ABOUT PINK PARK CITY

Transcription

1 P I H S R O S SPON S E I T I N U T OPPOR ANCER C R E U Q N TO C O A S K I DAY w w w. p i n k p a r k c i t y. c o m

2 ABOUT PINK PARK CITY WHEN Saturday, March 23, 2019 WHERE Canyons Village at Park City Mountain Pink Park City is a ski day dedicated to conquering more than just the slopes, but also conquering cancer by supporting research at Huntsman Cancer Institute. For the second year, Park City Mountain will be covered in pink with pink parties, pink decorations, and hundreds of pink skiers all rallying together for a day of fun that everyone can enjoy. Participants register and are able to ask their friends and family members to donate to their personal Pink Park City fundraising page where 100% of the donations go to fund cancer research. Pink Park City is raising money for research on all types of cancers, and event participants and donors have the opportunity to restrict their funds to support a specific type of research at Huntsman Cancer Institute. 100% OF FUNDS WILL BENEFIT BENEFITING WHAT PARTICIPANTS LOOK FORWARD TO An incredible day of skiing at Park City Mountain Sign up solo or with a team, & raise money for cancer research Receive perks for reaching different fundraising levels (beanies, jackets, VIP passes, and more) Visit fabulous deck parties at four of Park City Mountain s lodges Participate in the Checkpoint Challenge and receive entries to the Pink Park City prize drawing Receive great swag from multiple giveaways & drawings Enjoy live music, activities, a costume contest, fun photo opportunities, and great food Ski all together in the Rally For Hope Parade, showing solidarity for all those affected by cancer 2 Contact Us: events@huntsmanfoundation.org

3 2018 RESULTS: The Inaugural Year of Pink Park City YEARS YEARS YEARS OLD OLDOLD IN THEIR 40 S 1% 2 21% 21% IN THEIR 20 S S S S C CO C1O AM AMAM MUMUOMU TETE TEN N 40N D E E EHA A 45 A D4O D T TH TH NON ON E E E RR R 13% 3% 113% IC IC IPA IP T E D A IC T E D IP AT ED PARTICIPANTS PARTICIPANTS PARTICIPANTS AGES AGES AGES RANGE RANGE RANGE IN THEIR 20 S IN THEIR 20 S C AN 21 C C ANC 21 C A N 21 C IN THEIR 40 S IN THEIR 40 S 57 5 % 62 7% 625%7 %% 62 % R S ER S ERS ER % 30 S R % 0 S %R 330 S LE LE LE REGISTERED REGISTERED REGISTERED PARTICIPANTS PARTICIPANTS PARTICIPANTS S0 S 50 SI I EIREIR EIR N N IN TH TH TH TH TH TH EI EI EI IN IN IN 8 CORP 8 CORPOR ORAT 8 CORM O AT P MO O RA MO T %%7% EAMS YT IT EAMS N YT S AMS IT RTE NITOY S N RS OR O LAELEALE 434%3%43% A MAMA MA M M ME E U URNDR FIU FN FRD N ED V FEFE CFTECIV TIV T A A IS IS AIS A A AC TEAMS TEAMS TEAMS E RE R E R RTRT RT S US U S U PAPA PA RVRIV R V IR VIO VR VSO R S OS 43% LE MA MA FUNDR FE CTIVE AI S A 17% C S AM OM TE AN 450 DO U TH N RE YEARS OLD TEAMS C IC 21% 13% IN THEIR 40 S PARTICIPANTS AGES RANGE 8 CORP OR A MO T E IN THEIR 20 S N IP AT ED 57 % 62 % TH EI R S ER A 21 C REGISTERED PARTICIPANTS ER IN % 30 S LE S EIR TH EAMS YT IT N RS O 23 RAISED MORE THAN $80,000 FOR CANCER 4-83 RESEARCH IN SU RT RV I VO R S PA 2018 PARTNERS PEOPLE FROM 9 STATES PARTICIPATED PEOPLE PEOPLE PEOPLE FROM FROM FROM 99STATES 9STATES STATES PARTICIPATED PARTICIPATED PARTICIPATED THE FIVE WIVES TEAM 3 35% 34 % FROM OUT OF STATE % %% % %% FROM FROM FROM PARK PARK PARK CITY CITY CITY FROM FROM FROM OUT OUT OUT OFOFOF STATE STATE STATE FROM PARK CITY Contact Us: events@huntsmanfoundation.org

