HD Traffic, IQ Routes and Map Share TomTom s latest technologies for premium navigation and traffic information

Transcription

1 HD Traffic, IQ Routes and Map Share TomTom s latest technologies for premium navigation and traffic information Ralf-Peter Schäfer Research Director, TomTom Mobility Solutions ralf-peter.schaefer@tomtom.com TomTom International BV, 2008.

2 TomTom Key Facts (full year overview 2007) (2002: 8 Mio. ) TomTom market share: 30% TomTom market share: 50% employees (2002: 50)

3 Overall Market for Navigation in Europe Source: SBD study Navigating the route to success Part 1 ~ Market trends for navigation in Europe December

4 The Navigation Value Chain 1 Automatic Mapping 2 Automatic Navigating 3 Real Time Intelligent Routing 4 Real time Personalization & Forecasting Planned Route Rough ETA Navigated Route ETA Best Route Improving ETA Best Journey & Pre Trip Info ETA Level of Comfort for End User 4

5 IQ Routes Basics Following web 2.0 TomTom community collects anonymous PND speed data TomTom measuring real speeds for 2 years The largest navigation community contributing: 500 million speed measurements per day 100 billion speed measurements to date! by customers driving 7 billion kilometers and visiting every spot 1000 times The PND data sets result in: average measured road link speeds 5

6 IQ Routes IQ Routes offers: Route calculation based on actual measured speeds Weekday /weekend dependent Always providing the smartest route And a reliable Expected Time of Arrival Saving you time, money, fuel and frustration! Current day default in Navigate to Day selection option in Advanced Planning New New option optionin in Advanced Advancedroute route planning planning 6

7 Routes with speed estimates prior IQ Route Situation Using speed information derived from road categories with estimated speeds 7

8 Routing with IQ Routes Measured line Speeds 50 km/h 30 km/h 20 km/h Real speed information based on measured historical data 8

9 Feel the difference Estimated vs. Measured link speeds London Area: Estimated* London Area: measured** London City: Estimated* London City: measureded** 9 *speeds from Teleatlas **speeds avg. for weekdays

10 Measured Speed Maps Berlin, Germany 10 weekdays (Mo-Fr) weekend (Sa-Su) 24 hour speed averages [km/h]

11 11 Very detailed speed information

12 IQR in London Route planning without IQ Routes Commercial Road Gloucester Terrace 24 Expected Expected Duration: Duration: minutes 12

13 IQR in London Route planning WITH measured speeds Commercial Road Gloucester Terrace 24 Duration Duration based based on on measure measure speed: speed: minutes 13

14 IQR in London The REAL Fastest Route, with IQR (based on measured speeds) Commercial Road Gloucester Terrace 24 Duration Duration based based on on measure measure speed: speed: minutes 14

15 TomTom Map Share User reports the error directly on the device in TomTom-friendly fashion Fix is instantaneous User benefits from all fixes made by other TomTom users For free Every day 15 TomTom International BV, 2008.

16 Best Maps: an update on Map Share Map Share allows users to immediately fix up their own maps and share corrections with others >1.5 mil improvements Mar 2008 (16,000 users a day joining) 66% of the corrections have an immediate effect on devices TomTom has 20 million users of which the vast majority are potential Map Share users Corrections are available free to all customers via TomTom HOME 16

17 Creating HD Traffic Multi-source concept 17

18 2 GSM Network Data Becomes Traffic Info

19 3 GSM Network Data Becomes Traffic Info

20 4 GSM Network Data Becomes Traffic Info

21 5 GSM Network Data Becomes Traffic Info

22 6 GSM Network Data Becomes Traffic Info

23 7 GSM Network Data Becomes Traffic Info

24 European Roll-out of HD Traffic 24

25 IS THERE A WAY OUT OF THE JAM? WITH HD TRAFFIC YOU WILL KNOW! 25

26 Back in control You know where the jams are 26

27 Back in control You can avoid unnecessary delays 27

28 Back in control You are better informed 28

29 Back in control Have a better piece of mind 29

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31 TomTom HD Traffic At Least 10 Times More Roads Covered

32 TomTom HD Traffic At Least 10 Times More Roads Covered Highways

33 TomTom HD Traffic At Least 10 Times More Roads Covered Highways Slip roads

34 TomTom HD Traffic At Least 10 Times More Roads Covered Highways Slip roads Secondary roads

35 Detailed speed measurements Guess who? 35

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37 Feed Comparison Reports from HD Traffic A35 (NL) CFCD TomTom Reports from VCNL GPS FCD 37

38 OEM cycles vs. consumer demands Automotive requires long product life cycles Acquisition Realization Carline sales After market 6 months 1-2 years Challenges: 2 7 years 7 15 years Applying retail roadmap in automotive Delivery of new software features during complete lifecycle 38

39 TomTom Automotive portfolio Embedded Navigation Embedded and Portable Navigation Module Example: Toyota Yaris Connected PND TomTom: Best Maps, Best Routes, Best Traffic TomTom Content & Services TomTom HOME Internet portal 39

40 Teleatlas the new TomTom Group Member TomTom finalized the acquisition of Teleatlas Unconditional acceptance by the European Commission 97% of the shareholder accepted the 30 offer per share of TomTom Acquistion value approx Mio. in (cash offer) Completes the navigation product portfolio with inhouse map production Strategic step to accelerate the digital mapping process provide most reliable and up-to-date navigation maps (strong dependency with MapShare) Product diversification 40

41 Thank you Ralf-Peter Schäfer TomTom Mobility Solutions, Berlin