Media Information Kit

Transcription

1 Media Information Kit

2 FIFA World Cup Brazil 3 TM Media Information Kit 2014 FIFA World Cup Brazil TM Media Information Kit Contents Introduction...4 General Ticketing Information... 6 Ticket Sales Structure Sales Phases... 6 Ticket Price Categories... 7 Ticket Products... 7 Disabled Access Tickets (DAT)... 8 Ticket Prices... 8 Residents of Brazil...11 Customer Services...11 Ticketing Key Facts & Figures Ticket Information Total Number of Tickets Gross Capacity Seating Capacity Purchasable Tickets...15 Customer Groups...15 Customer Groups with granted Ticket Purchase Rights...15 Customer Groups with acquired Ticket Purchase Rights...16 General Public Allocations...16 Ticket Inventory Overview...17 Ticket Application & Purchase Sales Phases...18 Ticket Application Procedures Provision of Data...21 Sales Restrictions...21 Payment Methods...21 Notification Period...22 Notification Methods...22 Ticket Terms and Conditions...23 Use of Tickets...23 Transfer of Tickets...23 Stadium Rules...23 Ticketing Sales Regulations...23 Ticket Programmes Participating Member Associations...24 Hospitality Programme...27 Ticketing Summary...28 Brazil Event Cycle Comparison...28 FIFA Confederations Cup Comparison...29 FIFA World CupTM Comparison...29 Regulations Prohibition on Unauthorised Resales and Cooperative Enforcement Activities Glossary of Key Terms General Information on Ticketing Customer Services...31 Media Enquiries...31

3 4 5 1 Introduction MANAUS Arena Amazonia FORTALEZA Estadio Castelao NATAL Estadio das Dunas The 2014 FIFA World Cup TM was held from 12 June to 13 July 2014 and consisted of 64 matches played across 12 cities. Thirty two teams participated, and there were approximately three million tickets available for purchase for the 64 matches. RECIFE Arena Pernambuco The Media Information Kit contains all relevant Ticketing Information for the 2014 FIFA World Cup TM. BODIES AND ENTITIES INVOLVED IN THE TICKETING OPERATIONS FIFA was determined to ensure that tickets were body of association football and members of accessible to all football fans in Brazil and across the international football community as was the the world. Therefore, FIFA established a special Ticketing Sub-Committee which the Chairman of the entity, the FIFA Ticketing AG chaired by Julio Local Organising Committee, José Maria Marin was Grondona, and also created a dedicated Ticketing also a member. The FIFA Ticketing Centre (FTC), Sub-Committee, chaired by Horst R. Schmidt, in operated by MATCH Services AG, was responsible charge of defining the Ticketing policy and related for the delivery of the Ticketing operations based on decisions for the FIFA Confederations Cup 2013 and the FIFA Ticketing Policy. the 2014 FIFA World Cup TM. FIFA Ticketing AG was managed by representatives of the world governing CUIABA Arena Pantanal BELO HORIZONTE Estadio Mineirao SAO PAULO Arena de Sao Paulo BRASILIA Estadio Nacional RIO DE JANEIRO Estadio do Maracana SALVADOR Arena Fonte Nova CURITIBA Arena da Baixada PORTO ALEGRE Estadio Beira-Rio

4 6 7 2 General Ticketing Information 2.1 TICKET SALES STRUCTURE SALES PHASES By providing a sales phase structure, FIFA aimed to put in place a ticket purchase platform where all customers had a fair and equitable chance of securing tickets. FIFA s official website, was the exclusive online sales channel for all ticket products, complemented by Over the Counter Sales at specific FIFA Venue Ticketing Centres located within the 12 Host Cities during the Last Minute Sales Phase. The first tickets for the 2014 FIFA World Cup TM went on sale from 20 August During Sales Phase 1, fans were able to request tickets on a Random Selection Draw basis for categories 1-4 from 20 August 2013 until 10 October 2013 and on a First Come First Served basis from 11 November 2013 to 28 November At this time, fans were able to buy tickets based on the date and venue of a match, or to follow a team; because it was not decided at that point where specific teams would play any given match (with the exception of Brazil as team A1). During the Random Selection Draw Period, football fans applied for tickets at any time, it made no difference as to when the application was made, as all orders were processed together. If the number of applications exceeded the number of available tickets for a given match and/or category, then a Random Selection Draw(s) took place at the end of the RSD period to determine the recipients. Sales Phase 2 commenced two days after the Final Draw on 8 December 2013 when football fans knew where their respective teams were playing. Sales Phase (1) Categories 1-4 The first part of the sales phase was again a ticket request collection period with orders made until 30 January Random Selection Draws took place if applications exceeded the number of available tickets for a given match and/or category. First Come First Served tickets were available from 12 March 2014 to 1 April In the Last Minute Sales Phase from 15 April 2014 up until the final match day of the tournament, tickets were available to all customers online and Over the Counter at the designated FIFA Venue Ticketing Centres. Please refer to section 4.2 for further details. Sales Phase (2) Categories 1-4 For the Random Selection Draw process, to confirm that the process adhered to Brazilian law, representatives from Caixa Econômica Federal and Ministério do Esporte do Brasil were present. They witnessed, verified and declared that the steps carried out met the legal requirements. Last Minute Sales Phase Categories TICKET PRICE CATEGORIES There were four (4) Ticket price categories for the 2014 FIFA World Cup TM, as per previous events. Category 1 was the highest priced and located in prime areas within the stadium Categories 2 and 3 were located outside of the Category 1 area Category 4 was the most affordable and was reserved exclusively for residents of Brazil FIFA determined the categorisation of each seat in the stadium on a match-by-match basis. This meant that (i) the ticket category may have varied from match to match; (ii) all ticket categories may have comprised stadium seats of the lower and upper tier, (iii) the ticket categorisation remained unaffected from any conditions on the match day, such as weather conditions; and (iv) ticket category boundaries may have varied from match to match. Such differentiation was necessary to secure that the maximum number of tickets could be made available to football fans. 2.3 TICKET PRODUCTS There were three types of ticket products available for the 2014 FIFA World Cup TM : Individual Match Tickets were tickets for a specific match; Venue Specific Ticket Series (VST) were ticket strips for a specific venue. Strips include the Group Matches (not including the Opening Match) and any Round of 16 and 3rd / 4th place match, played at the specific venue and; Team Specific Ticket Series (TST) were ticket strips to follow the national team of the customer s choice. Depending on which TST was applied for, the TST may have included between 3 and 7 matches (TST-3, TST-4, TST-5, TST-6 and TST-7). The TST purchased guaranteed the customer Tickets for each round of the tournament that was included in their TST, regardless of whether the Team itself qualified. The table below illustrates how the Team Specific Ticket Series principle was implemented. KEY Category 1 Category 2 Category 3 Category 4 Suites Complimentary (not for public sale) The above stadium configuration was an example of how the different price categories (and other customer groups) may have been applied. TOURNAMENT STAGE TICKETS RECEIVED PER TST SERIES Aug Sep 2013 Oct Nov 2013 Dec 2013 Jan 2014 Feb 2014 Mar 2014 Apr 2014 May 2014 Jun 2014 Jul 2014 Group Match IF YOUR TEAM PARTICIPATES IN THIS TOURNAMENT STAGE IF YOUR TEAM DOES NOT PROGRESS TO THIS STAGE IN THE TOURNAMENT A Ticket for each of your Team s 3 Group Matches (all 32 Teams that qualify for the 2014 FIFA World Cup TM will play their corresponding 3 Group Matches). Round of 16 Match Ticket to your team s Round of 16 Match A Ticket for the Round of 16 Match to follow the winner of your team s Group 1 2 Random Selection Draw (RSD) 20 Aug Oct 2013 First Come First Served (FCFS) 11 Nov Nov Random Selection Draw (RSD) 8 Dec Jan 2014 First Come First Served (FCFS) 12 Mar Apr Last Minute Sales (LMS) 15 Apr July 2014 Quarter Final Match Ticket to your team s Quarter-Final Match A Ticket to the Quarter-Final Match to follow the winner of the previous Match attended Semi Final Match Ticket to your team s Semi-Final Match A Ticket for the Semi-Final Match to follow the winner of previous Match attended The Final Ticket to the Final

