37 th Asian Racing Conference Sponsorship & Exhibition Prospectus.

Transcription

1 37 th Asian Racing Conference Sponsorship & Exhibition Prospectus

2 C O N T E N T S Invitation 03 About ARF & KRA 05 About ARC 07 Conference Overview 08 Sponsorship Opportunities 10 Exhibition Opportunities 16 Sponsorship Application Form 19 Exhibition Application Form 21

3 Sponsorship & Exhibition Prospectus Invitation Dear Prospective Sponsors and Exhibitors, It is my greatest pleasure and honor to cordially invite you to the 37 th Asian Racing Conference Seoul 2018 (37 th ARC) to be held May 13-18, Previous ARCs have changed the face of the global racing industry and are recognized as the most effective means for leaders and experts working in the relevant industries to grow. The 37 th ARC, under the theme of Innovate, Collaborate, Transform, will pave a new path for the Asian racing industry to become leaders in the international arena. Various programs including Business and Specialist sessions, exhibitions, networking programs, as well as cultural events, will enable all stakeholders to open interesting dialogues on the issues and challenges we face today and to envision the future of the racing industry together. By becoming a sponsor or exhibitor, your organization will have a series of opportunities to maximize its presence, find a new target audience, and reposition your brand, while supporting the advancement of the racing industry in Asia and beyond. I am convinced that your proactive involvement will be key to the success of the Conference. I very much look forward to having the opportunity to work with your organization in the near future and express my sincere gratitude for your kind support in advance. Chairman and CEO Korea Racing Authority Lee, Yang ho 3

4 37 th Asian Racing Conference SEOUL KEENELAND Korea Cup and VISION 127, the World's largest screen on a Racecourse Photograph Alex Cairns

5 Sponsorship & Exhibition Prospectus About ARF & KRA Asian Racing Federation (ARF) ARF is the regional body for thoroughbred racing in Asia and was established in 2001 with an aim of leading and building a culture of innovation in the Asian racing industry. Asian racing conferences are staged bi-annually by the 26 operating bodies of 21 full members, 1 associate member, and 4 affiliate members. Korea Racing Authority (KRA) Since its launch in 1949, having been known since 1922 as the Chosun Horse Racing Club, the KRA has been the sole racing authority in Korea. With the aim of promoting fair racing and the advancement of livestock production in Korea, the Authority also exerts every effort to support local communities. Such efforts are translated into various CSR activities, including implementation of support projects for fishing and agrarian villages, as well as local economic development and the adminstration of 3 sport teams for the general public. ARF Members 5

6 37 th Asian Racing Conference SEOUL 2018 Conference Venue, COEX, View from BONGEUNSA 6

7 Sponsorship & Exhibition Prospectus About ARC Celebration of Excellence Known as one of the world's largest festivals and international gatherings of the racing industry, ARCs are staged bi-annually and the 37 th ARC will be the third to be hosted in Korea. Meeting of Leaders ARCs have changed the face of the global racing industry. Beyond Asia Opinion leaders and key decision-makers leading racing industries in Asia and beyond proactively participate in ARCs. 30 th ARC l May 2005, Korea Asia s United Vision for World Racing Bridging the World - A theater for future development ARCs promote the balanced growth of the racing industry in member countries by acting as a theater for future development. Past & Upcoming Conferences Conference Dates Host Country 37 th Conference May 2018 Korea 36 th Conference Jan 2016 India 35 th Conference May 2014 Hong Kong 34 th Conference Jul 2012 Turkey 33 rd Conference Apr 2010 Australia 32 nd Conference Nov 2008 Japan 31 st Conference Jan 2007 UAE 30 th Conference May 2005 Korea 29 th Conference Mar 2003 New Zealand 28 th Conference Nov 2001 Thailand 27 th Conference Mar 2000 Malaysia/ Singapore th Conference Sep 1980 Korea 35 th ARC l May 2014, Hong Kong Customer, Connect, Compete, Create 36 th ARC l January 2016, India Galloping Ahead Globally 7

8 37 th Asian Racing Conference SEOUL 2018 Conference Overview The 37 th Asian Racing Conference, to be held May 13-18, 2018 at COEX in Seoul, South Korea, will offer a series of opportunities to meet leading experts in the industry and broaden your organization's reach and network. This meaningful gathering will in return envisage a future of the racing industry and reposition Asia's standing on the international racing score. Conference 37 th Asian Racing Conference (37 th ARC) Date May 13-18, 2018 Venue COEX, Seoul Racecourse, Grand InterContinental Seoul Parnas, and other social venues Theme Innovate, Collaborate, Transform Host Asian Racing Federation / Korea Racing Authority Attendees 1,000 from 50 countries or more Exhibition 30 Booths Website Jangsu Stud Farm, Home for Korea s No. 1 stallion, MENIFEE 8

