BUILD ORLANDO 2017 EXPO: NOV. 1-3 CONFERENCE: OCT. 29-NOV. 3 ORANGE COUNTY CONVENTION CENTER NORTH HALLS A & B

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1 BUILD deeper connections ORLANDO 2017 EXPO: NOV. 1-3 CONFERENCE: OCT. 29-NOV. 3 ORANGE COUNTY CONVENTION CENTER NORTH HALLS A & B See inside for a sneak peek of this year s show and conference program! Show Sponsor: Show Publication: Show Endorser: Platinum Sponsor:

2 BEHIND THE SCENES OF THE WORLD S BEST POOLS We ll see you at BOOTH November 1 3, 2017 Orlando, Florida Orange County Convention Center North Halls A&B 2017 Pentair Water Pool and Spa, Inc. All rights reserved OPEN FOR BUSINESS The International Pool Spa Patio Expo returns to Orlando for the first time since 2014! This year, expect many innovations, exhibiting manufacturers, and programs designed to deliver the most impressive pool and spa show the industry has seen in recent years. NEW EXHIBIT HALL HOURS have been announced to ensure no overlap between the conference program and the exposition. Wednesday, November :30 am 5:00 pm Thursday, November :30 am 5:00 pm Friday, November :30 am 2:30 pm 2 3

3 AN EVENT DESIGNED FOR ALL SEGMENTS BUILDER RETAIL ALWAYS A POPULAR DRAW, the Hayward School of Business delivers free seminars on driving leads, optimizing your marketing programs, and other sales-related topics. The exhibit hall features numerous free educational opportunities on the show floor. See page 11 for details. SERVICE RESIDENTIAL OUTDOOR LIVING COMMERCIAL DISCOVER NEW PRODUCTS Chemicals Cleaning & Maintenance Commercial Equipment Construction Materials & Equipment Covers - Pool / Spa Decking & Fencing Fiberglass Pools Filters Fitness & Disability Equipment Furniture & Décor Gazebos / Enclosures Grills / Heaters / Fire Features Hot Tubs - Portable / Inground Ionizers / Ozone / Chemical Feeders / ORP Ladders / Slides / Diving Boards Landscaping / Garden Accessories Leak Detection Lighting & Decor Package Pools / Vinyl Liners Pools - Above/On/In-ground Pumps & Heaters Recreation / Game Room Products Safety Devices Saunas & Tanning Beds Software Solutions Tile Toys / Games / Floats Water Features / Fountains Ponds 4 5

