State of Mecklenburg County Tennis. Presented by Charlotte Tennis Association

Transcription

1 State of Mecklenburg County Tennis Presented by Charlotte Tennis Association

2 CTA Overview & Mission 2

3 CTA Vision & Mission The Charlotte Tennis Association ( CTA ) was founded in We are a non-profit organization and represent the United States Tennis Association ( USTA ), Southern Tennis Association and North Carolina Tennis Association in our community. Vision: To maximize tennis participation for all people in the Greater Charlotte region through communication and promotion among all area populations, organizations and facilities. Mission: To promote and develop the growth of tennis within the Greater Charlotte community. The CTA operates leagues and programs to further promote the growth of tennis in the community. CTA s current tennis activities and programs include: USTA League Tennis (approximately 9,500 participants) USTA Spring Leagues Adult and Senior USTA Summer Mixed Doubles League USTA Fall Super Senior League USTA BMW Combo Doubles Fall League Adults and Seniors USTA Junior Team Tennis (approximately 180 teams) County-wide Challenge Ladders / Flex Play (approximately 2,000 participants) Charlotte Pro League (former professional and college-level players summer events for public) Wheelchair Tennis CTA Overview & Mission 3

4 Charlotte Tennis Association Mission We do this by collaborating with: USTA Mecklenburg County Park & Recreation Department ( MCPR ) Area tennis organizations / clubs Community based organizations School systems Special population programs CTA accomplishments include: Recipient of the NCTA 2000 Community Tennis Association of the Year Award. In partnership with the Jeff Adams Youth Foundation, the CTA started a multicultural summer tennis program in 1997 with 24 children. Participation peaked at over 800 children in Charlotte City and Club USA League participants number almost 2,000, making it the largest combined league in the South. The CTA is managed by a Board of Directors comprised of a diverse group of individuals, including: Tennis players (interests ranging from junior to adult to senior population) Business people Tennis teaching professionals Representation from Parks & Recreation Former professional tennis player Representation from Visit Charlotte Former school board member 4

5 CTA Board Members & Structure Board of Directors Randy Chamberlain President Carla O Conner Exec. Director Joel Turner Vice President Greg Jackson Treasurer Scooter Dodson Secretary Scott Handback Past President Candy Eller Board Member Rhonda Brown Board Member Philip Goldberg Board Member Connie Harding Board Member Patrick Mlauzi Board Member Tim Morgan Board Member Norm Palin Board Member Tim Wilkison Board Member League Program Coordination Committees Jennifer Setlin USTA Local League Coordinator Programming Committee Terri Sanz Challenge Ladder Coordinator Facilities Committee Carla O Conner Junior Team Tennis Area League Coordinator Communications Committee Martha Burgess USTA Local League Coordinator Grants & Fundraising Committee Susan Wright USTA Local League Coordinator CTA Overview & Mission 5

6 Agenda Highlight why tennis is a popular and growing sport that greatly benefits the entire community. Connect with today s MCPR Master Planning initiatives and developments. Highlight the state of Mecklenburg County tennis and explain the growing needs of tennis players. Share our vision for future growth. A Tennis Director for Mecklenburg County. A 30+ Court Public Flagship Facility. Discuss success stories / case studies from other communities. The Fastest-Growing Traditional Sport + One of the Fastest-Growing Communities in the U.S. = An Exciting Opportunity to Enrich Mecklenburg County! CTA Overview & Mission 6

7 Why Tennis? Fastest-growing traditional sport over the last seven years, with over 8% participation growth over this period. Ball and racquet sales are on pace to reach a 15-year high. Much of this growth has been in the last four years ( ) in which: Racquet sales increased 37% Ball sales increased 14% Youth racquets increased 49% USTA membership growth from in Mecklenburg County is significantly outpacing nationwide growth in USTA memberships over the same period. Traditional Sports - Seven-Year % Change Tennis 8. 1% Swimming (recreational) (3.2%) Gymnas tics (4.9%) Bicycling (recreational) (5.8%) Soccer (6.4%) Fishing (8.2%) Ice Hockey (11.3%) Golf (14.2%) Racquetball (16.1%) Baseball (16.7%) Skiing (downhill) (18.8%) Football (19.0%) Volleyball (21.5%) Basketball (24.6%) Hors eback Riding (24.9%) Sof tball (29.1%) Source: SGMA 2006 Superstudy Topline Report. USTA Membership Growth ( ) 25% 23% 20% % Growth 15% 10% 5% 7% 0% USTA Mecklenburg County CTA Overview & Mission 7

