EXCITEMENT - WORLD CLASS - ATMOSPHERE SCENERY CROSS-COUNTRY FESTIVAL

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1 MEDIA INFORMATION

2 CONTENT Davos Nordic Facts & figures Program Spectators Media date Wall of Fame Overview Sponsors & Partner Testimonials Portrait History Organization Contacts

3 DAVOS NORDIC In December 2017, the 44rd edition of Davos Nordic will take place. A success story with tradition. The world elite of cross country skiers meets every year in December in Davos and compete for valuable World Cup points on the unique Flüela track. EXCITEMENT - WORLD CLASS - ATMOSPHERE SCENERY CROSS-COUNTRY FESTIVAL

4 FACTS & FIGURES In December 2015, the VIP & Hospitality offer has been extended wit the exclusvie Davoser-Stube. Late takeover of the races from La Clusaz (FRA) in December 2014 Davos could convince with two World Cup weekends in December About 400 The OC Davos Nordic with the Destination Davos Klosters and Swiss Ski managed to receive the necessary commitments from partner, sponsors and Swiss Televsioion as well as from the city of Davos within 24 hours of time. For 43 years, the FIS Cross-country Skiing World Cup in Davos has, with only few exceptions, always taken place on the 2nd weekend in December. 250 athletes from up to 30 nations take part at the competitions. The organising committee consists of 23 members. Since January 2016 Barbara Flury is the President of the OC Davos Nordic. Approx. 150 volunteers as well as 30 soldiers of the Swiss Army are on duty during the com-petitions as well as for the set-up and taking down works. The practising grounds of the Swiss Snow Sports School on Buenda, are converted to the Davos Nordic Stadium. The Media Centre is located next to the stadium, in the Buenda school, offering infrastructure and work stations for more than 70 media professionals. Every day, the competitions are viewed by up to on-site spectators. Every year about 400 kids take part at the Daehlie Kids-Event.

5 PROGRAM Saturday, 9th December FIS World Cup Ladies & Men Sprint free technique - Prolog FIS World Cup Ladies & Men Sprint free technique - Final tbd 17. Daehlie Kids-Event Sunday, 10th December FIS World Cup Ladies 10 km free technique FIS World Cup Men 15 km free technique Subject to change

6 SPECTATORS 2016 Saturday, 10. December km Men / 15 km Ladies, free technique Estimated number of spectators in the stadium and on the track: Sunday, 11. December 2016 Sprint Ladies & Men, free technique Estimated number of spectators in the stadium and on the track : VIP Guests Nordic Lounge Saturday 215 / Sunday 195 Guests Davoser-Stube (Exclusive area) Saturday 34 / Sunday 51 Tour «behind the scenes of Davos Nordic» Saturday 1 / Sunday 2

7 MEDIA DATA 2016 Accredited Media (135 incl. SRF/tpc) Newspapers/Magazines 16 Radio-Statios 3 Photographers 11 Online-Media / Agencies 19 TV-Stationen (incl. SRF) 6

8 MEDIA DATA 2016 SF/tpc produces the FIS World Cup Race reports with great efforts and broadcasts them live or recorded on SRF zwei, SRF info, RSI and RTS. Schweiz - SRF, Audience market share km Ladies (SRF info): % km Ladies (Fortsetzung SRF zwei): % km Men (SRF zwei): % Sprint Ladies & Men (SRF zwei): %

9 WALL OF FAME LADIES MEN Year Event Medalist Event Medalist 2016 Dez. 15 km F WC Oestberg Ingvild Flugstad, NOR 30 km F WC Sundby Martin Johnsrud, NOR Sprint F WC Falla Maiken Caspersen, NOR Sprint F WC Ustiugov Sergey, RUS 2015 Dec. 15 km F WC Johaug Therese, NOR 30 km F WC Sundby Martin Johnsrud, NOR Sprint F WC Nilsson Stina, SWE Sprint F WC Pellegrino Federico, ITA 2014 Dec. 13/14 10 km C WC Johaug Therese, NOR 15 km C WC Sundby Martin Johnsrud, NOR Sprint F WC Oesterg Ingwild Flugstad, NOR Sprint F WC Krogh Finn Haagen, NOR 2014 Dec. 20/21 10 km F WC Bjoergen Marit, NOR 15 km F WC Gloeersen Anders, NOR Sprint F WC Bjoergen Marit, NOR Sprint F WC Pellegrino Federico, ITA 2013 Dec. 15 km F WC Bjoergen Marit, NOR 30 km F WC Manificat Maurice, FRA Sprint F WC Bjoergen Marit, NOR Sprint F WC Gloeersen Anders, NOR 2013 Febr. Sprint C WC Kowalczyk Justyna, POL Sprint C WC Poltoranin Alexey, KAZ 10 km F WC Johaug Therese, NOR 15 km F WC Olsson Johan, SWE 2011 Sprint F WC Randall Kikkan, USA Sprint F WC Petukhov Alexey, RUS 15 km F WC Bjoergen Marit, NOR 30 km F WC Northug, Petter jr., NOR

10 OVERVIEW SPONSORS & PARTNERS FIS SPONSOREN PRESENTING SPONSOR VIESSMANN OFFICIAL FIS WORLD CUP SPONSORS Audi Helvetia Le Gruyère LIQUI MOLY OFFICIAL TIMING POLAR OFFICIAL EVENT SPONSORS Helvetia Destination Davos Klosters Graubünden Ferien

11 OVERVIEW SPONSORS & PARTNERS OFFICIAL BROADCASTER SRG SSR OFFICIAL TELECOMMUNICATION PARTNER / OFFICIAL RADIO PARTNER Swisscom Riedel PARTNER Audi Erdinger Alkoholfrei BUFF Galfri GmbH InterContinental Davos HC Davos Management AG Sporttip Schweizer Armee

12 TESTIMONIALS BARBARA FLURY We stay tuned! "As an athlete, volunteer and member of the OC I'm grown with Davos Nordic. It's great how Davos Nordic has developed." OC President Davos Nordic DARIO COLOGNA "To be able to start a World Cup race right from my doorstep is incredible and a highlight of my World Cup season." Olympic Champion and Davos Klosters ambassador TOR-ARNE HETLAND The legendary World Cup in Davos is a highlight for everyone who enjoys cross-country skiing Olympic Champion and Norwegian Ski Team Head Coach Men

13 TESTIMONIALS JÜRG ZÜRCHER DAVOS NORDIC is a favourited and colourful event that presents Davos as a destination for elite sporting events in front of a live spectator crowd as well as to the international audience as an incredible cross-country skiing destination in the mountains! Manager Sunstar Alpine Hotel Davos ULF MORTEN AUNE We are already excited for Davos! In December, we have already planned for twelve training days. Norwegian Ski Team Coach CHRISTIAN FLURY Having experienced many different World Cups as a coach, I have to say that DAVOS NORDIC hosts an incredibly high-level event. Swiss Ski Team Coach

14 PORTRAIT Incredible progress has been made in recent years: stadium, trail and infrastructure improvements have been made thanks to the cooperative work of Swiss Ski and FIS. DAVOS NORDIC is proud to present a venue of international standards; making World Cup Davos a staple on the World Cup calendar. In 2010, DAVOS NORDIC was inaugurated into the SwissTopSport society as an elite sporting event. It s no wonder. The event and spectator turnout continues to grow from year to year. Today, the event attracts more than visitors. Not only it is a top sporting event, World Cup Davos boasts incredible catering, Grand Stand stadium seating lending a hand to the success of Dario Cologna and Co. Davos not only offers athletes optimal training resources year-round, it is also the preferred home for many of the National team members. In 2009, SwissSki named Davos the National Training Centre for cross-country skiing. The decision was a logical choice. Coaches and athletes prefer Davos because of the year round access to training facilities and resources as well as its logistical location. Snow farming practices have been instituted in Flüelatal thanks to the work of Avalanche Research Centre (SLF) together with the community of Davos. The recent improvements of snow farming in Flüelatal means that a snow loop can be prepared in the fall season - well before the real winter season hits. These improvements in Davos haven t gone unnoticed. Emil Jönsson, decorated National Team athlete from Sweden, is another elite level athlete with a residence in Davos.

15 PORTRAIT By assessing previous weaknesses of accessibility and sustainability, we have been able to strengthen our event. This year, we have joined forces with Rhätische Bahn (RhB, railway) and PostAuto Graubünden to facilitate travel to Davos with the Einfach für retour offer. With this ticket offer, spectators are able to enjoy a relaxed and stress-free trip to Davos. Return travel is free of charge provided spectators stamp their tickets in the RhB tent in the Bünda Stadium. Further improvements have also been made to ensure the sustainability of our event. We have implemented garbage separation as a priority as well as catering services (therefore reducing waste of nonreusable plastics). Together with SwissOlympic s organization, ecosport.ch, we continue to strive towards new ways to create a sustainable, accessible and enjoyable event for all. These event advancements, however, are supported by a steady tradition. In the last 30 years, one thing has not changed. The hard work of the Organizing Committee, event partners as well as volunteers committed to pulling an event together in the months and especially weeks before the event. Snow conditions in Davos are generally considered as a secure bet, however, that has not always been the case. In 1982 as well as in 2014, snow was brought in from Flüelatal and distributed supplement the Bünda stadium conditions. Today, with the help of snow-making and snow storage improvements, snow conditions in Davos are as secured as possible. We are proud of the fact that the races in Davos have never been cancelled and we plan on keeping it that way. DAVOS NORDIC has evolved over time to become a staple event on the cross-country calendar and revered as a favourite for athletes from around the world.

16 HISTORY The Flüela-slope, which is cut out for racing events, was established in the course of the Davos cross-country slopes extension. It splendidly passed its qualification in 1972 during the Swiss Junior Championships. Leonhard Beeli, attendant head of the cross-country ski department of SSV (Swiss Ski Federation), and his trainer, Lennart Olsson, came to appreciate the quality of the facility as well as the organisation. Already in the following year, they held a training week with the national team in Davos. At this opportunity, these experts encouraged Heini Conrad to arrange for a competition. When the Swiss national team was again training in Davos in 1974, four Norwegians, two Swedish as well as the German Junior World Champion Georg Zipfel joined in. It was then that the Davos initiators, with agreement of SSV, decided to hold a Race upon Invitation. 24 Swiss athletes from training units I to IV received the opportunity to contest seven designated foreign athletes in a race. On December 22nd, 31 competitors took off to a 15 km run consisting of two 7.5 km long laps. The attempt was rewarded with a huge popular success. Around 8000 spectators witnessed the Swede Thomas Magnusson triumphing, followed by the Norwegians Martinsen, Braa and Formo. As for the junior category, the Swede Thomas Wassberg, a future super-champion, was the one to excel. The media reported in detail on the successful event, athletes and spectators were thrilled. Therewith, the ice was broken.

17 HISTORY In 1975, Leonhard Beeli and Lennart Olsson assured their support for a professionally organised execution, lead by Enrico Giacometti, President of the organising committee, and Heinrich Conrad, technical section leader. Some of the Nations still appeared a bit reserved, thus 44 athletes were going to compete. Magnusson won again as in the previous year, while the Norwegian team won the relay, followed by the surprising Swiss. For the first time, a television broadcasting service was present. Same as in 1975, the third execution of the race was rated in the off-the-record World Cup. This time, 86 athletes from 11 different Nations participated. With this third successful execution, it was clear that the International Cross- Country Skiing Days were meant to become tradition. In 1979, the programme was expanded with a Women s competition. In 1980, the single race was granted the status of an Official World Cup Race. Five TV- and seven radio broadcasting services reported the event in collaboration with 75 journalists. Davos had made it! A first, real Highlight took place in 1984 when 136 men and 91 women from 17 different Nations participated and all of the four races were officially rated in the World Cup.

18 HISTORY From then on, the World Cup established itself with few interruptions and the World Elite is present in Davos on a yearly basis. The organisation has not rested on its laurels but has adjusted to the continuously changing and increasing requirements. Adjusting to the new technic required a redesign of the race courses, which was assured in 1997 by a positive referendum regarding an extension and the production of artificial snow for the Davos cross-country slope network. "Davos Nordic" as the international cross-country skiing days are now called has emerged as a Top-Event. The fantastic images shown on television, the fascinating competitions, the media response as well as the high number of spectators strongly enhance the reputation of Davos as a Winter Sports Resort.* *Text excerpts from "100 Jahre Ski Club Davos" by Karl Erb

19 ORGANIZATION On behalf of the Ski Club Davos a 24-men-strong Organization Committee - in cooperation with many sponsors and partners - organizes the FIS Cross-Country World Cup. ORGANISING COMMITTEE COMPETITION COMMITTEE Name Function Name Function Barbara Flury President Marcel Arioli Competition & Technique control Reto Branschi Vice-President Daniel Ammann Ceremonies Nicole Comps Head-Office & Marketing Claude Matthey Deputy Chief of Competition Oli Matthey Chief of competition Johny Wenger Chief of Course Norbert Gruber Stadium organization and buildings Edi Krummenacher Chief of Foto Rosario Galliker Catering André Kindschi Building Cyprian Sutter Media Walter Kistler Medical service Daniela Ruosch Side-Events & Volunteers Renata Mori & Mario Filli Kids-Event Ralf Naef Installations André Fehr Competition Secretary Men Rauch Environment & Sustainability Werner Putzi Track preparation Peter Schärrer Bettina Girsberger Michi Wild Luana Tscharner Timing & Data Processing Transportation Waxing area "Stilli" Accommodation

20 CONTACTS Cyprian Sutter, Media & Accomodation Tel. +41 (0) Nicole Comps, Head-Office & Sponsoring Tel. +41 (0) Ski Club Davos Weltcup - DAVOS NORDIC Talstrasse 41 CH-7270 Davos Platz Tel. +41 (0) Fax +41 (0) davosnordic@davos.ch / Pictures Copyright: NordicFocus