4 CONFERENCE PROGRAM Schedule subject to change. Check for complete details. WEDNESDAY, NOVEMBER 1 Session Presenter(s) Track(s) 7:30 AM - 9:00 AM Builder Commercial General Business Outdoor Living Retail Service Presented by APSP Presented by GENESIS THURSDAY, NOVEMBER 2 Session Presenter(s) Track(s) 7:30 AM - 9:00 AM SERVICE 321: Introduction to Advanced Pool Filtration BUSINESS 162: Building a High Performance Team from Scratch Secrets to Selling Value Over Price Outdoor Design: From Simple to Simply Amazing How to Get More 5 Star Testimonials and Eliminate Bad Reviews for Your Store Stainless Steel Pools and Spas Don t Kill Your Golden Goose Succession Strategies to Protect & Perpetuate Your Business 7:30 AM - 10:30 AM CONSTRUCTION 406: Pool Shell Cracking in Shotcrete / Gunite Construction 9:15 AM - 10:30 AM The Buzz About Fiberglass Pools Swimming Pool Selling Secrets: Get inside the Minds of Today s Pool Buyers Three Hot Topics for Service Departments How to Compensate Staff, Pricing Strategies, & Competing with the Internet Store Design on a Shoestring Budget: Design or Renovate - Great Store Design Tips from Start to Finish Secret Service-Making World-Class Service Your Competitive Edge Applied Hydraulics Best Practices for Top Equipment & Circulation System Performance, Highest Water Clarity, Energy Efficiency, and Swimmer Safety Who is left in the Pool Industry, how do we get them back, and Where do we go from here? Transition from Service to Installer J. Amburgey B. Kent M. Rossetti M. Farley D. Carleton D. Downey L. Oxenham B. Drakeley C. Prystupa, R. Black, J. Felix, T. Walton B. Abbott M. Gohlke N. Day L. Cahan L. Rawitz S. Barnes S. Amundsen W. Purser DESIGN 179: Working with Architects CONSTRUCTION 171: Commercial Project Profiles - An Interactive Discussion on Design and Construction Scaling a Pool Care Company for Higher Profitability Troubleshooting Portable Hot Tubs: Tips on What to Look For Ruthless Sales Management for Pool Builders Marketing Game Changers for 2018! Start the Year Prepared with Tips from our Award Winning Playbook D. Gatzke S. Hester J. Murphy J. Schaedler M. Logan P. Vinje The Basic Principals of a Winning Showroom Layout B. Dyches 7:30 AM - 10:30 AM CONSTRUCTION 404: Waterproofing & Finishes Panel Discussion 9:15 AM - 10:30 AM BUSINESS 107: Design Fees Billing For Professional Services Soils Engineering: Geotechnical Considerations for Successful Swimming Pool Construction It s All About Your Team How to Hire, Train, & Retain Staff Advanced Water Chemistry D. Peterson, G. Andrews, B. Haning, A. Mintie, K. Milbery, T. Foster M. Nantz R. Holmer M. Gohlke C. Horton W. Ivusich How to Turn Website Traffic into Retail Sales D. Carleton Pool Service Agreements for Growth and Profit Reduce Office-Work While Increasing Profits & Customer Service Landscape Lighting - Low Voltage Lighting Tips & Tricks J. Jurden M. Leone S. Cohen 6 7

5 CONFERENCE PROGRAM (CONT.) FRIDAY, NOVEMBER 3 Session Presenter(s) Track(s) 7:30 AM - 9:00 AM BUSINESS 163: Construction Superintendents Finding, Training, and Performing at a High Level DESIGN 423: Outdoor Living: How to Create Beautiful and Comfortable Outdoor Rooms B. Dunn K. Wiseman What s your Pink Pig - Your Competitive Advantage A. Obarski Variable Speed Pumps How to Install and Demonstrate Savings to Grow Sales and Comply with New Federal Regulations Builder s Bloopers & Blunders- Lessons Learned from the Mistakes of Others Real Sales Tools That Sells Pools How to Develop an Interactive Digital E-Book Presentation that will WOW your clients Non Invasive Leak Detection Methods and Permanent Repairs 9:15 AM - 10:30 AM Building Your PoolPro Empire How to Build your Business from Routine Route to a Multi-Unit Retail and Service Business Staining, Scaling & Discoloration: Identification, Prevention & Removal Changing Laws, Codes and Standards Affecting the Pool and Spa Industry: How APSP is Protecting You & What the Changes Means to your Business Increasing Profit With Proper Job Costing Techniques Water Chemistry in Challenging Pools J. Farlow S. Cohen M. Richter D. Merlob J. O'Brien J. Beane J. Hatfield S. Getzoff J.Stokes J. Laurino, Ph.D., G. Garrett, K. Gregory, J. O'Grady PREPARE NOW FOR THE SHOW Get the most out of this year s PSP Expo by utilizing all the resources available to help you fully prepare for the show! MAKE THE CASE We get that there are a lot of variables that go into deciding whether to attend tradeshows registration, hotels, travel, ROI... We want to make it as easy as possible for you to attend. Visit for several tips and tools that will help you present your case. BOOK YOUR HOTEL We ve negotiated travel discounts and secured a limited number of reducedrate hotel rooms to make your trip to Orlando affordable. Through the travel experts at onpeak, our official housing partner, rooms at the group rate are limited and available on a first-come, first-served basis. REGISTER EARLY Educational sessions and special events are bound to fill up, so we highly recommend registering as early as possible. Additionally, registration rates will increase on September 15, To register, visit Use the discount code on the back of this mailing to receive a free expo pass or 15% discount towards a Conference Super Pass*! DOWNLOAD THE MOBILE APP The mobile app has everything you need. You can shortlist exhibitors, add notes, create your agenda, receive the most up to the date information, and engage with other attendees. To download the app, visit app.poolspapatio.com on your mobile phone. Waterproofing Pools, Spa & Water Structures - A Dynamic Systems Approach G. Reedy, T. Foster Builder Commercial General Business Outdoor Living Retail Service Presented by APSP Presented by GENESIS 8 9