5 8 9 2 General Ticketing Information 2.4 DISABLED ACCESS TICKETS (DAT) For the 2014 FIFA World Cup TM, and in accordance with Brazilian regulations, at least 1% of the total quantity of tickets offered for purchase were made available for disabled customers. The location of the available seats for disabled customers varied from stadium to stadium. Team Specific Ticket Series Prices (US Dollars) TST SERIES MAX NO. OF TICKETS COST PER TST SERIES NUMBER OF MATCHES CAT 1 CAT 2 CAT 3 DAT GM R16 QTR SEMI FINAL TST-3 3 $578 $446 $297 $ TST-4 4 $820 $627 $418 $ TST-5 5 $1,183 $869 $600 $ TST-6 6 $1,909 $1,353 $902 $ TST-7 7 $2,998 $2,079 $1,386 $1, Disabled customers had the option of requesting a complimentary Ticket for a companion to assist and accompany them to the Match. A proof of disability was required in order for disabled customers to collect their Tickets. 2.5 TICKET PRICES For the 2014 FIFA World Cup TM, Tickets were made available for purchase to residents of Brazil in Brazilian Reals (BRL) and to international customers in US Dollars (USD). The prices in BRL for the 2014 FIFA World Cup TM were based on a fixed exchange rate of R$ 2 BRL to $1 USD. The fixed exchange rate applied for the duration of the 2014 FIFA World Cup TM sales process regardless of any fluctuations in the value of the two currencies internationally. Individual Match Ticket Prices (US Dollars) MATCH CAT 1 CAT 2 CAT 3 DISABLED ACCESS TICKETS Opening Match (No 1) $495 $330 $220 $220 Group Matches (No 2 to 48) $175 $135 $90 $90 Round of 16 (No 49 to 56) $220 $165 $110 $110 Quarter Finals (No 57 to 60) $330 $220 $165 $165 Semi Finals (No 61 & 62) $660 $440 $275 $275 3rd / 4th Place Match (No 63) $330 $220 $165 $165 The Final (No 64) $990 $660 $440 $440 Team Specific Ticket Series Prices (Brazilian Reais) TST SERIES MAX NO. OF TICKETS Opening Match Premiums The face price for tickets to the Opening Match for the 2014 FIFA World Cup TM, which included the Opening Ceremony, was higher than the face price of tickets for other Group Matches. Therefore, an Opening Match premium was added to the ticket price should the team of the purchaser s choice be drawn to play in the Opening Match. TST Series purchased for Brazil s matches already included the Opening Match premium as Brazil competed in the Opening Match. The table below shows the price for the TST Series for Brazil and Croatia (who were drawn as Team A2). COST PER TST SERIES TST Series Prices for Brazil and Team A2 (US Dollars) (including Opening Match Premium) NUMBER OF MATCHES CAT 1 CAT 2 CAT 3 DAT GM R16 QTR SEMI FINAL TST-3 3 R$ 1,156 R$ 892 R$ 594 R$ TST-4 4 R$ 1,640 R$ 1,254 R$ 836 R$ TST-5 5 R$ 2,366 R$ 1,738 R$ 1,200 R$ 1, TST-6 6 R$ 3,818 R$ 2,706 R$ 1,804 R$ 1, TST-7 7 R$ 5,996 R$ 4,158 R$ 2,772 R$ 2, Individual Match Ticket Prices (Brazilian Reais) Residents of Brazil were granted exclusive access to Category 4 Tickets, which were the most affordable Ticket available for purchase. The exclusive access to this category ensured that residents of Brazil who may not ordinarily be able to afford a Ticket to a 2014 FIFA World Cup TM match were provided with an opportunity to do so. MATCH CAT 1 CAT 2 CAT 3 CAT 4 CAT 4 (DISCOUNTED) DISABLED ACCESS TICKETS Opening Match (No 1) R$ 990 R$ 660 R$ 440 R$ 160 R$ 80 R$ 440 Group Matches (No 2 to 48) R$ 350 R$ 270 R$ 180 R$ 60 R$ 30 R$ 180 Round of 16 (No 49 to 56) R$ 440 R$ 330 R$ 220 R$ 110 R$ 55 R$ 220 Quarter Finals (No 57 to 60) R$ 660 R$ 440 R$ 330 R$ 170 R$ 85 R$ 330 Semi Finals (No 61 & 62) R$ 1,320 R$ 880 R$ 550 R$ 220 R$ 110 R$ 550 3rd / 4th Place Match (No 63) R$ 660 R$ 440 R$ 330 R$ 170 R$ 85 R$ 330 The Final (No 64) R$ 1,980 R$ 1,320 R$ 880 R$ 330 R$ 165 R$ 880 TST SERIES MAX NO. OF TICKETS COST PER TST SERIES TST Series Prices Brazil and Team A2 (Brazilian Reais) (including Opening Match Premium) NUMBER OF MATCHES CAT 1 CAT 2 CAT 3 DAT GM R16 QTR SEMI FINAL TST-3 3 $930 $660 $440 $ TST-4 4 $1,172 $842 $561 $ TST-5 5 $1,535 $1,084 $743 $ TST-6 6 $2,261 $1,568 $1,045 $1, TST-7 7 $3,350 $2,294 $1,529 $1, TST SERIES MAX NO. OF TICKETS COST PER TST SERIES NUMBER OF MATCHES CAT 1 CAT 2 CAT 3 DAT GM R16 QTR SEMI FINAL TST-3 3 R$ 1,860 R$ 1,320 R$ 880 R$ TST-4 4 R$ 2,344 R$ 1,684 R$ 1,122 R$ 1, TST-5 5 R$ 3,070 R$ 2,168 R$ 1,486 R$ 1, TST-6 6 R$ 4,522 R$ 3,136 R$ 2,090 R$ 2, TST-7 7 R$ 6,700 R$ 4,588 R$ 3,058 R$ 3,

