Industry Status and Updates INNOVATING THE INDUSTRY TO MANAGE MARKET CHANGE. MEXICO. Antonio Guerra Autrey Chief Executive Officer, GRUPOMAR, Mexico

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1 Industry Status and Updates INNOVATING THE INDUSTRY TO MANAGE MARKET CHANGE. MEXICO Antonio Guerra Autrey Chief Executive Officer, GRUPOMAR, Mexico

2 Tuna industry contributes to economic development in Mexico. 51 vessels (20% of OPO) FLEE T + 49,000 m3 of carrying capacity. (23% of OPO) JOB CREATION +12,000 direct jobs +60,000 indirect jobs ECONOMIC IMPACT Average catch: 128,000 t / yr. Domestic market value: US $ 700 M Value of exports: US $ 90 M NUTRITION AND ALIMENTARY SECURITY Domestic consumption of 180,000 t. per year + 4 milion cans packed daily 9 cans / per capita / year 1 v

3 The Mexican fleet Composition of the Mexican fleet by carrying capacity ( t.) 1 5* 9 51 COMPANIES VESSELS ,000 CARRYING CAPACITY (t.) Number of vessels. 2 v

4 The Mexican fleet. Carrying capacity by company ( thousands of tons ) Total: 49,063 t. 3 v

5 Mexican catch 160 Total Catch by Year ( Thousand metric tons (t) ) Catch by Species ( Average ) [VALOR]* 128 3% 81% % PROM AVG Yellowfin Skypjack Bluefin Other Aleta Amarilla Barrilete Aleta Azul Otros Source: IATTC, * Estimated fu 4 v

6 Tuna fishing in Mexico is a sustainable industry. GRUPOMAR RECEIVES ITS MSC CERTIFICATION fu The Pacific Alliance for Sustainable Tuna, comprised by 4 principal players representing more than 90% of the yellowfin/skipjack fishing effort in Mexico, is certified by the Marine Stewarship Council as a sustainable fishery. 5 v

7 Mexican consumer preferences Top 3 attributes consumers look for when choosing a brand 95% of the households that buys tuna: 1. Flavor 2. Quality 3. Price 35% consume it immediately 65% consume it afterwards 86% consume it at home at lunch time 70% prepares it as main dish The most common dish prepared with tuna: Salads + Mayonnaise + Vegetables 8 v

8 A growing demand for tuna Total Population of Mexico by Age Group ( X1000 ) Projected Growth of the Tuna Market in Mexico ( Million of cases x48 cans) *Source. Data form te United Nations. World Population Prospect-2012, New York. *Based on estimated current per capita consumption in Mexico of 9 cans/yr. 6 v

9 At Grupomar, we face market changes and challenges with innovation!! Products. Fishing Fleet Processing Administrative Processes. Marketing Etc. 9 v

10 Consumption of canned tuna in Mexico (2017) TOTAL GRUPOMAR % % RY17 RY18 Sales units (kg 000) Sales value ( MXP 000) Source: Nielsen, Total Mexico Sales units (kg 000) Controlled labels Varieties In water In oil 7 v

11 The domestic market has been evolving due to changes in the lifestyle of the population and new consumption trends that are changing preferences. Higher awareness about nutrition and health Changes in lifestyle Demand for more convenient packaging and portioning More specialized market niches 10 v

12 Salads and pouch packing Salads The development of tuna, salmon, chicken salads was an important step in the diversification of our products. Pouch Tuna packed in pouches provides a convenient option to have a healthy meal for people with busy lifes. 11 v

13 Specialities and Tuny to Go Specialities Tuny to Go Following changes in the tastes of our clients, Tuny developed speciality products like tuna, salmon, squid, chicken and octopus in different sauces and flavors. Easy to carry and consume, the Tuny to Go line is focused on school children and people in general that have to eat in a hurry. Pouch 12 v

14 Frozen and gourmet Tuna medallions and tuna burgers are part of our frozen Line Gourmet Frozen Following changes in the taste of our clients, Tuny developed speciality products like tuna, salmon, squid, chicken and octopus in different sauces and tastes. Pouch For the gourmet market, Tuny offers tuna loins and sardines in highend presentations 13 v

15 Food service In cans and pouch presentation, Tuny provides its institutional clients with high quality tuna in large portions and convenient packing. 14 v

16 The Tuny brand is present in several foreign markets Grupomar is the only Mexican tuna company that holds, among others, two very important certifications : It certifies that Grupomar s products comply with Muslim markets requirements. CANADA U.S.A. PUERTO RICO BRC Global Standard for Food Safety is internationally recognized quality certification. GUATEMALA EL SALVADOR HONDURAS NICARAGUA COSTA RICA PANAMA 15 v

17 Our company Grupomar is a company where sustainable fishing and constant innovation are core values applied to its business models and strategies. Grupomar grows inside Mexico and beyond its borders developing a greater regional influence and positioning its products and brands in other markets. Antonio Suárez Gutierrez President of Grupomar 16 v

18 Thank you very much for your attention! Antonio Guerra Autrey C.E.O. of Grupo Marítimo Industrial 17 v