PARALENZ DESIGNGUIDE VERSION 1

Transcription

1 PARALENZ DESIGNGUIDE VERSION 1

2 PARALENZ / DESIGNGUIDE / 2018 TABLE OF CONTENTS INTRODUCTION 1 BRAND & VISUAL IDENTITY 2 PARALENZ LOGO 3 Structure 4 Logo guidelines 5 Space example 7 Color versions 8 Variations 9 Product brands 10 App icon 11 COLORS 12 Hierarchy 13 Contrast 14 Contrast examples 15 TYPOGRAPHY 16 Print 17 Web & app 18 Slideshows 19 DESIGN ELEMENTS 20 Skewed line 21 Badge 22 Tentacle 23 Examples in use 24 ICONS 26 Overview 27 Guidelines 28 Dont's 29 Examples in use 30 TEMPLATES 31 Stationary 32 Videos 33 PACKAGING 34 Camera 35 Content 36 Accessories 37 Certificates 38 DIGITAL PLATFORMS 39 Website 40 App 41 UI elements 42 App design 43 Newsletters 44 MARKETING 45 Merchandise 46 Advertising 47 Image gradients 48 Reseller material 49 IMAGE UNIVERSE 50 DRAWINGS 51 Detailed drawings 52 Clean drawings 53 PHOTOS 54 Underwater photos 55 Product photos 56 Brand photos 57

3 PARALENZ / DESIGNGUIDE / DESIGNGUIDE INTRODUCTION This is a collection of visual tools and guidelines that help Paralenz, as a brand, look and feel as intended. Consistency is a key to maintain a bold and strong visual identity for the Paralenz brand universe. If you should have any questions, don t hesitate to contact us. PARALENZ Refshalevej 163a, st. mf. DK-1432 Copenhagen K Denmark info@paralenz.com

4 PARALENZ / DESIGNGUIDE / BRAND & VISUAL IDENTITY

5 PARALENZ / DESIGNGUIDE / PARALENZ LOGO

6 PARALENZ / DESIGNGUIDE / PARALENZ LOGO STRUCTURE The Paralenz logo consists of a logomark, a wordmark, a registered trademark symbol and a tagline. The logo can be used in both color, white and dusty black versions. Registered symbol Logomark Wordmark Tagline The white and the black versions are used primarily when the logo appears on images or full colored backgrounds.

7 PARALENZ / DESIGNGUIDE / PARALENZ LOGO LOGO GUIDELINES Always use the logos in their original form. Never distort or stretch the graphics.

8 PARALENZ / DESIGNGUIDE / PARALENZ LOGO CLEAR SPACE The logo should always be used in complete form and must not be cropped. The minimum amount of clear space around the logo is equal to half the height of the wordmark.

9 PARALENZ / DESIGNGUIDE / PARALENZ LOGO SPACE EXAMPLE Example on minimum amount of clear space around the logo on background image

10 PARALENZ / DESIGNGUIDE / PARALENZ LOGO COLOR VERSIONS On images or colored backgrounds the dusty black or the white version are used according to the tone of the background or background.

11 PARALENZ / DESIGNGUIDE / PARALENZ LOGO VARIATIONS Variations based on the main logo are used for different purposes, These are Paralenz sub-brand logo versions. PARALENZ A-tester group (initial testers from Kickstarter campaign) This version can be used by collaborating shops and resellers This version is used on sponsored content (eg. videos, contests, commercials)

12 PARALENZ / DESIGNGUIDE / PARALENZ LOGO PRODUCT BRANDS Products have their own visual style and must always include the word PARALENZ followed by the specific name of the product. All words are put in equal size capital letters. PARALENZ DIVE CAMERA PARALENZ 3 RD PERSON VIEWER PARALENZ NEOPRENE MASK BAND PARALENZ ADJUSTABLE MASK MOUNT & UNIVERSAL MOUNT PARALENZ CARABINER PARALENZ MAINTENANCE KIT PARALENZ LENS COVER PARALENZ SPEARGUN MOUNT & TRIPOD MOUNT

13 PARALENZ / DESIGNGUIDE / PARALENZ LOGO APP ICON The Paralenz Dive app icon is designed as a variant of the logomark. ParalenzDive The app icon contains a white colored tentacle in opposite to the main product logo.

