superoxygen, Advertising + Design Wilshire Boulevard, Suite 212 Los Angeles, CA
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1 advertising + design inc Wilshire Boulevard, Suite 212 Los Angeles, CA raycampbell@superoxygen.com superoxygen_portfolio_brandnew.indd 1
2 advertising + design Ray Campbell Creative Director Wilshire Boulevard, Suite 212 Los Angeles, CA raycampbell@superoxygen.com Hello. My name is Ray Campbell and I have a firm called SuperOxygen. It s a small dynamic shop where I handle both copy and design. However, I do work on projects where I just focus on one disipline. Please take a moment and peruse my portfolo. Everything here is written & designed by yours truly. Please let me know if you have questions or need help. Oh and one last thing...coming soon is a motion graphics reel that will be up on my site. superoxygen_portfolio_brandnew.indd 2
3 advertising + design Ray Campbell Creative Director Wilshire Boulevard, Suite 212 Los Angeles, CA raycampbell@superoxygen.com Work Experience: Agency Freelance : Saatchi X Saatchi & Saatchi Advertising Team One Advertising Deutsch Colby & Partners Young & Rubicam McCann Erickson Chiat Day Grey Advertising Foote, Cone & Belding The Phelps Group Dentsu Creative Director Freelance : Jan 00 to Present Procter & Gamble, Walmart, Lexus Motors, Toyota Motors, Lincoln/Mercury, Mazda Motors, Nissan Motors, Mitsubishi Motors, Sony Electronics, Boeing Aerospace, Kabateck Brown Kellner, Ortega Frozen Foods,Teva Sandals, Countrywide Mortgage, Fresno County Health, Kinaderm Skin Care, Waltham Dog Foods, Oakland Transit System, Viewsonic Monitors, Cityloan Corp, Bridge Medical, Cathay Pacific, Yamaha Motorcycles, Atomic Aquatics, AutoClub, Bandai Toys, Fleetwood Homes, City of Fontana, Land O Lakes, Pilsbury Foods, Ralphs Grocery Stores, Southern California Edison, First 5 Los Angeles, First 5 Santa Barbara, Los Angeles Child Development Center, LA Union, NursesUnite.org, Miken Clothing, CompareTheCandidates.com, The Gas Lite, Propulsion X, County of Los Angeles P ublic Library, Random Snowboards, Hermosa Beach Shorts Photographer Freelance : Jan 00 to Present Nissan Hot Import Nights, Toyota NASCAR, Hermosa Beach Shorts, Nissan AVP, MLB, Getty Image, Fine Arts Building, Pipeline Masters, FIrst 5 Los Angeles, Hustler Apparel Catalog Copywriter Dentsu America/JSM+ : Dec 98 to Jan 00 Canon printers, LoveAtFirstSite.com, Event411.com, Powerlift Forklifts, Lightspan, Meals.com Copywriter G2 Advertising : Mar 97 to Mar 98 Mitsubishi Motors Art Director Copywriter Foote, Cone & Belding : Jun 94 to Feb 98 Mattel Toys, Farmers Insurance, Mazda Motors, Sizzler, Smokey Bear, Sunkist Growers Copywriter Saatchi & Saatchi Advertising : Mar 89 to May 94 Toyota Motors, Yamaha Motorsports, United Way, LA County Library, Pip Printing, Crystal Cruises, Conroys Flowers Education: 1991 Carson Roberts Creative Course : The Shalek Agency 1990 University of Southern California : BS Marketing & Communications Proficient in: Adobe Creative Suite CS5 : Photoshop, Illustrator, InDesign, Dreamweaver & Flash. MicroSoft Office. Also Digital Photography, Photographic Lighting, HD Video, Final Cut Pro, After Effects, Aperture, & World of Warcraft superoxygen_portfolio_brandnew.indd 3
4 advertising + design Ray Campbell Creative Director Wilshire Boulevard, Suite 212 Los Angeles, CA raycampbell@superoxygen.com Biography Ray Campbell started his award-winning career at the early age of 20 working on Toyota Motor Corporation one of the largest automobile accounts in the world. Twenty-three years later, he has worked for almost every worldwide ad agency including Saatchi & Saatchi, Deutsch, Chiat Day, McCann Erickson, Grey Advertising, Foote, Cone & Belding and Young & Rubicam. Today, he is head creative at SuperOxygen, Inc a small boutique agency specializing in branding using new & emerging media. Here are just a few accounts he has worked on over the past 23 years: Lexus, Lincoln Mercury, Mitsubishi Motors, Mazda Motors, Boeing Aerospace, Sony Electronics, Walmart, Procter & Gamble (Gillette, Cover Girl, Tide, Pampers, Swiffer, Febreze) Smokey Bear, Southern California Edison, Los Angeles County Library, Mattel Inc., The United Way, Sketcher Shoes, and Crystal Cruises. On the political front, Ray has worked on more propositions and measures than he wants to admit. Winning 72% of all his campaigns. In between politics and corporate campaigns, Ray shoots photography & HD Video. And if you surf the web long enough, you ll see some of his work for NASCAR, Getty Images, AVP Pro Beach Volley Ball, MLB and various other fashion companies. Ray graduated from the University of Southern California. He has a 6.8 handicapp in golf. He surfs, dives, fishes, and plays guitar. And he definitely can not go a day without a cup a coffee and a Diet Coke. superoxygen_portfolio_brandnew.indd 4
5 Kabateck Kellner LLP superoxygen_portfolio_brandnew.indd 5
6 ONE-ONE HUNDREDTH OF A SECOND SAVED IS ONE-ONE HUNDREDTH OF A SECOND EARNED. Get to the track early this season and you ll likely see Toyota crewmembers painstakingly gluing lugnuts onto spare wheels. While hardly groundbreaking technology, the ritual can save precious milliseconds in the pits. It s all a part of sweating the details, and everything else, in our first season in Cup. We re here to race. Toyota. The newest member of the NASCAR Nextel Cup Series. superoxygen_portfolio_brandnew.indd 6
7 THERE MAY BE LIMITS ON HOW MUCH AIR CAN GO INTO YOUR ENGINE, BUT NEVER HOW MUCH HEART. There s not a restrictor plate in all of NASCAR big enough to hold back the passion and commitment of our race crews and engineers. Because in our first season in Cup, we re not here just to avoid the big one or simply be another car in a 14-car draft. We re here to race. Toyota. The newest member of the NASCAR Nextel Cup Series. THERE ARE FEW THAT MATCH THE EFFORT OF OUR ENGINE BUILDERS. THANKFULLY, THOSE WOULD BE OUR BRAKE SPECIALISTS. Whether you re a TRD engine builder squeezing another mph from the Camry, or a Team Toyota engineer trying to slow that bad boy down, it takes a team effort to make it in Cup. Along with a commitment and dedication second to none. Because last we checked, there is no I in Nextel Cup. We re here to race. Toyota. The newest member of the NASCAR Nextel Cup Series. superoxygen_portfolio_brandnew.indd 7
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23 Kabateck Brown Kellner LLP THREE PARADIGMS OF REALITY: FROM HOMER TO EINSTEIN welcomevery baby FIRST 5 SANTA BARBARA COUNTY COMEDIAN superoxygen_portfolio_brandnew.indd 23
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