4 ABOUT HUNTSMAN CANCER INSTITUTE HUNTSMAN CANCER INSTITUTE S MISSION To understand cancer from its beginnings, to use that knowledge in the creation and improvement of cancer treatments, to relieve the suffering of cancer patients, and to provide education about cancer risk, prevention, and care. WHY SUPPORT HUNTSMAN CANCER INSTITUTE? We imagine a time when cancer is no longer the leading cause of death for people under age 85. We envision a time when cancer is eradicated altogether. Thanks to research, many forms of cancer are now prevented entirely or diagnosed in their earliest, most treatable stages. Thanks to research, new treatments and interventions exist for advanced cancers. By funding efforts to better understand the beginnings of cancer and more effectively treat cancer, you help relieve suffering and improve the quality of life for cancer patients, survivors, and their families when you give. Cancer patients, caregivers, and donors are encouraged to come together in a myriad of ways to fight cancer individually and collectively through fundraising programs and events like Pink Park City. 4 Contact Us: events@huntsmanfoundation.org

5 HUNTSMAN CANCER INSTITUTE AT A GLANCE HCI LEADS THE WORLD GENETICALLY INHERITED CANCERS IN THE STUDY OF 200 ONGOING CLINICAL TRIALS 400 CANCER SPECIALISTS IN TRAINING HCI TREATS THE LARGEST GEOGRAPHICAL REGION IN THE U.S. More than 125,000 patient visits annually Patient satisfaction in the top 1% nationwide 2018 DISCOVERIES AT HUNTSMAN CANCER INSTITUTE TWO NEW INHERITED GENES FOR MULTIPLE MYELOMA A type of blood cancer A MAJOR PATHWAY RESPONSIBLE FOR GLIOMA The most common brain cancer NEW IDENTIFIER FOR AGGRESSIVE ENDOMETRIAL CANCER DEFINED HOW BREAST CANCER TUMORS EVOLVE OVER TIME How breast cancer develops a resistance to targeted therapy A NEW WAY TO HELP PEOPLE QUIT SMOKING Smoking is responsible for at least 1/3 of all cancer deaths CAR T CELL THERAPY This new immunotherapy collects and reprograms a patient's own white blood cells to recognize and destroy cancer cells in the body. MORE INFORMATION ABOUT HUNTSMAN CANCER INSTITUTE CAN BE FOUND AT HUNTSMANCANCER.ORG 5 Contact Us: events@huntsmanfoundation.org

6 8 REASONS TO PARTNER WITH US Pink Park City is quickly becoming one of Park City, Utah s most anticipated events; partnering with a high profile event is a great way to put your business in the spotlight. Generate leads and new contacts. Get your brand noticed and build relationships with people in Park City, the ski community, residents of northern Utah, and the cancer community. Co-brand with a Huntsman Cancer Foundation event and receive exposure through public relations and marketing efforts. Build brand loyalty and satisfy the need for corporate social responsibility; specifically within the cancer community. Provide an opportunity to build camaraderie among employees by attending a fun event and supporting a meaningful cause. Give attendees a taste of your business. This charity ski day is a big pink party on the mountain; show off your brand s personality with a fun celebration. 100% of all donations, funds raised, and registration fees are donated to cancer research. 6 Contact Us: events@huntsmanfoundation.org

7 PUBLIC RELATIONS & MARKETING 100 posters and 5,500 postcards distributed in the community Digital Marketing 919,241 Impressions Media Attention: 7 Broadcast Segments 51,854 Impressions ABC4 Utah, FOX13, KSL, PCTV, KPCW 9 Online and Print Placements 234,627 Impressions ABC4 Utah, Ski Utah, Park City Magazine, The Park Record, In The Snow, Jetsetters Blog Socal Media 11,341 People Reached MARCH A SKI DAY TO CONQUER CANCER pinkparkcity.com 7 Contact Us: events@huntsmanfoundation.org