14 PARALENZ / DESIGNGUIDE / COLORS

15 PARALENZ / DESIGNGUIDE / COLORS HIERARCHY The primary colors that are used are dusty black, clear blue and white. The Paralenz logo should always be in the color version when appearing on white background. When there is a need for contrasting colors, orange and green are used. These colors are used for example in the Paralenz Dive app for highlighting depth curves and on the website for CTA's. Primary colours Secondary colors # #0497C3 #FFFFFF #DB832E #61BB4B DUSTY BLACK OCEAN BLUE PURE WHITE BRIGHT ORANGE BRIGHT GREEN CMYK RGB Pantone: 426 C CMYK RGB Pantone: 7460 C CMYK RGB CMYK RGB CMYK RGB

16 PARALENZ / DESIGNGUIDE / COLORS CONTRAST For headlines dynamic colour combinations can be achieved by combining the primary colours. This can also help emphasizing and separating lines or singe words. THIS IS A HEADLINE Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. THIS IS A HEADLINE Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. THIS IS A HEADLINE Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. THIS IS A HEADLINE Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. THIS IS A HEADLINE Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. THIS IS A HEADLINE Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. THIS IS A HEADLINE Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. THIS IS A HEADLINE Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. THIS IS A HEADLINE Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.

17 PARALENZ / DESIGNGUIDE / COLORS CONTRAST EXAMPLES Some examples of contrasting colours on both digital advertising and front page on packaging. PARALENZ ADJUSTABLE MASK MOUNT & UNIVERSAL MOUNT FOR PARALENZ DIVE CAMERA WHAT S IN THE BOX: 1 x adjustable mask mount (quick-release tripod mount) 1 x universal mount Emphasis on words in main message Emphasis on product name on packaging

18 PARALENZ / DESIGNGUIDE / TYPOGRAPHY

19 PARALENZ / DESIGNGUIDE / TYPOGRAPHY PRINT The main typeface is called Colfax. This typeface is used in four weights; Headings and subheadings is always in capitals. THE QUICK BROWN FOX JUMPS OVER THE LAZY DOG Headings Colfax Black Italic THE QUICK BROWN FOX JUMPS OVER THE LAZY DOG THE QUICK BROWN FOX JUMPS OVER THE LAZY DOG The quick brown fox jumps over the lazy dog Subheadings Colfax Bold Italic Subheadings Colfax Medium Italic Body text Colfax Regular

20 PARALENZ / DESIGNGUIDE / TYPOGRAPHY WEB & APP On digital media (web and app) the main typeface Colfax is combined with the font Ubuntu. The quick brown fox jumps over the lazy dog Body text Ubuntu Regular The quick brown fox jumps over the lazy dog Body text headlines Ubuntu Bold

21 PARALENZ / DESIGNGUIDE / TYPOGRAPHY SLIDESHOWS When representing Paralenz on platforms, where typography is limited (e.g Google Slides) a substitute font from Google called 'Montserrat' can be used. This is only to be used in cases where the main typeface 'Colfax' can not be used. THE QUICK BROWN FOX JUMPS OVER THE LAZY DOG THE QUICK BROWN FOX JUMPS OVER THE LAZY DOG THE QUICK BROWN FOX JUMPS OVER THE LAZY DOG The quick brown fox jumps over the lazy dog Headings Montserrat Black Italic Headings Montserrat Bold Italic Subheadings Montserrat Medium Italic Body text Montserrat Regular

22 PARALENZ / DESIGNGUIDE / DESIGN ELEMENTS

23 PARALENZ / DESIGNGUIDE / DESIGN ELEMENTS SKEWED LINE The skewed line functions as an abstract visual alternative to images on brochures or other printed material. The line should only be used horizontally and always in the Paralenz ocean blue color. The skewed line should always align with a border. First part Negative space Last part

24 PARALENZ / DESIGNGUIDE / DESIGN ELEMENTS BADGE This badge emphasizes the fact, that there is no use for external color filters or post-editing. What you see is what you get! The badge can be placed on photos, banners, ads etc. to achieve extra awareness on this feature.

25 PARALENZ / DESIGNGUIDE / DESIGN ELEMENTS TENTACLE The tentacle graphic can be used for decorating larger areas on merchandise items, exhibition material, stationary etc. in both full color and negative versions.