6 General Ticketing Information Venue Specific Ticket Prices (US Dollars) VENUE COST PER VENUE SPECIFIC TICKET NUMBER OF MATCHES CAT 1 CAT 2 CAT 3 DAT GM R16 3rd/4th Belo Horizonte $920 $705 $470 $ Brasilia $1,250 $925 $635 $ Cuiaba $700 $540 $360 $ Curitiba $700 $540 $360 $ Fortaleza $920 $705 $470 $ Manaus $700 $540 $360 $ Natal $700 $540 $360 $ Porto Alegre $920 $705 $470 $ Recife $920 $705 $470 $ Rio de Janeiro $920 $705 $470 $ Salvador $920 $705 $470 $ Sao Paulo $745 $570 $380 $ The VST for Sao Paulo did not include the Opening Match of the 2014 FIFA World Cup Venue Specific Ticket Prices (Brazilian Reais) VENUE COST PER VENUE SPECIFIC TICKET NUMBER OF MATCHES CAT 1 CAT 2 CAT 3 CAT 4 CAT 4 (DISCOUNTED) DAT GM R16 3rd/4th Belo Horizonte R$ 1,840 R$ 1,410 R$ 940 R$ 350 R$ 175 R$ Brasilia R$ 2,500 R$ 1,850 R$ 1,270 R$ 520 R$ 260 R$ 1, Cuiaba R$ 1,400 R$ 1,080 R$ 720 R$ 240 R$ 120 R$ Curitiba R$ 1,400 R$ 1,080 R$ 720 R$ 240 R$ 120 R$ Fortaleza R$ 1,840 R$ 1,410 R$ 940 R$ 350 R$ 175 R$ Manaus R$ 1,400 R$ 1,080 R$ 720 R$ 240 R$ 120 R$ Natal R$ 1,400 R$ 1,080 R$ 720 R$ 240 R$ 120 R$ Porto Alegre R$ 1,840 R$ 1,410 R$ 940 R$ 350 R$ 175 R$ Recife R$ 1,840 R$ 1,410 R$ 940 R$ 350 R$ 175 R$ Rio de Janeiro R$ 1,840 R$ 1,410 R$ 940 R$ 350 R$ 175 R$ Salvador R$ 1,840 R$ 1,410 R$ 940 R$ 350 R$ 175 R$ Sao Paulo R$ 1,490 R$ 1,140 R$ 760 R$ 290 R$ 145 R$ RESIDENTS OF BRAZIL In line with the General World Cup TM Bill / Lei Geral (Law No /2012) for the 2014 FIFA World Cup TM, and based on the agreement that was reached between FIFA and the Federal Government of Brazil, FIFA implemented specific ticket allocation principles with regard to certain members of the general public. Category 4 tickets were made available to residents of Brazil only (which included Internationals being resident in Brazil). In addition, Students, Elderly people and Bolsa Familia members resident in Brazil were entitled to receive a 50% discount for Category 4 tickets and Category 4 VST as well as disabled access tickets. Students, Elderly people and Bolsa Familia members were entered into a priority Random Draw with respect to the first 300,000 Category 4 tickets for the 2014 FIFA World Cup TM. Furthermore, FIFA also granted discounts of 50% to Elderly people (aged 60 or older by the day of the Final of the 2014 FIFA World Cup TM ) who were residents of Brazil and purchasing Categories 1-3 tickets, TST and VST as well as disabled access tickets. In case of a misrepresentation of a personal condition by the Ticket Applicant, no ticket order was accepted by FIFA from such person. No other discounts or further preferential rights were granted to other members of the general public for any Category 1-3 tickets. Individuals who qualified under more than one of the eligibility criteria outlined above did not qualify for multiple discounts on the price of their Tickets. 2.7 CUSTOMER SERVICES The FIFA Ticketing Centre was available to provide further information and address customer queries through the following contact methods: Interactive Voice Response (IVR) Service and Call Centre This service provided customers with a selection of automated response/information options, including the option to enter their Ticket request ID in order to receive an update on their application status. The IVR service for 2014 FIFA World Cup TM was available from the start of ticket sales on the 20 August The telephone numbers for the IVR were as follows: Brazil: International: 0041 (0) Both numbers contained the option for a customer to transfer the call to a Call Centre Operator. Web Contact Form Customers who visited the 2014 FIFA World Cup TM Ticketing Section of were presented with the option of completing and submitting a contact form. Prior to submitting the form, customers were asked to provide information including name, address and subject (selected from a drop-down menu) so that the FTC could categorise enquiries and provide responses accurately, and on a timely basis.

