SPONSORSHIP OPPORTUNITIES
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1 C O R P O R AT E SPONSORSHIP OPPORTUNITIES
2 In 2008, Nick and Christine Caine founded The A21 Campaign, an anti-human-trafficking organization that is dedicated to abolishing slavery in the 21st century. A21 has a global presence around the world with offices in Greece, Ukraine, Bulgaria, United Kingdom, Australia, USA and South Africa. The A21 Campaign s comprehensive approach includes raising awareness, preventing future trafficking, taking legal action and providing rehabilitation services for survivors. Here s a quick look at the numbers. By the numbers: 27 MILLION There are more slaves in the world today than at any other point in human history, with an estimated 27 million in bondage across the globe. Men, women and children are being exploited for manual and sexual labor against their will. 12 YEARS OLD The average age of a trafficking victim. Women and children are often kidnapped into the sex slave industry or sold by their family under desperate circumstances. The sex trade industry is always seeking younger, fresh offerings for their clients. 2ND LARGEST Human trafficking is the illegal trade of human beings, mainly for the purposes of commercial sexual exploitation and forced labor. As the second largest criminal industry in the world, it affects every nation across the globe. Every 30 seconds, someone is forced into this type of bondage modern slavery. The only thing necessary for the triumph of evil is for good men to do nothing. English philosopher Edmund Burke
3 FINISH London, UK Dunkirk, France SUNDAY, OCTOBER 6TH SOFIA, BULGARIA SATURDAY, OCTOBER 12TH MUNICH, GERMANY MONDAY, OCTOBER 7TH PIROT, SERBIA SUNDAY, OCTOBER 13TH FRANKFURT, GERMANY TUESDAY, OCTOBER 8TH BELGRADE, SERBIA MONDAY, OCTOBER 14TH BRUSSELS, BELGIUM WEDNESDAY, OCTOBER 9TH BUDAPEST, HUNGARY TUESDAY, OCTOBER 15TH DUNKIRK FRANCE THURSDAY, OCTOBER 10TH VIENNA, AUSTRIA WEDNESDAY, OCTOBER 16TH LONDON, UK - FINALE FRIDAY, OCTOBER 11TH LIENZ AUSTRIA IN TRANSIT Brussels, Belgium Maastricht, Netherlands Brighton, UK Frankfurt, Germany Oudenaarde, Belgium Heidelberg, Germany Munich, Germany Vienna, Austria Lilienfeld, Austria Innsbruck, Austria Lienz, Austria Budapest, Hungary Bruck an der Großglocknerstraße, Austria Novi Sad, Serbia Belgrade, Serbia Zaječar, Serbia Pirot, Serbia Sofia, Bulgaria START THE ROUTE Freedom Challenge is a race against the clock over a period of 11 days, through 10 countries, in Eastern Europe. Farmlands, local villages and some of the steepest mountain passes are along the way, along with historical cities and architecture unique to the region. But, Freedom Challenge is not a joy ride. The cyclists have a challenging journey ahead of them. They will ride on some of the same routes traffickers are using to move their victims across Europe. They will pass through areas where young women are constantly targeted by traffickers. The race starts in Sofia, Bulgaria on October 6, 2013 with our core team of determined cyclists, and will finish Wednesday, October 16 in London, UK.
4 ROUTE ELEVATION Day 1 Day 2 Day 3 Day 4 Day 5 Day 6 Day 7 Day 8 Day 9 Day 10 Day 11 Height above sea level (in meters) Distance Traveled (in kilometers) OVERVIEW The riders will be following the route that many in slavery have also journied. Each day, the cyclists will update their journey, share facts about trafficking in the area they are cycling through, share on the challenge of the climbs and the distance to be covered. Journey Facts Over 11 days, riders will cycle at least 100 km in each leg, and the longest day, cycle 145 km. The highest pass is at Grossglockner, Austria. The most famous alpine road leads you into the heart of the Hohe Tauern National Park, to the highest mountain in Austria, the Grossglockner (3,798m) and its glacier, the Pasterze. The cyclists will ride 48 kilometres of high alpine road with 36 bends, and an altitude ascent to 2,504 metres! Continued on next page.
