SEASON 2015/16 INTERNATIONAL TV FORMATS.

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1 SEASON 2015/16 INTERNATIONAL TV FORMATS.

2 BUNDESLIGA LIVE The live experience of Germany s most exciting export Live Matches Produced as a fully international HD live programme 306 matches per season English commentary & international live match graphics (score, clock etc.) Selected top matches enhanced with dual commentary (main commentator & Bundesliga expert) Duration of world feed: 210 mins. Satellite and BT-Tower distribution; additional via video-livestream (upon request) Extended pre- and post-match world feed (editorial rundown ) Bundesliga Live Matches 9 live matches per matchday - Fridays at 20:30 CET 1 match - Saturdays at 15:30 CET 5 matches - Saturdays at 18:30 CET 1 match - Sundays at 15:30 CET 1 match - Sundays at 17:30 CET 1 match Bundesliga Relegation Play-Offs 2 relegation play-off matches between the 16th-placed side in Bundesliga & the 3rd-placed side in Bundesliga 2 (after matchday 34) - English commentary & international live match graphics (score, clock etc.) - Duration of world feed: 210 mins. (editorial rundown ); possible extra time/penalty shoot-out after 2nd leg German Supercup 1 match between Bundesliga champion & DFB Cup winner (before start of the season) Produced as a fully international live programme - English dual commentary (main commentator & Bundesliga expert) and extended pre- and post-match world feed - Duration of programme feed: 240 mins. - Possible penalty shoot-out after 90 mins. draw Rundown example for regular Saturday 15:30 Match: 14:30 15:20 16:17 16:30 17:22 18:00 Editorial programme Editorial programme Pre-Match Playouts of team bus arrivals, warm-up etc. 10 mins. 1 st Half +2 mins. Halftime 2 mins. 2 nd Half +5 mins. Post-Match Playouts of slow motions, isolated cameras etc. World feed

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4 BUNDESLIGA HIGHLIGHTS SHOWS In a nutshell The latest Bundesliga Matchday Editorially produced TV-Format Available with English voice-over & international match graphics (score etc.) State-of-the-art on-air design All matches introduced with dedicated Germany map & statistics graphics Satellite and BT-Tower distribution (Graphics clean version available on FTP Server) Bundesliga Highlights Show I - 1 show per matchday/34 shows per season - Covering matches on Friday & Saturday - Shot list covering match action - Duration: 52 mins. - Distribution: Saturday 22:00 CET Bundesliga Highlights Show II - 1 show per matchday/34 shows per season - Covering all 9 matches (Friday, Saturday, Sunday) - Including statements of players & officials - Shot list covering match action and statements - Duration: 52 mins. - Distribution: Sunday 21:00 CET

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6 BUNDESLIGA PREVIEW FORMATS The excitement is building Get ready for the matchday Bundesliga Weekly - 1 preview show per matchday, i.e. 34 preview shows per season - Magazine format covering current information & news about the upcoming Bundesliga matchday - English & Spanish voice-over and scripts - Duration: 26 mins. - Satellite, BT-Tower and FTP Server distribution: Thursday 0:00 CET Bundesliga Pre-Match Update - 1 pre-match update per matchday, i.e. 34 episodes per season - Rough cut featuring the key statements of the managers at selected pre-match press conferences - Language: usually German. English scripts provided - Duration: approx. 5 mins. - FTP Server distribution: Thursday 22:00 CET

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8 BUNDESLIGA SPECIAL SHOWS Unique insights into the Bundesliga Beyond the game 29 x Bundesliga Special Shows & 18 Bundesliga Clubs Satellite, BT-Tower & FTP Server distribution: Wednesday 0:00 CET Distribution dates according to International Production Calendar Bundesliga Season Ticket Bundesliga Report Bundesliga Best of the Month 1 x Bundesliga Season Preview (before the season) 1 x Bundesliga Midseason Review (after matchday 17) 1 x Bundesliga Season Review (after matchday 34) English/Spanish voice-over/script Duration: 52 mins. 13 x Bundesliga Report featuring stars, stories and behind-the-scenes content English voice-over/script Duration: 26 mins. 10 x Bundesliga Best of the Month reviewing the past month, exclusive star portraits etc. English voice-over/script Duration: 26 mins.