9 Sponsorship & Exhibition Prospectus Program at a glance (tentative) 08:00-17:00 Sun, 13 Mon, 14 Tue, 15 Wed, 16 Thur, 17 Fri, 18 Exhibition Exhibition Exhibition 08:00 Morning Refreshment Morning Refreshment Morning Refreshment 09:00 10:00 APC ARF ExCo ASBC ISC Business Session 1 Business Session 4 Business Session 6 Coffee Break Coffee Break Coffee Break Coffee Break 11:00 12:00 AATA Assembly Plenary ASBC ISC Business Session 2 Business Session 5 Business Session 7 13:00 Korean Derby Lunch Lunch Lunch Lunch & 14:00 ARF Commemorative Race Seoul Racecourse Meeting ASBC ISC Business Session 3 Specialist Session 1 Specialist Session 2 Post Tour Lets Run Farm Jeju 15:00 Coffee Break Coffee Break 16:00 Meeting ASBC ISC Specialist Session 3 17:00 Exhibition Opens 18:00 Opening Ceremony COEX 19:00 Closing Ceremony 20:00 Welcome Dinner COEX Chief Delegate Dinner Some Sevit Korean Culture Night DDP & Farewell Dinner Grand Intercontinental Seoul 21:00 Parnas APC : Asia Pattern Committee ARF ExCo : ARF Executive Committee ASBC : Asian Stud Book Conference AATA : Asian-African Tote Association ISC : International Stewards Conference Conference Venue: COEX 9

10 37 th Asian Racing Conference SEOUL 2018 Sponsorship Opportunities Expected Outcomes The 37 th ARC promotes opportunities for greater regional collaboration, the sharing of future-oriented ideas, and the building of a leadership brand for all. The 37 th ARC offers sponsorship packages at various levels and all sponsors will receive exceptional benefits and recognition in return. Find Your Target Audience Brand marketing activities targeting 1,000 attendees from 50+ countries and the world's leading organizations and companies. Reposition Your Brand Benefits and recognition in and around the Conference and greater attention to your company / organization's products and services. Meet with High-Profile Delegates Practical and impactful networking opportunities with the key decision-makers from a host of sectors. Maximize Your Presence Outstanding marketing and media campaign reaching out to the general public and visitors from all over the world. 10

11 Sponsorship & Exhibition Prospectus Package Highlights Category Platinum Gold Silver Over US $100,000 Over US $50,000 Over US $20,000 Benefits Title Sponsor of Korean Derby 2018 Logo Exposure on all Exhibition booths Recognition in Post-Conference video clips Recognition in conference materials (see options) Sponsored Lunch Recognition in Business Lounge Sponsored Coffee Break or Sponsored Morning Refreshment Registration Complementary Registration Exhibition Complementary Booth Logo to appear on the conference website O O O Banner Ad on the conference website O O - Publicity Advertisement Logo to appear on the conference SNS O O O Logo to appear on the conference app O - - Logo to appear in e-newsletters O O O 2 nd Announcement - to be published in November 2017 O O - 3 rd Announcement - to be published in March 2018 O O - Program Book - to be published in May p 1 p ½ p Advertisement to be inserted in conference bags O O - * All applications are accepted on a first come, first served basis and application lodgment fees must be paid upfront to complete an application. * Benefits & Recognition are subject to change. 11

12 37 th Asian Racing Conference SEOUL 2018 Platinum Sponsor The platinum sponsorship is exclusively designed for our premier partner offering the highest level of brand exposure (Over US $100,000). Package Highlights 1 Title Sponsor of Korean Derby 2018 (May 13) 2 Exhibition Booth 3 Recognition in post-conference video clips Sponsored by The Platinum Sponsor will become the title sponsor of the Korean Derby 2018 and the sponsor's logo will be displayed on the world's largest screen ('Vision 127'/127.2m x 13.6m). The Korean Derby 2018 will be broadcast live in 6 or more countries. Your company/organization's logo will be recognized on both sides of booths and exposed to over 1,000 participants and visitors. Your company/organization's logo will be recognized in postconference video clips of over 50 major speakers. Video clips uploaded onto the official website will be maintained for five years after the completion of the 37 th ARC and your company/organization will have extended opportunities for promotion. * All applications are accepted on a first come, first served basis and application lodgment fees must be paid upfront to complete an application. * Benefits & Recognition are subject to change. 12

