ATTENTION POINTS FOR THE INTRINSIC TØFFEL CAMPAIGNS

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2 ATTENTION POINTS FOR THE INTRINSIC TØFFEL CAMPAIGNS The May campaign setup for INTRINSIC TØFFEL will run from week 18 to week 22 while the June campaign setup will run from week 23 to week 26. The window setups should present INTRINSIC TØFFEL combined with other articles from INTRINSIC group in May, and ONLY INTRINSIC TØFFEL products in June. INTRINSIC TØFFEL sits in Sports Lifestyle product segment in SPORTS. Please note that we recommend you to move all INTRINSIC articles to the front of the store and merchandise these together with Casual Lifestyle articles both for Men s as for ladies. GENERIC WINDOW ELEMENTS - UNITY: For this campaign we will use standing and hanging deco elements. GENERIC WINDOW ELEMENTS - ARENA: For the Arena window we will work with the podiums as well as standing deco elements. GENERIC INSTORE ELEMENTS - UNITY/ARENA An instore display continuing the window story will be available for the feature tables in store. REMEMBER Banners, podiums and metal trays must be placed straight. Lights/spots must be placed correct on the banner, as well as on the merchandise. Metal trays must be re-used for all campaigns. Windows must be clean. Please note that all shoes used in this guideline are samples and therefore might show the wrong side of the shoe in the images. Make sure that the outside of the shoe is always facing the customer. Do Not! Implement additional fixtures in the store only fixtures approved by Global Brand Management can be used. For this window & in-store set-up, we recommend you to take approximately 2.5 hours by minimum of 2 persons. MIN. 2 PERSONS APPROX. 2 1/2 HOURS 2

3 MARKETING ARTICLES: Ladies ECCO INTRINSIC TØFFEL ECCO INTRINSIC TØFFEL ECCO INTRINSIC TØFFEL ECCO INTRINSIC TØFFEL ECCO INTRINSIC TØFFEL ECCO INTRINSIC TØFFEL Men s A&A ECCO INTRINSIC TØFFEL ECCO INTRINSIC TØFFEL ECCO HEATH SMALL BACKPACK ECCO INTRINSIC TØFFEL ECCO INTRINSIC TØFFEL ECCO HEATH SMALL BACKPACK

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5 INTRINSIC TØFFEL WINDOW FLOW WEEK MAY Store with 1 window Store with 2 windows Store with 3 windows Kids,A&A, or Unisex campaign window Ladies Men s Ladies Men s Ladies Store with 4 windows Store with 4 windows Kids or A&A campaign window Kids or A&A campaign window Men s Ladies Alternative Men s Ladies banner Alternative banner 5

6 INTRINSIC TØFFEL WINDOW FLOW WEEK 23-26JUNE Store with 1 window Store with 2 windows Store with 3 windows Kids, A&A, or Unisex campaign window Ladies Men s Ladies Men s Ladies Store with 4 windows Store with 4 windows Kids or A&A campaign window Kids or A&A campaign window Men s Ladies Alternative Men s Ladies banner Alternative banner 6

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8 INTRINSIC TØFFEL LADIES MAY PLEASE NOTE: Elements used for the window set up: Fabric banner 3 acrylic shelves (orange, pink and transparent) 2 PVC signs 16 Nylon wires with fittings 1 window sticker UNITY WINDOW SET-UP ARTICLES TO BE USED: ECCO INTRINSIC TØFFEL ECCO INTRINSIC 2 ECCO INTRINSIC ECCO HEATH SMALL BACKPACK The outside profile of the shoes should always be presented towards the customer/ window. Price cubes are placed on the left side of the product. If there is not enough ECCO INTRINSIC TØFFEL or INTRINSIC 2 shoes, please select some other shoes from the INTRINSIC collection or trainers within the colour range. Bag should be stuffed properly. 8

9 INTRINSIC TØFFEL MENS MAY PLEASE NOTE: Elements used for the window set up: Fabric banner 3 acrylic shelves (green, blue and transparent) 2 PVC signs 16 Nylon wires with fittings 1 window sticker UNITY WINDOW SET-UP ARTICLES TO BE USED: ECCO INTRINSIC TØFFEL ECCO INTRINSIC 2 ECCO INTRINSIC ECCO HEATH SMALL BACKPACK The outside profile of the shoes should always be presented towards the customer/ window. Price cubes are placed on the left side of the product. If there is not enough ECCO INTRINSIC TØFFEL or INTRINSIC 2 shoes, please select some other shoes from the INTRINSIC collection or trainers within the colour range. Bag should be stuffed properly. 9