6 SHOW FLOOR EDUCATION FREE to all registered attendees. Registration is highly recommended, but not required. Seating available on a first-come, first-served basis. COMMERCIAL EDUCATION CLASSROOM (Booth #2455) Free education for those involved or looking to expand into the commercial segment. Wednesday, November 1 12:30 pm - 1:30 pm Model Aquatic Health Code (MAHC) & Council for the Model Aquatic Health Code (CMAHC) Update, plus Review of Code Conference Proceedings 2:00 pm - 3:00 pm Operating Windows for Chlorination Sources for Pools and Spas Thursday, November 2 12:30 pm - 1:30 pm Understanding the requirements of ADA and public pools 2:00 pm - 3:00 pm Performing Leak Detections on Commercial Pools, Spas and Splash Pads Friday November 3 11:30 am - 12:30 pm How Water Chemistry Effects Commercial Pool Operations Commercial Publication Sponsor: Commercial Education Sponsor: GENESIS LIFESTYLE PROGRAM (Booth #761) Free education from GENESIS in the heart of their Design/Build/Landscape Pavilion. Wednesday, November 1 11:00 am - 12:00 pm ENGINEERING 203: Structural Repairs of Existing Pools 12:30 pm - 1:30 pm CONSTRUCTION 271: Collaborative Project Profiles 2:30 pm - 4:00 pm BUSINESS 111: Genesis Lifestyle Program (Wine Tasting) Thursday, November 2 11:00 am - 12:30 pm DESIGN 323: Outdoor Kitchen Design 1:00 pm - 2:30 pm DESIGN 132: The Value of Good Design 3:00 pm - 4:30 pm CONSTRUCTION 171: Project Profiles - An Interactive Discussion on Design and Construction Friday November 3 11:00 am - 12:30 pm DESIGN 422: The Wonders of Water HAYWARD SCHOOL OF BUSINESS (Booth #1011) General business topics including sales, marketing, and operations. Wednesday, November 1 11:30 am - 12:30 pm 5 Secrets to Sales Success 1:30 pm - 2:30 pm 7 Crucial Marketing Secrets Every Pool Builder Should Know 3:00 pm - 4:00 pm Getting More from Your Existing Customer Base Thursday, November 2 11:30 am - 12:30 pm How to Get Significantly More Leads for Your Business by Tweaking Your Website 1:30 pm - 2:30 pm Digital Marketing Strategies for Growth 3:00 pm - 4:00 pm 7 Non Negotiables of A Successful Pool Contractor Friday November 3 11:00 am - 12:00 pm Top Five Reasons to Embrace A Job Costing System 12:30 pm - 1:30 pm How to Market your Business Like It s 2018 Sponsored by: SPLASH TALKS (Booth #2701) A casual learning environment covering a variety of business and industryspecific topics. Wednesday, November 1 12:00 pm - 12:30 pm Solar, the Smarter Way to Heat a Pool 1:00 pm - 1:30 pm Success Beyond The Waterline: Using your Expertise to Drive Demand Outside of the Pool 2:30 pm - 3:00 pm Standing Out In an Oversaturated Marketing Thursday, November 2 12:00 pm - 12:30 pm Pool and Hardscape Design and Estimating 1:00 pm - 1:30 pm Using Photos to Express Your Brand 2:30 pm - 3:00 pm Taking the Mystery out of Spot Etching Friday November 3 11:00 am - 11:30 am Sales Tactics: Top Ten Tips for a Successful Follow up 11:45 am - 12:15 pm Food, Conversation and Design s Impactful Roles in Making Outdoor Living Fabulous 10 11

