #7 Underage Drinking, What Gets Crushed When You Drink? Posters can be personalized with your local information (agency name, phone number, web address, etc.). 18
19 Online There are six online banner ad option available. Options 2-6 are available in 640x640, 300x250, 360x920, and 728x90 sizes. Option #1 Underage Drinking, What Do You Throw Away When You Drink This is an animated banner ad. Option #2 Underage Drinking, What Gets Crushed When You Drink - Dreams. This is a static ad. Option #3 Underage Drinking, What Gets Crushed When You Drink - Future. This is a static ad. 19
20 Option #4 Underage Drinking, What Gets Crushed When You Drink - Reputation. This is a static ad. Option #5 Underage Drinking, What Gets Crushed When You Drink - Team. This is a static ad. Option #6 Underage Drinking, What Gets Crushed When You Drink - Trust. This is a static ad. Banner ads cannot be personalized. There are multiple Facebook ad options available. 20
21 Social Media Facebook Ads Option #1 Underage Drinking, What Do You Throw Away When You Drink, It s not worth it. Option #2 Underage Drinking, What Do You Throw Away When You Drink, Drinking isn t worth it. Option #3 Underage Drinking, Friendships. 21
22 Option #4 Underage Drinking, Your Future. What Will You Throw Away? Option #5 Underage Drinking, Parents Trust. Option #6 Underage Drinking, Your Future. 22
23 Option #7 Underage Drinking, What Do You Throw Away When You Drink, Wait to Drink. Option #8 Underage Drinking, What Do You Throw Away When You Drink? Your Dreams. Option #9 Underage Drinking, What Do You Throw Away When You Drink? Your Future. 23
24 Option #10 Underage Drinking, What Do You Throw Away When You Drink? Respect. Option #11 Underage Drinking, What Do You Throw Away When You Drink? School Activities. Option #12 Underage Drinking, What Do You Throw Away When You Drink? Making the Team. 24
25 Option #13 Underage Drinking, What Do You Throw Away When You Drink? Parents Trust. Facebook ads can be personalized with your local information (agency name, phone number, web address, etc.). 25
26 Social Media Graphics There are currently a total of 9 graphic options available. These are sized to 3 x 2 or 3.5 x 3.5 Option #1 Underage Drinking, What Do You Throw Away When You Drink, It s Not Worth It. Option #2 Underage Drinking, Underage Drinking Comes at a Cost. 26
27 Option #3 Underage Drinking, What Do Throw Away When You Drink? Option #4 Underage Drinking, What Do Throw Away When You Drink? Your Dreams. 27
28 Option #5 Underage Drinking, What Do Throw Away When You Drink? Your Future. Option #6 Underage Drinking, What Do Throw Away When You Drink? Respect. 28
29 Option #7 Underage Drinking, What Do Throw Away When You Drink? School Activities. Option #8 Underage Drinking, What Do Throw Away When You Drink? Making the Team. 29
30 Option #9 Underage Drinking, What Do Throw Away When You Drink? Parents Trust. Social media graphics can be personalized with your local information (agency name, phone number, web address, etc.). 30
31 Screen Savers There are currently a total of 3 graphic options available. These are sized 11 x 8 ½ Option #1 Underage Drinking, What Do You Throw Away When You Drink? Making the Team. Option #2 Underage Drinking, What Do You Throw Away When You Drink? 31
32 Option #3 Underage Drinking, What Do You Throw Away When You Drink? Your Dreams. 32
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