10 A&A WINDOW CAMPAIGNS MAY & JUNE UNITY WINDOW SET-UP 10

11 11 INSTALLATION MANUAL

12 INTRINSIC TØFFEL UNITY WINDOW SETUP MAY FEMALE MALE FRONT FRONT BACK BACK 128cm 128cm 93cm 93cm 90cm 90cm 57cm 57cm 12

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14 128cm 93cm 57cm FRONT BACK According to recently reported problems, for those stores with the new version of cylinders, we recommend you to roughen the wires with sand paper before mounting. 90cm 14

15 128cm 93cm 57cm 90cm 15

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17 INTRINSIC TØFFEL LADIES JUNE UNITY WINDOW SET-UP PLEASE NOTE: ARTICLES TO BE USED: Elements used for the window set up: ECCO INTRINSIC TØFFEL Fabric banner ECCO HEATH SMALL BACKPACK 1 carton to be assembled as a large cube (30cm) 1 carton to be assembled as a medium cube (25cm) 1 carton to be assembled as a small cube (17cm) 1 neon transparent acrylic signs The orange and transparent acrylic shelves in the setup are to be reused from May. The outside profile of the shoes should always be presented towards the customer/ window. Price cubes are placed on the left side of the product. If there is not enough ECCO INTRINSIC TØFFEL or INTRINSIC 2 shoes, please select some other shoes from the INTRINSIC collection or trainers within the colour range. Bag should be stuffed properly. 28

18 INTRINSIC TØFFEL MENS JUNE UNITY WINDOW SET-UP PLEASE NOTE: ARTICLES TO BE USED: Elements used for the window set up: ECCO INTRINSIC TØFFEL Fabric banner ECCO HEATH SMALL BACKPACK 1 carton to be assembled as a large cube (30cm) 1 carton to be assembled as a medium cube (25cm) 1 carton to be assembled as a small cube (17cm) 1 neon transparent acrylic signs The orange and transparent acrylic shelves in the setup are to be reused from May. The outside profile of the shoes should always be presented towards the customer/ window. Price cubes are placed on the left side of the product. If there is not enough ECCO INTRINSIC TØFFEL or INTRINSIC 2 shoes, please select some other shoes from the INTRINSIC collection or trainers within the colour range. Bag should be stuffed properly. 29

19 A&A WINDOW CAMPAIGNS MAY & JUNE UNITY WINDOW SET-UP PLEASE USE THE INSTALLATION MANUAL IN MAY TO CONSTRUCT THIS WINDOW SETUP. 30

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21 INTRINSIC TØFFEL UNITY WINDOW SETUP JUNE FEMALE MALE FRONT FRONT BACK BACK 146cm 146cm 127cm 127cm 119cm 119cm 69cm 69cm 32

22 33 Please note that there is protection foils on all acrylic elements. This needs to be removed before you set up the acrylic elements in window!

23 REUSE FROM PREVIOUS CAMPAIGNS FRONT BACK According to recently reported problems, for those stores with the new version of cylinders, we recommend you to roughen the wires with sand paper before mounting. 34

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25 127cm 69cm 146cm 119cm 36

26 127cm 69cm 146cm 119cm 37

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28 SEGMENTS FLOW - MAY & JUNE SPORT KIDS ESSENTIALS CASUAL ESSENTIALS LADIES PLEASE NOTE: This is a segments flow for INTRINSIC TØFFEL campaign. ESSENTIAL FORMAL TIMELESS FORMAL TIMELESS CASUAL TIMELESS FORMAL STORIES STORIES SCULPTURED PURE TIMELESS SCAN MODERN DRESS SPORT LIFESTYLE (ladies + men s) should be presented: in the windows on the feature table CASUAL LIFESTYLE (ladies + men s) should be presented in the front of the store. STORIES + PREMIUM DRESS should be presented on one of the category tables or the activation zone. KIDS and OUTDOOR should be presented in the back of the store. MODERN DRESS CASUAL LIFESTYLE SPORT LIFESTYLE CASUAL PURE LIFESTYLE SCAN SPORT LIFESTYLE SPORT LIFESTYLE 49

