OLYMPIC WINTER GAMES PyeongChang 2018

Transcription

1 Official Broadcaster OLYMPIC WINTER GAMES PyeongChang 2018 SHARE THE EMOTION OF THE GAMES / International Olympic Committee (IOC) / EVANS, Jason

2 The s port on franc etélév isions The OLYMPIC GAMES universal values Olympism is a philosophy of life, exalting and combining in a balanced whole the qualities of body, will and mind. Blending sport with culture and education, Olympism seeks to create respect for universal fundamental ethical principles. Building a peaceful and better world by educating youth through sport which requires mutual understanding with a spirit of friendship, solidarity and fair play. Olympism seeks to create a way of life based on the joy of effort Olympic Charter / Comité International Olympique (CIO) / CHUNG, Sung-Jun

3 The s port on franc etélév isions PYEONGCHANG 2018 PASSION. CONNECTED 9 TO 25 February Olympic sites 17 DAYS OF EVENTS 8-HOUR TIME DIFFERENCE WHEN IT S 12 NOON IN PARIS, IT S 8 PM IN PYEONGCHANG 15 sports 2,900 athletes 102 gold medals / Comité International Olympique (CIO) / CHO, Woohae

4 The s port on franc etélév isions PYEONGCHANG 2018 on France televisions Exclusive FREE-TO-AIR broadcaster Official Broadcaster LIVE EVENTS 2 AM TO 3.30 PM UNBEATABLE COVERAGE OPENING AND CLOSING CEREMONIES at 12 pm / 1 pm Live action FROM 2 AM TO 3.30 PM (FRENCH TIME) SPECIFIC MAGAZINES SHORT PROGRAMMES Scheduling subject to change / Comité International Olympique (CIO) / KASAPOGLU, Mine

5 The s port on franc etélév isions PYEONGCHANG 2018 TV SCHEDULE FOR A TYPICAL DAY 2 AM 6 AM 6 AM 12 PM 12 PM 1 PM 1 PM 2 PM 2 PM 3.30 PM 3.30 PM 5.50 PM 5.50 PM 6.40 PM 8 PM 10 PM 0 News from the games AT 8.10 pm LIVE EVENTS LIVE EVENTS LIVE EVENTS LIVE EVENTS LIVE EVENTS HIGHLIGHTS magazines News from the Games repeated IMAGE OF THE DAY AT 8.35 pm Scheduling subject to change / International Olympic Committee (IOC) / CHO, Woohae

6 Relive the magic of the games SOCHI 2014 & RIO

7 Sochi 2014 exceptional audiences AVERAGE audience SHARE CLOSE TO 25% Of captive targets for the 2014 Sochi Games 42.2 M VIEWERS Watched at least 15 minutes of the 2014 Sochi Games on FRANCE TELEVISIONS 2.1 M VIEWERS On average for live action from the 2014 Sochi Games on FRANCE TELEVISIONS 9 M VIEWERS Highest audience for the women s ski jump with the Frenchwoman Coline Mattel on FRANCE / International Olympic Committee (IOC) / KASAPOGLU, Mine Sources: Médiamétrie / MMW processing / Audience base 4+ / Cumulative audience / International Olympic Committee (IOC) / EVANS, Jason

8 Sochi 2014 Digital emergence Sources: AT Internet Médiamétrie estat Streaming / Médiamat / International Olympic Committee (IOC) / EVANS, Jason

9 RIO 2016 Explosive digital audiences Sources: AT Internet Médiamétrie estat Streaming / Médiamat / International Olympic Committee (IOC) / FURLONG, Christopher All rights reserved

10 RIO 2016 An extraordinary event on tv 35% grouped audience SHARE +22% vs. January June M VIEWERS Watched at least 15 minutes of the 2016 Rio Games on FRANCE TELEVISIONS 2.3 M VIEWERS On average for the 2 pm 8 pm broadcasts on FRANCE2 2.5 M VIEWERS On average for the 8 pm 9 pm timeslot on FRANCE / International Olympic Committee (IOC) / JUILLIART, Richard All rights reserved Sources: Médiamétrie / MMW processing / Audience base 4+ / Cumulative audience / International Olympic Committee (IOC) / HUET, John All rights reserved

