PARTNERSHIP GUIDE 2017

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2 WHATTA LINE-UP OF HISTORY & HITS! Team Of Firsts In A City Of Firsts Hartford is a City of Firsts steeped in history and innovation. The Space Suit that walked on the Moon, the nation s first public art museum, the first written Constitution, first casualty insurance company, Huck Finn, Uncle Tom s Cabin, J.P. Morgan and even Lou Gehrig, yes, that Lou Gehrig, were all Hartford firsts! Hartford s baseball tradition runs deep. Lou Gehrig played for the Hartford Senators before he played for the New York Yankees, Hall of Famer Warren Spahn pitched for the Hartford Chiefs and the first president of the National League was a Hartford guy Morgan Gardner Bulkeley, who became Hartford Mayor, United States Senator and the 54th Governor of Connecticut. In 1876, Mr. Bulkeley s team Hartford Dark Blues was another first as one of eight Charter Members of the National League. Professional baseball has come home to Hartford and you can be among the first to join the Yard Goats in their Inaugural Season.

3 HARTFORD S NEW HOME FIELD ADVANTAGE. HOW TO BE A HIT WITH FANS PROMOTE YOUR BRAND, FOSTER RELATIONSHIPS, THANK YOUR EMPLOYEES AND IMPACT YOUR COMMUNITY. HARTFORD YARD GOATS NUMBERS, INSIDE & OUT: Unparelleled affordable family entertainment with tickets as low as $6. Newest park in professional baseball featuring more than 6,000 seats, 18 Suites, 2 Dugout Suites, luxurious yearround Stadium Club, two Party Decks and the largest Video Board in MiLB. More than 1.2 million people live within a 30-minute drive of the park. 30th largest media market in U.S. larger than New Orleans, Memphis, Jacksonville and Las Vegas. #1 attended sports event/team in the State. More than 318,000 vehicles will drive by DUNKIN DONUTS PARK, via I-84 and I-91, everyday! That s more than 100 million vehicles annually. Yard Goat media partners will generate more than 23 million targeted impressions. Our players, mascots, and team personnel will make over 300 appearances in the community this year. EAT IT UP! Team up with the Hartford Yard Goats to promote your brand, foster relationships with existing and prospective customers, thank your employees, and impact your community. GO YARD! WITH THE HARTFORD YARD GOATS AND DUNKIN DONUTS PARK. TOGETHER, IT S MORE THAN BASEBALL. IT S YOUR HOME FIELD ADVANTAGE!

4 ALL ROADS LEAD TO YARD GOATS BASEBALL. We didn t need sabermetrics to evaluate this opportunity. Simply put, baseball is known as America s greatest pastime... now we re ready to say, Play ball, Hartford. HOME RUN IN EVERY DIRECTION. DUNKIN DONUTS PARK is part of Hartford s newest neighborhood: Located right at the intersection of I-84 and I-91. Sited on the corner of Trumbull and Main Streets in the Downtown North neighborhood of Hartford. Cornerstone of multi-stage neighborhood, which will feature retail, apartments, office and manufacturing. Parking direct highway access to plentiful parking around the ballpark. - Tom Manchester Vice President, Field Marketing, Dunkin Donuts Rendering is concept only and does not represent actual ballpark.

5 INSIDE THE NUMBERS The core market of Minor League baseball is young, diverse, well-educated, well-established and homeowners seeking affordable family entertainment MARKET REACH: (Area of Dominance) 1.2 million within 30 minutes of homeplate (Greater Hartford) 2 KEY DEMOS: 80% of adult Minor League baseball fans are homeowners. 1 or more children in household: 51% Younger than 49 years old: 61% years old: 20% Household income $75,000 +: 49% Average household income: $78, DIVERSE MARKET: 23% of MiLB market is African-American, Hispanic. AVERAGE COST TO ATTEND FOR A FAMILY OF FOUR: MiLB: $57 NHL: $313 NBA: $287 NFL: $420 MLB: $197 Prices based on: 2 adult tickets 2 youth tickets 4 small soft drinks, 2 small beers 4 hot dogs. 2 programs, parking (Source: based on MiLB league survey) Sources: based on MiLB league survey, Nielsen Scarborough Report (2014) and Brailsford & Dunlavey Planning Study (Feb. 2014)