26 PARALENZ / DESIGNGUIDE / DESIGN ELEMENTS EXAMPLES IN USE Some examples on how the design elements can be used on various media such as packaging, advertising or exhibition material. PARALENZ NEOPRENE MASK BAND WHAT S IN THE BOX: 1 x neoprene mask band (black with white print) Front of product packaging Online ad for Instagram

27 PARALENZ / DESIGNGUIDE / DESIGN ELEMENTS EXAMPLES IN USE Some examples on how the design elements can be used on various media such as packaging, advertising or exhibition material. PARALENZ USA Paralenz Inc. EIN: PARALENZ EUROPE Paralenz Sales ApS. CVR: PARALENZ ASIA Paralenz Limited VAT No. C Beach flag Large backdrop banner Back of business card

28 PARALENZ / DESIGNGUIDE / ICONS

29 PARALENZ / DESIGNGUIDE / ICONS OVERVIEW The icon library is used for communicating specifications and technical information in a visual and easy decodable way. The icons are, among other things, used on the back of the product packaging and on the website to communicate product USP s. Icon are also visible on the actual Paralenz Dive Camera visualizing the different camera modes as well as in the additional app and online. DEPTH RATED TO 250 M / 820 FT PRESSURE & TEMPERATURE SENSOR DEPTH CONTROLLED COLOR CORRECTION AEROSPACE-GRADE ALUMINUM BODY HAPTIC VIBRATION FEEDBACK MAGNETIC SWITCH BUTTONS DESIGNED TO BE USED WITH GLOVES SNAP RECORD 4K ULTRA HIGH DEFINITION WATERPROOF WITH NO NEED FOR CASING BATTERY LIFE FOR SEVERAL DIVES T-RAIL MOUNT SYSTEM ELECTRONIC IMAGE STABILIZATION NO FISHEYE DISTORTION EXTRA STRONG LIGHT SENSOR EXTRA SOLID BUILT FOR ROUGH USE AUTO START/STOP VIDEO RECORDINGS FITS ALL DIVING MASKS NO MORE NEED FOR COLOR FILTERS VIDEO DIVE LOG NAVIGATION OVERALL DIVE STATISTICS DIVE LOG PERSONAL NOTES EASY SHARING ON SOCIAL MEDIA CONTROL CAMERA SETTINGS

30 PARALENZ / DESIGNGUIDE / ICONS GUIDELINES The proportions of the icons should always be kept when scaled. WATERPROOF WITH NO NEED FOR CASING WATERPROOF WITH NO NEED FOR CASING 2.5 px outer stroke 5 px outer stroke Strokes should be scaled to keep the proportions when resizing an icon Specification text should generally be placed after the icon. Alternatively the text can be used in smaller letters below

31 PARALENZ / DESIGNGUIDE / ICONS DONT'S The icons must not be stretched or distorted in any way, and should always appear in the original circular shape.

32 PARALENZ / DESIGNGUIDE / ICONS EXAMPLES IN USE Some examples on how the icons are used on different media for highligting specific features. BRIGHTER & MORE COLORFUL VIDEOS DEPTH CONTROLLED COLOR CORRECTION ADD SOME DEPTH TO YOUR VIDEOS PRESSURE & TEMPERATURE SENSOR DITCH THE EXTRA GEAR NO MORE NEED FOR COLOR FILTERS PROFESSIONAL RESULTS STRAIGHT OFF THE CAMERA DCC Automated Depth Color Correction Depth & Temperature video overlay Rated down to 250m / 820ft Extra long battery life Unique universal mounting options Simple Sharing via mobile app Paralenz Dive Camera is as easy to use as a dive light, and packed with everything you need to get beautiful underwater footage. DIVE WITH NO DISTRACTIONS ONE BUTTON, MANY FUNCTIONS JUST KEEP YOUR GLOVES ON Icons on roll-up HAPTIC VIBRATION FEEDBACK BUILT LIKE A CANONBALL MAGNETIC SWITCH BUTTONS NO MORE FLOODED CAMERAS DESIGNED TO BE USED WITH GLOVES WATERPROOF ALL THE WAY DOWN EXTRA STRONG LIGHT SENSOR NO FISHEYE DISTORTION ELECTRONIC IMAGE STABILIZATION EXTRA SOLID BUILT FOR ROUGH USE GET SMOOTH & STEADY VIDEO ELECTRONIC IMAGE STABILIZATION WATERPROOF WITH NO NEED FOR CASING WIDE ANGLES WITHOUT DISTORTION NO FISHEYE DISTORTION DEPTH RATED TO 200 M / 656 FT GREAT PERFORMANCE IN LOW LIGHT EXTRA STRONG LIGHT SENSOR BATTERY LIFE FOR SEVERAL DIVES DESIGNED TO BE USED WITH GLOVES WATERPROOF WITH NO NEED FOR CASING MAGNETIC SWITCH BUTTONS PRESSURE & TEMPERATURE SENSOR 4K ULTRA HIGH DEFINITION HAPTIC VIBRATION FEEDBACK Icons on the camera packaging DEPTH RATED TO 250 M / 820 FT DEPTH CONTROLLED COLOR CORRECTION DOWN 90 R 0.1 PARALENZ DIVE CAMERA + DOWN 90 R 0.1 DOWN 90 R 0.1 WHAT S IN THE BOX:.COM