9 Bundesliga Summer Break Special Bundesliga Clubs 2 x Bundesliga Top Goals 1 x Secret Bundesliga Facts 18 x Bundesliga Clubs introducing Bundesliga clubs (Stars, Fans & Stadium, History, City & Sights, Curiosities) English voice-over/script English voice-over/script Duration: 26 mins. Duration: 12 mins.

10 BUNDESLIGA DIGITAL CLIP FORMATS The match in 120 seconds Languages: English voice-over/ International sound Online delivery via FTP Server (approx. 1 hour after final whistle push & pull distribution possible) Format: clips available in various formats for subsequent distribution (TV/online/mobile) Bundesliga Digital Highlights Clips - 1 clip per match and 2 round-up clips per matchday (Sat./Sun. edition) - Production for all 34 matchdays (all clips) plus Supercup & relegation play-off matches (match highlights clip) - Duration: secs. Bundesliga Matchday Clips - Themed clips after each matchday available Sunday night - 5 Clips: Top 5 Goals, Top 5 Saves, Player of the Week, Team of the Week, Moment of the Matchday - Duration: secs.

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12 BUNDESLIGA PROMOTIONAL TRAILERS Powered by emotion Get the audience hooked Season Trailer - 2 trailers per season - Duration: 30/90 secs. - FTP Server distribution: approx. 2 weeks before matchday 1 and matchday 18 Top Match Promotion Clip - 1 clip per matchday plus 1 clip for Supercup & relegation play-offs each (36 clips per season) - Duration: 30 secs. - Additional rough cut material for own trailer productions - FTP Server distribution: approx. 2 weeks before the respective match BUNDESLIGA INTERVIEW PACKAGES The spoken word prevails Voices of the Bundesliga Interviews with selected players and/or managers each matchday Broadcasters can submit questions prior to the interview which will then be asked and answered as far as possible Bundesliga Matchday Interview - available for the top match - 34 editions per season - English script is provided - Satellite, BT-Tower & FTP Server distribution: approx. 3 hours after kick-off Bundesliga Interview of the Month - Monthly interview with a Bundesliga star - The entire interview provided as rough-cut with English script via FTP distribution

13 BUNDESLIGA PROGRAMME SCHEDULE Monday/Tuesday Wednesday Thursday Top Match Promotion Clip Monday (distribution 2 weeks before match) Bundesliga Special Shows 0:00 CET Bundesliga Weekly 0:00 CET Bundesliga Pre-Match Update 22:00 CET Friday Saturday Sunday Bundesliga Live 1 match 20:30 CET Bundesliga Digital Highlights Clip approx. 1 hour after final whistle Bundesliga Live 5 matches 15:30 CET 1 match 18:30 CET Bundesliga Highlights Show I 22:00 CET Bundesliga Digital Highlights Clips approx. 1 hour after final whistle Bundesliga Live 1 match 15:30 CET 1 match 17:30 CET Bundesliga Highlights Show II 21:00 CET Bundesliga Digital Highlights Clips approx. 1 hour after final whistle Bundesliga Matchday Clips Sunday night

14 PUBLISHERS DFL Deutsche Fußball Liga GmbH Guiollettstr Frankfurt/Main, Germany T F E info@bundesliga.com W bundesliga.com Dr. Holger Blask Director Audiovisual Rights T E holger.blask@bundesliga.de DFL Sports Enterprises GmbH Ulmenstr Frankfurt/Main, Germany T F E info@dfl-sports-enterprises.de W dfl-sports-enterprises.com Kay Dammholz Vice President Sales Audiovisual Rights T E kay.dammholz@bundesliga.de Dominik Scholler Product Manager International Audiovisual Rights T E dominik.scholler@bundesliga.de All format specifications apply for a regular Bundesliga matchday. For reasons of simplicity CET/CEST (Central European (Summer) Time) are used synonymously in this document. All information subject to change.

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