11 TELEVISION IS CHANGING. ADVERTISING TOO / Comité International Olympique (CIO) / EVANS, Jason

12 PYEONGCHANG 2018 HYPER DISTRIBUTION OF OUR VIDEOS UNLIMITED ACCESS TO The Games 255 M videos watched across all devices via the francetvsport brands in / International Olympic Committee (IOC) / KASAPOGLU, Mine 12

13 PYEONGCHANG 2018 PROVEN TV + DIGITAL COMPLEMENTARITY complementary SPONSORSHIP + digital CAMPAIGN: +5 points Spontaneous RECALL vs. +1 point with a TV campaign alone +8 points image RATING vs. +3 points with a TV campaign alone +13 points attractiveness RATING vs. +3 points with a TV campaign alone 2014 / International Olympic Committee (IOC) / KASAPOGLU, Mine Source: TNS Sofres for FTP Post-test multiscreen advertising of the 2014 Sochi Games 13

14 PYEONGCHANG 2018 NEW SPONSORSHIP REGULATIONS ADVERTISE YOUR Product VIA TV sponsorship! BEFORE in with product 2010 / International Olympic Committee (IOC) / EVANS, Jason FTP Conseil Videos given as examples 14

15 PYEONGCHANG 2018 NEW SPONSORSHIP REGULATIONS VISIBILITY AND EMERGENCE GUARANTEED BB WITHOUT product Spontaneous recall of the sponsor Purchase / booking intention Shows what the brand offers Preference between the billboards BB with product / International Olympic Committee (IOC) / CHUNG, Sung-Jun FranceTV Publicité / Harris Interactive study on the impact of new billboards 15

16 OUR Tv & digital SPONSORSHIP PACKAGES / Comité International Olympique (CIO) / HUET, John

17 GOLD PACKAGE / International Olympic Committee (IOC) / HUET, John

18 GOLD PACKAGE Please contact us for further information concerning our ratecard The GAMES live on 547 Presences M GRP M GRP OPENING AND CLOSING Ceremonies on 9 and 25 February at 12 pm/1pm 2 pre- and post-credit billboards of 6 on LIVE ACTION from 10/02 to 25/02 80 pre- and post-credit billboards of mini credits billboards of 4 90 trailers of 4 on 30 trailers of 4 on GRP Highincome group 1150 GRP Highlights from 10/02 to 26/02 at 3.30 pm on 16 pre- and post-credit billboards of 6 32 mini credits of 4 magazine from 10/02 to 25/02 at 6 pm on 32 pre- and post-credit billboards of 6 IMAGE OF THE DAY from 10/02 to 26/02 at 8.35 pm on 34 pre- and post-credit billboards of 4 GAMES NEWS from 10/02 to 25/02 at 8.10 pm on 16 pre- and post-credit billboards of 6 SHORT programme Monday to Friday from 22/01 to 09/02 at 8.10 pm on 15 pre-credit billboards of 4 Médiamétrie / MMW processing Scheduling subject to change 18

