Dote Racing A Family Tradition
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- Aubrey Taylor
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1 Dote Racing
2 Dote Racing A Family Tradition The Dote Family, a three generation race team, started competing in the mid 80s with Lynn & Sue purchasing a 1951 Henry J drag car. Mike Dote, Lynn & Sue's son, and his wife, Connie, soon followed in his parent's footsteps. Mike, Connie and daughters, Camie and Joanna, began competing weekly. After fulfilling their bracket racing goals and building great family memories, the team decided to take their passion to the next level. In 2009 the Dote's purchased a top fuel team and have enjoyed competing to date.
3 Leah Pritchett Driver & Spokesperson California native Leah Prichett s passion for drag racing began at a very early age. She started driving Jr Dragsters at 8 years old, with 37 career wins in 8 years of competition. As soon as she was old enough Leah got behind the wheel of a full size race car, winning 1 race and making it to the semi-finals twice. She was the first woman to run 5 seconds in a Nostalgia Funny Car. She also set the world record for the fastest Nostalgia Nitro Funny Car, being the first person to break 250 mph. In 2010 she was the Hot Rod Heritage Series Champion. In 2011 Leah raced a Pro Modified car and won 3 NHRA national events in just 2 seasons. In 2013 Leah joined Dote Racing in the ranks of Top Fuel Dragster, ending up 15 th in points overall after competing at only 12 national events. Leah was the highest finishing Top Fuel driver during the 2014 season that did not complete in the full 24-race schedule.
4 Sponsor Elements Branding Logo representation on the dragster and rights to use images in commercial materials. Viewed by up to 125,000 spectators each race weekend and reaching over 1 million viewers through ESPN and ESPN2 Media Traditional and social media to reach millions of followers through print and online publications utilizing race team, personal and partner channels Car and Driver Appearances Utilization of the race team and driver to attract customers to retail locations. This includes promotional media appearances, television commercials, radio spots or other collateral materials Promotions Work with the race team and driver to distribute special offers, contests or sweepstakes to fans Guest Entertainment Private access to the team pit area for hospitality with food & beverage catering next to the race car
5 Gumout Promotions Dote Racing and Leah Pritchett developed a marketing relationship with Gumout that started during 2014 season and will continue with hospitality, primary branding during half of the races in 2015, and retailer promotions. Speedway has the opportunity to be a primary sponsor as well in partnering with Dote Racing, and can tie in promotions with Gumout at it s convenience store locations as a team sponsor. Activation and engagement can be achieved in racing markets that line up with Speedway locations.
6 NHRA Drag Racing Today, NHRA is the world s largest motorsports sanctioning body and the foremost promoter of drag racing in the world, entertaining millions of racing fans with the fastest and most spectacular form of entertainment on wheels Reach An avid fan base of 17.3 million, with a total fan base of 68.3 million across the United States Up to 125,000 spectators attend each NHRA Mello Yello Drag Racing Series event Dedicated broadcasts on ESPN2 / ESPN2 HD reach over 1.0 million viewers each race weekend Highly engaging and genuine fan experience that provides all-day entertainment on and off the track NHRA s open pit environment allows every person attending an event to get up close and personal with the sport s biggest stars - VIP credentials are not required
7 NHRA Drag Racing The 24-race series competes in the U.S. from February to November Designated Market Areas (DMAs) NHRA National Event 120 mile event radius 2015 Markets 1) Los Angeles, Calif. 2) Phoenix, Ariz. 3) Gainesville, Fla. 4) Charlotte, N.C. 5) Las Vegas, Nev. 6) Houston, Texas 7) Atlanta, Ga. 8) Topeka, Kan. 9) Englishtown, N.J. 10) Epping, N.H. 11) Bristol, Tenn. 12) Norwalk, Ohio 13) Chicago, Ill. 14) Denver, Colo. 15) Sonoma, Calif. 16) Seattle, Wash. 17) Brainerd, Minn. 18) Indianapolis, Ind. 19) Charlotte, N.C. 20) St. Louis, Mo. 21) Reading, Pa. 22) Dallas, Texas 23) Las Vegas, Nev. 24) Pomona, Calif.
8 2015 Schedule Feb 5-8 Pomona, CA Feb Phoenix, AZ Mar Gainesville, FL Mar Charlotte, NC Apr Las Vegas, NV Apr Houston, TX May Atlanta, GA May Topeka, KS Jun 4-7 Englishtown, NJ Jun Epping, NH Jun Bristol, TN Jul 2-5 Norwalk, OH Jul 9-12 Chicago, IL Jul Denver, CO Jul 31-Aug 2 Sonoma, CA Aug 7-9 Seattle, WA Aug Brainerd, MN Sep 2-7 Indianapolis, IN Sep Charlotte, NC Sep St. Louis, MO Oct 1-4 Reading, PA Oct Dallas, TX Oct 19-Nov 1 Las Vegas, NV Nov Pomona, CA
9 Contact Representing Dote Racing: Thomas B. Roshek, Jr. Office: Cell:
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