6 VIDEO BOARD AT BAT BANNER MEDALLIONS EVEN OUR VIDEO BOARD IS A HOME RUN Located in left field, the new DUNKIN DONUTS PARK will feature the largest Video Board in MiLB. As a main feature of our stadium the Video Board will broadcast live action, replays, fun and creative features and more. VIDEO BOARD MEDALLIONS Six (6) 12 x12 electronic signs are available directly on the Video Board. Your company can be one of a select few with your brand on this eye-catching opportunity. Your sign will be prominently displayed during all of the live action in each and every inning. Logo/Message may be changed. Rate: $30,000 per Medallion for Season VIDEO BOARD AT BAT BANNER Your 6 h x 56 w message will be prominently displayed top and center for all to see. Your message will be rotated throughout each game and be in full-effect for every 9th batter. (statistically equivalent to 1 full inning per game) Rate: $20,000 for Season

7 RIBBON BOARD RIBBON BOARD PANORAMIC LED RIBBON BOARD LONGER THAN A HOCKEY RINK Imagine your logo and message on the dynamic in-park LED ribbon board that s longer than a NHL hockey rink complimenting the Video Board, and positioned in right-field, the 4 h x 250 w LED Ribbon board is impressive!! YOUR LOGO AND MESSAGE DURING LIVE ACTION Your logo and message will have significant exposure during live action within the stadium. Each Grouping of up to four sponsors (4 x 50 each) will be rotated after each at bat. At the center of this signage opportunity will be 50 of content to help draw the fans eye. Eg. Scores from around the MiLB, MLB, Baseball Trivia etc. Each Grouping will be repeated during every 9th at bat (statistically equivalent to 1 full inning per game). As this is a digital format, you will have the ability to change your message within a game or from one game to the next. Rate: Full 4 x 200 of LED signage $20,000 per season Half of available LED signage 4 x 100 $12,000 per season Quarter of available LED signage 4 x 50 $7,000 per season IN-GAME ENTERTAINMENT INTEGRATED ON BOTH LED RIBBON AND VIDEO BOARDS Between innings is when the fun really heats up. Your company can sponsor a fun and unique feature that incorporates the fans in the stands, action on the field or Video Board game and if that wasn t enough your logo/message will be emblazoned on both of our electronic juggernauts. What company wouldn t want to be associated with the wholesome entertainment provided by: Mascot Race, T-Shirt Sling Shot, Kiss Cam, Dancing Field Drag, Shell Game, etc. Rate: $15,000 per one inning break for Season IN-GAME ACTIVATION VIDEO BOARD & LED BOARD Home Run Sponsor $10,000 Strike Out Sponsor Double Play $10,000 Pitching Change $15,000 $20,000 (LED only)

8 IN-PARK STATIC SIGNAGE SIGNAGE THAT GOES YARD IN AND OUT OF THE PARK Achieve strong brand presence and unparalleled visibility in front of hundreds of thousands of potential customers in an engaged setting. In-Park signage is often visible in local news video highlights and photographs delivering additional exposure. Location Size (h x w) Sponsor Rate Right Field Foul 8 x 16 $9,000 RIGHT FIELD FENCE Right Field Foul (Upper) 10 x 20 $12,500 Right Field Upper Foul 8 x 10 $10,000 Right Field 4 x 25 $12,000 Right Field Wall on Pad 8 x 16 $15,000 Home Bullpen Lower 4 x 30 $12,000 Home Bullpen Upper 4 x 30 $12,000 Right Center Upper 5 x 30 $17,500 RIGHT CENTER FIELD FENCE CENTER FIELD CROW S NEST Right Field City Sky Line 10 x 20 $25,000 Right of Batters Eye (Dead Center Field) 20 x 16 $35,000 Left of Batters Eye (Dead Center Field) 20 x 16 $35,000 Pitch Speed Sign (Dead Center Field upper right)6 x 16 $17,500 BATTER S EYE LEFT CENTER FIELD FENCE Center Field Crow s Nest 10 x 60 $50,000 Left Center Field Signage 8 x 16 $15,000 Left Field Slant 8 x 12 $7,500 Left Field Signage 6 x 16 $12,000 Left Field near Foul 6 x 24 $18,000 Left Field Foul 8 x 9 $5,000 LEFT FIELD FENCE Left Field Foul Upper 8 x 14 $9,000 Left Field Foul Upper 8 x 8 $5,000 Left Field Foul 8 x 28 $12,500 Suite Façade 3 x 76 $17,500