19 GOLD PACKAGE Please contact us for further information concerning our ratecard digital CAMPAIGN on 1.5 M BILLBOARDS 1,2 M PRÉ-ROLLS 2 M DISPLAY IMPRESSIONS SHARE THE emotion of the OLYMPIC GAMES Join the highs and lows of the Olympic Winter Games with innovative and interactive campaigns. SPECIFIC Émojo space (Offer only for TOP and NOC partners / Subject to feasibility and the publisher s and IOC confirmation) Specific video space including recommended content reflecting the emotion chosen by the user. SPONSOR THE 360 VR E-MAG (Offer only for TOP and NOC partners) Sponsor the 360 video daily magazine, with virtual reality for the first time. Share the emotions felt by medal-winning athletes. 10 SOCIAL PRESENCES SPECIFIC EMOTION SPACE Video and display ADVERTISING 1,500,000 billboards 1,200,000 non-skippable pre-rolls 4-day website takeover on the francetvsport HP + francetvsport Games space + france.tv HP 1,000,000 impressions medium-rectangle format 300 x masthead on francetvsport SOCIAL SPONSORING 5 posts on the Facebook 2 5 displays with your logo on the Instagram (Offer only for TOP and NOC partners / Subject to the publisher s confirmation) 700K ESTIMATED VR ENGAGEMENTS 1. Choice of website takeover from 9 to 25 February / france.tv website takeover formats: landscape 1200*300 + focus 400*400 / only TOC and NOC partners 2. Advertiser presences: FB francetvsport: brand presence via handshake tagging 19

20 GOLD PACKAGE SPECIFIC emojo space 1/2 A SPECIFIC EMOTIONAL SPACE FOR AN INTERACTIVE EXPERIENCE 2018 Recommended content reflecting the chosen emotion Ski PYEONGCHANG GAMES Skiing Bobsleigh Snowboarding Toyota, emotion JO Hockey Skating MECHANICS of the format A specific space presenting the most exciting videos from the competition. Option to access the latest videos reflecting the emotion chosen by the user. What s your mood? When users click on one of the four emojis, they are taken to the player space with a video of the chosen emotion. Tab in the francetvsport header + takeover of the space with the advertiser s colours and name for greater emergence. Offer only for TOP and NOC partners Emotional positioning of each video predefined by the publisher Subject to feasibility and the publisher s confirmation The mock-up is not definitive, it is a suggestion 20

21 GOLD PACKAGE SPECIFIC emojo space 2/2 VIDEOCLIPS LISTED BY EMOTION 2018 MECHANICS of the format PYEONGCHANG GAMES Skiing Bobsleigh Snowboarding Hockey Skating After choosing the emotion of their choice in the specific space, users are redirected to the player space. A video is then made available automatically. Ski Toyota, emotion JO VIDEOS FROM THE GAMES Your personalized playlist An emotional playlist is automatically generated on the right, where users can find other videos of the prechosen emotion or choose another emotion. A new playlist is then made available to users. with Click here The player space is sponsored by an advertiser with logo inserted above the videos. Offer only for TOP and NOC partners 7 M ESTIMATED CONTACTS EMOTIONAL EXPERIENCE Subject to feasibility and the publisher s confirmation The mock-up is not definitive, it is a suggestion 21

22 GOLD PACKAGE 360 VR E-MAG 360 VIDEO DAILY MAGAZINE EXPERIENCE all THE emotion of the GAMES IN VIRTUAL REALITY Go behind the scenes at the Olympic Games as if you were there EXCLUSIVE and immersive CONTENT Every day 16 VIDEOS FORMAT 4 5 MINUTES MULTI- DEVICE NATIVE All the passion of the Games with behind-the-scenes access and TOP 3 highlights of the day. PARTNER-SPECIFIC BRAND CONTENT Example: Interview with an athlete central to the competition, access to the French village which can be explored over 360 and transferred to the sponsor s own environments. MEDIA LINKS 700,000 ESTIMATED ENGAGEMENTS 3,30 MIN AVERAGE VIEWING TIME WEB Specific francetvsport content + editorial links SOCIAL Daily Twitter & Facebook posts PARTNER PRESENCES BILLBOARD Before each video TAKEOVER Of the specific francetvsport e-mag space LOGO Throughout the videos (tournament content excluded) TV LINKS 35 M CONTACTS Offer only for TOP and NOC partners 22