33 PARALENZ / DESIGNGUIDE / TEMPLATES

34 PARALENZ / DESIGNGUIDE / TEMPLATES STATIONARY Stationary templates with a lot of body text, are usually build around two columns with a headline on top. Margin 20 mm Logo Heading 600 px Date Sub heading København d. 7/ AFFILIATE PROGRAMME AFFILIATE PROGRAMME Beskrivelse a Paralenz virksomhed og produkter. Earn money by helping to preserve the ocean and grow the Paralenz Brand. INTRODUCTION The Paralenz Affiliation Programme is designed that make a profit on water sports and ocean activity, to publicly and noticeably make contributions to grow the Paralenz Brand in the diving industry while creating awareness and funneling funds to ocean conservation. We would like you to help us towards ocean conservation. live up to that responsibility. Our dedication to making a contribution to ocean This Affiliation program will focus on the local conservation comes from team members of Paralenz having worked as instructors around the world magazines/blogs and smaller NGO s that are doing relationships between dive centers/influencers/ and have seen the decimation of the world s coral documented work towards ocean conservation. reefs and marine life. It is time for all companies WHAT THE PROCES LOOKS LIKE SET-UP Earning: 1 sale referred = 10 % commission + 5 % Contribution to an NGO. (Quarterly payout) HOW TO IMPLEMENT We provide you with a partner id that you can add to urls linking to any page on our website: Ex. Product page Ex. Home Page You can distribute this link on your website, so-me channels, mailing campaigns and any where else you find it relevant. In addition to this we will also provide you with a coupon code to print out and distribute as you please. Ex. <affiliate>conservation EXAMPLE - 10 sales referred per quarter WHAT DO WE NEED FROM YOU? Choose your Affiliate NGO We really want to engage in ocean conservation locally with a global impact. This means that each affiliation will be a link between you and/or your company, one of the NGOs that we work with, and Paralenz. Receiving your commission Commission and contribution will be paid out on a quarterly basis. We will send you a report stating the amount of times the links and coupon code has been activated. How much you have earned and how much will be donated to the NGO. We will need an invoice from you based on this report as well as your international banking details in order for us to transfer the commission. If you would like to participate, please fill out the Affiliation Sign-Up at the bottom of the page. PARALENZ GROUP APS Paralenz er en virksomhed funderet på en ekspertise i innovation og produktudvikling, som producerer kameraer specielt designet til de ekstreme forhold, der gør sig gældende under vandet. Efter at have lavet produktudvikling for klienter gennem 16 år under navnet MOEF, med faste kunder i top 20 af danske virksomheder, besluttede de 4 ejere at rette fokus mod udvikling af egne produkter Paralenz Dive Camera, det første undervandskamera lavet specifikt til dykkere. PARALENZ DIVE CAMERA+ (Produkt code: 10102) Paralenz Dive Camera+ består af et solidt kamerahus i aluminium, med titaniums skruer. Det enkelte cylindriske design og knappernes placering og type, gør det yderst simpelt at betjene, selv med handsker. Med en batterilevetid på +3,5 timer og en dybdegrænse på 250 meter uden eksternt undervandshus, skiller det sig ud fra alle konkurrenter på markedet. En større sensor giver kameraet en høj lysfølsomhed som bidrager til flere detaljer i billedet under lav belysning, og vibration feedback sørger for at holde brugeren orienteret om valg af funktioner uden visuel kontakt. Det designbeskyttede monteringssystem lader kameraet sidde tæt til basen og kan monteres på picatinny rail. Udover disse specifikationer har Paralenz Dive Camera+ en indbygget tryk- og temperatur sensor som bringer følgende nye funktioner til markedet: Auto start/stop record - Kan indstilles til at starte på en bestemt dybde og stoppe igen ved overfladen. (Patenteret i USA) Dybde/temperatur overlay viser dybde og temperatur i billeder og videoer. Dybde-kontrolleret farvekorrigering justerer farverne i billedet baseret på dybden og eliminerer derfor behovet for eksterne farvefiltre. (Patenteret USA undtaget) Dykkerprofil med medier Via den tilhørende app, kan brugeren få en profil over dykket med billeder og videoer placeret hvor de blev taget. Body text 2 columns The instructor demonstrates the Paralenz Dive Camera The instructor refers the student to the Paralenz website The student is given a coupon code before purchase The student shops online and receives additional goodies Total Sales Value Commission earned Contribution earned per quarter per quarter per quarter $5.990 $599 $299.5 Total quarterly payout in contribution and commission $898.5 TAKE ME TO THE AFFILIATION SIGN-UP Payment for the order is processed to Paralenz The referred sale is processed from Paralenz at a quarterly basis The instructor receives the 10% commission from the order Paralenz contributes a 5% donation to the affiliated NGO

