Olympic Movement. A showcase for Rugby. New funding. Growing the Game. and the. An Olympic Sevens tournament would attract new fans to Rugby

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1 drive Rugby and the Olympic Movement New funding Olympic incluion would mean extra upport for every level of Rugby A howcae for Rugby An Olympic Seven tournament would attract new fan to Rugby Growing the Game Seven a global pathway to all form of Rugby

2 TheOlympic campaign i a tet of our ambition to grow Rugby Bernard Lapaet, IRB Chairman Another ell-out crowd at the IRB Seven World Serie, Hong Kong

3 I m delighted to have thi opportunity to preent our compelling cae for Rugby to be re-included in the Olympic Game. Rugby ha come a long way in the 12 or more year of the profeional era. Now, if we re to keep driving forward, we mut trive to broaden our reach. It i the ame imperative facing every port in today competitive global culture. Like other major port Rugby need a bigger preence in the emerging market of the world. The Olympic campaign i a tet of our ambition to grow Rugby. It will determine whether we are really ready to compete on a worldwide level. Succe would bring a new pinnacle for the dicipline of Seven. It would alo deliver fantatic benefit for the Game at large. The Olympic Game would be a howcae for Rugby unique pirit. Our incluion would inpire new audience, unlock funding and generate new commercial opportunitie. And it would act a a catalyt for global development at every level of our port. Together, and for million worldwide, Seven and the Olympic Game could prove the gateway to the port of Rugby. Bernard Lapaet, IRB Chairman

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5 A global opportunity The Olympic Game i the world bigget porting and TV event. It offer an unrivalled platform, reaching two-third of the world population and delivering unparalleled commercial leverage for thoe within the Olympic Family. The Olympic Game ha the power to unlock funding and facilitie for Rugby in all countrie. It alo offer to accelerate the development work that already growing and trengthening the port both in emerging Rugby nation and in key new market worldwide. Athen 2004 attracted 3.9 billion individual TV viewer Timeline 1823 William Webb Elli pick up the ball at Rugby School 1883 The Melroe Seven i born 1892 IOC founder Pierre de Coubertin referee the firt French Rugby championhip final

6 Pierre de Coubertin wa inducted into the IRB Hall of Fame in 2007

7 A port with the Olympic Game at heart France: Rugby gold medal winner in the 1900 Game Rugby ha a trong connection with the Olympic and Paralympic Movement; our torie have hared root and value. In 1886 Pierre de Coubertin made a viit to Rugby School the place where William Webb-Elli wa firt inpired to pick up a ball and run. De Coubertin gained part of hi inpiration from the chool educational etho a philoophy reflected in the port to which it gave it name. A port with a unique pirit. That pirit till live on in the port of Rugby and in the International Olympic Committee: the body de Coubertin helped to etablih in Six year later, de Coubertin peronally overaw Rugby introduction to the Pari Game of Under de Coubertin guidance the port featured again in 1908, 1920 and Olympic hero Frenchman Frantz Reichel in 1900 Timeline 1900 Hot France win the firt Olympic Rugby gold medal after beating Great Britain in the final 1908 Autralia win the gold medal at the London Game 1920 The USA beat France at the Antwerp Game to take the gold medal 1924 The USA uccefully defend it title at the Pari Game

8 3 million active player worldwide Growth of Rugby World Cup Total Cumulative Televiion Audience (RWC) Total Attendance (RWC) 1987 Autralia/New Zealand 230m 1991 Britain/France/Ireland 1.4bn 1995 South Africa 2.3bn 1999 Wale 3.1bn 2003 Autralia 3.4bn 2007 France 4.2bn 1987 Autralia/New Zealand 0.6m 1991 Britain/France/Ireland 1m 1995 South Africa 1.1m 1999 Wale 1.7m 2003 Autralia 1.9m 2007 France 2.24m

9 A global ucce tory Incluion in the Olympic Programme i a key element of the International Rugby Board viion for further development of the port. It a viion that tree Rugby unique etho while embracing Nowhere ha thi ucce been more in evidence than at Rugby World Cup. The 2007 tournament drew 2.2m pectator, four billion on TV, and wa backed by million in commercial at Rugby World Cup Seven, which attracted full houe of 50,000 each day for three day in 2005, and will do the ame in 2009, when there will be both a men and women tournament in Dubai. change and innovation ponorhip. Olympic Game incluion and ha already i the next logical tep delivered pectacular Importantly thee for Rugby. global growth ince reult were replicated Timeline 1926 The firt Middleex Seven tournament take place 1946 The Five Nation tournament reume following the end of World War Two 1976 The firt Hong Kong Seven Tournament take place