23 GOLD PACKAGE francetv sport Facebook THE MOST EMOTIONAL MOMENTS ON FACEBOOK FOR A PREMIUM SOCIAL EXPERIENCE Your brand central to the passion of the Olympic Winter Games 5 POSTS REACH 400 K PER POST SPONSOR THE #2018 Games FACEBOOK PAGE* Link your brand to the hottest clips shared on Facebook and bring all the excitement of the Games to your audience. COMMUNITY 588,000 fans France on the medal trail! with TOYOTA HANDSHAKE TAG HANDSHAKE TAGGING Sponsor four posts on the clips shared with the Facebook community with brand presence, share the posts with your community and enjoy access to the performances. High hopes for gold from the start of the competition Campaign and number of available posts subject to the publisher s approval Offer only for TOP and NOC partners 23

24 GOLD PACKAGE francetv sport Instagram SPONSOR THE magical moments THAT generated emotion Sponsor the hottest videoclips from the 2018 PyeongChang Games on Instagram with an exclusive display at the start of the story. 5 DISPLAYS ADVERTISER SPONSORSHIP + ADVERTISER LOGO SPONSOR the IMAGE OF THE DAY on Instagram Your logo included within the introduction to the video on the story 40,100 members COMMUNITY OFFICIAL PARTNER Features may vary from those shown Subject to the publisher s confirmation Offer only for TOP and NOC partners 24

25 SILVER PACKAGE / International Olympic Committee (IOC) / EVANS, Jason

26 silver PACKAGE Please contact us for further information concerning our ratecard The GAMES live on 547 Presences M GRP M GRP OPENING AND CLOSING Ceremonies on 9 and 25 February at 12 pm/1pm 2 pre- and post-credit billboards of 6 on LIVE ACTION from 10/02 to 25/02 80 pre- and post-credit billboards of mini credits billboards of 4 90 trailers of 4 on 30 trailers of 4 on GRP Highincome group 1150 GRP Highlights from 10/02 to 26/02 at 3.30 pm on 16 pre- and post-credit billboards of 6 32 mini credits of 4 magazine from 10/02 to 25/02 at 6 pm on 32 pre- and post-credit billboards of 6 IMAGE OF THE DAY from 10/02 to 26/02 at 8.35 pm on 34 pre- and post-credit billboards of 4 GAMES NEWS from 10/02 to 25/02 at 8.10 pm on 16 pre- and post-credit billboards of 6 SHORT programme Monday to Friday from 22/01 to 09/02 at 8.10 pm on 15 pre-credit billboards of 4 Médiamétrie / MMW processing Scheduling subject to change 26

27 SILVER PACKAGE Please contact us for further information concerning our ratecard digital CAMPAIGN on 1.5 M BILLBOARDS 600K PRÉ-ROLLS 1 M DISPLAY IMPRESSIONS THE OLYMPIC GAMES LIVE AND WITH TOTAL IMMERSION Join the live action from the Olympic Winter Games and share the hottest moments of the competition. SPONSOR THE 360 VR E-MAG (Offer only for TOP and NOC partners) Sponsor the 360 video daily magazine, also in VR (virtual reality) for the first time. Immersion as close as possible to the athletes. 6 SOCIAL PRESENCES 3 DAYS WEBSITE TAKEOVER Emotional Synchronization (subject to feasibility and the publisher s confirmation) Launch for example your display campaign with each medal won by the French team. Video and display ADVERTISING 1,500,000 billboards 600,000 non-skippable pre-rolls 3-day website takeover on the francetvsport HP + francetvsport Games space + france.tv HP 500,000 impressions medium-rectangle format 300 x masthead on francetvsport SOCIAL SPONSORING 3 posts on the Facebook 2 3 displays with your logo on the Instagram (Offer only for TOP and NOC partners / Subject to the publisher s confirmation) 700K ESTIMATED VR ENGAGEMENTS 1. Choice of website takeover from 9 to 25 February / france.tv website takeover formats: landscape 1200*300 + focus 400*400 / only TOC and NOC partners 2. Advertiser presences: FB francetvsport: brand presence via handshake tagging and your logo throughout the video FB brut.sport: brand presence via handshake tagging and end display with your logo 27