9 IN-PARK STATIC SIGNAGE SIGNAGE THAT GOES YARD IN AND OUT OF THE PARK Achieve strong brand presence and unparalleled visibility in front of hundreds of thousands of potential customers in an engaged setting. In-Park signage is often visible in local news video highlights and photographs delivering additional exposure. Location Size (h x w) Sponsor Rate On Field DUGOUT TOP Foul Pole $7,500 Dugout Tops $25,000 Back of Dugout (pair) $20,000 On-Deck (pair) $20,000 In Stands Tarp Cover $10,000 BEVERAGE HOLDERS Seat Row End Caps (450) $15,000 Beverage Holders (5500) $45,000 Main Entrance Stairwell Tower Wall 17 x 13 $20,000 Stairwell Banner 4 x 13 $7,500 Stairwell Banner (2-sided) 3 x 13 $12,500 Concourse Vertical Support/Pole $5,000 Alternate Gate Brick Facade (Pair) 4 x 6 $7,500 STAIRWELL TOWER WALL Bathroom Changing Station $25,000 Directional Diorama (2-sided) $5,000 Trash Can Panels (100) $20,000 Bathroom Stall/Urinal $10,000 Wall 4 x 6 $10,000 STAIRWELL BANNERS

10 HARTFORD S NEW HOME FIELD ADVANTAGE. EXPOSURE IS THE NAME OF THE GAME Establish your company as a premier player in the Connecticut and Western Massachusetts market by becoming a Naming Rights partner of a unique area of DUNKIN DONUTS PARK. These high-traffic areas within the ballpark will prominently display your company name/ logo and will be referred to as such by fans and in all team marketing materials. NAMING RIGHTS PACKAGES INCLUDE: Naming Rights to an area within the DUNKIN DONUTS PARK Prominent Signage in selected area Marketing opportunities for products/services in selected area Advertising Space in Game Program Feature sponsorship on team radio Click Through link on team web-site Public address and message board recognition at each home game Location Sponsor Rate DUGOUT SUITE PARTY DECK 1st Base Party Deck $30,000 1st Base Dugout Suite $30,000 3rd Base Party Deck $30,000 3rd Base Dugout Suite $30,000 BBQ Deck $55,000 Center Field Bar $35,000 STADIUM CLUB Left Field Grand Stand $20,000 Suite Level $30,000 Stadium Club $30,000 Picnic Area $50,000 Lower Club $15,000 Team Store $35,000 PICNIC AREA Customer Service Station $20,000 Box Office $30,000 Right Field Bar $30,000 Press Box $30,000 Production Box $20,000

11 EVENT SPONSORSHIPS Having ownership of a Yard Goats game provides extensive promotional and marketing value before, during, and even after the event. FIREWORKS, GIVEAWAYS & NATIONAL ENTERTAINMENT ACTS Marketing exposure to fans inside and outside of the ballpark through all promotional channels Display signage at the ballpark during your event Pre-promotion value in Yard Goats traditional and grassroots marketing efforts, including television, newspaper, digital and radio Video Board and Public Address recognition during event Interactive display on the main concourse Throw out a ceremonial first pitch before the game Event Hospitality options RATE: $10,000 THEME NIGHTS Reach a targeted audience by being part of a theme night at DUNKIN DONUTS PARK. Not only does this get your company message out to our fans, but it also allows you a way to enhance awareness for very special causes. Previous theme nights have included: Military Appreciation Teacher Appreciation Cancer Awareness Night Various cultural nights and much more! RATE: $5,000