29 UNITY INSTORE ELEMENTS - PERIMETER BREAKS + HEADERS MAY & JUNE HEADERS: HIGHLIGHT POINTS: Priority 01 - Header 3000x450 mm Art. no. M Priority 02 - Header 3000x450 mm Art. no. M PERIMETER BREAKS: A3 Highlight Point - Set of 12 Art. no. M Casual Ladies M Formal Ladies M Casual Men's M Formal Men's M Sports M

30 WALL SETUP - MAY & JUNE Ladies Men s 51

31 FEATURE TABLE MAY OPTION 1 IN STORE SET-UP WHAT YOU GET: 15 small podiums for table and wall 1 neon sign ARTICLES TO BE USED: INTRINSIC TØFFEL INTRINSIC 2 INTRINSIC OPTION 2 The outside profile of the shoes should always be presented towards the customer/ window. Price cubes are placed on the left side of the product. If there is not enough ECCO INTRINSIC TØFFEL or INTRINSIC 2 shoes, please select some other shoes from the INTRINSIC collection or trainers within the colour range. 52

32 FEATURE TABLE JUNE IN STORE SET-UP WHAT YOU GET: 15 small podiums for table and wall to be reused from May 1 neon sign to be reused from May ARTICLES TO BE USED: ECCO INTRINSIC TØFFEL The outside profile of the shoes should always be presented towards the customer/ window. Price cubes are placed on the left side of the product. If there is not enough ECCO INTRINSIC TØFFEL or INTRINSIC 2 shoes, please select some other shoes from the INTRINSIC collection or trainers within the colour range. Bag should be stuffed properly. 53

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34 BAG WALLS UNITY STORE bag walls 75 cm 2 Ladies walls 1 Men s wall 3 PLEASE NOTE: Small stores should create: 1 x Ladies bag wall 1 x Men s bag wall located between Formal and Casual shoes Medium and Large stores should create: 2 x Ladies bag wall 1 x Men s bag wall Additional bags should be cross-merchandised on all tables. 55

35 BAG WALLS UNITY STORE CONCEPT ARTICLES TO BE USED: ECCO EDAY 2.0 CROSSBODY ECCO EDAY 2.0 MESSANGER ECCO EDAY 2.0 BRIEFCASE ECCO GORDON MESSANGER ECCO GORDON CROSSBODY ECCO GORDON WALLETS ECCO BELTS ARTICLES TO BE USED: ECCO SP CROSSBODY ECCO SP MINI HOBO BAG ECCO SP BACKPACK ECCO SP HANDBAG ECCO SP SHOPPER ECCO SP WALLETS ECCO SP WRISTLETS ECCO SP BELTS ARTICLES TO BE USED: ECCO HANDA MEDIUM CROSSBODY ECCO HANDA CROSSBODY ECCO HANDA SHOPPER ECCO HANDA HOBO BAG ECCO HANDA WALLETS ECCO HANDA BELT 56

36 BAG WALLS LEATHER GOODS CONCEPT PLEASE NOTE: Display Ladies Collection on the A-frames and Runway table. Men s collection should be presented on the bag wall made with deep shelves. Additional bags should be cross-merchandised on category tables and Activation zone. 57

37 BAG WALLS LEATHER GOODS CONCEPT 58 ARTICLES TO BE USED: ECCO EDAY 2.0 CROSSBODY ECCO EDAY 2.0 MESSANGER ECCO EDAY 2.0 BRIEFCASE ECCO GORDON MESSANGER ECCO GORDON CROSSBODY ECCO GORDON WALLETS ECCO BELTS ARTICLES TO BE USED: ECCO SP CROSSBODY ECCO SP MINI HOBO BAG ECCO SP BACKPACK ECCO SP HANDBAG ECCO SP SHOPPER ECCO SP BRIEFCASE ECCO SP WALLETS ECCO SP WRISTLETS ECCO SP BELTS ARTICLES TO BE USED: ECCO HANDA MEDIUM CROSSBODY ECCO HANDA CROSSBODY ECCO HANDA SHOPPER ECCO HANDA HOBO BAG ECCO HANDA WRISTLETS ECCO HANDA WALLETS ECCO HANDA BELTS