28 SILVER PACKAGE 360 VR E-MAG 360 VIDEO DAILY MAGAZINE EXPERIENCE ALL THE FUN OF THE GAMES IN VIRTUAL REALITY Go behind the scenes at the Olympic Games as if you were there EXCLUSIVE CONTENT IN IMMERSION EVERY DAY 16 VIDEOS FORMAT 4 5 MINUTES MULTI- DEVICE NATIVE All the passion of the Games with behind-the-scenes access and TOP 3 highlights of the day. PARTNER-SPECIFIC BRAND CONTENT Example: Interview with an athlete central to the competition, access to the French village which can be explored over 360 and transferred to the sponsor s own environments. 700,000 ESTIMATED ENGAGEMENTS 3,30 MIN AVERAGE VIEWING TIME MEDIA LINKS WEB Specific francetvsport content + editorial links SOCIAL Daily Twitter & Facebook posts PARTNER PRESENCES BILLBOARD Before each video FRAMING Of the specific francetvsport e-mag space LOGO Throughout the videos (tournament content excluded) TV LINKS 35 M CONTACTS Offer only for TOP and NOC partners 28

29 SILVER PACKAGE Emotional Synchronization LAUNCH YOUR DISPLAY CAMPAIGN DURING THE FRENCH TEAM S GOLD MEDAL WINS Presence of your brand in real time when France wins gold Launch of a display campaign Example of MECHANICS of the format A few minutes after the French team wins gold, launch a display campaign across the France Télévisions Publicité environment in medium-rectangle format. French team wins gold Brand presence as close as possible to the achievements of the French team. 1.5 M DISPLAY IMPRESSIONS GUARANTEED EMERGENCE Custom concept Subject to feasibility and the publisher s confirmation Offer only for TOP and NOC partners 29

30 BRONZE PACKAGE / International Olympic Committee (IOC) / HUET, John

31 BRONZE PACKAGE Please contact us for further information concerning our ratecard The GAMES live on 453 Presences M GRP M GRP OPENING AND CLOSING Ceremonies on 9 and 25 February at 12 pm/1pm 2 pre- and post-credit billboards of 6 on LIVE ACTION from 10/02 to 25/02 80 pre- and post-credit billboards of mini credits billboards of 4 40 trailers of 4 on 20 trailers of 4 on GRP Highincome group 690 GRP highlights from 10/02 to 25/02 at 3.30 pm on 16 pre- and post-credit billboards of 6 32 mini credits of 4 GAMES NEWS from 10/02 to 25/02 at 8.10 pm on 16 pre- and post-credit billboards of 6 on 32 pre- and post-credit billboards of 6 on and pm on SHORT programme Monday to Friday from 22/01 to 09/02 at pm on 15 pre-credit billboards of 4 Médiamétrie / MMW processing Scheduling subject to change 31

32 BRONZE PACKAGE Please contact us for further information concerning our ratecard digital CAMPAIGN on 1.5 M BILLBOARDS 1,8 M PRÉ-ROLLS 1,7 M MOBILE + DISPLAY IMPRESSIONS CENTRAL TO THE HOTTEST MOMENTS of the competition Be part of the biggest moments of the Olympic Winter Games PyeongChang Video and display ADVERTISING 1,500,000 billboards 1,800,000 non-skippable pre-rolls 3-day website takeover on the francetvsport HP + francetvsport Games space + france.tv HP 1,000,000 impressions medium-rectangle format 300 x masthead on francetvsport 700,000 impressions interstitial format Games-specific smartphone app 1 10 SOCIAL PRESENCES 3 DAYS WEBSITE TAKEOVER SOCIAL SPONSORING (Offer only for TOP and NOC partners / Subject to the publisher s confirmation) 5 posts on the Facebook 2 5 displays with your logo on the Instagram viewed videos on the Twitter 500K TWITTER VIEWED VIDEOS 1. Choice of website takeover from 9 to 25 February / france.tv website takeover formats: landscape 1200*300 + focus 400*400 / only TOC and NOC partners 2. Advertiser presences: FB francetvsport: brand presence via handshake tagging and your logo throughout the video FB brut.sport: brand presence via handshake tagging and end display with your logo Twitter francetvsport : brand presence via 6 billboard before Winter Olympic Games content 32