8 Benefit to Sponsor Co-brand the Pink Park City event and event logo Company logo on all marketing and event collateral Presenting sponsorship mentioned in all media alerts and press releases Co-brand all event signage Opportunity to speak on stage during event Opportunity to interview with any attending media Company logo on all Base Camp signage Name and brand the VIP Lounge Company logo on all Kids Fun Zone signage Name and brand the Main Stage Co-brand incentive jacket Name and brand a Park City Mountain lodge Host a deck party at sponsored lodge Presenting Base Camp VIP Lounge Kids Fun Zone Main Stage & Entertainment Incentive Jacket Lodge and Deck Party Incentive Beanie Photo Booth Beer Garden Ski Run $100,000 $25,000 $20,000 $15,000 $15,000 In-Kind $10,000 In-Kind $5,000+ $5,000 $5,000 $2,500 PAGE 9 PAGE 10 PAGE 11 PAGE 12 PAGE 13 PAGE 14 PAGE 15 PAGE 16 PAGE 17 PAGE 18 PAGE 19 PAGE 20 Friend Company logo on all print advertising and event collateral Company logo on event credentials Logo on pink carpet and step and repeat banner Co-brand incentive beanie Co-brand photo booth and photo strips Name and brand the Umbrella Bar at Base Camp Name and brand a ski run Opportunity to place branded material in participant bags Logo on sponsorship banners at Base Camp Verbal recognition from stage during event Recognition on Social Media Inclusion in thank you to all event participants On-site activation at Base Camp 20 x x x x x x x x x x x x 10 Event Participant Registrations 25 VIP or VIP or VIP or 80 5 VIP or 50 5 VIP or 50 4 VIP or 40 4 VIP or Contact Us: events@huntsmanfoundation.org

9 PRESENTING SPONSOR 25 VIP registrations for Pink Park City (valued at $1,000 per person) or 250 general event registrations Co-brand the Pink Park City event and event logo Company logo on all marketing and event collateral Presenting sponsorship mentioned in all media alerts and press releases On-site activation at Base Camp 20 ft. x 20 ft. Co-brand all event signage Opportunity to speak on stage during the event Opportunity to interview with any attending media Company logo on event credentials Company logo on the pink carpet and step and repeat banner Opportunity to place branded material in participant bags Inclusion in thank you to all event participants First right of refusal for sponsorship of Pink Park City 2020 Invitation to attend Huntsman Cancer Foundation s annual end of year celebration ONE (1) PINK PARK CITY PRESENTING SPONSOR - $100,000 YOUR LOGO HERE 9 Contact Us: events@huntsmanfoundation.org

10 BASE CAMP SPONSOR Base Camp is the base of operations for Pink Park City and is located at Canyons Village at Park City Mountain. As the central location for all things Pink Park City, Base Camp is the location of event check-in, late registration, event merchandise, multiple activities and giveaways, the VIP lounge, awards ceremony, Kid s Fun Zone, and main stage. This sponsorship package includes: 10 VIP registrations for Pink Park City (valued at $1,000 per person) or 100 general event registrations Company logo on all print advertising and event collateral Opportunity to place branded material in participant bags Inclusion in thank you to all event participants First right of refusal for sponsorship of Pink Park City 2020 Invitation to attend Huntsman Cancer Foundation s annual end of year celebration ONE (1) BASE CAMP - $25,000 On-site activation at Base Camp 20 ft. x 10 ft. Company logo on event credentials Company logo on the pink carpet and step and repeat banner 10 Contact Us: events@huntsmanfoundation.org

11 VIP LOUNGE SPONSOR The VIP Lounge is located in Base Camp by the main stage and is only accessible to participants who fundraise more than $1,000 or register as a VIP participant. Each VIP will have access to catered food, comfortable seating, an open bar, and a good view of the main stage entertainment throughout the day. Each VIP will receive a Pink Park City beanie and jacket, and every VIP may bring along a plus-one. For each additional $100 raised they may bring another guest into the VIP Lounge with them, up to an additional five guests. This sponsorship package includes: 8 VIP registrations for Pink Park City (valued at $1,000 per person) or 80 general event registrations Company logo on all print advertising and event collateral Opportunity to place branded material in participant bags Inclusion in thank you to all event participants First right of refusal for sponsorship of Pink Park City 2020 Invitation to attend Huntsman Cancer Foundation s annual end of year celebration ONE (1) VIP LOUNGE SPONSOR - $20,000 On-site activation at Base Camp 20 ft. x 10 ft. Name and brand the VIP Lounge Company logo on event credentials Company logo on the pink carpet and step and repeat banner 11 Contact Us: events@huntsmanfoundation.org