38 LEATHER HIDES LEATHER GOODS CONCEPT Please note that SS16 Leather hides for Leather Goods SIS/stores are available for orders. Leather hides have been introduced already last season to underline the colour palette of the AW15 Leather Goods Collection. Hides are meant to be displayed in the space between A frames, just next to the mirror. This season we will continue with the same approach and therefore, offer 2 types of leather hide packages that reflect the SS16 collection in terms of leather type and colour. LEATHER PACKAGE SMALL This package contains 1 leather hide - CAMELIA Tea Rose. It is meant for LG SIS/ stores, which already received skins last season and only need to update it seasonally. This hide will replace the BAJA Morillo from AW15 season. Please note that AW15 BAJA leather in black is out and should be removed from the store. Price for Leather Package Small delivery cost AW15 SET UP LEATHER PACKAGE LARGE This package contains: 1 x CAMELIA Tea Rose, 1 x CAMELIA Moon Rock. This package is meant for all locations that have not yet received any skins before the store opening and therefore, need the full package. Price for Leather Package Large delivery cost To place an order, please contact your local VM or contact directly customerservice@m2retailsolutions.com SS16 SET UP 59

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43 MEN S LADIES COLLECTION SEGMENTATION! SS16 collection is set-up per consumer type. The segmentation overview gives you an overview of how we see the segmentation flow presented in store. the store. On the following pages we have split the collection in themes. This only matters for Ladies Collection. LADIES CONTEM PORARY WOMAN TRENDY FEMALE CLASSIC FEMALE PRACTICAL FEMALE CASUAL LIFESTYLE MODERN DRESS STORIES TIMELESS ESSENTIALS ECCO AIMEE ( , , , , , , , , , , ) ECCO ALICANTE ECCO AKITA ECCO SCULPTURED 45 ECCO AIMEE ( ) ECCO BLUMA ECCO ALTONA ECCO ANGELHOLM ECCO SCULPTURED 45 W ECCO BABETT ECCO BLUMA SANDAL ECCO ARCADE ECCO BAHAMA ECCO SCULPTURED 75 ECCO BABETT CLOG ECCO CHASE ECCO AUCKLAND ECCO BALTIMORE ECCO TOUCH 25 S ECCO BABETT SANDAL ECCO CHASE II (MERCHANDISE AS ESSENTIAL!) ECCO BARI MOC ECCO BASEL ECCO TOUCH 35 ECCO CAYLA ECCO CS14 LADIES ECCO BELLEAIR ECCO BERLIN ECCO TOUCH 50 ECCO CORSE ECCO DAMARA ECCO BOULLION SANDAL II ECCO BROOKLYN ECCO TOUCH 55 B ECCO CRISP II ECCO DAMARA SANDAL ECCO RIVAS 45 ECCO TABARA 45 ECCO FELICIA ECCO DLITE ECCO TABORA 15 ECCO TABARA 60 ECCO FELICIA SANDAL ECCO DYNAMIC MOC LADIES ECCO TAISHA ECCO FLASH ECCO EASY L ECCO TOUCH 15 ECCO MOBILE III ECCO FARA ECCO TOUCH 15 B ECCO SOFT 2.0 ECCO TOUCH 25 S ECCO SUMMER ZONE ECCO FREJA SANDAL WEDGE SANDAL ECCO TOUCH 45 WS ECCO CHASE II ECCO JAB SANDAL ECCO TOUCH 55 B ECCO SOFT 7 LADIES ECCO TOUCH 75 B ECCO VIBRATION II ECCO BALLERINA ECCO TOUCH BALLERINA 2.0 ECCO BALLERINA 2.0 ECCO TOUCH SANDAL ECCO TOUCH SNEAKER 66 3

44 MEN S COLLECTION SEGMENTATION! SS16 collection is set-up per consumer type. The segmentation overview gives you an overview of how we see the segmentation flow presented in the store. MALE CONTEM PORARY & SM ART CASUAL MALE CLASSIC MALE PRACTICAL MALE CASUAL FO RMAL CASUAL FO RMAL CASUAL FO RMAL CASUAL LIFESTYLE MODERN DRESS TIMELESS TIMELESS ESSEN TIALS ESSENTIALS ECCO COLLIN ECCO BIARRITZ ECCO CHANDER ECCO CAIRO ECCO DACAPO ECCO ATLANTA ECCO COLLIN SANDAL ECCO CAIRO ( ) ECCO CLASSIC MOC 2.0 ECCO DRESS MOC ECCO FRASER ECCO HAROLD ECCO CS14 MEN'S ECCO CONTOURED ECCO CLASSIC MOC. ECCO EDINBURGH ECCO FUSION ECCO HELSINKI ECCO DARREN ECCO FINLAY ECCO HAYDEN ECCO GILSON ECCO HAYES ECCO INGLEWOOD ECCO DYNAMIC MOC MEN'S ECCO GRENOBLE ECCO HOWELL ECCO HENLEY ECCO IRVING ECCO EASY M ECCO IAN ECCO HYBRID MOC ECCO HOLTON ECCO NEOFLEXOR ECCO EISNER ECCO IRVINGTON ECCO INDIANAPOLIS ECCO ILLINOIS ECCO TRACK II ECCO ENNIO ECCO NEW JERSEY ECCO TRANSPORTER ECCO ENRICO ECCO SEATTLE ECCO ETHAN ECCO WINDSOR ECCO GARY ECCO GRAHAM ECCO HOLBROK ECCO HYBRID B ECCO IOWA ECCO IRONDALE ECCO SOFT 7 MEN'S ECCO SUMMER MOC 67 28