13 Sponsorship & Exhibition Prospectus Gold Sponsor The gold sponsorship is designed for our valued partners and tightly integrates pre-show and on-site marketing to maximize branding and awareness through the conference (Over US $50,000). Package Highlights 1 Recognition in Business Lounge 2 Sponsored Conference Lunch (1day) 3 Recognition in conference materials Gold Sponsors will be recognized with logos on pillars inside the business lounge. Gold Sponsors will be recognized with logos on banners at a sponsored conference lunch between May 15 and 17, Tablet PC / Conference Bag / Badge & Lanyard (Select an option) Tablet PC - Sponsor's logo will be saved as the main screen. (Tablet PC may be replaced by other type of souvenirs.) Conference Bag - Sponsor's logo will be embroidered on conference bags. Badge & Lanyard - Sponsor's logo will be printed on conference badge & lanyards. * All applications are accepted on a first come, first served basis and application lodgment fees must be paid upfront to complete an application. * Benefits & Recognition are subject to change. 13

14 37 th Asian Racing Conference SEOUL 2018 Silver Sponsor The silver sponsorship package is ideal for companies looking for heightened brand presence on site (Over US $20,000). Package Highlights 1 Sponsored Coffee Break (1 time) 2 Sponsored Morning Refreshment (1 time) A sponsor may support coffee break(s) maximum of 4 times between May 15 and 17, Silver Sponsors will be recognized with logos on banners at a desired coffee break. A sponsor may support morning refreshment(s) maximum of 3 times before morning sessions between May 15 and 17, Silver Sponsors will be recognized with logo acknowledgments at a desired morning refreshment. * All applications are accepted on a first come, first served basis and application lodgment fees must be paid upfront to complete an application. * Benefits & Recognition are subject to change. 14

15 Sponsorship & Exhibition Prospectus Various Activities at Seoul Racecourse 15

16 37 th Asian Racing Conference SEOUL 2018 Exhibition Opportunities Expected Outcomes With 1,000 experts and leaders invited from Asia and beyond, the 37 th ARC will be an excellent platform for exhibitors to extend their reach beyond borders and maximize exposure of their company/organization. Become an exhibitor for the 37 th ARC, where your innovative ideas meet potential partners and your business will grow. Exhibition Hours 35 th ARC, HONG KONG 2014 The Exhibition will be open from 5:00PM* on Monday, May 14, 2018 to 5:30PM on Friday, May 17, * Opening Ceremony to be conducted from 6:00PM in the Auditorium on Monday, May 14, * Welcome Dinner to be conducted from 7:00PM in the Grand Ballroom on Monday, May 14, Location The Exhibition will take place in the Lobby of the Grand Ballroom on the 1F Floor at COEX. Lunch will be served in the Grand Ballroom. Coffee Breaks & Morning Refreshments will be served in the lobby of the Grand Ballroom to allow exhibitors to maximize networking opportunities with participants, exhibitors, and visitors. Matchmaking Opportunities Exhibitors are eligible for matchmaking services to meet potential partners and promote their company/organization to members of ARF and interested parties with 1,000 participants from over 50 countries. Application / Acceptance Application / Acceptance Hong Kong Convention and Exhibition Centre 40 exhibitors Eclectic mix of exhibitors and the most effective platform for goods/services marketing Exhibitor ratios per sector Facilities & Supplies leisure & Sports Breeding & Distribution Food & Drug Beauty/Fashion ICT Exhibitors 1:1 Matchmaking Members / Organizations 6% 6% 12% 17% 18% 41% 16

17 Sponsorship & Exhibition Prospectus Exhibition Rate Signage/ Audio Visual/ Furnishings/ Additional Lighting & Power Order forms will be provided to applicants. 1 Standard Booth - US $5,000 Booth Size: 3m x 2.5m x 2.5m Standard Package: Lighting & Electricity (1kw) / 1 Reception Desk / Flooring / 1 Company Name Board / 1 Chair Benefits of Booth: 1 Free Registration + 50% discount (1person) / Logo Exposure on Website & Directory Book 2 Standard Booths - US $8,000 Booth Size: 6m x 2.5m x 2.5m Standard Package: Lighting & Electricity (2kw) / 2 Reception Desks / Flooring / 2 Company Name Boards / 2 Chairs Benefits of Booths: 2 Free Registrations + 50% discount (1person) / Logo Exposure on Website & Directory Book Exhibition Floorplan Important Dates Monday, May 14 Exhibitor Set-up 09:00-15:00 Monday, May 14 Opening 17:00 (Opening Ceremony & Welcome reception 18:00) Thursday, May 17 Closing 17:30 onwards 안내데스크 * Floorplan is subject to change. All applications are accepted on a first come, first served basis and application lodgment fees must be paid upfront to complete an application. 17