35 PARALENZ / DESIGNGUIDE / TEMPLATES VIDEOS To make sure that Paralenz is branded properly in connection with videos, we urge users to insert our video intro animation and the product outro image, when editing and sharing footage recorded with the camera. For commercial video content (when using Paralenz footage, our sponsored logo version needs to be placed in the upper left corner. Sponsored logo version Video intro animation Video outro image Video branding

36 PARALENZ / DESIGNGUIDE / PACKAGING

37 PARALENZ / DESIGNGUIDE / PACKAGING CAMERA Paralenz Dive Camera is packed in a printed cardbox with no use of plastic, to highlight Paralenz' support of ocean conservation and the struggle against plastic pollution. NO SINGLE-USE PLASTIC NO SINGLE-USE PLASTIC As all divers do, the Paralenz team loves the ocean. We know how important it is for the underwater world that we do as much as we can to eliminate single-use plastics where ever we can. That s why all Paralenz packaging is completely free of plastic at no extra cost or effort in manufacturing. PROFESSIONAL RESULTS STRAIGHT OFF THE CAMERA Paralenz Dive Camera is as easy to use as a dive light, and packed with everything you need to get beautiful underwater footage. Rated down to 250m / 820ft DCC Automated Depth Color Correction Depth & Temperature video overlay Extra long battery life Unique universal mounting options Simple Sharing via mobile app Designed by Paralenz in Denmark Assembled in China DESIGNED AND DEVELOPED IN DENMARK TESTED ALL OVER THE WORLD The feedback and requests we receive from divers all over the world is the basis of every improvement we make. Whether it is deciding to add a camera feature, changing the packaging or developing a new accessory, our product development is guided by divers like you. JOIN PARALENZ WORLD ON FACEBOOK We at Paralenz love the enthusiasm and commitment in the diving community. This is why we have made the Paralenz World Facebook group for you to share your dives, get tips and tricks, and connect with us and other Paralenz users. DEPTH RATED TO 250 M / 820 FT PRESSURE & TEMPERATURE SENSOR DEPTH CONTROLLED COLOR CORRECTION HAPTIC VIBRATION FEEDBACK MAGNETIC SWITCH BUTTONS DESIGNED TO BE USED WITH GLOVES 4K ULTRA HIGH DEFINITION WATERPROOF WITH NO NEED FOR CASING BATTERY LIFE FOR SEVERAL DIVES ELECTRONIC IMAGE STABILIZATION NO FISHEYE DISTORTION DOWN 90 R 0.1 EXTRA STRONG LIGHT SENSOR PARALENZ DIVE CAMERA + DOWN 90 R 0.1 WHAT S IN THE BOX: 1 x Paralenz Dive Camera + (mask mount + universal mount included) 1 x wrist strap 1 x USB-C cable 1 x travel case 1 x silicone grease 3 x extra o-rings DOWN 90 R 0.1 Travel case DOWN 90 R 0.1 DOWN 90 R 0.1 PARALENZ DIVE CAMERA + DOWN 90 R 0.1 Sticker for closing