45 SPORT COLLECTION SEGMENTATION! SS16 collection is set-up per consumer type. The segmentation overview gives you an overview of how we see the segmentation flow presented in the store. SPORT OUTDOOR ACTIVE LIFESTYLE HIKING TRAIL RUNNING MULTISPORT OUTDOOR LIFESTYLE SPORT LIFESTYLE FITNESS ACTIVE WALKING ECCO BIOM DELTA ECCO BIOM TRAIL FL ECCO BIOM LITE ECCO BIOM FJUL ECCO BIOM HYBID WALK ECCO ULTERRA ECCO TERRATRAIL ECCO YURA ECCO LIGHT IV ECCO OFFROAD ECCO CRUISE ECCO OFFROAD LITE OTHER CONCEPTS! ECCO ARIZONA ECCO INTRINSIC ECCO O2 ECCO TERRACRUISE ECCO CALGARY M ECCO LYNX ECCO KANA W ECCO UTAH M 68 44

46 SS16 LEATHER GOODS - COLLECTION OVERVIEW 69

47 70 SS15 VISUAL GUIDELINES

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49 ATTENTION POINTS FOR THE KIDS CAMPAIGN GENERIC WINDOW ELEMENTS - UNITY: For unity window we will use standing and hanging deco elements in this campaign. GENERIC WINDOW ELEMENTS - ARENA: For the Arena window we will work with the podiums as well as standing deco elements. GENERIC INSTORE ELEMENTS - UNITY/ARENA An instore display continuing the window story will be available for the feature tables in store. MARKETING ARTICLES: MAY JUNE ECCO TILDA ECCO BIOM SANDAL / ECCO TILDA ECCO SHAY REMEMBER Banners, podiums and metal trays must be placed straight. Lights/spots must be placed correct on the banner, as well as on the merchandise. Metal trays must be re-used for all campaigns. Windows must be clean. Please note that all shoes used in this guideline are samples and therefore might show the wrong side of the shoe in the images. Make sure that the outside of the shoe is always facing the customer. Do Not! Implement additional fixtures in the store only fixtures approved by Global Brand Management can be used. For this window & in-store set-up, we recommend you to take approximately 2.5 hours by minimum of 2 persons. MIN. 2 PERSONS APPROX. 1.5 HOURS 2

50 WINDOW FLOW WEEK MAY&JUNE Store with 1 window Store with 2 windows Store with 3 windows Ladies Store with 4 windows Men s Ladies Men s Ladies Alternative banner or designated campaign for Store with 4 windows kids or A&A. Men s Ladies Alternative Kids or A&A Men s Ladies banner campaign window Kids or A&A campaign window Alternative banner 3

51 UNITY WINDOW SET-UP KIDS 4

52 KIDS UNITY WINDOW SET-UP ELEMENTS USED FOR THE WINDOW SET UP: Fabric banner LED string light (10 light bulbs) 1 universal adapter 2 wooden drum sticks Wraps to be assembled as large, small and shelf drums. Reusable fixtures from previous campaigns. ARTICLES TO BE USED: Marketing articles May& June PLEASE NOTE: The outside profile of the shoes should always be presented towards the customer/ window. Price cubes are placed on the left side of the product. 5

53 ARENA WINDOW SET-UP KIDS 6

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55 REUSE FROM PREVIOUS CAMPAIGNS FRONT BACK 8