7 Ticketing Key Facts & Figures The following details the key facts and figures for the 2014 FIFA World Cup Brazil TM OVER 11 MILLION ticket requests received, compared to 3 million for South Africa and 8 million for Germany 3.1 MILLION tickets sold for all customer groups (including General Public) OVER 20,000 99% of General Public (incl. all PMA Supporters) tickets were sold online Record Sales OVER 300,000 TICKETS were allocated to Bolsa Familia, Elderly and Students APPROXIMATELY 2.3 MILLION tickets were sold to the General Public (incl. all PMA Supporters) tickets allocated for disabled access OVER 1 MILLION online ticket requests received for Match 64 Argentina PMA Supporters and TAGs were allocated the most tickets 30,694 Highest attended group matches were MATCH 11 (ARG v BIH) MATCH 17 (BRA v MEX) 100% Purchasing Trends 38 separate Disabled access tickets were made available for Obese & Mobility Impaired, in addition to Wheelchair Ticket Collection locations FIFA Venue Ticketing Centres Additional Ticketing Locations Airport Collection Points CLOSE 60% TO of spectators utilised the collection appointment services Match Statistics Average queuing time across all locations was less than 5 minutes per customer OVER 92% FIFA Venue Ticketing Centre visitors rated their experience as good/very good The highest attended match per round of tournament was Round of 16 Quarter Final Semi Final MATCH 55 (ARG v SUI) 99.9% MATCH 57 (BRA v COL) 100% MATCH 61 (BRA v GER) 100% Total attendance across 64 matches was 3,429, % 3 Sales Phases The average number of matches attended by a spectator was 2.7 was the average attendance for the 2014 FIFA World Cup Brazil TM Random Selection Draw First Come First Served Last Minute Sales sold to Brazilian residents 64% sold to International residents Approximately 95,000 shipments General Public Ticket Sales 36% Top 3 countries of residence BRAZIL who attended matches USA ARGENTINA 72% were collected (across Brazil) containing approx 535,000 TICKETS Tournament were distributed domestically & internationally by courier (General Public only) 5.1 MILLION 11.5m Distribution of Tickets Sold fans attended the FIFA Fan Fest TM Customer Service CRM communications sent across 5 languages 550,000 enquiries received & answered 28% were delivered by courier of the 2.3 million tickets sold to the General Public (incl. all PMA Supporters) The country with the most consignments delivered (excluding Brazil) was USA

8 Ticket Information 4.1 TOTAL NUMBER OF TICKETS The total number of Tickets were based on the Seating Capacity The total Seating Capacity was calculated by deducting capacities of the Stadia chosen for each Match. The total number of Tickets available to purchase was defined as the Purchasable Capacity, which was a proportion of the Seating Capacity which in turn was a proportion of the Gross Capacity as explained in the following sections Gross Capacity The Gross Capacity was the total number of seats that existed in the Stadium before any reductions were made due to changes in the stadium (seat kills) such as new camera positions and billboards. The the Seat Kills (189,498) from the Gross Capacity. The Seating Capacity of 3,526,483 (94.9% of the Gross Capacity) was comprised of the following: 3, , Purchasable Tickets The total number of Purchasable Tickets was calculated by deducting the Complimentary Tickets, Contingency Tickets and VIP and Media Tickets from the Seating Capacity. The total number of Purchasable Tickets was 3,169,434 (85.3% of Gross Capacity). A number of Customer Groups were granted the option, or acquired the option, to purchase Tickets. These Ticket purchase options were stipulated in the contractual arrangement between FIFA and certain Customer Groups. total Gross Capacity for the 2014 FIFA World Cup TM was 3,715,981. The twelve FIFA World Cup TM Stadia had Gross Capacities as listed below: 61, ,766 30,953 The Purchasable Tickets were reserved for the General Public and Customer Groups for whom certain Ticket quotas had been allocated. Stadium Host City Gross Capacity Seating Capacity Estadio Mineirao Belo Horizonte 62,627 58,170 Estadio Nacional Brasilia 72,777 69,349 Arena Pantanal Cuiaba 44,378 41,112 Arena da Baixada Curitiba 42,831 39,631 Estadio Castelao Fortaleza 63,809 60,342 Arena Amazonia Manaus 43,615 40,549 Estadio das Dunas Natal 43,998 39,971 Estadio Beira-Rio Porto Alegre 48,422 43,394 Arena Pernambuco Recife 45,431 42,610 Estadio do Maracana Rio de Janeiro 78,443 74,738 Arena Fonte Nova Salvador 54,827 51,900 Arena de Sao Paulo Sao Paulo 66,885 62,601 Purchasable Tickets 89.9% of the seating capacity VIP Tickets 1.3% of the seating capacity Complimentary Tickets 6.2% of the seating capacity Media Tickets 1.7% of the seating capacity Contingency Tickets 0.9% of the seating capacity 3,169,434 Purchasable Tickets, detailed in the following section 45,638 Complimentary VIP Tickets, which were reserved for the VIP and VVIP Tribune. The seats within the VIP Tribune were divided equally between FIFA and the Local Organising Committee ( LOC ). VIP guests were invited directly by FIFA or the LOC prior to the event. These guests included heads of states, local and international authorities and football icons. 218,766 Complimentary tickets, which were reserved for companions of disabled customers, delegations of the teams playing, Commercial Affiliates, Observers, Medical and Technical staff. 61,692 Complimentary tickets for the media representatives. This number of Tickets was reserved to accommodate the TV/Radio Commentary positions, Media Working positions, Observer seats and Photographer positions 30,953 Contingency tickets used for problem resolution and matchday reserve 4.2 CUSTOMER GROUPS Customer Groups with granted Ticket Purchase Rights The following Customer Groups were granted the option to purchase tickets. Any of these tickets that remained unsold were added to the General Public allocation listed in section FIFA LOC 17, ,581 81,617 PMA Football Community and CBF FIFA Football Community 81,617 Purchasable Tickets were allocated to FIFA and its customer groups, the Non- Participating Member Associations, the Continental Confederations. The Local Organising Committee (LOC) 17,737 were allocated to the LOC. The Participating Member Associations Football Community 116,581 Purchasable tickets were allocated for the Football Communities of the Participating Member Associations (PMA). This figure included the tickets that were allocated to the Brazilian Football Association (CBF) as the host allocation. The Football Community allocation consisted of 700 tickets per PMA per Match for all Matches in which they participated, and were intended to accommodate the PMA officials and guests. The supporters of the PMAs had access to Tickets through the General Public allocation (please refer to section for further details).