5 Trafficking Facts Bulgaria Bulgaria is a major source country for human trafficking. Roughly 40% of the victims rescued in Greece and brought to the A21 safe house have been trafficked from Bulgaria. It is estimated that 10,000 Bulgarian women alone are trafficked yearly. 1 Serbia Serbian women and girls are subjected to sex trafficking, and Serbian men and boys are vulnerable to forced labor within the country. 2 June 17, The Higher Court in Belgrade convicted five human traffickers to a total of 15 years in prison. Hungary Women from eastern Hungary are subjected to forced prostitution in Budapest and in areas of Hungary along the Austrian border. 2 Men from Western Europe travel to Budapest for the purpose of adult sex tourism, which may sometimes involve the exploitation of trafficking victims. 2 Slovakia Slovak women are subjected to sex trafficking in the Netherlands, Slovenia, Denmark, Germany, and other areas of Europe. 2 Slovak children are subjected to forced criminal behavior in the United Kingdom. 2 Austria Due to its geographical location at the center of Europe, Austria is affected by human trafficking both as a transit country and target destination. 2 Germany Young German women are sometimes coerced into sex trafficking by purported boyfriends in loverboy schemes. 2 Sentencing convicted trafficking offenders to terms of imprisonment remain a significant deficiency in the German government s anti-trafficking efforts. 3 Continued on next page.
6 Trafficking Facts (continued) The Netherlands The Netherlands are listed in the top 10 countries of origin for identified victims of mostly forced prostitution. 2 According to a survey published by police forces in May 2011, only 9 out of 25 regional police forces complied with strict internal guidelines on combating human trafficking. 2 Belgium Despite reports of a significant number of children in prostitution in the country, the government failed to identify many child trafficking victims. 2 The 60 prison sentences for convicted traffickers in 2010 ranged from less than one year to five years imprisonment. 2 United Kingdom May 14, Seven men have been convicted at the Old Bailey of being involved in the systematic grooming and trafficking of girls from the Oxford area into a life of sexual abuse. 4 A rising number of Romanian women are working as prostitutes in London s thriving sex trade, according to a new report covering the capital s 33 boroughs U.S. Department of State - Trafficking in Person s Report
7 Meet Five of our Riders DARREN COVINGTON Occupation: COO for ComOps Home: Sydney, Australia Age: 43, married to Donna, father to Malachi, Sienna and Judah Motivation: Darren has seen trafficking in more than 30 countries through his international business experience. He has seen what slavery does not only to individuals, but also to the nations that enable it to happen. Darren s biggest motivation for riding is knowing that many of those in slavery right now are the same age as his own children. The Challenge: As executive director of the FREEDOM CHALLENGE, and board member for The A21 Campaign, Darren s personal challenge is to see all the objectives of the ride achieved, including protection for the riders, as well as generating funding to see A21 projects continue BEN HOUSTON Occupation: Pastor, Rugby Chaplain Home: Sydney, Australia Age: 31, married to Lucille, father to Savannah, Lexi, and Bailey Motivation: Over the years Ben has travelled to nations where he has seen modern-day slavery in action with young children and women forced to work in all sorts of manners. Being deeply impacted by the faces of two young children in Southeast Asia, Ben joined the team in their honour, wearing two small armbands as a constant reminder. The Challenge: Having been an avid athlete from childhood, Ben has pressed through the pain of scar tissue and arthritic joints in hours of cycling daily through the Australian winter. This pain is not enough to override his belief in the cause of The A21 Campaign and the chance to bring awareness across the globe in order to see freedom and justice for all enslaved. KATIE FURBUR Occupation: O.R. Nurse, American Hospital of Paris Home: Paris, France Age: 40, married to Antoine, mother to Olivia Motivation: Katie saw human trafficking firsthand in her city and became acutely aware of the vast scale of the issue. When hearing about the The A21 Campaign s Freedom Challenge, she knew she had to join the team. Cycling has always played a significant role in Katie s life - from meeting her husband to becoming engaged to learning she was pregnant all on cycling events. Now she can cycle for the significance of others. The Challenge: To ride from Bulgaria to London for the cause of freedom is the way for her to be a part of the movement to see such injustice abolished in the 21st century.
8 Meet Five of our Riders LINDZ WEST Occupation: Lead Singer, band LZ7 Home: Manchester, UK Age: 37, married to Lucy Motivation: Lindz is the frontman for the music group lz7. He is best known for his lively performances and straight-to-the-point lyrics in his rap and hip-hop inspired music. His motivation for the cycle continues on from huge passion for the cause of anti trafficking and modern-day slavery after a top twenty chart hit with his track 27 million in 2012 to raise awareness of the issue. The Challenge: To conquer the elements for the cause of justice whilst pushing his body to the limits in a ride of 48 kilometres high alpine road with 36 bends, and an altitude ascent to 2,504 metres. DEAN WINDSOR Occupation: Ex-pro cyclist Home: Sydney, Australia Age: 26, engaged to Dominique Motivation: Described as One of Australia s Best Criterium Riders by the voice of cycling, Phil Liggett, Dean went on to claim the Australian National Criterium title before making an impact on the world stage, finishing in the Tour of Czech with 2nd, the Tour of New Zealand 3rd, 3rd in Baltic Tour and in Coppi Bartoli Italy, 2nd. After a career change, Dean learned of the issue of human trafficking through The A21 Campaign and decided to accept the role as lead cyclist for The Freedom Challenge. The Challenge: To lead the core team of cyclists through 270 hours of cycling across the European terrain and challenging seasonal elements. This will push him and the team to the edge both physically and mentally.
