2019 RAM NCFR Partner Packages

Transcription

1 2019 RAM NCFR Partner Packages

2 2018 vs ,124 ATTENDEES 62 % Daytrippers Osceola residents Overnight visitors nd - year attendees % % Average age: 45.5 % % Said they would return next year ATTENDANCE 12.6% How d you hear about the RAM NCFR? Internet % Recommendation % Visited Last Year s Event - 24% Newspaper % Poster/Flyer - 6.3% Radio % Television - 16% Community Calendar - 4.6% ADVERTISED ON ONLINE DATA SOCIAL MEDIA FANS 38, , , Overall, Pageviews on RNCFR.com increased by 58 % over last year. WEBSITE - RNCFR.COM RETURNING VISITORS 13 % 87 % NEW VISITORS APRIL 10, APRIL 10, 2018 PAGEVIEWS UNIQUE PAGE VIEWS AVG SPONSOR CLICK-THROUGHS 66,550 36, Clicks

3 WHAT WAS NEW IN 2018? Revamped our virtual reality experience of places in Kissimmee that we highlighted on our circuit rodeo travels promoting the destination Finished our cross-country travels, attending all 12 Circuit Final Rodeos in the last 3 years Expanded our Cowboy Deals for attractions negotiated and listed on our website marketing and lead nurturing Participated in several local events Participated in local rodeo events Expanded the RAM NCFR Tailgate Experience Extended the route of the RAM NCFR Cattle Drive Contestants visited local businesses TRAVEL & EVENTS Runaway Country, Kissimmee, FL All-Championship Rodeo, Arcadia, FL Lakeland Pro Rodeo, Lakeland, FL Prairie Circuit Finals, Duncan, OK Wilderness Circuit Finals, Heber City, UT Southeastern Circuit Finals, Davie, FL Texas Circuit Finals, Waco, TX Wrangler National Finals, Las Vegas, NV COMMUNITY VISITS Boot Barn, Kissimmee & Orlando Give Kids the World Village Wild Florida Airboats & Gator Park Osceola Regional Medical Center Orlando International Airport (2 days) idrive 360 Orlando (2 days) Osceola County Library Highlands Elementary School Partin Settlement Elementary School East Lake Elementary School Could be YOUR BUSINESS! Boot Barn - The Loop Osceola County School District St. Cloud Library Branch Osceola Regional Medical Center Give Kids the World

4 ABOUT THE VENUE Since the 1950s, in an open-air, outdoor arena, the Silver Spurs Rodeo has been holding their rodeo on the Kissimmee property now known as Osceola Heritage Park. In 2003, the organization and Osceola County partnered to create Osceola Heritage Park, which includes the indoor 10,000+ seat Silver Spurs Arena, a 90,000-square-foot Events Center and the 5,400 seat Osceola County Stadium. With Kissimmee s rich ranching and rodeo heritage, it s no surprise that the RAM National Circuit Finals Rodeo chose Kissimmee as its new home. Osceola Heritage Park is also home to Mecum Auctions, the largest collector car show in the world, Runaway Country Music Fest and many more concerts, festivals, amateur and professional sporting events, tradeshows, and conventions, attracting over 600,000 people a year. Osceola Heritage Park is Central Florida s Event Complex.