18 37 th Asian Racing Conference SEOUL ,000 Spectators of every night race meeting 18

19 Sponsorship & Exhibition Prospectus Sponsorship Application Form Company / Organization Information Company / Organization Name* Representative Name* Address* (Post code ) Phone* Fax Website Person In Charge Name* Position* Phone* * : Mandatory Fields Packages Sponsor Booth Category Platinum Gold Tablet PC Conference Bag Badge & Lanyard (Select one) Silver Coffee Break Morning Refreshment (Select one) Booth application Yes booth(s) No Payment Terms Sender's Name: (All bank charges must be borne by the sender. ) Bank Account Information Account No Beneficiary MECI INTERNATIONAL. 37 th ARC Bank Name WOORI BANK Bank Address 203. Heohyudong 1-Ga, Jung-Gu, Seoul, Korea Switf Code HVBKKRSEXXX All applications are accepted on a first come, first served basis and application lodgment fees must be paid upfront to complete an application. Application closes on December 31, Payment Due: Within one month of invoice date. *All cancelations are subject to cancelation policies. We hereby agree to become a sponsor for the 37 th Asian Racing Conference. Signature/Company (Organization) Name Date Inquiries Korea Racing Authority (KRA) Phone: batmanryu518@gmail.com Website: 37 th ARC Secretariat, MECI INTERNATIONAL Phone: exhibition@arcseoul2018.com Website: 19

20 37 th Asian Racing Conference SEOUL 2018 Terms and Conditions 1. Terms of Reference 1. Participants refers to the companies, associations, organizations that submit the application to participate in Sponsorship & Exhibition at the 37th Asian Racing Conference (37th ARC). 2. Host Organization refers to the 37th ARC Organizing Committee. 2. Assignment of Booth Location 1. The Host Organization will assign a space in accordance with the level of sponsorship, order of application with application lodgment payment, and the nature of exhibit. 2. The Host Organization may change the assigned exhibition location at any time prior to the Exhibition if it considers that such change is necessary for the overall operation of the exhibition hall. Such a change will be made at the sole discretion of the Host Organization and the Participants may not claim compensation for the result of any change. 3. Application 1. An entity that wishes to participate in the Sponsorship & Exhibition shall prepare and submit the application to the Host Organization. 2. Application due date is no later than December 31, 2017 and total payable within one month of the date of an invoice issued by the Host Organization. 4. Use of Exhibition Hall Participants must setup and remove exhibits within the notified time and in the event that Participants fail to meet the deadline, the Participants shall compensate for any delays or damages to the Host Organization. 5. Safety Measures 1. The Participants will be responsible for safety management, such as preventive action, maintenance, or repair of any risk in booth structures or exhibits, for visitors and other Participants' safety. The Host Organization will be not liable for any accidents or personal injury occuring in the exhibit booth caused by the Participants' non-performance of safety management duties. 2. The Participants will not violate rules of COEX during the period of installation or removal of booth structure and/or exhibits. If there is evidence supporting serious violation of rules, the Host Organization has an authority to remove the booth or other structures of the relevant Participants for the smooth operation of the Exhibition, and any costs and expenses shall be borne by the applicable participants 6. Management of Exhibition Hall In the event that Participants exhibit any items different from the exhibits specified in advance or any items that are not appropriate to the nature of the Exhibition, or attempt to sell any items directly to visitors without approval of the Host Organization, the Host Organization may order immediate suspension or removal of the items. In such cases, the fees shall not be refunded. 7. Cancelation of Sponsorship and Exhibition In the event that Participants cancel their participation after submission of the application form, the Participants shall pay cancelation fees specified in the following. Any paid fees or shortage shall be additionally paid or any surplus shall be returned. Before January 31, 2018: Refund of 80% of the fees February 1- March 31, 2018: Refund of 50% of the fees April 1, 2018 onwards: No refund 8. Change of Sponsorship and Exhibition In the event that the Conference is canceled or its schedules are changed due to special circumstances not attributable to the Host Organization, such as Force Majeure the fees will not be refunded. 9. Others When necessary, the Host Organization may issue supplementary regulations in addition to the above terms and conditions and those regulations must be respected by all Participants. 20