33 TAILORED PACKAGE Twitter amplify Your brand central to the live action on Twitter with Peugeot 2 to 5* SPONSORED VIDEOS 500 K ESTIMATED VIEWS SPONSOR Twitter Amplify (Offer only for TOP and NOC partners) Link your brand to the hottest videoclips #PyeongChang2018 shared on Twitter with Day 2 of the competition and Martin Fourcade is already well ahead of his #victory #2018 Games XX K BUDGET TWITTER AMPLIFY FORMAT 6 pre-roll advertising with auto-play in the Twitter newsfeeds ADVERTISING Twitter Amplify with posts amplified beyond community 200,000 followers Facebook, France Télévisions Edition Numérique estat Streaming Subject to confirmation of the number of tweets by France Télévisions 33

34 See OUR TAILORED PACKAGES / International Olympic Committee (IOC) / CHUNG, Sung-Jun

35 TAILORED PACKAGE In-stream VIDEO A NON-SKIPPABLE IN-STREAM VIDEO CAMPAIGN FOR COMPLETION >89% Your brand central to all the video content of the Olympic Winter Games Controlled PRESENTATION for more emergence Maximum two advertisers presented in-stream format on the live sessions of the 2018 PyeongChang Games to ensure your emergence. An unique pre-roll on replay sessions (<10 min) Ski 2018 PYEONGCHANG GAMES Ski Bobsleigh Snowboarding Hockey Skating VIDEOS All the videos from the Olympic Winter Games PyeongChang M IMPRESSIONS Please contact us for further information concerning our ratecard 35

36 TAILORED PACKAGE DATA RETARGETING advertising retargeting for An effective campaign 2018 PYEONGCHANG Ski Bobsleigh Snowboarding Hockey Skating GAMES Your brand central to advertising performance Ski Enrich your advertising campaigns with FranceTV data targeting Retarget the Olympic Winter Games PyeongChang 2018 audience segment RETARGETING in Pre-ROLL Video FORMAT VIDEOS All the videos from the Olympic Winter Games PyeongChang K ESTIMATED IMPRESSIONS RETARGETING DISPLAY in medium-rectangle FORMAT 300 X M ESTIMATED IMPRESSIONS Please contact us for further information concerning our ratecard 36

37 TAILORED PACKAGE BRAND CHANNEL LAUNCH OF A specific brand CHANNEL (Subject to validation of the publisher and IOC) Your brand environment central to the Olympic Winter Games 2018 PyeongChang (TOP partners) and/or the French Olympic team (NOC partners) and/or the winter sports (3rd parties)* Bespoke Web series A section specific to your brand environment and natively integrated within The foundation? The creation of a web series with several episodes in the heart of the 2018 Games Successful example from the Tour de France with In Team Confis and 540 K visits in one month and seven minutes of browsing per visit on the specific space 80 K VIDEOS WATCHED FACEBOOK WEB SERIES +150 K VIDEOS WATCHED TWITTER WEB SERIES Price on request Custom concept *Third parties or Olympic partners won't have the same rights for this concept 37

