EUROPE S #1 HISTORIC MOTORSPORT SHOW
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1 INTERNATIONAL HISTORIC MOTORSPORT SHOW FEB 2019 STONELEIGH PARK POWERED BY EUROPE S #1 HISTORIC MOTORSPORT SHOW ICONIC RACING CARS LIVE RALLY ACTION SPECIALIST EXHIBITORS MOTORSPORT LEGENDS Official Show Partners
2 HERITAGE Legendary racing drivers, world rally champions and record crowds gathered at Race Retro in 2018, making it Europe s #1 historic motorsport show. With a record number of 23,000 visitors joining over the three day event at Stoneleigh Park, Warwickshire (23 25 February), this season opener for historic motor racing and associated industries was an event not to be missed by traders and enthusiasts alike. A spectacular line up of motorsport legends welcomed British racing driver, Brian Redman, British Touring Champion Matt Neal and former motorcyclist Steve Parrish plus other special guests. World Rally Champion, Miki Biasion, also visited taking to the Live Rally Stage himself, among over 100 other Group A, B and C cars making it the shows best rally stage ever. If you offer products or services to the historic motorsport market then exhibiting at Race Retro will help you achieve significant sales, orders and business right at the start of the new racing season. Race Retro is increasingly one of the most important events of the year for the Motor Sports Association John Symes, Technical Director, Motorsport Association It provides a great opportunity to reach a diverse audience, from competitors and experienced enthusiasts, to the many new fans drawn to motor sport action that is evocative of a previous era No other show has the look and feel of Race Retro it has something for everyone Patrick Burke, Managing Director, HERO Events The traditional kick-off point for the historic racing season an unmissable show for anyone who loves old racing cars Joe Dunn, Editor, Motor Sport Magazine
3 RACE RETRO AT A GLANCE Four halls of exhibition stands, a live stage, autojumble, classic cars, competition cars, motorcycles and rally cars covering nearly nine decades. Silverstone Auction conduct their launch sale of the year which has broken world records. Motorcycle fans are well provided for with a dedicated area for displays from period racing machines to drag bikes. Be it formula and single seat racing, single marque series, rallying, hill climb, sports and GT cars, touring cars or motorcycling, all passions are fully catered for at Race Retro. Race Retro is powered by Motor Sport Magazine. Hall 3 is the Motor Sport Hall of Fame Live and where Motor Sport Magazine has a live stage and an impressive vehicle line up. Of the 23,000 visitors at the event in 2018: 93% are male of which 77% are aged % ABC1 60% attend race meetings 55% are in Senior Exec or Senior Management positions 44% own or sponsor a competition car 1 in 5 visitor households own 6 cars or more Visitor satisfaction 4.2 out of 5, one of the highest in the UK 80% of exhibitors had their expectations met 64% of exhibitors generated direct sales from exhibiting at the show WHO VISITS? 30% new visitors at the 2018 Show 45% return to the show year on year exhibitors can build loyalty 69% of visitors spend more than 5 hours at the show 62% of visitors purchase at the show 88% visitors over 45 years of age
4 INTERNATIONAL HISTORIC MOTORSPORT SHOW FEB 2019 STONELEIGH PARK POWERED BY Exhibitors at Race Retro are involved in historic, vintage, classic and retro racing which includes, but is not limited to: Competition car builders and tuners Motoring clubs and associations Race series organisers Race car preparers Engineering and technical services Car and motorcycle restoration companies Race wear, workwear, helmets, clothing and accessories Race car and classic car dealers Providers of transmissions, gearboxes, differentials and overdrives Suspension springs and damping Instruments, batteries, ignition, ecu s and electrics Fuel cells, carburation and injection systems Radiators and cooling systems Spares and parts manufacturers Fuels and lubricants Fire, safety, roll cages, seatbelts and seats Timing data, telemetry and communications Polishes, cleaning and protection fluid Coatings, surface preparations and covers Bodywork, coachbuilders and fabrications Engine builders Track and test organisers Historic racing museums Colleges and Universities Educational training and medical establishments Historic motorsport and autojumble traders Motor Sport charities and trusts Circuit owners Classic car tours Governing bodies Motorsport memorabilia Art and books Motorsport models, vintage toys and collectables