8 Why Tennis for Health? One of the healthiest sports to play. Few sports have the range of benefits and lifelong enjoyment as tennis. Participation is multi-cultural, multigenerational and involves people from all walks of life. Cleveland Clinic, the nation s top-rated heart care facility, has called tennis an ideal sport for a healthy heart. Combines the fat burning benefits of aerobic exercise with the and strength-building benefits of interval exercise. Tennis fights obesity. North Carolina has the 15 th highest level of adult obesity and the 11 th highest overweight high school student level. The state spent an estimated $254 per person in 2003 on medical costs related to obesity. MCPR is encouraging men, women and children to participate in programs focused on fitness and wellness. Head: Tennis sharpens the mind as it sharpens the body. Arms: Swinging a racquet tones biceps, triceps, shoulders and forearms muscles and leaves a person strong and more sculpted. Flexibility: Tennis forces one to stretch dozens of muscles all over the body. Total Body Workout Heart: Interval training is a great way to improve heart function. When playing tennis, the heart works at a higher level as it runs around the court, then recovers during the second interval between points. Abdominals: The body s core, does the hard work when you hit a tennis ball. Legs: Calves, hamstrings and quadriceps get a full workout from playing tennis. CTA Overview & Mission 8

9 Why Tennis for Youth Development? Ideal Sport for Education / Youth Development. Tennis and educational after-school programs support the core mission of schools by: Increasing attachment to school. Improving attendance. Improving academic performance. In addition to physical benefits, tennis: Builds discipline, confidence and independent thinking. Teaches responsibility, respect and a strong work ethic. Requires alertness and tactical thinking. Improves hand-eye coordination and agility. Provides a beneficial activity for at-risk youth and a positive sense of community. Provides structured after-school activity. Academic Support Character Development/Life Skills The Whole Child Physical Development CTA Overview & Mission 9

10 Why Tennis for the Community? Stimulates the local economy. Boosts commerce and culture. Rebuilds communities. Brings communities together. Creates jobs. Attracts state/regional/national tournaments that impact city hotels/food/retail establishments. Increases national exposure of city as a tourist destination. Other communities have experienced significant revenue inflow from hosting tournaments that bring in out-of-town guests. Many of the regional tournaments can bring in as much as $500,000 or more for a single tournament. See economic impact of Southern section major events (pg. 25). Many communities with flagship facilities often host tournaments a year. CTA Overview & Mission 10

11 State of Mecklenburg County Tennis 11

12 Current State of Mecklenburg County Tennis Charlotte has a very active and vibrant tennis community, with individuals participating in a variety of tennis programs, including: Lessons and clinics Leagues (USTA, Queen City, Interclub, Junior Team Tennis) Challenge Ladder Tournaments Spectator events (Palisades) Charlotte has experienced considerable growth in tennis participation over the past few years at rates significantly higher than other regions, as highlighted below. USTA membership grew 23% from 2004 to Total league participation grew 36% from 2004 to USTA Membership Growth ( ) USTA League Growth ( ) 25% 23% 40% 36% 20% 17% 30% 28% % Growth 15% 10% 5% 0% 5% 7% % Growth 20% 10% 0% 11% TBD 0% Southern Region USTA North Carolina Mecklenburg County Southern Region USTA North Carolina Mecklenburg County State of Mecklenburg County Tennis 12

13 Current Mecklenburg County Courts Mecklenburg County has 134 total public courts comprised of: 6 facilities with 8 or more courts totaling 65 courts. 6 facilities with 4-6 courts totaling 34 courts. 21 facilities with 1-2 courts totaling 35 courts. Highlighted below are the current facilities with 6 or more courts in Mecklenburg County. Facility Courts Programming Freedom Park 12 lighted courts [Matchmaker Tennis] Park Road Park (South Park) 12 lighted courts [Contracted instruction] Jeff Adams / Renaissance (West Charlotte) 13 lighted courts [USTA Leagues, CTA Youth, Tournaments] Hornet's Nest Park (Northwest Charlotte) 12 lighted courts [USTA Leagues, Matchmaker Tennis] Jetton Park on Lake Norman 8 lighted courts [TBD] Mason Wallace Park 8 courts (4 lighted) [TBD] Colonel Beatty Park 6 lighted courts [Contracted instruction] Latta Park 6 lighted courts [TBD] SugawCreek Park 6 lighted courts [TBD] Tuckaseegee Park 6 lighted courts [TBD] Veterans Park 6 lighted courts [TBD] State of Mecklenburg County Tennis 13

14 Mecklenburg County Court Locations State of Mecklenburg County Tennis 14

15 Public vs. Private Courts Mecklenburg County vs. U.S. According to the USTA, 70% of tennis playing time occurs on public courts. However, in Mecklenburg County, only 22% of the courts available for play are public. In Charlotte, only 16% of organized USTA league play currently occurs on public courts. Mecklenburg County Public Courts vs. Private Courts Public 22% Colleges 134 5% Private 47% Estimated Playing Time in the U.S. Private 30% Schools 26% 161 Limited Access: 78% Source: USTA. Public 70% Note: Colleges includes Davidson College, Queens University and UNC-Charlotte. State of Mecklenburg County Tennis 15