9 SPONSORSHIP LEVELS Platinum Sponsor ( 20,000 or more) - Prime real estate on Jersey (1, 2, or 3) * ; Prime Real Estate on Bib Shorts (1). * - Website and daily social media promotion. - Potential rider slot for the full duration of the challenge. - Platinum Sponsors will have a presence at all A21 Campaign/Freedom Challenge events prior to and during the ride and culminate in the final evening formal event in London. - Access to a global audience that connects to and follows A21. - Corporate responsibility statement and/or certificate. Gold Sponsor ( 10,000 or more) - Sleeve placement real estate on Jersey (4 or 5) * ; or on Riding Shorts, (2 or 3). * - Website and daily social media promotion. - Potential rider slot two days only. - Gold Sponsors will participate at corporate events leading up to and during the ride. - Access to a global audience that connects to and follows A21. - Corporate responsibility statement and/or certificate. Silver Sponsor ( 5,000 or more) - Upper jersey real estate on Jersey (6, 7 or 8). * - Website and daily social media promotion. - Potential rider slot one day only. - Silver Sponsors will participate at corporate events leading up to and during the ride. - Access to a global audience that connects to and follows A21. Bronze Sponsor ( 2,500 or more) - Upper real estate on Jersey (8). * - Website and daily social media promotion. - Bronze Sponsors will participate at corporate events leading up to and during the ride. - Access to a global audience that connects to and follows A21. * For jersey and shorts placement, see attached Jersey Logo Placement and Cycling Bib Shorts Logo Placement pages. More than 58,000 FB and Twitter followers Continued on next page.
10 DONATION OF GIFTS-IN-KIND 20,000 or more in gifts - Potential rider slot for the full duration of the challenge. - Company logo on the Freedom Challenge website. - Access to the A21 Logo for corporate website partnership page. - Website and social media acknowledgements throughout the year. - Video acknowledgement from riders. - Corporate responsibility statement and/or certificate. - Employment opportunities for rehabilitated survivors. 10,000 or more in gifts - Company logo on the Freedom Challenge website. - Access to the A21 Logo for corporate website partnership page. - Website and social media acknowledgements throughout the year. - Video acknowledgement from riders. - Corporate responsibility statement and/or certificate. - Employment opportunities for rehabilitated survivors. 5,000 or more in gifts - Company logo on the Freedom Challenge website. - Access to the A21 Logo for corporate website partnership page. - Website and social media acknowledgements throughout the year. 2,500 or more in gifts - Company logo on the Freedom Challenge website. - Access to the A21 Logo for corporate website partnership page.
11 Jersey Logo Placement 1. Big Front Chest Center 2. Big Back Middle Center 3. Rear Pockets (bottom back) 4. Sleeve Left 5. Sleeve Right 6. Collar 7. Small Logo Front Top Right 8. Small Logo Front Top Left Side panels will be used for the event name and logo FRONT SIDE PANELS BACK 4 5 LEFT SLEEVE RIGHT SLEEVE
12 Cycling Bib Shorts Logo Placement 1. Center Back 2. Left Leg Panel 3. Right Leg Panel The coloured section will be reserved for the ride logo
13 FREEDOM CHALLENGE 2013 SPONSORSHIP FORM Please complete this Sponsorship Form and mail to: The A21 Campaign, attn. Gemma Schumacher, P.O. Box 71405, London Sw6 9GA, United Kingdom YES, I/we wish to Sponsor the Freedom Challenge ride in October. Indicated below is the partnership level I/we commit to fulfill. Platinum Sponsor: 20,000 Gold Sponsor: 10,000 Silver Sponsor: 5,000 Bronze Sponsor: 2,500 Donation of Goods/Services: Company Contact Name: Name of Business: Address: City: State: Post Code: Country: Phone: ( ) or Mobile/Home: Please make cheques payable to The A21 Campaign. If authorizing Sponsorship Expense by credit card please complete the following form: Credit Card Authorization Card # Expiration Date: / Post Code: Print Card Holder s Name: CCV# Signature: GEMMA SCHUMACHER GEMMA.S@THEA21CAMPAIGN.ORG
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