38 PARALENZ / DESIGNGUIDE / PACKAGING CONTENT Included in the packaging are also the primary manuals to get started Quick start guide WB/DCC information card SD-card information sheet Stickers These manuals as well as the full user manual are also available online at SD-card information sheet PARALENZ DIVE CAMERA QUICK START GUIDE IMPORTANT SD-CARD INFORMATION The Paralenz Dive Camera will only perform as well as its Micro SD memory card allows. The minimum speed rating of the Micro SD-card must be Speed Class 3 (U3) and the maximum storage capacity supported by Paralenz is 128GB. If the SD-card is not at least U3 speed rated we can t guarantee the performance and you may experience freezing problems, especially when recording in higher definitions. Sandisk Extreme SD-card It is CRUCIAL to use one of the following 3 supported SD-cards, that are compatible with the Paralenz Dive Camera, and have been tested to perform well: Sandisk Extreme Plus SD-card PDC-1 Sandisk Extreme Series Sandisk Extreme PLUS Series. Sandisk Extreme PRO Series (Please note that Samsung micro-sd cards and SD-cards of other brands are NOT compatible with the Paralenz Dive Camera.) Sandisk Extreme Pro SD-card HOW DO I SWITCH BETWEEN WB AND DCC? Toggle between WB and DCC by triple clicking the activation switch while the camera is not recording. The status will flash on the display only one of them can be active, not both. SHOULD I USE WB OR DCC? If there is enough natural light choose DCC in the color that matches the water. When using dive or video lights choose a fixed WB with kelvin matching them for best results. Quick start guide WB/DCC card Stickers

39 PARALENZ / DESIGNGUIDE / PACKAGING ACCESSORIES Paralenz accessories are packed in printed cardboxes with no use of plastic, to highlight Paralenz' support of ocean conservation and the struggle against plastic pollution. Adjustable mask mount & universal mount PARALENZ 3 RD PERSON VIEWER FOR PARALENZ DIVE CAMERA 360 PARALENZ 3 RD PERSON VIEWER FOR PARALENZ DIVE CAMERA Floater (Mount the two floaters and the pole to the camera). Floater As all divers do, the Paralenz team loves the ocean. We know how important it is for the underwater world that we do as much as we can to eliminate single-use plastics where ever we can. That s why all Paralenz packaging is completely free of plastic at no extra cost or effort in manufacturing. NO SINGLE-USE PLASTIC WHAT S IN THE BOX: 1 x adjustable mask mount (quick-release tripod mount) 1 x universal mount PARALENZ ADJUSTABLE MASK MOUNT & UNIVERSAL MOUNT FOR PARALENZ DIVE CAMERA 15 Universal mount THESE TWO MOUNTS SNAP EASILY TO THE PARALENZ DIVE CAMERA. The universal mount enables you to attach your Paralenz Dive Camera to all standard action camera mounts. The adjustable mask mount is designed to fit all regular diving masks just slide it onto the strap of your mask and adjust it to the angle that suits you best. You can use it on either side of the mask. (Gently press the center of the mount and the top of the camera together, in order to attach both latches on each mount correctly). 15 Adjustable mask mount Carbon fiber telescopic pole Blue: Pantone 7460 U Solid uncoated 180 CM / CM / CM / CM / As all divers do, the Paralenz team loves the ocean. We know how important it is for the underwater world that we do as much as we can to eliminate single-use plastics where ever we can. That s why all Paralenz packaging is completely free of plastic at no extra cost or effort in manufacturing. NO SINGLE-USE PLASTIC WHAT S IN THE BOX: 1 x carbon fiber telescopic pole 2 x floaters 1 x BCD mounting hook with magnets for quick attachment DIVING FROM A WHOLE NEW PERSPECTIVE. The 3rd person viewer is mounted on your BCD and films you from behind. The floaters can be clicked off and the 3rd person viewer can be used as a telescopic pole for recording. This product should only be used in open water. Do not use this product near kelp forests, swim throughs, coral reefs, overhead environments or other divers. Always mount the 3rd Person Viewer before descending, and make sure that it is easy to reach and to unmount. As all divers do, the Paralenz team loves the ocean. We know how important it is for the underwater world that we do as much as we can to eliminate single-use plastics where ever we can. That s why all Paralenz packaging is completely free of plastic at no extra cost or effort in manufacturing. NO SINGLE-USE PLASTIC WHAT S IN THE BOX: 1 x neoprene mask band (black with white print) PARALENZ NEOPRENE MASK BAND Mask band attached on the strap THIS MASK BAND GIVES A COMFORTABLE FIT TO YOUR DIVE MASK. The mask band is made in neoprene to provide a soft, yet strong hold. It is designed to fit all common dive masks just slide it onto the strap. Blue: Pantone 7460 U Solid uncoated 3rd person viewer Neoprene mask band