5 PHOTOS

6 CIRCUIT TRAVEL

7 SPECIAL OPPORTUNITIES DIAMOND SPUR PARTNER - $30,000 Branded suite for each performance, includes 12 tickets each. During the performance of your choice, your VIP guests will be brought into the arena on our special horse-drawn wagon, always a fan favorite. Blog post on RNCFR.com promoted on the RAM NCFR social media channels. Custom Partner Buckle, designed and built by Montana Silversmiths. Logo and brand representation at the RAM NCFR: A branded flag to be flown every performance around the arena via horseback before your sponsored event. Ex: Saddle Bronc Riding sponsored by Your Company. Additionally, your logo will be broadcasted to the entire arena via ribbon board with an animated reel that plays throughout your sponsored event. 30-second commercial on the LED video board played in pre-show, provided by sponsor. Logo on 1 banner on the inside of the arena ring that could be nationally televised. Name mentioned in PA announcements by our official rodeo announcers. Sticker (with logo) on all the rough stock gates. Logo featured on an inside chute gate panel, shown during rough stock events. Opportunity to have a booth at the rodeo, table & chairs provided. Shoutouts on RAM NCFR social media outlets throughout the year. (45,000+ followers) Logo featured on the RAM NCFR website with a backlink to URL of your choice. Logo featured on each daysheet, sold at each performance to attendees for $1. Admission for 12 to each performance for you and your guests. Admission for 2 to our Justin Cowboy Crisis Fund Charity event. Extra General Admission tickets as needed. 4 VIP parking passes per performance of the RAM NCFR.

8 PLATINUM SPUR PARTNER - $20,000 PENDING DIAMOND During the performance of your choice, your VIP guests will be brought into the arena on our special horse-drawn wagon, always a fan favorite. 8 Silver Buckle seats per performance closest to the dirt. These seats also receive in-seat dining. Logo and brand representation at the RAM NCFR: A branded flag to be flown every performance around the arena via horseback before your sponsored event. Ex: Saddle Bronc Riding sponsored by Your Company. Additionally, your logo will be broadcasted to the entire arena via ribbon board with an animated reel that plays throughout your sponsored event. 30-second commercial on the LED video board played in pre-show, provided by sponsor. Logo on 1 banner on the inside of the arena ring that could be nationally televised. Name mentioned in PA announcements by our official rodeo announcers. Sticker (with logo) on all the rough stock gates. Logo featured on an inside chute gate panel, shown during rough stock events. Opportunity to have a booth at the rodeo, table & chairs provided. Shoutouts on RAM NCFR social media outlets throughout the year. (45,000+ followers). Logo featured on the RNCFR website with a backlink to URL of your choice. Logo featured on each daysheet, sold at each performance to attendees for $1. Admission for 8 to each performance for you and your guests. Extra General Admission tickets as needed. 4 VIP parking passes per performance of the RAM NCFR.

9 CATTLE DRIVE PARTNER - $3,500 Official event sponsor of the RAM NCFR Cattle Drive. The RAM NCFR Cattle Drive takes place Monday before the rodeo. Elected officials and dignitaries will herd a round of cattle through Downtown Kissimmee. Officials will completely shut down Broadway in Downtown Kissimmee. We expect approximately 1,200 spectators. Logo to appear on all Cattle Drive related material, video, collateral, etc. Shoutouts on RAM NCFR social media outlets throughout the year. (45,000+ followers) Logo featured on the RAM NCFR website with a backlink to URL of your choice. Admission for 12 to each performances for you and your guests. Unlimited general admission tickets as needed. 4 VIP parking passes per performance of the RAM NCFR. CUSTOM CATTLE DRIVE PARTNER - $1,000 Name mentioned in PA announcements by our official rodeo announcers. Shoutouts on RAM NCFR social media outlets throughout the year. (45,000+ followers) Logo featured on the RAM NCFR website with a backlink to URL of your choice. Admission for 4 to each performance for you and your guest. CURRENT PARTNERS:

10 CONTRACTOR LUNCH SPONSOR - $3,000 0 AVAILABLE Official sponsor of the Stock Contractor Luncheon, providing a welcome meal to 100 guests and The Board of Osceola County Commissioners. Your company s staff will receive 5 tickets to attend the luncheon. Additional tickets may be purchased for $25.00 per person. Logo and brand representation: A branded flag to be flown every performance around the arena via horseback during sponsorship recognition. Logo on 1 banner on the inside of the arena ring. Name mentioned in PA announcements by our official rodeo announcers. Logo featured periodically on the animated RAM NCFR ribbon board. Shoutouts on RAM NCFR social media outlets throughout the year. (45,000+ followers) Logo featured on the RAM NCFR website with a backlink to URL of your choice. Admission for 4 to each performance for you and your guests. CURRENT PARTNERS:

11 GOLD BUCKLE PARTNER - $4,000 2 AVAILABLE Opportunity to have Champion competitors visit your company to see employees or customers, sign autographs and thank you for your support of the RAM NCFR. Opportunity to put a promotional item in the competitor s welcome bags. (provided by Sponsor) Logo and brand representation: A branded flag to be flown every performance around the arena via horseback before your sponsored event. Ex: Saddle Bronc Riding sponsored by Your Company. Additionally, your logo will be broadcasted to the entire arena via ribbon board with an animated reel that plays throughout your sponsored event. 30-second commercial on the LED video board played in pre-show, provided by sponsor. Logo on 1 banner on the inside of the arena ring that could be nationally televised. Name mentioned in PA announcements by our official rodeo announcers. Sticker (with logo) on all the rough stock gates. Logo featured on an inside chute gate panel, shown during rough stock events. Opportunity to have a booth at the rodeo, table & chairs provided. Shoutouts on RAM NCFR social media outlets throughout the year. (45,000 followers) Logo featured on the RAM NCFR website with a backlink to URL of your choice. Logo featured on each daysheet, sold at each performance to attendees for $1. Admission for 12 to each performance for you and your guests. Unlimited general admission tickets as needed. 4 VIP parking passes per performance of the RAM NCFR. CURRENT PARTNERS:

12 SILVER BUCKLE PARTNER - $3,000 5 AVAILABLE One unique to sponsor branding opportunity agreed to by committee and partner. Logo and brand representation: A branded flag to be flown every performance around the arena via horseback during sponsorship recognition. Logo on 1 banner on the inside of the arena ring that could be nationally televised. Name mentioned in PA announcements by our official rodeo announcers. Sticker (with logo) on all the rough stock gates. Logo featured on the ribbon board periodically during the performance. Logo featured on an inside chute gate panel, shown during rough stock events. Opportunity to have a booth at the rodeo, table & chairs provided. Shoutouts on RAM NCFR social media outlets throughout the year. (45,000+ followers) Logo featured on the RAM NCFR website with a backlink to URL of your choice. Admission for 8 to each performance for you and your guests. CURRENT PARTNERS:

13 BRONZE BUCKLE PARTNER - $2,000 2 AVAILABLE Logo and brand representation: A branded flag to be flown every performance around the arena via horseback during sponsorship recognition. Logo on 1 banner on the inside of the arena ring that could be nationally televised. Name mentioned in PA announcements by our official rodeo announcers. Sticker (with logo) on all the rough stock gates. Logo featured on the ribbon board periodically during the performance. Logo featured on an inside chute gate panel, shown during rough stock events. Shoutouts on RAM NCFR social media outlets throughout the year. (45,000+ followers) Logo featured on the RAM NCFR website with a backlink to URL of your choice. Admission for 4 to each performance for you and your guests. CURRENT PARTNERS:

14 INSTANT REPLAY SPONSOR - $3,000 For all 5 performances, 75% of the competitors get an instant replay. Your logo would be featured on all of the arena screens after most of the competitors have performed. Admission for 4 to each performance for you and your guests. Logo featured on the RAM NCFR website with a backlink to URL of your choice. T-SHIRT SPONSOR - $1,500 We will design and order branded shirts to pass out during the RAM NCFR breaks, typically launched from a RAM truck and worn by attendees throughout the week. Could also be given to first-arriving guests. Admission for 4 each performance for you and your guests. COMMEMORATIVE COOZIE SPONSOR - $1,500 We will design and order 500 custom-branded coozies to hand out over 5 performances. Admission for 4 to each performance for you and your guests.

