ESTACIONES NÁUTICAS. We are a network of tourism destinations along the Spanish coasts, specializing in nauticaltourismandwatersports.
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2 ESTACIONES NÁUTICAS We are a network of tourism destinations along the Spanish coasts, specializing in nauticaltourismandwatersports.
3 Estaciones Náuticas offeractive HOLIDAYS BY THE SEA, ON THE SEA, UNDER THE SEA.. For all ages and levels of experience
4 National coverage A total of 20 Estaciones Náuticas along the coastsof the peninsula, the Balearic and the CanaryIslands, covering 45 municipalities Ciutadella Fornells Maó Santa Eulalia Lanzarote Norte Lanzarote Sur Mogan
5 A variety of great settings for nautical sports Mediterranean coast & Atlantic coasts. Sandy beaches, small creeks, rugged shores, estuaries, marine parks.. From shallow waters for beginners to big wavesforfanaticsin search of emotions. Good weather conditions all year round.
6 Diversity of nautical & water sports sailing, scubadiving, charter, windsurfing, kite surfing, kayaking, snorkeling, fishing. Courses, rental, guidedtours, equipment. From small operators to world class specialists
7 All tourism services to put together great holidays Estaciones Náuticas giveyouaccessto1.600 tourism companies. More options, more choice, more fun, more business.. Nautical sports Accommodation Other activities Shops and restaurants & water sports
8 The logo Estación Náutica is our sign of identity EachEstación Náutica has its logo The Spanish association groups all Estaciones Náuticas
9 AEEN: thespanishassociationof Estaciones Náuticas Weare the productclub of Nautical Tourism of Turespaña OUR MISSION Make nautical and water sports available to the market through: Fostering cooperation among the suppliers of nautical tourism. Conducting promotional activities.
10 AEEN: thespanishassociationof Estaciones Náuticas Owns and manages the brand Estación Náutica. Defines quality standards for the network. Conductsqualityauditstoacceptnew membersand supervises the compliance of standards. Promotesproductdevelopment. Coordinatesa plan forjointpromotion: nationaland international.
11 AEEN: thespanishassociationof Estaciones Náuticas Quality standards set specifications for all types of associated companies in 5 areas: Customer care Operations Safety Maintenance of equipments Management ThebrandEstaciones Náuticas guaranteesthatassociatedoperatorsof watersportsoffer: Professionalism Compliance with legal requirements Insurance coverage
12 How is organised an Estación Náutica Each Estación Náutica: Groups nautical/water sports operators and other tourismcompaniessuchas hotels, restaurants, activities, shops. Has legal status as an association Has a manager Has a public information point at the destination Isa memberof AEEN
13 How is organised an Estación Náutica The manager of the Estación Náutica: Supports the associated companies. Coordinateswithlocal authoritiesand stackeholders and with AEEN. Conducts promotional activities. Isthecontactpointforthetradeand other tourismprofessionalsinterestedin promotingand commercialising the Estación Náutica.
14 An overview of the activities of AEEN Brand recognition Product development Website Joint promotion campaigns: International market Domesticmarket
15 Brand recognition Each associated company receives a Diploma issuedbyaeen and a poster with the key engagements.
16 Brand recognition AEEN produces flagsand displaystobeusedat the information point and key locationsat eachdestination.
17 Product development Weare workingonnew products targeting specific segments. Blue Weeksforschoolgroupsand students. Incentives and activities for corporategroups. Water Sports Events Each Estación Náutica develops its own products under shared guidelines. AEEN will conduct joint promotion.
18 Product development Innovating in facilities on the beach
19 Website of Estaciones Náuticas Since 2013: In 2013, launching a new version. Information about all Estaciones Náuticas and associated companies. Search by destinations and activities. Online booking.
20 Joint promotion International: a joint effort with Turespaña Domesticmarket: in cooperationwith8 regional authorities in Spain (Comunidades Autónomas) and the authorityof the city of Ceuta (Ciudad Autónoma de Ceuta) Online/ Offline
21 International promotion Dedicated pages at spain.info
22 International promotion Product guides in several languages
23 International promotion Presentations to the trade Direct marketing Online: banners, landingpages, microsites
24 International promotion Press trips Famtrips
25 Promotional activities in Spain Trade shows: FITUR and other
26 Promotional activities in Spain Spanish version of the website:
27 Promotional activities in Spain Printed media Advertising in specialised magazines Advertorials Press trips
28 Promotional activities in Spain Fiesta del Mar Open doorsdaysat the Estaciones Náuticas. Launchedin 2010 National coverage. AEEN developedtheconcept and conductsjointpromotion. EachEstación Náutica decides its ownprogramof activities.
29 Radio and TV Promotional activities in Spain
30 Working with Estaciones Náuticas means. A diversity of destinations and services to choose from Alternatives to the traditional sun & beach holidays A variety of nautical sports & other leisure activities Accommodation, restaurants, shops Quality standards Contact points for the trade Centralised information service A partner to carry out promotional activities
31 Discovera differentapproachto enjoyingthesea in Spainwith Estaciones Náuticas!!!
32 Contact details Rafael Moreno Gerente
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