21 Sponsorship & Exhibition Prospectus Exhibition Application Form Company / Organization Information Company / Organization Name* Representative Name* : Mandatory Fields Address* (Post code ) Phone* Fax Website Person In Charge Name* Position* Phone* * EXHIBITION SPACE APPLICATION Booth application 1 booth 2 booths booths Grand Total Preferred Booth Number 1 st : 2 nd : 3 rd : US Dollars Payment Terms Sender's Name: (All bank charges must be borne by the sender. ) Bank Account Information Account No Beneficiary MECI INTERNATIONAL. 37 th ARC Bank Name WOORI BANK Bank Address 203. Heohyudong 1-Ga, Jung-Gu, Seoul, Korea Switf Code HVBKKRSEXXX All applications are accepted on a first come, first served basis and application lodgment fees must be paid upfront to complete an application. Application closes on December 31, Payment Due: Within one month of invoice date. *All cancelations are subject to cancelation policies. We hereby agree to become an exhibitor for the 37 th Asian Racing Conference. Signature/Company (Organization) Name Date Inquiries Korea Racing Authority (KRA) Phone: batmanryu518@gmail.com Website: 37 th ARC Secretariat, MECI INTERNATIONAL Phone: exhibition@arcseoul2018.com Website: 21

22 37 th Asian Racing Conference SEOUL 2018 Terms and Conditions 1. Terms of Reference 1. Participants refers to the companies, associations, organizations that submit the application to participate in Sponsorship & Exhibition at the 37th Asian Racing Conference (37th ARC). 2. Host Organization refers to the 37th ARC Organizing Committee. 2. Assignment of Booth Location 1. The Host Organization will assign a space in accordance with the level of sponsorship, order of application with application lodgment payment, and the nature of exhibit. 2. The Host Organization may change the assigned exhibition location at any time prior to the Exhibition if it considers that such change is necessary for the overall operation of the exhibition hall. Such a change will be made at the sole discretion of the Host Organization and the Participants may not claim compensation for the result of any change. 3. Application 1. An entity that wishes to participate in the Sponsorship & Exhibition shall prepare and submit the application to the Host Organization. 2. Application due date is no later than December 31, 2017 and total payable within one month of the date of an invoice issued by the Host Organization. 4. Use of Exhibition Hall Participants must setup and remove exhibits within the notified time and in the event that Participants fail to meet the deadline, the Participants shall compensate for any delays or damages to the Host Organization. 5. Safety Measures 1. The Participants will be responsible for safety management, such as preventive action, maintenance, or repair of any risk in booth structures or exhibits, for visitors and other Participants' safety. The Host Organization will be not liable for any accidents or personal injury occuring in the exhibit booth caused by the Participants' non-performance of safety management duties. 2. The Participants will not violate rules of COEX during the period of installation or removal of booth structure and/or exhibits. If there is evidence supporting serious violation of rules, the Host Organization has an authority to remove the booth or other structures of the relevant Participants for the smooth operation of the Exhibition, and any costs and expenses shall be borne by the applicable participants 6. Management of Exhibition Hall In the event that Participants exhibit any items different from the exhibits specified in advance or any items that are not appropriate to the nature of the Exhibition, or attempt to sell any items directly to visitors without approval of the Host Organization, the Host Organization may order immediate suspension or removal of the items. In such cases, the fees shall not be refunded. 7. Cancelation of Sponsorship and Exhibition In the event that Participants cancel their participation after submission of the application form, the Participants shall pay cancelation fees specified in the following. Any paid fees or shortage shall be additionally paid or any surplus shall be returned. Before January 31, 2018: Refund of 80% of the fees February 1- March 31, 2018: Refund of 50% of the fees April 1, 2018 onwards: No refund 8. Change of Sponsorship and Exhibition In the event that the Conference is canceled or its schedules are changed due to special circumstances not attributable to the Host Organization, such as Force Majeure the fees will not be refunded. 9. Others When necessary, the Host Organization may issue supplementary regulations in addition to the above terms and conditions and those regulations must be respected by all Participants. 22

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24 Korea Racing Authority (KRA) Gyeongmagongwon-daero 107, Gwacheon-si, Gyeonggi-do, Republic of Korea Tel th ARC Secretariat 4F, Sunggi Building, 192, Bangbae-ro, Seocho-gu, Seoul , Republic of Korea Tel Fax