5 EXHIBITING OPTIONS TRADE STANDS SHELL SCHEME: VAT per square metre This is a ready built stand for you to simply move in and furnish with your branding and products. It includes the floor space, carpet, walls and name fascia. SPACE ONLY: 80 + VAT per square metre This is exactly as it sounds, only the floor space. It often suits those who prefer to build their entire stand from the ground up. The minimum stand size available is 6sqm (e.g. 3m x 2m, 4m x 1.5m) Should Trade Stand prices present a cost issue to some smaller businesses, we suggest looking at the market-style Classic Trader Village/Autojumble as an alternative for tighter budgets. DEALERS SPACE WITH CARPET: 65 + VAT per square metre Many dealers choose to make Race Retro their showroom every year, and with good reason - car sales at the show are historically proven to be very strong. We work on the basis of one car, with the doors open, using about 24sqm of space (6m x 4m). Most cars (unless they re very big e.g. Rolls/Bentley etc. tend to actually measure no more than 5m x 1.7m with the doors closed so allow a minimum of 5m x 1.7m per car when working out how much space you need. Packing in a lot of cars very tightly may not be as rewarding as displaying fewer cars with more breathing space so buyers can fully access the vehicles. For information on the Autojumble and Classic Trader Village contact Helen Morton - morvisevents@yahoo.co.uk or call
6 SPONSORSHIP OPTIONS We have several superb sponsorship opportunities within the show ranging from full Official Partner, through to Feature Sponsor and other unique and innovative in-show branding opportunities. We can tailor a bespoke package to suit your objectives, all sponsorship opportunities include elements of the following: Exhibition Floor Space Inclusion in our pre/post show PR Branding across the event where appropriate Branding on all show materials where appropriate Full branding opportunity of the area sponsored Complimentary Tickets Tailored and bespoke marketing and communications package Floor Tiles Ceiling Banners Visitor Ticket Sponsorship Visitor Bag Inserts Hall/Feature Sponsorship Marketing Sponsorship Communications Package Having been involved since its inception, Race Retro has always been the ideal show for the Vintage Sports-Car Club to attend, attracting as it does a strong turnout of Historic motorsport fans and enthusiasts Taking place at the start of the Race/Speed season, it is the perfect opportunity for the Club to launch our annual calendar of events, whilst its central location undoubtedly helps attract people from all over the UK. This year s event proved to be a real improvement on recent years, with the efforts of Clarion clearly injecting a new sense of enthusiasm and lifeblood into the Show. The Vintage Sports-Car Club We found Race Retro to be invaluable to growing our reputation as a thriving and credible race series. Visitor feedback was overwhelmingly positive and our stand was always busy. Classic 2CV Racing Club
7 INTERNATIONAL HISTORIC MOTORSPORT SHOW FEB 2019 STONELEIGH PARK POWERED BY Race Retro Marketing Comprehensive campaign via Motor Sport magazine channels Dedicated website Advertising campaign in relevant historic motorsport titles including trade, technical and engineering journals Direct mail campaign to select databases E-newsletters to 91,000 in the six months prior to the show Social media through Facebook, Twitter and Instagram Third party promotions Dedicated PR campaign to both narrow cast and broadcast media Contact Show Director Sales Manager Marketing Manager Lee Masters Tel: Robbie McBride Tel: Ellie Jones Tel: Show Operations Senior Sales Executive Marketing Executive Abigail Quesnel Tel: Jonathan Welch Tel: Yasamin Nikoosimaitak Tel: PR - Poppyseed Media Ltd Autojumble/Classic Trader Village Stands Andrea Seed Tel: Andrea@poppyseedmedia.co.uk Helen Morton Tel: Morvisevents@yahoo.co.uk
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