Index 1. CALVO GROUP 2. PRODUCT RANGE 3. ENVIRONMENT 4. FACILITIES 5. FLEET 6. MAIN FIGURES 7. CONCLUSIONS
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1 Calvo Group
2 Index 1. CALVO GROUP 2. PRODUCT RANGE 3. ENVIRONMENT 4. FACILITIES 5. FLEET 6. MAIN FIGURES 7. CONCLUSIONS
3 Calvo Group
4 Calvo Group THE GROUP Founded in 1940 Dedicated to fishing, processing and trading of high quality canned fish During its 70 years of history, Calvo group has defined its corporate culture based on the following strengths: 1. Vertical integration 2. Brand strength 3. Constant top quality 4. Innovation 5. Respect for environmental resources
5 Calvo Group KEY FACTS Leaders in Spain, Italy and Brazil in the tinned fish sector INNOVATION 1st company: to work with round cans to launch hygienic flexible aluminium pouches to launch LOW SODIUM tuna Strategically placed plants between Spain, Central and Latin America A Fleet composed of 7 Tuna vessels and 3 refrigerated vessels More than employees
6 Product Range
7 Product Range TUNA SARDINES LOW SODIUM MUSSELS SQUID PÂTÉS SALADS READY-MEALS
8 TUNA Tuna is a Tropical Fish that lives in warm waters all over the world; Commercial speaking there are 2 species: Skipjack (KATSUWONUS PELAMIS) and Yellowfin (THUNNUS ALBACARES). The fishing methods are: Purse seine with FAD or without FAD; Pole & Line Long liner
9 TUNA METHOD New 2015 s encoding with Fishing Method and Ocean/FAO zone of provenance Quality s key factors: color, firmness of the meat (1-solid, best quality, 2-chunk, 3-flakes), smell and taste. No imperfection in the color or cleaning are admitted.
10 SARDINES Provenance : Morrocco Specie: Sardina pilchardus, Atlantic Ocean, best in quality. 3 sardines for can
11 Quality & Sustainability
12 Quality IFS and BRC certifications in the main production facilities Our main tuna processing factory in El Salvador is one of the few in the industry SA8000 certified it grants the social accountability in the workplace (full respect for Human and Labour rights).
13 Sustainability Calvo Group follows the worldwide regulation about legal and sustainable fishing of all tuna species of those organizations: ATLANTIC OCEAN PACIFICO ORIENTAL OCEAN PACIFICO OCCIDENTAL OCEAN Calvo Group is also part of Earth Island Institute Dolphin Safe Program (all our products are fully Dolphin Safe Certified) Other information about our policy in
14 Facilities
15 Facilities OUR PLANTS SPAIN 1(SPAIN) SPAIN 2(SPAIN) BRAZIL(SPAIN) EL SALVADORSPAIN) BRAZIL EL SALVADOR
16 Fleet
17 Fleet 7 purse seine boats 2 support vessels 3 merchant ships ANNUAL CATCHES: Tons(SPAIN)
18 Main Figures
19 Main Figures GROUP TURNOVER mio DISTRIBUTION CHANNEL
20 Main Figures SALES DISTRIBUTION 2015 DISTRIBUTION CHANNEL
21 Main Figures SHARE PER PRODUCT (Volume)
22 Chairman José Luís Calvo Pumpido CEO Manuel CalvoGarcía-Benavides General Manager Enrique Orge (Europe) and Alberto Encinas (America) Workers workers all around the world Invoicing 787 millions Euro in tons of product sold Products Tuna, sardines, mussels,squids, salads, ready-meal, pâtés, stuffings, hamburgers, pizzas and other specialities with products from the sea. International business 70 countries 70 years Ensuring quality More than 700 references, adapting the product to the country where it is commercialized. Calvo is the leading canning group in Spain andthefourthataglobal level. Commercial Branches: Spain Italy El Salvador Brazil Argentina USA
23 Branding
24 Branding MAIN BRANDS 1st brand in Spain #1 IN SPAIN (from 1940)N #2 IN ITALY (from 1993)N) #1 IN BRAZIL 2nd brand in Italy (from 2004)) (1998) 1st brand in Brazil (2004)
25 Branding Strong positioning in Home markets Brand building in Export markets: Partnership with strong, brand-oriented importers / distributors Close follow-up on brand introduction and brand development Strong support to the local partners Worldwide experience Different stages: 1. BTL => Trade promotion in order to build distribution 2. BTL + ATL => Consumer education + Brand awareness BTL ATL Y1 Y2 Y3 Y4 Y5 Y6
26 Branding IN-STORE
27 Branding ADVERTISING + POS
28 Branding ONLINE
29 Branding ONLINE
30 Branding OFFLINE-TV
31 Conclusions
32 Conclusions Leaders in tinned fish in Spain, Italy and Brazil Presence in more than 70 countries Vertical Integration: guarantee of quality and product supply Significant investments in R+D+I = Product Innovation Strong and diversified production capacity Brand oriented More than 70 years of experience in the industry
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