12 MEDIA CONNECTIONS The Inaugural Season Multi-Media marketing campaign will connect sponsors and fans throughout the New Haven-Hartford- Springfield corridor through radio broadcasts of all YARD GOATS games and the online engagement of digital media, TV broadcasts and billboards. GOOD IMPRESSIONS Total impressions generated via multi-media partners: 23 million+ Transit (digital boards on I-84 and I-91): 4,538,824 impressions Digital Deliverables: 375,000+ impressions via courant.com 2.5 million website hits 3 million impressions based on 80,000 social media followers Newspaper Deliverables (Hartford Courant): 4,378,500 readership impressions. Broadcast Deliverables: Radio Deliverables: Via three main schedules on WHCN, WWYZ and WKSS generating 7,299,700 gross impressions. Add to this impressions via digital, promotions and on-air broadcasts TV Reach: 900,000 + households Marketing Materials: 125,000 Pocket Schedules 90,000 official program readership Note, these impressions represent media only and based on annual current and projected media partnerships. Ballpark generated impressions not included. RADIO NETWORK Expand your reach on the YARD GOATS Radio Network. Games are broadcast live on News Radio 1410 WPOP. In addition, all games are broadcast online newsradio1410.com and also available on iphones, ipads, and other mobile devices through the iheart Radio application. Title Sponsorship $20,000 Pre- or Post-Game Show $7,500 Own a Feature $5,000 (Pre-game interview, Road to the Majors, & more) :30-second Pre- or In-Game Commercial $4,000 :15-second Live Radio Reader $3,000 DIGITAL PRINT The YARD GOATS deliver content, run promotions and engage directly with the community through YARD GOATS BASEBALL.com, weekly e-newsletter and diverse social media channels. Utilize the YARD GOATS strong virtual presence for your time sensitive announcements, distributing offers, or to be connected with all of the team s digital activity as an official digital media partner. Up close and personal exposure through YARD GOATS publications throughout Connecticut and Western Massachusetts. Click-Through Web Advertising $5,000 Rotating Cubes Page Sponsorships Front Page Banner E-Newsletter $5,000 Multiple inclusions in E-Blast to more than 30,000 fans Social Media Promotions $3,000 Facebook, Twitter, Pinterest, Instagram and Google+ YARD GOATS Game Day Program: The official publication of YARD GOATS Baseball, featuring articles, stadium information and player profiles. Distributed free to fans as they enter the gates. Presenting Issue $10,000 Back Cover Ad $7,500 Inside Front Cover Ad $7,500 Inside Back Cover Ad $6,000 Full Page Ad $5,000 Half-Page Ad $3,000 Quarter Page Ad $2,000 Kids Activity Book: Yard Goats Kids Activity Books are given free to children attending home games as well as various community appearances, and include coloring pages, activities, and YOUR AD to go home with each family! Banner Advertisement $3,000 Pocket Schedule: Get your message out as part of this unique print advertisement, distributed at retail locations and communities throughout Connecticut and Western Massachusetts. Back Panel Ad $7,500 Full Panel Ad $5,000

13 SUITE LIFE LUXURY SUITES With prime views from the first or third base side, our Luxury Suites offer a perfect, private setting to mix business with pleasure or host an upscale game day experience. Guests will enjoy a climate-controlled environment, flat screen TV, Wi-Fi access, complimentary Dunkin Donuts coffee, wet bar area and in-suite catering options. Accommodates 24 guests (16 seats outside) in luxurious surroundings Access to the exclusive YG Club presented by Frontier In-Suite Attendant Full Season Suite (70 Games): $45,000/yr 3-yr agreement $42,000/yr 7-yr agreement $38,000/yr 10-yr agreement Suites are available on multi-year agreement and include all events open to the general public. 1/2 Season Suite (35 Games): $25,000/yr 3-yr agreement ADDITIONAL BENEFITS INCLUDE: Opportunity to customize and brand your suite Access to the YG Club by Frontier for all suite guests Luxury suite owners listing in the Yard Goats Souvenir Program Luxury suite owners Softball game at Dunkin Donuts Park with full scoreboard, videoboard, on-field promotions, and the voice of the Yard Goats calling the game Fantasy Day with batting practice on-field, pitching in the bullpens & picnic An exclusive backstop cocktail party during batting practice at one home game Meet and greet picnic with Yard Goats players Meet the Manager luncheon in the YG Club presented by Frontier Complimentary child or adult birthday party at Dunkin Donuts Park Holiday party in the Stadium Club Not all benefits apply to partial season packages 1/3 Season Suite (24 Games): $17,000/yr 3-yr agreement

14 DUNKIN DONUTS PARK SEATING CHART Left Field Grandstand Right Field Porch The Hartford Terrace Field Box Outfield Premium Swivel Front Row Field Box High Top Swivel SEASON TICKETS 1 Year 2 Year 3 Year 4 Year 5 Year Field Box $805/seat $770/seat - $700/seat - Front Row Field Box $1,085/seat $1,050/seat - $980/seat - High Top Swivel $1,085/seat $1,050/seat - $980/seat - YG Club presented by Frontier - - $1,540/seat - $1,400/seat Black Box Wines Home Plate Club - - $1,610/seat - $1,470/seat

15 HARTFORD S NEW HOME FIELD ADVANTAGE.