10 Fiji William Ryder and upporter celebrate winning the 2007 IRB Seven World Serie event in Adelaide

11 Seven i the fatetgrowing form of Rugby played by the quicket and fittet player. In 2008, 32 national team took part in the IRB Seven World Serie the annual erie that i played in eight different countrie to ell-out crowd with a global TV reach of 500m. Seven ha alo proven a popular and traightforward addition to many Continental Game, including the Aian, World and Commonwealth Game. From 2011 Seven will be in the Pan American Game and negotiation continue for a return to the All-Africa Game. Seven work much better than Fifteen in multi-port event format due to time contraint. It i ued both a a player development pathway and a Game growth tool by many Union around the world. All of which benefit not only Seven, but Fifteen and Rugby in general a well. Rugby World Cup i the pinnacle for Fifteen. Olympic incluion would mean the Seven ultimate tage would be the Olympic Game. 260,000 pectator attended the 2007 IRB Seven World Serie event Why Seven? Timeline 1983 The Melroe Seven celebrate it centenary 1993 England beat Autralia to lift the firt Rugby World Cup Seven title 1997 The econd Rugby World Cup Seven tournament take place in Hong Kong with Fiji winning the title

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13 Rugby and the Olympic Game: a perfect match The world greatet And, perhap, new And beyond them, porting event would giant of the Game. the key invetment be a new pinnacle for Emboldened by market of North Seven a howcae for the opportunity; America, Ruia and a model profeional trengthened by Aia, for whom Seven port with paionate acce to ignificant and the Olympic travelling fan. new funding that will Game would be a flow into the Game. gateway to Rugby The Olympic Game at large. would deliver a new Olympic tatu profile for Rugby. will provide new New audience. opportunitie for New commercial emerging Union that opportunitie. have o long promied to contend at the highet level. Timeline 1999 The firt IRB Seven World Serie kick off in Dubai 2001 New Zealand win the third Rugby World Cup Seven tournament held in Argentina 2005 Fiji reclaim it Rugby World Cup Seven title in Hong Kong

14 Rugby in the Olympic Game would help to: l l l l l Reinforce the ideal of Olympim, thank to Rugby long-tanding etho of fair play and friendhip Reach a new and young audience, including Rugby 3m player in 115 countrie and ten of million of fan worldwide Fill the Olympic Stadium in the firt week of competition, adding an additional vibrant and youthful tone for the Game Extend the number of potential medal-winning nation, in what would be a true world championhip Increae fund to grow the Olympic Movement, by attracting new commercial partner and pectator Cert no. SA-COC Publihed by the INTERNATIONAL RUGBY BOARD, Huguenot Houe, St Stephen Green, Dublin, Ireland. Printed on FSC-certified paper. Produced for the IRB by Seven46. Picture courtey of Getty Image.

15 What happen next? In October 2009, the one of them we mut Talk to your National Make ure you alo take International Olympic convince the IOC of Olympic Committee part in the IOC Virtual Committee will meet the merit of Rugby a and get in contact with Olympic Congre, a in Copenhagen, a global game with a your IOC Member. Tell public conultation Denmark to determine unique etho and a them about our key running until December the Olympic Sport paionate following. meage which you 31, For detail, Programme for the 2016 Everyone in Rugby can ee oppoite. viit and Game. and in port need to click on Virtual Olympic know how much, and Congre. There are two vacant why, we want to be part lot. If Rugby i to of the Olympic Game. uccefully claim Timeline 2009 The fifth Rugby World Cup Seven take place in Dubai 2011 The eventh Rugby World Cup take place in New Zealand 2016 The 2016 Olympic and Paralympic Game take place

16 Rugby participation in the Olympic Game will: l Act a a catalyt and howcae for our port global development l Unlock ignificant new funding for Rugby worldwide, at every level l Etablih Seven a a global pathway to all form of Rugby l Draw new fan, ponor and broadcater to Rugby l Offer Rugby travelling upporter the unique experience of the Olympic Game