16 Public Court Density Mecklenburg County has over 30% fewer public courts than Wake County, which has approximately a similar size population. Public Court Density Court Density Comparison Public Courts/100,000 People County Pop ulation Public Parks & Recr eation Cour ts Public Courts / 100,000 People Mecklenburg 827, Wake 786, Guilford 451, Forsyth 332, Buncombe Forsyth Wake Guilford Mecklenburg Buncombe 222, Source: U.S. Census Bureau; population as of State of Mecklenburg County Tennis 16

17 Minimal New Court Additions Since 1990 Since 1990, Mecklenburg County s population has grown 61.8%. However, court expansion trailed significantly behind, only growing 15.5% in nearly two decades. Rapid Population Growth in Mecklenburg County Mecklenburg County Court Growth 1,000, , , , , , , % Growth 695, , % Growth , E Source: U.S. Census and MCPR. State of Mecklenburg County Tennis 17

18 Public Tennis Programming Today Individual contractors typically conduct programming at some of the larger Mecklenburg County facilities. Unlike some other communities, Charlotte does not currently have a Tennis Director coordinating the tennis programming for the county. Such a de-centralized approach has resulted in a dysfunctional infrastructure. Differing programs at various sites with no centralized oversight. More limited programming at most sites and, in some cases, no programming offered. Limited cross-pollination of programming ideas and events. Various community organizations and individuals coordinate and conduct league play on MCPR courts: CTA coordinates and runs all USTA leagues. Other leagues are run by groups such as Matchmaker and Queen City. State of Mecklenburg County Tennis 18

19 Our Vision of the Future 19

20 Our Vision of the Future A County-Wide Tennis Director A 30+ Court Public Flagship Facility Followed by 8-10 court additions as needed to meet population growth Our Vision of the Future 20

21 Why a Tennis Director? Provides centralized leadership of vision for growing and expanding opportunities through programming. Coordinates activities across multiple sites with different contractors. Supplies the necessary commitment to ensure a re-energized and ongoing, successful, multi-cultural at-risk youth program. Previous effort reached 800 kids in only 3 years. Provides accountability for achieving goals across multiple locations. Coordinates activities with after-school programs and recreation centers. Improves our ability to work through NRPA to improve USTA funding. USTA is recognized as a partner with NRPA. Serves as a spokesperson for our community in attracting events and tournaments. Our Vision of the Future 21

22 Significant Upside of Potential Programming Junior Programming: Junior Clinics Junior Tennis Ladder Junior Team Tennis QuickStart Tennis (36-60) Academy Programming NJTL At-Risk Youth Adult Programming: Beginner Clinics Intermediate Clinics Advanced Clinics Cardio Tennis Doubles Clinics Challenge Ladder USTA League Programming: Spring League Summer Mixed Doubles Fall Super Senior Combo Doubles Fall League Wheelchair Tennis Tournaments: Local USTA: Junior, Adult, Senior Regional USTA: Junior, Adult, Senior National USTA: Junior, Adult, Senior League Sectional Championships Collegiate Tournaments High Schools Tournaments Other Programming: Charlotte Pro League World Team Tennis Corporate Tennis League Round Robin Play Our Vision of the Future 22

23 Why a Flagship Facility? Provides a forum to host/conduct extensive public programming. Attracts the most economically beneficial events into our local economy by providing a competitive facility. Generates excitement around the sport and accelerates bringing new players into the sport. Provides a setting to efficiently host the extensive existing league programs in Mecklenburg County. Expands tennis in the public realm in Mecklenburg County. Establishes a venue for revenue generation through enhanced programming and event hosting. Establishes community image and pride in importance of healthy sporting activity. Our Vision of the Future 23

24 Southeastern U.S. Tennis Centers Numerous communities around the Southeast have sizable flagship tennis facilities that have extensive programming and event hosting. City Metro Pop. Flagship Facility / # of Courts Atlanta, GA 5,138,223 South Fulton 50, Sandy Springs 24 Charlotte, NC Nashville, TN Pelham, AL Raleigh/Cary, NC Lexington, SC Augusta, GA Chattanooga, TN Winston-Salem, NC 1,583,016 1,455,097 1,100,019* 994, ,771** 523, , ,614 N/A Centennial 19 Pelham 20 Millbrook 23, Cary 30 Lexington 28 Newman Tennis Center 18 Champions Club 26 Joe White Center 20 Nashville 19 Pelham 20 Mobile 60 Chattanooga 26 Atlanta 24, 50 Columbus 30 Augusta 18 Winston-Salem 20 Rock Hill 18 Sumter 30 Lexington 28 Raleigh/Cary 23/53 Mobile, AL 404,157 Mobile 60 Columbus, GA 185,781 Columbus 30 Sumter, SC 105,517 Sumter 30 (12 are under construction) Rock Hill, SC 61,620 Rock Hill 18 * Represents metro population of Birgmingham, AL. ** Represents metro population of Columbia, SC. Source: Phone interviews conducted by CTA members and facility websites. Our Vision of the Future 24