12 KIDS FUN ZONE SPONSOR The Kids Fun Zone is an activity area at Base Camp for participants to play games and win prizes. Activities include Chippo, corn hole, ring toss, snow bowling, bocce ball, and more. This sponsorship package includes: 5 VIP registrations for Pink Park City (valued at $1,000 per person) or 50 general event registrations Company logo on all print advertising and event collateral Inclusion in thank you to all event participants First right of refusal for sponsorship of Pink Park City 2020 Invitation to attend Huntsman Cancer Foundation s annual end of year celebration ONE (1) KIDS FUN ZONE SPONSOR - $15,000 On-site activation at Base Camp 20 ft. x 10 ft. Company logo on all Kid s Fun Zone signage Company logo on event credentials Company logo on the pink carpet and step and repeat banner Opportunity to place branded material in participant bags 12 Contact Us: events@huntsmanfoundation.org

13 MAIN STAGE AND ENTERTAINMENT SPONSOR The main stage is at the center of Base Camp and will feature live entertainment, music, and announcements throughout the day. This sponsorship package includes: 5 VIP registrations for Pink Park City (valued at $1,000 per person) or 50 general event registrations Company logo on all print advertising and event collateral On-site activation at Base Camp 20 ft. x 10 ft. Name and brand the Pink Park City Main Stage Company logo on event credentials Company logo on the pink carpet and step and repeat banner Opportunity to place branded material in participant bags Inclusion in thank you to all event participants First right of refusal for sponsorship of Pink Park City 2020 Invitation to attend Huntsman Cancer Foundation s annual end of year celebration ONE (1) MAIN STAGE AND ENTERTAINMENT SPONSOR - $15, Contact Us: events@huntsmanfoundation.org

14 INCENTIVE JACKET SPONSOR Every participant who donates or raises more than $500 for cancer research will receive an official Pink Park City jacket. As the incentive jacket sponsor, your company will work with event staff to create a co-branded jacket to be donated to Pink Park City as a fundraising incentive. If desired, there is a possibility to co-brand additional items to be sold with other Pink Park City merchandise. The anticipated need for Pink Park City 2019 is an inventory of 200 jackets. Benefits for this sponsorship package are based on the estimation that the fair market value of each jacket is $100. This sponsorship package includes: 4 VIP registrations for Pink Park City (valued at $1,000 per person) or 40 general event registrations Company logo on all print advertising and event collateral Company logo on the pink carpet and step and repeat banner Company logo on event credentials Opportunity to place branded material in participant bags Inclusion in thank you to all event participants First right of refusal for sponsorship of Pink Park City 2020 Invitation to attend Huntsman Cancer Foundation s annual end of year celebration ONE (1) INCENTIVE JACKET SPONSOR 200 CO-BRANDED JACKETS On-site activation at Base Camp 10 ft. x 10 ft. Co-brand Pink Park City award jacket 14 Contact Us: events@huntsmanfoundation.org

15 LODGE AND DECK PARTY SPONSOR Participants in the Checkpoint Challenge are aiming to visit four lodges on the mountain to be entered into a drawing for a chance to win Pink Park City prizes. Each lodge sponsor is asked to host a deck party at their lodge to engage participants and add a fun event element (example: live music, games, DJ, food and/or beverage, giveaways, etc.) Pink Park City staff are willing to help plan a deck party that highlights the sponsoring company s brand in a fun way and will provide volunteers to help staff the deck party. This sponsorship package includes: 4 VIP registrations for Pink Park City (valued at $1,000 per person) or 40 general event registrations Company logo on all print advertising and event collateral On-site activation at Base Camp 10 ft. x 10 ft. Name and brand one of four Park City Mountain destinations (Red Pine Lodge Lookout Cabin Red Tail Deck Tombstone Grill) Host a deck party at the sponsored lodge Company logo on Checkpoint Challenge signage and event collateral at the sponsored lodge Company logo on the pink carpet and step and repeat banner Company logo on event credentials Opportunity to place branded material in participant bags Inclusion in thank you to all event participants First right of refusal for sponsorship of Pink Park City 2020 Invitation to attend Huntsman Cancer Foundation s annual end of year celebration FOUR (4) LODGE & DECK PARTY SPONSORS - $10, Lodges Include: Red Pine Lodge (reserved) Lookout Cabin (reserved) Red Tail Deck Tombstone Grill 15 Contact Us: events@huntsmanfoundation.org

16 INCENTIVE BEANIE SPONSOR Every participant who donates or raises more than $100 for cancer research will receive an official Pink Park City beanie. As the incentive beanie sponsor, your company will work with event staff to create co-branded beanies and hats to be donated to Pink Park City as a fundraising incentive. If desired, there is a possibility to co-brand additional items to be sold with other Pink Park City merchandise. The anticipated need for Pink Park City 2019 is an inventory of 400 beanies. Benefits for this sponsorship package are based on the estimation that the fair market value of each beanie is $20. This sponsorship package includes: Inclusion in thank you to all event participants First right of refusal for sponsorship of Pink Park City 2020 Invitation to attend Huntsman Cancer Foundation s annual end of year celebration ONE (1) INCENTIVE BEANIE SPONSOR 400 CO-BRANDED BEANIES 15 event registrations On-site activation at Base Camp 10 ft. x 10 ft. Co-brand Pink Park City award beanie Opportunity to place branded material in participant bags 16 Contact Us: events@huntsmanfoundation.org

17 PHOTO BOOTH SPONSOR There are activities for everyone to enjoy at Base Camp. The photo booth is a popular and fun way for participants, family, and friends to celebrate and have a take away from Pink Park City. This sponsorship package includes: 15 event registrations On-site activation at Base Camp 10 ft. x 10 ft. Co-brand Pink Park City photo booth and photo strips Opportunity to place branded material in participant bags Inclusion in thank you to all event participants First right of refusal for sponsorship of Pink Park City 2020 Invitation to attend Huntsman Cancer Foundation s annual end of year celebration ONE (1) PHOTO BOOTH SPONSOR - $5,000 UPGRADE TO GIF BOOTH SPONSOR - $7, Contact Us: events@huntsmanfoundation.org

18 BEER GARDEN SPONSOR Every participant has the opportunity to receive a free beer or soda from the Umbrella Bar at Base Camp. The beer garden sponsor will receive recognition for providing a free drink to event participants and has the ability to select the brand of beer served. This sponsorship package includes: 15 event registrations Inclusion in thank you to all event participants First right of refusal for sponsorship of Pink Park City 2020 Invitation to attend Huntsman Cancer Foundation s annual end of year celebration ONE (1) BEER GARDEN SPONSOR - $5,000 On-site activation in Umbrella Bar area at Base Camp 10 ft. x 10 ft. Opportunity to name and brand the Umbrella Bar at Base Camp Opportunity to place branded material in participant bags 18 Contact Us: events@huntsmanfoundation.org

19 SKI RUN SPONSOR Ski run sponsors have the opportunity to name a run on Park City Mountain. This sponsorship package includes: 15 event registrations On-site activation at Base Camp 10 ft. x 10 ft. Opportunity to name and brand a ski run (example: Thrive and Jive Ski Run sponsored by [company name]) Opportunity to place branded material in participant bags Inclusion in thank you to all event participants First right of refusal for sponsorship of Pink Park City 2020 Invitation to attend Huntsman Cancer Foundation s annual end of year celebration MULTIPLE SKI RUN SPONSORSHIPS AVAILABLE - $5, Contact Us: events@huntsmanfoundation.org

20 FRIEND OF PINK PARK CITY 8 event registrations On-site activation at Base Camp 10 ft. x 10 ft. Opportunity to place branded material in participant bags Inclusion in thank you to all event participants MULTIPLE FRIEND SPONSORSHIPS AVAILABLE - $2, Contact Us: events@huntsmanfoundation.org

21 JOIN US FOR A SKI DAY TO CONQUER CANCER CONTACT OUR TEAM events@huntsmanfoundation.org