Last updated May Sponsorship packages

Transcription

1 Last updated May 2016 Sponsorship packages

2 hirebike is the public cycle hire scheme in Lincoln. Over 100 hirebikes are available from 19 docking stations, for short-term rental across the city and the LN6 postcode. hirebike offers a transport solution to residents, students and visitors alike that is green, cost effective and easy to use. This popular scheme is in its third successful year.

3 THE JOURNEY SO FAR A shared public bike hire service between some of the key destinations in the area around Lincolnroviding a time saving, healthy and environmentally beneficial transport network. 1.65M+ passengers using Lincoln Train Station each year. Average rental length is 70 minutes. Over 16,000 staff and students using the university campuses 100 bicycles and 19 docking stations located throughout Lincoln area at key destinations. Docks at key destinations in Lincoln such as The Brayford Waterfront and Burton Waters Over 6,000 rentals and over 2,000 users since it s relaunch in 2013 Nearly 60,000 miles cycled between the 19 docking stations.

4 THE NETWORK 1 Burton Waters (Woodcocks Pub) 2 Burton Waters (Marina Roundabout) 3 Skellingthorpe Community Centre 4 Brayford Waterfront 5 University of Lincoln 6 St Marks 7 Lincoln Train Station 8 Birchwood Avenue 9 Carrington Drive 10 The Showroom 11 Moorland Avenue (The Junction) 12 Kingsley Road 13 Tritton Road 14 Bracebridge 15 Hykeham Train Station 16 Brant Road 17 Newark Road 18 North Kesteven Sports Centre 19 Lakeview Close

5 HIREBIKE S CUSTOMERS U N I V E R S I T Y S T A F F R E S I D E N T S V I S I T O R S C O M M U T E R S S T U D E N T S On a hirebike I can get to the station quickly, and safely. It s quicker than by bus to get to the train station and back home. Being able to exercise daily too by using hirebike is a real plus. Hannah, Student, University of Lincoln

6 AN ALTERNATIVE TO TRADITIONAL ADVERTISING Sponsorship packages ranging from 5 bikes to 100 bikes Align your brand with a community minded, healthy service Differentiate yourself from your competitors Gain high visibility of your brand across Lincoln with packages for either 6 or 12 months.

7 YOUR BRAND ACROSS LINCOLN IN A UNIQUE WAY with options to suit all budgets your brand could be on one side or both sides here your brand could also be here

8 YOUR BRANDING AT 19 HIGH FOOTFALL LOCATIONS ACROSS LINCOLN 1 Burton Waters (Woodcocks Pub) 2 Burton Waters (Marina Roundabout) 3 Skellingthorpe Community Centre 4 Brayford Waterfront 5 University of Lincoln 6 St Marks 7 Lincoln Train Station 8 Birchwood Avenue 9 Carrington Drive 10 The Showroom 11 Moorland Avenue (The Junction) 12 Kingsley Road 13 Tritton Road 14 Bracebridge 15 Hykeham Train Station 16 Brant Road 17 Newark Road 18 North Kesteven Sports Centre 19 Lakeview Close

9 hirebike Advertising Rates 2016 Advertising Rates 2016 from 5 to 25 bikes 2016 BRAND REACH OF OVER 1.65 million people, with hirebikes docked at high footfall areas in Lincoln. No. of bikes, sponsor period Ad space: 1 side only rear wheel Per bike cost Total cost to advertiser Ad space: 2 sides, rear wheel Per bike cost Total cost to advertiser 5 bikes, 6 months DOCKING STATIONS at key locations such as: The Brayford Waterfront, Burton Waters, University of Lincoln and Lincoln Train Station. 5 bikes, 12 months I 10 bikes, 6 months bikes, 12 months 10 1, , bikes, 6 months , , bikes, 12 months , , bikes +, 6 or 12 months CONTACT For tailored USpackages CONTACT of US 50 to 100 CONTACT bikes, please US CONTACT contact us US Please note, there will be a set up cost of between 20 and 100 per ad space purchased, dependent on the complexity Enquiries: jo.kyne@hourbike.com Tel direct: Office tel: hirebike is operated by Hourbike, the largest bike hire operator outside of London. Schemes include Citybike with 1,000 bikes in Liverpool and ReadyBike with 200 bikes across Reading.

10 SPONSORING BIKES Align your brand on a larger scale with a community minded, healthy service Differentiate yourself from your competitors Gain high visibility of your brand across Lincoln with packages for either 6 or 12 months PLUS, Additional benefits and marketing opportunities as a larger sponsor

11 Additional Benefits for the Larger Sponsor Packages Around town 100 bikes 2 or 4 advertising spaces per bike 19 docks Online hirebike logo and link on homepage social media promotions Database E- NEWS E-newsletter, advert and link to database of over 2,000 members, every 6 weeks Events Involvement at various promotional events

12 Social media Sponsor logo would be included on hirebike s Twitter and Facebook homepage and banner. Promotion of sponsor via tweets minimum of 4 mentions per month across FB and twitter HirebikeLincoln 2/3 posts a week Support from other stakeholders/partners Facebook accounts e.g. Access Lincoln >1,200 followers University of Lincoln >33,000 followers Lincolnshire County Council >8,000 2/3 tweets a week Eg Sept 2015 Over 228 followers Tweet Impressions: 12.3k Profile Visits: 272 Website LOGO Essential part of the registration process and topping up of credit for members. Sponsor logo/advert and link on website

13 hirebike is operated by Hourbike, the largest bike hire operator outside of London. Schemes include Citybike with 1,000 bikes in Liverpool and ReadyBike with 200 bikes across Reading. Exclusive sponsor package Larger Sponsor Packages Increase customer retention Develop and enhance relationships with customers, suppliers and networks Raise the profile of your organisation Differentiate yourself from competitors Improve your business reputation and standing Generate positive publicity and media opportunitiesdue to media interest in ethical business activities Sponsor the entire fleet Discounts given for higher volumes/longer term sponsors Currently 100 bikes in the fleet Additional benefits including: Hirebike social media, website and frequent e-newsletter advertising space HIREBIKE is operated by Hourbike, the largest bike hire operator outside of London. Schemes include Citybike with over 1,000 bikes in Liverpool and ReadyBike with over 200 bikes across Reading. Enquiries: Tel direct: Office tel: