Port Vell October, 2014

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Willis Cole
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1 Port Vell October, 2014

2 On course for Barcelona

The capital of the sea Barcelona is one of the world s major global cities. It s a leading business hub for southern Europe and a renowned tourist destination.

3 The capital of the sea Barcelona is one of the world s major global cities. It s a leading business hub for southern Europe and a renowned tourist destination. Its history, creative culture and quality of life make it the ideal venue to host all kinds of international events. And when you factor in its seafaring tradition, maritime infrastructure and location, there s no doubt that Barcelona is the ideal setting to stage the Boat Show. The 53 rd Barcelona International Boat Show is the perfect place for your business to meet the thousands of sea-lovers who come to visit every year. It s the ideal setting for a genuine maritime experience and the perfect springboard for your business.

4 Port Vell

5 The best of the Mediterranean in the heart of Barcelona For the third year running, the show will take place in the Port Vell, the only major Mediterranean port to lie in the heart of a great city. Its seafaring tradition, unique location and huge variety of restaurants and services make it the perfect setting for the Boat Show.

6 Barcelona International Boat Show

An established model that delivers year after year With over half a century of experience, we ve set the benchmark for events of this kind. The Boat Show is Spain s leading multi-sector exhibition.

7 An established model that delivers year after year With over half a century of experience, we ve set the benchmark for events of this kind. The Boat Show is Spain s leading multi-sector exhibition. It s one of the five major boat shows in Europe, and brings the professional sector and the sea-loving public together Boat Show: A SATISFIED CREW 211 direct exhibitors 650 boats on show 130 yachts and super yachts afloat The 2013 Boat Show earned the plaudits of the exhibitors: 72.6% of exhibitors thought this edition was better than or equal than previous one. 52.7% met their goals of participation 58.3% surpassed their expectations of participation 73.6% have already confirmed their intention to return in These figures are the highest ratings achieved in the last four years.

8 Loyal, high-yield, valued visitors 52,831 visitors 9% more than the 2012 Boat Show 67% were members of the general public 33% were professional visitors An unmissable highlight for sea lovers: 90% had visited previous shows 90.3% say that they will visit again

An increasingly diverse following: 65% from Catalonia, the leading nautical market in Spain 16,272 visitors from the rest of Spain 4% international visitors Visitors with a business interest: Who

9 An increasingly diverse following: 65% from Catalonia, the leading nautical market in Spain 16,272 visitors from the rest of Spain 4% international visitors Visitors with a business interest: Who take buying decisions at the show: 23.7% Who come to discover what s new in the market: 48.2% Who own a boat: 45.5% Visitors who find what they re looking for: Visitors mark the show 7.75 out of % are hoping to return in A show brimming with experiences: Fun Beach Zone Space for Innovation Traditional Sailing Boat Parade

10 2014 Boat Show: all the latest to port, all the business to starboard

A high-yield show that exceeds business expectations year after year A show that proves its worth as a business generator year after year The ideal venue for presenting your entire range to the

11 A high-yield show that exceeds business expectations year after year A show that proves its worth as a business generator year after year The ideal venue for presenting your entire range to the Spanish market and showcasing your latest products An opportunity to attract new customers The easiest, most economical way to ensure customer loyalty A professional environment where you can contact and expand your distribution network An unbeatable setting where your customers will be able to try out your boats The best place to observe trends in the market Member of the IFBSO and with the support of ANEN

Moll de la Fusta: an ocean of experiences Unique experiences for the public: Moored boats Floating exhibition area Fun Beach Area: a recreational area for young people, focusing on surfing,

12 Moll de la Fusta: an ocean of experiences Unique experiences for the public: Moored boats Floating exhibition area Fun Beach Area: a recreational area for young people, focusing on surfing, windsurfing, kayaking and dinghy sailing exhibitors. Product demonstrations and testing are also possible. High-quality professional venues: Sea Space: trade meeting place with regatta presentations and industry-specific talks. Meeting Village: the place for business meetings and networkingreuniones de trabajo. SUP (Stand-Up Paddle): an experience for visitors of all ages. Traditional Sailing: an exhibition of boats and nautical customs of the early twentieth century. Sailing Tasters (Catalan Sailing Federation): creating the sea wolves of the future. Flyboarding: a spectacular watersport experience. IOM Regatta: the venue for radio-controlled boats.

13 Moll d Espanya: onboard luxury Refurbished facilities. Moored boats. Floating exhibition area. Village: restaurant and VIP meeting area at the Boat Show. Boat Parade: night-time boat festival and parade.

14 Multi-sector offer

Accessories Shopping Area Nautical décor and gifts Motor and sailing boats Sailing schools Fun Beach Institutions Sport Boats Bookshops Motors

15 Accessories Shopping Area Nautical décor and gifts Motor and sailing boats Sailing schools Fun Beach Institutions Sport Boats Bookshops Motors Inflatables Fishing Trade press Ports and equipment Scuba diving Nautical tourism and charters Dinghy sailing Clothing Yachts, super-yachts and mega-yachts

16 Communication plan

17 An extensive communication plan to attract Spanish sealovers, foreign residents in Spain (Russians, British,Germans, etc.) and sailing fans from the south of France and Portugal. Over 870 references to the 2013 Boat Show, with an audience of 247,399,301 and a financial valuation of 2,754,778. Daily and digital newspapers: El País, La Vanguardia, ABC, El Mundo, El Periódico, La Razón and Expansión. Spanish and international trade press: Skipper, Náutica & Yate, Nautic Press, Barcos a Motor, Barcos a Vela, Yachting World, Anuncios del Barco, The Best, Pesca a Bordo, Pesca & Barcos, Neumáticas, Surf a Vela, Nautiocasión, IBI, The World of Yachts, Motor Boat & Yachting, Boat International, Meer & Yachten, Yachts France, Yachts Russia, Moteur Boat, Neptune, Moteur, Voile Magazine, Nautica, Yacht Capital, Motonautica. Specialist magazines: City de Luxe, SMQ, By Style, etc. Offline and online media for foreign residents: Costa News, The Post, Costa Nachrichten, Revista Rusa en España, Hoboctn, etc. Online campaign in the Spanish and international trade press: Nauta 360, Panorama Náutico, Expansión, Mundo, IBI, etc. Radio: campaign on leading Spanish and international stations. Marquees: outdoor campaign throughout the city of Barcelona. Social Networks: Facebook, Twitter, LinkedIn, etc.

19 Marketing activities VIP invitations and passes for specific groups selected from specialist databases. Promotional material at marinas and sailing clubs. Co-branding with sponsors and participating companies. Free official catalogue for all visitors.

20 Ways to take part

Exhibition space prices Exhibition space rental From 9 to 99.9 sq.m... 100/sq.m From 100 to 224.9 sq.m... 95/sq.m From 225 to 349.9 sq.m... 90/sq.m Over 350 sq.m... 85/sq.

21 Exhibition space prices Exhibition space rental From 9 to 99.9 sq.m /sq.m From 100 to sq.m... 95/sq.m From 225 to sq.m... 90/sq.m Over 350 sq.m... 85/sq.m For spaces smaller than 50 sq.m, contracts for the tents and/or hospitality facilities must be placed with FIRA DE BARCELONA. Applications received before 30 June will enjoy a 5% discount from the space charges.

22 Tarifas embarcaciones a flote PRICES FOR EXHIBITING Boats Boats from 8 to 11 m (LOA)... 2,900 / units + VAT Boats from 11.1 to 16 m (LOA)... 3,700 / units + VAT Boats from 16.1 to 30 m (LOA)... 4,500 / units + VAT Boats > 30 m (LOA... 6,500 / units + VAT Boats with a beam from 6 to 7.5 m VAT Boats with a beam in excess of 7.5 m... 1,300 + VAT Electrical installation and supply Single phase (32A) VAT Three phase (63A) VAT Applications received before 30 June will enjoy a 5% discount from the mooring prices.

Tent Tent prices (including space) 9 sq.m... 2,225 + VAT 16 sq.m... 3,350 + VAT 25 sq.m... 4,575 + VAT Applications received before 30 June will emjoy a 5% discount from the space charges.

23 Tent Tent prices (including space) 9 sq.m... 2,225 + VAT 16 sq.m... 3,350 + VAT 25 sq.m... 4,575 + VAT Applications received before 30 June will emjoy a 5% discount from the space charges. COMMON CHARACTERISTICS: Structure:The Pyramid tent is a modern four sided pagoda tent. This entire unit is free standing, without tension ropes or central pole. This tent has PVC curtains, one of which has decorative PVC arched windows. Lighting: The space also includes general lighting which will be based on 100 w halogen spot lights. Electricity: 3.3-kW switchboard is provided with 3 sockets. Fascia Board: 3-mm forex at 40 cm high full colour printed with the brand name/logo of the exhibitor. Furniture packages as well as interior fitout walls can be ordered through the are available to Exhibitor Area.

24 Hospitalities Hospitality stand prices (including space) 15 sq.m... 3,650 + VAT Applications received before 30 June will emjoy a 5% discount from the space charges. COMMON CHARACTERISTICS: Structure: The Náutico Vista is a brand new pavilion design for highest hospitality standards that includes panoramic glass panels and/or PVC panels and a rigid curved PVC roof cover. Lighting: The space also includes general lighting which will be based on 100 w halogen spot lights. Electricity: 3.3-kW switchboard is provided with 3 sockets. Fascia Board: 3-mm forex at 40 cm high full colour printed with the brand name/logo of the exhibitor. Furniture packages as well as interior fitout walls can be ordered through the are available to Exhibitor Area.

Chalet Hospitality Chalet Hospitality prices (including space) 25 sq.m...5,800 + VAT 36 sq.m...7,900 + VAT Applications received before 30 June will enjoy a 5% discount from the space charges.

25 Chalet Hospitality Chalet Hospitality prices (including space) 25 sq.m...5,800 + VAT 36 sq.m...7,900 + VAT Applications received before 30 June will enjoy a 5% discount from the space charges. COMMON CHARACTERISTICS: Structure: The Chalet tent is a modern pavilion with sidewall and glass panels as well as provides an attractive dome style white PVC roof cover, with a suspended interlocking level floor. Lighting: The space also includes general lighting which will be based on 100 w halogen spot lights. Electricity: 3.3-kW switchboard is provided with 3 sockets. Fascia Board: 3-mm forex at 40 cm high full colour printed with the brand name/logo of the exhibitor. Furniture packages as well as interior fitout walls can be ordered through the are available to Exhibitor Area.

26 Growing Pack The easiest, most economical way to take part in the Boat Show. Start Ups / Innovation zone: New companies showcase their latest products at the Salon. Growing Area: Exhibitors who have not participated in previous editions.

27 Growing Pack Hospitalities price (including space) 6 sq.m... 1,650 + VAT Location in Growing aone. Structure: 2x3 m stands separate by a 1.10 m high x 3 m wall creating a file of spaces of 6 sq.m. semi-detached spaces. External elements: Curtains: White PVC canvas perimeter that can be closed at night. Fascia Board: All the structures are provided with the exhibitor s name in sans-serif type on the front of the canvas. General internal elements for all the structures: Floor: Module platform flooring system and solid security side panels. Floorboard-type material with aluminium base made of multi-layered chipboard panels with a load-bearing capacity of up to 500 kg/sq.m. Electricity and lighting: 3.3-kW switchboard. One row of two 100-watt spotlights per stand will be installed. Power points: Three 2-2 pin power points for each stand are provided. Carpet: Colour standard blue.

28 Visibility pack / Online advertising Visibility pack Online advertising Prominent presence of the brand in media specials and agreements signed: Boat Show / Nauta 360, Panorama Náutico, Ronda Iberia, specials in El Mundo, La Vanguardia, etc.). Inserting a promotional video on full-screen (3 m x 2 m) displays at the entrances to the Boat Show. Right banner on the Boat Show website. Publicising news and information about the exhibitor company through social media. Price: 2,500 Top banner: 2, x50 px banner Rotating. Reserved for super sponsors. Spaces available: 3.jpg.gif.flash Maximum 40 kb Right banner: 1, x50 px banner Spaces available: 4.gif.flash Maximum 40 kb Logo banner: x60 px logo and link Spaces available: 8.gif.jpg Maximum 8 kb Banner space (Top, Right and Logo) on the Trade Show website can be contracted according to availability.

29 Commercial team If you would like more information, please contact: Elisenda Durbán Tel.: Lourdes Roy Tel.:

The sea is life and Barcelona lives the sea

The sea is life and Barcelona lives the sea Port Vell. A unique location! Salón Náutico 2014. The figures speak for themselves 53.216visitors 62% 236exhibitors 650boats on show 40,9% 140 yachts and super-yachts