9 31,472 31, Customer Groups with acquired Ticket Purchase Rights A total of 539,211 Purchasable Tickets were allocated for those Customer Groups with acquired Ticket Purchase Rights. Tickets that remained unsold from all three of these Customer Groups were added to the General Public allocation listed in section Ticket Inventory Overview The chart below shows the distribution of the 3,526,483 Seating Capacity, not including unsold tickets (24,821). 217,126 31, ,613 Commercial Affiliates 217,126 Purchasable Tickets were allocated to the Commercial Affiliates, to use for consumer promotions where the end beneficiary was a member of the general public. The CAs had to indicate by January 2014 how many tickets they would purchase from their ticket rights and any unused inventory was returned for public sale. 17, ,581 81, , ,613 Commercial Affiliates Hospitality Rights Holder Broadcast Partners Hospitality Rights Holder 290,613 Purchasable Tickets were allocated to the Hospitality Rights Holder. Hospitality Packages were available for purchase by companies, as well as individual members of the general public. Any unused inventory was returned for public sale. Broadcast Partners 31,472 Purchasable Tickets were allocated to the Broadcast Partners. Any unused inventory was returned for public sale. 30, ,766 45,638 61,692 12, , ,613 2,163,650 International & Brazilian General Public (2,163,650) PMA Supporters (213,190) Ticketing Projects (12,627) General Public Allocations The initial General Public Allocation consisted of: a) the Brazilian and International General Public Allocation, and b) the PMA Supporters Allocation: 213,190 2,163,650 International & Brazilian General Public A total of 2,163,650 Purchasable Tickets were allocated to the General Public who could apply on-line through Tickets (English) and (Portuguese). With the exception of Category 4 tickets (which were only made available to residents of Brazil), all tickets were made available to both the international and Brazilian General Public. Purchasable Tickets reserved for any other Customer Groups which were ultimately not used, were redistributed for sale through the General Public sales channels. 116,581 17,737 81,617 30, ,766 45,638 61,692 12, ,126 International & Brazilian General Public (2,163,650) 213,190 PMA Supporters (213,190) Ticketing Projects (12,627) Media (61,692) VIP (45,638) Complimentary (218,766) Contingency (30,953) 2,163,650 Media (61,692) VIP (45,638) Complimentary (218,766) Contingency (30,953) FIFA Football Community (81,617) LOC (17,737) PMA Football Community and CBF (116,581) Commercial Affiliates (217,126) Hospitality (290,613) Broadcast Partners (31,472) International & Brazilian General Public PMA Supporters PMA Supporters Allocation A total of 213,190 Purchasable tickets were reserved for PMA Supporters. For further details regarding PMA s, please refer to Section 7.1.

10 Ticket Application & Purchase 5.1 SALES PHASES Sales for the 2014 FIFA World Cup TM were divided into the following sales phases: Sales Phase 1 (Random Selection Draw) 20 August 2013 to 10 October 2013 (First Come First Served) 11 November 2013 to 28 November 2013 Sales Phase 2 (Random Selection Draw) 8 December to 30 January 2014 (First Come First Served) 12 March 2014 to 1 April 2014 Last Minute Sales Phase (First Come First Served) 15 April 2014 to 13 July 2014 The Random Selection Draw Sales Periods During each of the two Random Selection Draw periods, all valid Ticket applications had an equal chance of successfully obtaining Tickets. This was regardless of whether the Ticket application was received at the start of the sales period or at the end of the request gathering process. Once the sales period was closed, all Ticket applications for oversubscribed products or matches were put into an electronic Random Selection Draw to ensure that all applicants had an equal chance of success. Prior to the Random Selection Draw, it was necessary for the FIFA Ticketing Centre to review all the applications submitted to check for duplicate and fraudulent applications. Once these applications had been removed, the process began. In order to satisfy the Category 4 requirements specified under the General World Cup TM Bill / Lei Geral (Law No /2012), the FIFA Ticketing Centre conducted a dedicated Random Selection Draw for this category. The first 300,000 Category 4 tickets within the initial Random Selection Draw were only offered to Elderly people, Students and Bolsa Familia members on a priority basis. In this Category 4 priority draw, FIFA did not grant any tickets to mixed applications (i.e. Elderly, Students and/ or Bolsa Familia members applying with other persons). The sole exception to this rule were those instances where an adult applied with students and/ or Bolsa Familia members that were minors (under the age of 18). After the first 300,000 Category 4 tickets had been offered to the Elderly, Students and/or Bolsa Familia members in the Random Selection Draw, any remaining Category 4 tickets were made available through a Random Selection Draw to the public who were resident within Brazil. The Random Selection Draw was observed by the Ministry of Sports in compliance with the General World Cup Bill. During the administration process, and once the Random Selection Draw had taken place, all Ticket applicants were contacted and told whether they had been successful, unsuccessful or partially successful in the draw, thereby receiving confirmation of whether they had been allocated tickets or not. Customers were also able to check the status of their application online using their Ticketing account at FIFA.com. First Come First Served Periods During each of the First Come First Served periods, all valid Ticket applications were processed according to the order in which they were received, and subject to availability. Once the Ticket application had been processed, applicants received an confirming the successful purchase. Boleto (please refer to section 10 for more information) customers were sent additional information relating to the Boleto payment process once the Tickets had been allocated to them. Boletos were normally issued the day after a successful Ticket transaction. Available Tickets within the First Come First Served periods were normally those Tickets that remained unsold from initial sales phases, or Tickets that had been released for redistribution by other Customer Groups. The Last Minute Sales Phase The Last Minute Sales Phase commenced on the 15 April 2014, and ran until the end of the event. During the Last Minute Sales phase, Ticket orders could be then made online via or Over the Counter at the designated FIFA Venue Ticketing Centres in each of the Host Cities. Any previously remaining unsold Tickets or released Tickets were made available during this sales phase. 5.3 PROVISION OF DATA Sales Phase (1) Sales Phase (2) Last Minute Sales Phase Random Selection Draw 20 Aug - 10 Oct 2013 FCFS 11 Nov - 28 Nov 2013 Random Selection Draw 8 Dec Jan 2014 First Come First Served 12 Mar - 1 Apr 2014 Last Minute Sales 15 Apr - 13 July 2014 August 2013 September 2013 October 2013 November 2013 December 2013 January 2014 February 2014 March 2014 April 2014 May 2014 June 2014 July FIFA World Cup Brazil TM Final Draw - 6 December 2013 Random Selection Draw Period 1 20 August 2013 to 10 October 2013 This draw period included all valid applications received from 20 August 2013 to 10 October 2013 (inclusive). For oversubscribed matches, Ticket products and categories were entered into Random Selection Draw(s). The Random Selection Draw administration period took place from 11 October 2013 to 10 November Successful, unsuccessful and partially successful customers were sent a notification of the results of the draw, or were able to check the status of their account online at or through the IVR system. Customers were notified prior to the start of First Come First Served Process. First Come First Served Period 1 From 11 November 2013 to 28 November 2013 During this period, all valid applications were processed according to the order in which they were received and subject to availability. Customers received an confirming the Tickets that had been purchased. Boleto customers were sent additional information relating to the Boleto payment process. Random Selection Draw Period 2 8 December 2013 to 30 January 2014 This draw period included all valid applications received from 8 December 2013 to 30 January 2014 (inclusive). For oversubscribed matches, Ticket products or categories were entered into Random Selection Draw(s). The Random Selection Draw administration period took place from 31 January 2014 to 11 March Successful, unsuccessful and partially successful customers were sent a notification of the results of the draw, or were able to check the status of their account online at or through the IVR system. Customers were notified prior to the start of First Come First Served Process. First Come First Served Period 2 12 June - 13 July 2014 From 12 March 2014 to 1 April 2014 During this period, all valid applications were processed according to the order in which they were received and subject to availability. Customers received an confirming the Tickets that had been purchased. Boleto customers were sent additional information relating to the Boleto payment process. Last Minute Sales Phase From 15 April 2014 to 13 July 2014 During this period, all Tickets were purchased in real time and on a First Come First Served basis via the website and via Over the Counter sales at Ticketing locations across Brazil, subject to availability.

11 TICKET APPLICATION PROCEDURES The exclusive online ticketing sales channel for the general public was the official website During the Last Minute Sales phase, fans were also able to buy tickets both with cash and payment cards Over the Counter at FIFA Venue Ticketing Centres, established in each host city within Brazil. Data collected from ticket applicants and all guests (international or Brazilian) who applied to purchase tickets included: 5.5 PAYMENT METHODS For Residents of Brazil, it was possible to purchase Tickets via the following payment mechanisms: 1 Visit Title First Name VISA Middle Name Other accepted payment cards BOLETO 7 Create an account within the 2014 FIFA World Cup Ticketing section of the website Choose to apply for either Venue Series Tickets, Individual Match Tickets, or Team Specific Tickets Choose from the available Matches/Venue Series/ Team Specific Ticketing Product and the number of Tickets per price category in each case Register the details of the attendees for the Tickets that are being applied for Enter payment details using a Payment Card. For Brazilian residents there is also the option to pay via Boleto Submit the application Depending on the sales phase in which the application was submitted, it was either treated on a First Come First Served basis or registered for a Random Selection Draw process, as at previous FIFA World Cup events. More information on these processes can be found in section 5.1, Sales Phases. Once a customer s application had been processed, payment was processed automatically from their nominated payment card, or a Boleto was issued for payment. In both cases, the customer was advised via or SMS of their application status. For customers who had chosen to collect their tickets, subject to full payment and proof of their identity, they were able to collect their Tickets from an official FIFA Venue Ticketing Centre from April 2014 onwards. Full surname including Mothers maiden name for Brazilians (as on ID) Date of Birth Nationality ID Passport or ID Number for international fans Cadastro de pessoas fisicas (CPF) and/or Registro Geral (RG) for Brazilian residents Country of Residence In addition, the ticket applicant needed to provide the following contact details Home address Código de Endereçamento Postal (CEP) for Brazilian Residents, ZIP code for international fans address (not mandatory) Mobile phone number 5.4 SALES RESTRICTIONS The maximum number of Tickets that a ticket applicant could apply for was four (4) tickets per match, and had to be of the same category for each match. The Ticket applicant could apply for up to 7 matches; however, applicants were unable to apply for Tickets to 2 matches that took place on the same day. Ticket applicants had the ability to apply for Individual Match Tickets, VSTs and TSTs but still needed to abide by the sales restrictions. Boleto This was available for customers that applied for Tickets via the internet at Please note that during the Last Minute Sales Phase, which began on 15 April 2014, customers were be unable to pay by Boleto. For International Customers, it was possible to purchase Tickets via the following payment mechanisms: VISA Other accepted payment cards Bank Wire transfer Bank Wire Transfers were only accepted for international customers that applied for Tickets via the hard copy Ticket Application Form, downloadable from the Ticketing section on www. FIFA.com. During the Last Minute Sales Phase, at Over the Counter locations in Brazil, cash (Brazilian Reals) was accepted for both Brazilian and International customers A ticket had to be purchased for each person who wished to attend a match, regardless of age. Individuals accompanied by children or adolescents had to bring the necessary authorisation from the minors parents or legal guardians.

12 NOTIFICATION PERIOD All successful, partially successful and unsuccessful Ticket applications were sent a notification confirming the outcome of their ticket application, or could always check the status of their account online at www. FIFA.com, or through the IVR system 6 Ticket Terms & Conditions Sales Phase Notification Period Sales Phase 1 - Random Selection Draw Period Before 11 November 2013 Sales Phase 1 First Come First Served Period Immediate Notification Sales Phase 2 - Random Selection Draw Period Before 12 March 2014 Sales Phase 2 First Come First Served Period Immediate Notification Last Minute Sales Phase Immediate Notification 6.1 USE OF TICKETS Each 2014 FIFA World Cup TM Ticket was an official document that provided evidence of the Ticket holder s permission to enter a stadium on match day during opening hours. The General Terms and Conditions for the Use of Tickets ( GTCs ) contained the terms and conditions that each ticket holder needed to respect when attending the 2014 FIFA World Cup. described in detail in Section 9.1, entitled Prohibition on Unauthorised Resales and Cooperative Enforcement Activities, FIFA objects to secondary market resellers buying and reselling match tickets. Therefore, as one operational measure intended to protect fans and the integrity of FIFA s ticketing operation, there were limits on the transfer of tickets. Full details regarding the Conditions applicable to the Ticket Transfer and Resale were posted online. 5.7 NOTIFICATION METHODS All successful and partially successful Ticket applicants, who applied for Tickets via the internet at received a confirmation message by , or SMS if an address was not available, advising them of the Tickets that they had been successfully awarded. All unsuccessful Ticket applicants applying online also received a message by , or SMS, advising that they had been unsuccessful in their Ticket application. Applicants could also check the status of their account at any time by checking online at or through the IVR system. With respect to customers in Brazil who elected to transact via Boleto, the customer was issued a Boleto for the total amount of Tickets that had been awarded and full payment needed to be made prior to the specified expiry date. If payment was not made prior to the expiry date, the order was cancelled, therefore applicants paying by Boleto were encouraged to confirm that they had received and paid for their Boleto, and to check the status of their account online at or through the IVR system, or to contact the FTC if they had The GTCs were issued prior to sale through all ticket sales channels and were available in a downloadable format online in the ticketing section at com. The GTCs were registered with the Registry Title and Deed ( Registro de Titulos e Documentos ) in good time prior to the event. Furthermore, the GTCs were printed on every Official Ticket Confirmation, and on the backs of the Tickets themselves (in the form of an abridged version containing the key information of the GTCs). The contract between the Ticket holder and FIFA Ticketing AG or 2014 FIFA World Cup TM Venda de Ingressos Ltda was established according to the Ticket Sales Regulations and the GTCs as the conditions for the use of the tickets. 6.2 TRANSFER OF TICKETS FIFA s policies allowed fans to purchase tickets for their own use and the use of their guests, in order to provide fair and equal access to all fans at official prices established by FIFA. For the reasons 6.3 STADIUM RULES The Stadium Code of Conduct outlined in detail certain safety and security measures and policies and provided guidelines about what the FIFA World Cup TM authorities expected in terms of behaviour from: (a) every person using a match Ticket, as well as (b) every other person accessing the stadium using an event accreditation for working purposes. The Stadium Code of Conduct was registered with the Registry Title and Deed ( Registro de Titulos e Documentos ) in good time prior to the event. Furthermore, the Stadium Code of Conduct was available on and was also posted at the stadiums on match days. 6.4 TICKETING SALES REGULATIONS The Ticketing Sales Regulations outlined the rules and procedures required during the process of applying for and purchasing tickets. It reflected all of the payment and other conditions that potential customers must be aware of, and also accept, with the submission of their application.