40 PARALENZ / DESIGNGUIDE / PACKAGING CERTIFICATES Paralenz Dive Camera official certification have to be displayed on the packaging within the guides and principles of each mark. 7 mm FCC mark CE mark CE mark RCM mark WiFi mark The Green Dot

41 PARALENZ / DESIGNGUIDE / DIGITAL PLATFORMS

42 PARALENZ / DESIGNGUIDE / DIGITAL PLATFORMS WEBSITE Paralenz.com functions as an important platform and consists of five primary sections; product presentation, user-based video, blog, support and the shop. Desktop version Mobile version

43 PARALENZ / DESIGNGUIDE / DIGITAL PLATFORMS APP The focus point of the additional app is a user friendly interface, that handles footage and data in a visually compelling way. The app has five main areas, which can be accessed from the menu, and two areas directly associated with the Paralenz Dive Camera, when connected. The Paralenz Dive App is available for ios and Android.

44 PARALENZ / DESIGNGUIDE / DIGITAL PLATFORMS UI ELEMENTS Icons within the app are divided into a primary level and secondary level of options, and differs by design. Primary app icons Secondary app icons Misc. app UI elements

45 PARALENZ / DESIGNGUIDE / DIGITAL PLATFORMS APP DESIGN Example on how different elements, typography and color codes appear in the app design. TELIA 11:56 AM Primary level UI elements Secondary level

46 PARALENZ / DESIGNGUIDE / DIGITAL PLATFORMS NEWSLETTERS Example on how different elements, typography and colour codes appear in the app design. 600 px Header Blog post Collage Main Footer

47 PARALENZ / DESIGNGUIDE / MARKETING

48 PARALENZ / DESIGNGUIDE / MARKETING MERCHANDISE Promotional items are a simple to connect with Paralenz stakeholders and raise awareness of the Paralenz brand. T-shirts Various stickers Rollup

49 PARALENZ / DESIGNGUIDE / MARKETING ADVERTISING Online ads are primarily campaign-based, and then versioned out across channels, both printed and digital. PARALENZ DIVE CAMERA + Printed magazine ad Google AdWord Instagram post Facebook post

50 PARALENZ / DESIGNGUIDE / MARKETING IMAGE GRADIENTS Transparent gradients can be used to gain space for elements in display ads (especially on smaller formats). Gradient example on AdWord banner

51 PARALENZ / DESIGNGUIDE / MARKETING RESELLER MATERIAL Resellers receive a package containing sales-oriented marketing materials to use inside shops. This material deals mainly with specifications and USP's. PARALENZ RESELLER MANUAL LANGUAGE: EN Reseller manual Shop display Folders

52 PARALENZ / DESIGNGUIDE / IMAGE UNIVERSE

53 PARALENZ / DESIGNGUIDE / DRAWINGS

54 PARALENZ / DESIGNGUIDE / IMAGE UNIVERSE DETAILED DRAWINGS Detailed drawings are used whenever user scenarios or instructions need to be explained and highlighted - eg. in the user manual, on packaging etc. These illustrations can be used in two colors; in dusty black and in white (for negative versions). Examples on illustrations from packaging

55 PARALENZ / DESIGNGUIDE / IMAGE UNIVERSE CLEAN DRAWINGS Clean drawings are used to explain and communicate packaging product content. These illustrations can be used in two colors; in dusty black and in white (for negative versions). Examples on illustrations from packaging

56 PARALENZ / DESIGNGUIDE / PHOTOS

57 PARALENZ / DESIGNGUIDE / IMAGE UNIVERSE UNDERWATER PHOTOS Examples on how to brand Paralenz in underwater photos. Focus is on vivid colors, people, underwater diversity and atmosphere.

58 PARALENZ / DESIGNGUIDE / IMAGE UNIVERSE PRODUCT PHOTOS Examples on how to showcase Paralenz products in photos. These photos should express quality, ease of use, solid design and technology. These photos are on neutral backgrounds to hightligt quality design and materials.

59 PARALENZ / DESIGNGUIDE / IMAGE UNIVERSE BRAND PHOTOS Examples on how to showcase Paralenz products in brand photos. These photos should contain our products in an appealing and adventorous environment.

60 PARALENZ Refshalevej 163a, st. mf. DK-1432 Copenhagen K Denmark info@paralenz.com