7 Official Show Sponsor: PRE-SHOW EDUCATION APSP is the only industry organization recognized by ANSI to develop and promote international standards for pools, hot tubs and spas. And now through APSP University, we offer new and updated courses in traditional live classroom settings and through self-paced online offerings available 24/7/365. Learn more about our new program, the Professional Pool & Spa Operator Course, plus talk to the experts and get answers to your certification, training, and technical and standards questions. Visit us in booth #1955, or at APSP.org. October (3 days) 8:00 am - 5:00 pm PSCC Pool & Spa Construction Course CST Certified Service Technician Course November 2 8:00 am - 5:00 pm Train the Trainer Course NEW FOR 2017 Visit us in booth #1955 to learn more about our PPSO Professional Pool & Spa Operator Course! International Awards of Excellence Winner C.H.I Pool Contractors Inc. Meridian, ID International Awards of Excellence View the winners of the 2017 International Awards of Excellence on the APSP inspiration gallery. Vote for your favorite award winning installation online at APSP.org/FanFavorite. Voting starts on Monday, October 2 and ends at 5 pm (EST) on Friday, October 27. The winner will be revealed during the APSP Awards reception held on October 31 in Orlando, Florida. 13

8 Official Show Endorser: PRE-SHOW EDUCATION October (3 days) 8:00 am - 5:00 pm CONSTRUCTION 201: Basic Pool Construction The International Pool Spa Patio Expo brings the world-class, IACET accredited education of Genesis University to its attendees. From the Design Schools, to the diverse classes, to the enriching show floor Lifestyle Booth topics, the standards and instructors are superb. For more information, visit Genesis3.com. October 29 8:00 am - 5:00 pm DESIGN 101: Introduction to Perspective Drawing October (2 days) 8:00 am - 5:00 pm DESIGN 202: SketchUp DESIGN 311: Creating a Cohesive Design Aesthetic: Materials, Details, and Style Required Pre-Requisite: DESIGN 211* ENGINEERING 311: Advanced Fluid Engineering Required Pre-Requisite: ENGINEERING 211* CHECK THE SCHEDULE ON PAGE 6 for Genesis courses within the PSP Expo core conference program and page 8 for the Genesis Lifestyle Program. Enrich Your Design Skills This pool was designed in collaboration between Skip Phillips, SWD Master, Ambassador and Co- Founder of GENESIS and President of Questar Pools and Spas, Inc. and Gene Brown, SWD Master, of Valley Pool & Spa. To become a better builder and create mesmerizing designs like this one, stop by the GENESIS Booth (#861) for information about becoming an SWD Master or take part in GENESIS world-class education program

9 ADDITIONAL EDUCATION & CERTIFICATION PROGRAMS NSPF CERTIFIED POOL-SPA OPERATOR (CPO) CERTIFICATION Monday, October 30 - Tuesday, October 31 8:00 am - 5:00 pm The National Swimming Pool Foundation 2-day CPO Certification course is the leading education and certification program for pool and spa operators, engineers, service company professionals, health officials, retailers, property owners and other professionals who help protect aquatic venues. Hours: 16 Technical Credit Hours, 1.6 IACET CEUs NATIONAL PLASTERERS COUNCIL START-UP CERTIFICATION PROGRAM (NPC) Wednesday, November 1 8:00 am - 5:00 pm This is a 9-hour program that will certify an individual in the National Plasterers Council industry method of properly starting up the water chemistry and care of a newly surfaced swimming pool and/or spa. Hours: 8 Technical Credit Hours CERTIFIED ASA SHOTCRETE NOZZLEMAN EDUCATION Wednesday, November 1 9:00 am - 4:00 pm This 7-hour program is a requirement for all concrete pool builders wishing to pursue certification as an ACI Shotcrete Nozzleman through ASA. Also, appropriate for pool contractors, project managers and supervisors using Shotcrete on their pool projects, but not necessarily pursuing certification. Session fee includes materials provided by ASA. Hours: 7 Technical Credit Hours NPC START-UP RECERTIFICATION CLASS (NPCR) Wednesday, November 1 2:00 pm - 5:00 pm The NPC requires all certified start-up technicians to be re-certified every three years. The recertification program will review the essentials of good start-up practices learned during the original start-up class as well as review the latest changes to the NPC Start-up card. CERTIFIED 16 NSPF ADVANCED SERVICE TECHNICIAN (AST CM ) CERTIFICATION New in 2017! Friday, November 3 8:00 am - 5:00 pm New Certification from the National Swimming Pool Foundation. The AST CM Certification is a comprehensive blended (online and in-class) training designed to provide service professionals with the knowledge to fully service residential pools and spas, including equipment installation, maintenance, and repair. The Advanced Service Technician Course is 56 hours long, and is comprised of 48 hours of self-paced online learning as well as an 8-hour classroom course with exam. AST CM Certification holders receive a welcome packet of materials to promote their service as well as social media assistance from NSPF. Hours: 5.3 IACET CEUs; this course is also approved by DBPR/CILB for CEU s. Visit poolspapatio.com for details. 17

