What we learnt from campaigns in Sofia: impact assessment to a non-infrastructure measure

Transcription

1 What we learnt from campaigns in Sofia: impact assessment to a non-infrastructure measure Session 3C "Understanding behaviour and engaging communities" Velo Lobby Evgeny Apostolov

2 2 Brief description of the situation of active mobility in Bulgaria Needed recommendations from FLOW to relevant authorities for political lobbing 1. Bulgaria is at the last place in Europe in terms of amount (value) and number of purchase new bikes. Average modal split of cycling 1.5% 2. Bulgaria is No 4 European producer of Bicycles (e.g. Assembly for PON - Gazelle, Bianchi, etc) 3. There are about ONLY 20 DAYS per year with harsh weather conditions limiting cycling (heavy snow, very hot days, thunder storms) 4. There is NO CYCLING STRATEGY and the Ministry of Transport has no capacity for cycling as a daily mode of urban transport 5. Cycling popularity is GROWING and more people cycle more often 6. Bulgarian people use personal transport vehicles for a SOCIAL STATUS UPGRADE and almost nobody uses an old bike for daily commuting as a solution for reducing bike theft risk. 7. Despite our efforts in the last 10 years, CONTRA FLOW is not legal in Bulgaria, due to traditional perception of key decision makers on security and level of traffic culture.

3 3 FLOW campaigns in Sofia Number of participants in campaigns National Radio -20 SAP 25 Telenor 25 DSK Bank 20 Sofia UMC 25

4 4 FLOW campaigns in Sofia Understanding Travel Behaviour - How people in the past imagined the present and how brave our ideas can be when we plan our travel behaviour change in the future

5 5 Flow Campaigns Sofia How to use psychology to build behaviour change campaigns NUDGE behaviour change campaigns based on subconscious level impact Launching the initiative RAMBLA - Rising Awareness for Mobility Behavior Long Term Alternation La Rambla in Barcelona Traffic evaporation analysis as an argument for transformation of streets in pedestrian areas. La Rambla in Barcelona sky view

6 6 Flow Campaigns Sofia Promising strategies to increase impact Data collection and First cycling traffic counter in Burgas Inputs for #EuropanCyclingStrategy On Local level using FLOW results

7 7 Flow Campaigns Sofia Stakeholder views and acceptance A recent challenge for city planners in Bulgaria - Cycling Highways for safe and smarter cycling Connected Cyclist it is all about data

8 8 Stakeholder views and acceptance cents per passenger kilometer - Study from Delft 2014 and TU of Eindhoven

9 9 Future of FLOW and Bike2Work Campaigns, platforms, tools for future projects, synergies and activities dedicated on mobility behavior change COMBINE - Cycling Oriented Mobility Behavior Improvement Network Establishment BeCOME - Behavior Change Optimization Model Evaluation RAMBLA - Rising Awareness for Mobility Behavior Long Term Alternation Slogan : #COMBINE all sustainable transport modes to #BeCOME a #RAMBLA like city

10 10 Conclusion and long term message for Mobility Behavoiur Change For TRACE, FLOW and all synergic projects The interrelations Pyramid for a long term Mobility Behavoiur Change Mobility Behaviour Change Responsible Consumption Shared Economy

11 11 Changing mobility behavior laws, regulations and approaches Jules Verne Keraban le Tetu Black Sea map th century

12 Thank you for your attention! Evgeny Apostolov Bulgaria Cycling Association Velo Lobby