25 Economic Impact of Major Events Economic Impact Study for USTA Southern Section Major Events Held in 2007 Event Location Date Players Guests USTA League Tennis Adult/ Sr Sectional Chps USTA League Tennis Mixed Sectional Chps BMW Combo Doubles Sectional Chps USTA League Tennis Super Srs. Sectional Chps Total Attendees $ per $500 $ per $1000 Host City's Estimate of Total Impact # # of Sites Mobile, AL July 21-30, ,000 1,500 3,500 $1,750,000 $3,500,000 $6,000, Hard, 24 4 sites NewOrleans, LA October 19-21, , ,000 1,100, , sites Baton Rouge, LA January 27-30, ,800 1,200 3,000 1,500,000 3,000,000 2,800, Hard, 24 7 sites Columbus, GA Mar Apr.1, , , ,000 1,300,000 1,000, sites Senior Cup Team Chps Columbus, GA May 31 - June 3, , , , site Spring Southern Closed Chps 12s-18s Mobile, AL May 6-8, ,000 1, ,000 1,500,000 1,250, site Boys and Girls 10s Lexington, SC June 17-20, , , ,000 Boys and Girls 12s Columbia, SC June 17-21, , , ,000 Boys and Girls 14s Macon, GA June 17-21, , , ,000 Boys and Girls 16s Rome, GA June 17-24, , , ,000 Boys and Girls 18s Little Rock, AR June 17-24, , , ,000 Fall Southern Closed 12s-18s Louisville, KY November 23-27, ,000 1, ,000 1,500,000 1,250,000 BG Southern Open 16's Columbus, GA July 9-14, , , ,000 Southern Adult/Senior Clay Closed (odd) Pelham, AL October 18-22, , , ,000 $18,025,000 There are a total of 13 Southern Junior Chps and 19 Southern Adult/ Sr Chps each year. Total estimate with all Southern events: $25,675,000 Attendees typically stay for 3-4 nights for these events Our Vision of the Future 25

26 Sources of Revenue at a Flagship Facility Court time usage fees Ball machine rental Monthly membership fees Pro shop (racquets, balls, clothing, etc.) League fees for court time Stringing services Group and private lessons Special events Clinics and summer camps School programs Tournaments (local, regional, national) Training camps Our Vision of the Future 26

27 Raleigh and Cary, NC Flagship Facilities The Raleigh / Cary region has two flagship facilities that have been highly successful in growing revenue, programming and attracting tournaments to the region. Raleigh: Millbrook Tennis Center 23 court facility Participant growth since 2004: 71% Staff includes Director, Assistant Director, approximately 14 full and part time instructors and nine administrative staff 1. Cary: Cary Tennis Center 30 court facility built in 2001 Participant growth since 2004: 298% Staff includes Director, Assistant Director, seven instructors and 12 administrative staff 1. Raleigh Flagship Facility Revenue Cary Flagship Facility Revenue $ 350,000 $ 280,000 69% Growth $ 236, 337 $ 325,126 $750,000 $ 600,000 86% Growth $ 554,260 $ 715,552 Revenue $ 210,000 $ 140,000 $192,111 Revenue $450,000 $ 300,000 $384,162 $ 70,000 $150,000 $0 $ Source: Phone interviews by CTA staff. Our Vision of the Future 27

28 Programming Growth at Cary Flagship Facility Cary has experienced very strong participation growth across all populations at its flagship facility. Total participation has grown 298% from 2,049 to 8,172 participants in Total Individual Participation Adult Program Participants 9,000 8,000 7,000 6,000 5,000 4,000 3,000 2,000 1, , % Growth 3,879 6,003 8, 172 Participants 1,200 1, % Growth 842 1,008 1, Tournament Participation Junior Program Participants 4,200 3,500 2,800 2,100 1, % Growth 1,536 2,889 3,966 Participants 3,000 2,400 1,800 1, % Growth 1,369 2,010 2, Source: CTP Our Vision of the Future 28

29 Fulfilling the Vision We believe the opportunity is now to capitalize on the growth potential of tennis in Mecklenburg County and CTA wants to partner with MPRC to help fulfill the vision. Our Vision of the Future A Tennis Director A 30+ Court Public Flagship Facility Meet the demand of one of the fastest growing sports Encourage one of the healthiest athletic activities Re-energize our structured program for at-risk youth Further stimulate the economic growth of Mecklenburg County Mission: To promote and develop the growth of tennis within the Greater Charlotte community. Our Vision of the Future 29