10 A Brand of Aristech Surfaces LLC TM PRODUCT SHOWCASE The Product Showcase gives attendees the opportunities to compare new, green, and innovative products side by side without the pressure of in-booth selling. Product Showcase Sponsors: MAKE CONNECTIONS YOU LL NEVER FORGET WELCOME PARTY November 1 5:30 pm - 7:30 pm Howl at the Moon, Orlando Celebrate the opening of this year s show at Howl at the Moon, Orlando s prime destination for a fantastic and unforgettable night out. Includes live entertainment, free beer and wine, and appetizers. Included in Conference Super Pass. Sponsored by: OUTDOOR LIVING PAVILION As professionals understand the vitality of outdoor living products in the pool and spa industry; the Outdoor Living Pavilion continues to grow. This centralized area on the floor allows you to meet with vendors offering fire features, lighting/decor, grills, casual furniture, and more. PSP BLOCK PARTY November 2 4:30 pm - 6:00 pm Parking lot adjacent to North Hall B Complimentary refreshments, including beer and wine. Sponsored by: POOL PRIZE PARTY November 3 1:30 pm - 2:30 pm Exhibit Floor, adjacent to Product Showcase The Pool Prize Party is filled with laughter, excitement, and prizes. The prizes being raffled off will be displayed in the Pool Prize Party area during exhibit hours. Each attendee will receive a Pool Prize Party raffle ticket with show badge. APSP WAVE NETWORK RECEPTION November 1 4:00 pm - 6:00 pm The Pub Orlando Network and socialize with other young pool, spa and hot tub industry professionals. 18 Show Publication: Stay informed year-round through industry coverage from Pool and Spa News. GENESIS FAMILY REUNION AND WINEMAKER DINNER November 2 7:00 pm Roy s Orlando (Ticket: $195.00) Connect with fellow GENESIS students, sponsors, faculty and industry personnel on this special occasion. Enjoy incredible wines and relish an extraordinary 5-course meal prepared by Chef Eric Mawby. * Pre-registration for events is required. Featured Winemaker: 19

11 Orlando 2017 EXPO: NOV. 1-3, 2017 CONFERENCE: OCT. 29-NOV. 3, 2017 ORANGE COUNTY CONVENTION CENTER, ORLANDO, FL Use the discount code on mailing panel for FREE EXPO PASS or 15% OFF Conference Super Pass! * To download the mobile app, visit app.poolspapatio.com on your mobile device. *Discounts not applicable to Manufacturing Agents/Dealers, non-exhibiting Manufacturers/Distributors or Wholesalers registrations. Discounts apply to new registration only; no refunds issued for pre-existing registrations. Show Sponsor: Show Publication: Show Endorser: International Pool Spa Patio Expo 6191 N. Highway 161, Suite 500 Irving, TX United States