13 FIFA World Cup Brazil 7 TM Media Information Kit 2014 FIFA World Cup Brazil TM Ticket Programmes 7.1 PARTICIPATING MEMBER ASSOCIATIONS After the success of FIFA s Ticket sales distribution strategy that was implemented for the 2010 FIFA World Cup, the Participating Member Associations ( PMAs ) Ticketing Programme for the 2014 FIFA World Cup followed the same principles. FIFA allocated to the PMAs the following Ticket Allocations: Football Community Ticket allocation PMA Supporters allocation (including Ticket Allocation Groups) The FIFA Ticketing Office (FTO) managed the entire Ticket sales and distribution process for the PMAs and its Supporters, including Ticket application, confirmation, payment and delivery. For the 2014 FIFA World Cup, a total of 329,825 Purchasable Tickets were reserved for the PMA Football Community and the PMA Supporters. Football Community Allocation The tickets for the PMA Football Community were not managed through the new ticket sales and distribution system, thus allowing each PMA to determine the allocation and distribution arrangements of these tickets to its officials and guests. Each PMA was entitled to receive, per match played by its national team, up to 700 Football Community (500 tickets in Category 1, 100 tickets in Category 2 and 100 tickets in Category 3). PMA Supporters and TAGs Ticket Allocation The supply of Second Round Tickets from the PMA ticket quota was conditional upon participation by the PMA at each of the applicable Second Round Matches. PMAs were offered a fixed number of tickets which represented eight percent (8%) of the average number of Purchasable Tickets for all of the stadiums involved at each stage of the Second Round. The fixed number of Purchasable tickets, reserved for the PMA and inclusive of the 700 for the Football Community for each stage were: Round of 16 (i.e. Match 49 to 56) 4,000 Tickets Quarter Final (i.e. Match 57 to 60) 4,400 Tickets Semi Final (i.e. Match 61 and 62) 4,000 Tickets 3rd / 4th Place Match (i.e. Match 63) 4,900 Tickets Final (i.e. Match 64) 4,900 Tickets The Ticket sales and distribution system to PMA Supporters was based on the provision of a standard model Ticketing website branded according to the corporate image of each of the 32 PMAs. Ticket Applicants qualified as a PMA Supporter if they satisfied the requirements established by a PMA for qualification as a PMA Supporter; which needed to include at least one of the following criteria: The number of tickets that were offered to each PMA s Supporters for its 3 Group Matches was eight per cent (8%), minus 700 for the Football Community, of the purchasable quota in the respective stadiums where their matches were played. The PMA ticket quota was split between Categories 1, 2, 3 and wheelchairs. (Brazilian PMA supporters also had access to mobility impaired and obese seats). If they had the nationality of the respective country of the PMA If they were resident of the respective country of the PMA If they were a member of the official PMA Supporters club or a member of a ticket allocation group designated by the PMA and approved by FIFA Football fans who qualified as PMA Supporters had the ability to access those tickets that had been made available to their PMA by FIFA (or would be able to access the general public ticket allocation). The FTO worked closely with those PMAs that had a Supporters Club, and/or fidelity programme, in order to ensure that PMA Supporters were awarded tickets in accordance with FIFA s Ticketing Policy, and the existing membership rules that applied for each of the PMA Supporters Clubs. Tickets became available for the PMA Supporters on 8 December 2013, two days after the 2014 FIFA World Cup Final Draw. PMA Supporters Ticket Product & Prices Media Information Kit Final and, depending which match the PMA played, the 3rd Place Match or the Final) that could potentially be played by the PMA (i.e. 4 matches between matches 49 and 64) Confirmation and Payment- All successful PMA Supporters were notified of the outcome of the Random Selection Draw in mid-february. Payment was taken pursuant to the applicable Ticket Sales Regulations All Conditional Team Specific Tickets were conditional upon the PMA qualifying and progressing throughout the event. When a PMA was eliminated, the PMA Supporter was refunded for any Second Round Match ticket purchased and not played by the PMA due to elimination. The refund was minus a small handling charge deducted by FIFA equivalent to US$10 per customer/guest (up to a maximum of $40 per order), equivalent to BR$20 (up to a maximum of BR$80 per order), regardless of the number of Second Round Matches the PMA Supporter may have covered through their request. Conditional Team Specific Tickets (Prices in US Dollars) MATCH CAT 1 CAT 2 CAT 3 DAT Opening Match (No 1) $495 $330 $220 $220 Group Matches (No 2 to 48) $175 $135 $90 $90 Round of 16 (No 49 to 56) $242 $182 $121 $121 Quarter Finals (No 57 to 60) $363 $242 $182 $182 Semi Finals (No 61 & 62) $726 $484 $303 $303 3rd / 4th Place Match (No 63) $363 $242 $182 $182 $1,089 $726 $484 $484 The Final (No 64) Ticket Allocation Groups (TAGs) Tickets from within the PMA Supporters Ticket Allocation could be provided by FIFA to various groups identified by each respective PMA as priority groups. A group qualified as a PMA Ticket Allocation Group if it satisfied ALL of the following criteria: The individuals within the Group had to be identifiable The group had to be a Football related entity The group could not be a commercial or corporate entity The PMAs and their Supporters had access to the following two kinds of Ticket Products: The individuals within the group agreed to be bound by the household restrictions Fixed Team Specific Tickets: Team Specific Tickets were tickets available for the 3 Group Matches played by the PMA (i.e. 3 matches between matches 1 and 48) The group had to be validated by FIFA Conditional Team Specific Tickets: These were tickets available for the 4 knockout stage matches (one Round of 16, one Quarter-Final, one Semi- Once the respective PMA had provided the details of each of the PMA Ticket Allocation Groups to the FTO, their acceptance as a PMA Allocation Group was than subject to FIFA validation.

14 HOSPITALITY PROGRAMME The exclusive hospitality designed for the 2014 FIFA Agents, each appointed in a specific territory (or territories), to market and sell the FIFA Hospitality August 2013 Qualification Period Time frame during which the 31 teams (not including the host country) who would compete World Cup TM gave customers from every corner of the globe an experience which combined superb hospitality and international top-flight football in Brazil and its iconic host cities. Programme on its behalf. Contact details of the respective agents and comprehensive information on the various products were available in the Hospitality section on FIFA.com at hospitality. September 2013 October 2013 November 2013 Qualification Period were identified. It was expected that most of the 2014 FIFA World Cup Qualifier Matches would finish between August and November Ticket Application Gathering Sales Phase Immediately following the Final Draw, ticket applications were accepted through the dedicated PMA Supporter website established by the FTO. This phase took place between 8 December 2013 and 7 February During this time: The FIFA Hospitality Programme offered clients premium tickets bundled together with a wide range of services such as access to hospitality facilities at the stadiums (including private suites and lounges, and marquee tents), gourmet catering, preferential parking, entertainment and gifts. MATCH Hospitality, appointed by FIFA as the worldwide exclusive rights holder of the FIFA Hospitality Programme, provided a select variety of hospitality products meticulously designed to Please note that MATCH Hospitality was authorised to sell ticket-inclusive hospitality packages and only FIFA s commercial affiliates were authorised to conduct any ticketing promotions. For a full list of companies authorised to conduct prize competitions and other promotional activities in which fans had the chance to receive a ticket, please check the Marketing-Affiliates on FIFA.com at worldcup/organisation/partners/ December 2013 January 2014 February 2014 March 2014 Ticket Application Gathering Sales Phase 8 Dec Feb 2014 Confirmation & Payment 2014 FIFA World Cup Brazil TM Final Draw 6 Dec 2013 Random Selection Draw for PMA Supporters Applications PMAs applied for their Football Community Tickets. PMAs submitted for consideration their Ticket Allocation Groups and allocated quotas to them. PMA Supporters applied for their tickets through their PMA Ticketing website, which was managed directly by the FTO on behalf of FIFA. All ticket requests submitted were accepted and remained in pending status. Random Selection Draw for PMA Supporters Applications A Random Selection Draw took place immediately following the closure of the Sales Phase for those offer a choice of bespoke experiences at the biggest sporting show in the world. There were three Categories: Luxury, Business and Leisure, which included a total of five products. Each product offered distinct characteristics to meet personal preferences, business needs and budget. MATCH Hospitality created a global network of Sales matches which were over-subscribed April 2014 Confirmation and Payment All successful PMA Supporters were notified of the outcome of the Random Selection Draw in mid- February. Payment was taken pursuant to the May 2014 applicable Sales Regulations June 2014 July June - 13 July 2014