38 TAILORED PACKAGE Twitter amplify Your brand central to the live action on Twitter with Peugeot 2 to 5* SPONSORED VIDEOS 500 K ESTIMATED VIEWS SPONSOR Twitter Amplify (Offer only for TOP and NOC partners) Link your brand to the hottest videoclips #PyeongChang2018 shared on Twitter with Day 2 of the competition and Martin Fourcade is already well ahead of his #victory #2018 Games Please contact us for further information concerning our ratecard FORMAT 6 pre-roll advertising with auto-play in the Twitter newsfeeds ADVERTISING Twitter Amplify with posts amplified beyond community 200,000 followers Facebook, France Télévisions Edition Numérique estat Streaming Subject to confirmation of the number of tweets by France Télévisions 38

39 The s port on franc etélév isions PYEONGCHANG 2018 summary of the available PACKAGES tv & digital SPONSORSHIP TAILORED PACKAGES GOLD PACKAGE One slot available 547 TV presences / 1095 GRP M SILVER PACKAGE One slot available 547 TV presences / 1095 GRP M BRONZE PACKAGE Two slots available 453 TV presences / 730 GRP M VIDEO IN-STREAM 1 M impressions Reach your audience on the Olympic Winter Games premium context DATA RETARGETING Retarget the Olympic Winter Games audience segment BRAND CHANNEL Create your story around the Olympic Winter Games 2018 PyeongChang (TOP partners) and/or the French Olympic team (NOC partners) and/or the winter sports (3rd parties) with a specific space on TWITTER AMPLIFY (Offer only for TOP and NOC partners) Your brand central to the live action on Twitter Please contact us for further information concerning our ratecard / International Olympic Committee (IOC) / CHUNG, Sung-Jun

40 The s port on franc etélév isions PYEONGCHANG 2018 Official PARTNERS National PARTNERS International Olympic PARTNERS Official suppliers 40

41 The s port on franc etélév isions PYEONGCHANG 2018 MARKETING TERMS IOC partners and suppliers have purchase priority over the GOLD, SILVER and BRONZE packages until October 24 th 2017 inclusive (30 working days). After that date, CNOSF partners and suppliers have purchase priority over the remaining GOLD, SILVER and BRONZE packages until November 8 th 2017 inclusive (10 working days). The order in which billboards are presented is chosen by the partners in order of purchase, subject to current IOC rules. The order remains unchanged for all programmes. Billboards must be approved by France Télévisions and the IOC. The advertiser can show its product in its Tv and digital billboards. As part of the GOLD, SILVER and BRONZE partnership, the exclusive campaign and website takeover date will be chosen in order of purchase. As part of the GOLD, SILVER and BRONZE partnership, the sports for the multi-device pushes will be chosen in order of purchase. Lots are sold on the basis of a fixed net price excluding tax. As the sale prices are net ex. tax, the packages cannot be subject to price changes, discounts or T&Cs (except cumulation). All advertising and sponsorship related to the Olympic Games (approved by the legal and artistic divisions of France Télévisions) must be submitted for the IOC s prior written approval. Rule 40 of the Olympic Charter applies from February 1st 2018 to February 28th It is prohibited to show an athlete, trainer or employee involved in the Olympic Games. No advertising or sponsorship including athletes, trainers or other officials involved in the Olympic Games (name, image, voice, performance or likeness, etc.) can be shown without the IOC s prior written approval. The Paris online sector is excluded. 41

42 PYEONGCHANG 2018 MARKETING SCHEDULE August Sept. Oct. Nov. Dec. Jan. Feb. RELEASE of THE TV & Digital SPONSORSHIP PACKAGE September 13 th 2017 Priority FOR IOC official PARTNERS 30 working days End of priority : October 24 th 2017 Priority FOR CNOSF PARTNERS 10 working days End of priority : November 8th 2017 End of priority OPENING to other advertisers November 9 th 2017 RELEASE of the STANDARD TV PACKAGES PYEONGCHANG 2018 WINTER OLYMPIC GAMES 9 to 25 February

43 Official Broadcaster OLYMPIC WINTER GAMES PyeongChang 2018 SHARE THE EMOTION OF THE GAMES / International Olympic Committee (IOC) / CHUNG, Jean