15 RV AREA SPONSOR - $2,000 Opportunity to be the official sponsor of the VIP and Contestant RV/camper area only. Area would be branded with your logo, signage, etc. via banners or A-frame signs. 30-second commercial on the LED video board, provided by sponsor. Shoutouts on RNCFR social media outlets throughout the year. (45,000+ followers) Letter provided by sponsor to all campers on your behalf upon check-in. Opportunity to set up a display in front of the entry to the arena. Admission for 4 to each performance for you and your guests. PHOTO/KISS CAM SPONSOR - $1,500 The RAM NCFR and sponsor will work to build/create a photo opportunity for guests that features a rodeo theme and the sponsor s branding to be shared with all attendees. For example, the Kiss Cam will be featured during the rodeo for guests to give a little smooch to their neighbor. The company s logo will be featured during this segment on the screen. Admission for 4 to the VIP Parties before Friday and Sunday s performances, which includes food and 2 complimentary drinks in addition to rodeo admission for that performance. 2 VIP parking passes per performance of the RAM NCFR 0 AVAILABLE VIP SPONSOR - $1,500 Custom branded banners to be hung inside the VIP party locations. Shoutouts on RAM NCFR social media outlets throughout the year. (45,000+ followers) Logo featured on the RAM NCFR website with a backlink to URL of your choice. Name mentioned in PA announcements by our official rodeo announcers. Admission for 4 to each performance for you and your guests.

16 VIP BAR SPONSOR - $2,000 Bar signage in the VIP/sponsor area featuring signature cocktails using your branded products. Premium placement over all competing liquors at all arena bars. Donated product if possible for events surrounding the RAM NCFR. Branded signage around arena bars promoting your product, provided by sponsors. Admission for 4 to the VIP Parties before Friday and Sunday s performances, which includes food and 2 complimentary drinks in addition to rodeo admission for that performance. RNCFR.COM COUNTDOWN SPONSOR - $1,000 Branded website countdown that would be sponsored until the day of the event. Exposure to website visitors from August 2018 to April Logo on the homepage, above the fold, that links from countdown to your site. Admission for 4 to the VIP Parties before Friday and Sunday s performances, which includes food and 2 complimentary drinks in addition to rodeo admission for that performance. ACCOMMODATIONS SPONSOR - $1,000 Listed as an official vacation home or hotel provider of the RAM NCFR. Exposure to website visitors from August 2018 to April Admission for 4 to the VIP Parties before Friday and Sunday s performances, which includes food and 2 complimentary drinks in addition to rodeo admission for that performance. ARENA END ZONE SPONSOR - $1,500 Branded banners to be hung in very prominent location directly above the timed chute box and the main arena entrance on our East and West tunnels. Designs to be provided by sponsor. Name mentioned in PA announcements by our official rodeo announcers. Admission for 4 to each performance for you and your guest.

17 COUNTRY THUNDER ADD ONS TICKETS FOR YOUR GUESTS GA - General Admission - $225 DAY PASS- Thursday, Friday, Saturday, Sunday - $99 RSVD 1- Reserved Seating Tier 1 - $600 RSVD 2 - Reserved Seating Tear 2 - $350 SKYBOX FULL - Skybox Admission full day to each event - $15,000 SKYBOX HALF - Skybox Admission half day - split with another group - $15,000 SKYBOX WEEKEND - Skybox admission for all weekend days - $500 SKYBOX DAY - Skybox Admission for a single day - $250 SIGNAGE Banner Role - $5 per foot 8.5x11 - $50 2x2 - $100 4x4 - $250 4x8 - $500 Above 4x8 - $20 per square foot Premium Placement - 50% + 4X8 sign - $ plus $250 SOCIAL MEDIA CT Post Singular Option - Post on one social media platform - $1,000 CT Post All Platforms - Post on every social media platform - $2,500 JUMBOTRON Daily SPOT - Jumbotron feature daily - $1,000 ALL WEEKEND SPOT - Jumbotron weekend - $2,500

18 NEWSLETTER One Blast - A single newsletter sent to all subscribers - $500 Presenting sponsor of newsletter - $2,500 Featured Articles - $2,500 APP Rewards - Rewards given through use of the app - $2,500 + product App Notification - Alerts given to the app users - $2,500 per notification Branded Section/ Page - $10,000 LOGO INCLUSION Poster - $2,500 Website - Live link and logo - $2,500 CO-PRO Ad - Co promotional ad - $1,000 HANDBILL - Pamphlet for show - $1,000 FEATURE - Logo feature - $500