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58 G-WINDOW SET-UP KIDS 20

59 UNITY INSTORE ELEMENTS - PERIMETER BREAKS + HEADERS WINDOW BANNERS: May&June PERIMETER BREAK: HIGHLIGHT POINTS: IN STORE SET-UP ARENA INSTORE ELEMENTS: A3 Highlight Point - Set of 12 Art. no. M HEADER: Arena Wall Navigation Art. no. M re-use from Q1 Perimeter Break Art. no. M re-use from Q1 Priority Header 3000x450 mm Art. no. M re-use from Q1 21

60 SEGMENTS FLOW IN STORE SET-UP SPORT KIDS ESSENTIALS CASUAL ESSENTIALS LADIES PLEASE NOTE: This is a segments flow for May and June campaign period. ESSENTIAL FORMAL TIMELESS FORMAL TIMELESS CASUAL TIMELESS FORMAL STORIES STORIES SCULPTURED PURE TIMELESS SCAN MODERN DRESS SPORT LIFESTYLE (ladies + men s) should be presented: in the windows on the feature table CASUAL LIFESTYLE (ladies + men s) should be presented in the front of the store. STORIES + PREMIUM DRESS should be presented on one of the category tables or the activation zone. KIDS and OUTDOOR should be presented in the back of the store. MODERN DRESS CASUAL LIFESTYLE SPORT LIFESTYLE CASUAL PURE LIFESTYLE SCAN SPORT LIFESTYLE SPORT LIFESTYLE 22

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62 1 JUNE SS16 ECCO EXCEED SPORTS VISUAL RECOMMENDATION

63 ATTENTION POINTS FOR THE ECCO EXCEED IN-STORE SETUP The in-store setup for ECCO EXCEED will run in June after the BIOM FJUEL campaign, from week 22 to week 26. For the sports in-store setup in June, we will present one ECCO EXCEED shoe on a designated display. The installation instruction can be found in this VISUAL RECOMMENDATION. The display should be placed on the category table next to the sport products wall which reflects the whole collection. ECCO EXCEED sits in sport product segment. Please note that we recommend you to merchandise the products together with sports articles both for Men s as for ladies. REMEMBER Please note that all shoes used in this guideline are samples and therefore might show the wrong side of the shoe in the images. Make sure that the outside of the shoe is always facing the customer. Do Not! Implement additional fixtures in the store only fixtures approved by Global Brand Management can be used. For this in-store set-up, we recommend you to take approximately 0.5 hours by minimum of 1 person. MIN. 1 PERSON APPROX. 0.5 HOURS 2

64 ECCO EXCEED MARKETING ARTICLES: ECCO EXCEED ECCO EXCEED MATCHING LEATHER GOODS ECCO HEATH SMALL BACKPACK ECCO HEATH SMALL BACKPACK ECCO HEATH SMALL BACKPACK OTHER AVAILABLE STYLES IN ECCO EXCEED COLLECTION: Yak nubuck / Full grain yak leather /

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66 SEGMENT FLOW - JUNE SPORT KIDS ESSENTIALS CASUAL ESSENTIALS LADIES PLEASE NOTE: This is a segment flow for ECCO EXCEED in-store setup. ESSENTIAL FORMAL TIMELESS FORMAL TIMELESS CASUAL TIMELESS FORMAL STORIES STORIES SCULPTURED PURE TIMELESS SCAN MODERN DRESS ECCO EXCEED (Sports) should be presented: on the category table on the wall next to the EXCEED table combined with other sports products MODERN DRESS CASUAL LIFESTYLE SPORT LIFESTYLE CASUAL PURE LIFESTYLE SCAN SPORT LIFESTYLE SPORT LIFESTYLE 5

67 UNITY INSTORE ELEMENTS - JUNE PERIMETER BREAK: HIGHLIGHT POINT: Art. No. M Art. no. M

68 FEATURE TABLE AND FLOOR WHAT YOU GET: Cardboard shoe presenter EXCEED outsole stickers ARTICLES TO BE USED: ECCO EXCEED PLEASE NOTE: The outside profile of the shoes should always be presented towards the customer. Price cubes are placed on the left side of the product. The feature table should be placed next to the sports wall which reflects the table campaign. ECCO EXCEED products should be presented on the sports wall together with other sports articles. 7

69 INSTALLATION MANUAL F I X T U R E INSTALLATION 8

70 1. Remove the display from the cardboard stencil. 2. Fold and assemble the display

71 3. Place the Exceed shoe in the display by sliding the shoe on to the shoe holder. 4. Place the foot print floor sticker on the floor to decide position. Remove the white back foil and mount the sticker to the floor in front of the table. 10

72 11 SS15 VISUAL GUIDELINES