Celebrating 30 Years July 9th - 13th,

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1 Celebrating 30 Years July 9th - 13th,

2 Dear Community Partners! In order to coordinate the marketing campaign for The 30 th Anniversary edition of The Belleville Waterfront & Ethnic Festival our Chamber staff need to pursue the highest quality of entertainment and attractions and it is therefore very important to get a feel from the community relative to their interest in being involved with the event. You will find a lot of information in this package which should give you a great feel for the wonderful opportunities for sponsorship, experiential marketing opportunities and hopefully some impressive information for you to pass along to your family, friends, staff and customers. We are very excited about this anniversary year! It s a pleasure to report that out of the 22 companies contacted thus far they are all back on board from previous years with some increasing their level of support by as much as 10% to honor the 2014 celebration. This is also a clear indication that they have been satisfied with the exposure they received in the past and this list represents a very broad cross section of our business community. The 2014 community partners thus far include : Halla Visteon Climate Control

3 In an attempt to better understand the economic impact of this Festival, the Chamber engaged Enigma Research to conduct an Economic Impact &Strategic Alliance Study at our 2013 event. That study, completed over 4 days, revealed the following statistics: 79% of attendees felt that sponsors and exhibitors enhanced their experience at the festival 71% of attendees indicated they would be loyal, or are likely to be loyal to brands that sponsor the festival 82% of attendees stated that they enjoyed learning about new products and services while visiting this festival The average age of attendees was years of age with young families and 20% of those resided in households with annual incomes over $100,000 Attendees spent over $300,000 at onsite food and vendor booths Estimates of offsite spending in the City of Belleville totaled over $325,000 (restaurants, accommodations, retail clothing, sundry merchandise) Attendees spent over $1,000,000 offsite in the Belleville Region over the 4 days Hopefully this information will convince you that the money and effort you would put toward the Festival could bear significant return to your business. The document in this package describes in detail all of the opportunities for exposure which you may be interested in and we sincerely hope you can take the time to look it over. If you have any questions do not hesitate to call Event Coordinator Susan Walsh, # (613) , Ext 3 or susan@bellevillechamber.ca or info@bellevillewaterfrontfestival.com The deadline for participation if you are interested in attending our 30 th Anniversary Press Conference and Big Reveal at The Empire Theatre, Tuesday April 15 th at 5pm, is Monday April 14 th. We would like to have all festival partners there to meet with the press and hear all the exciting news about the 2014 celebration! The ultimate deadline is Friday May 2 nd in order to meet all of our print proofing dates. Thank you for your time and we look forward to hearing from you soon. Sincerely, Bill Saunders Chief Executive Officer The Belleville & District Chamber of Commerce

4 Children s Arts & Crafts All ages can enjoy making items to take home of all descriptions including painting, paper crafts, coloring and play-doh sculpting supervised by staff from Family Space Early Years Centre. Sponsorship - $1,850 SOLD to Belleville Toyota (Fri/Sat/Sun) Children s Meet & Greets at Main Stage The lineup for 2014 is still in the works but past characters featured have been Puss n Boots, Shrek, Sponge Bob Square Pants, Dora The Explorer, Elmo, Cookie Monster, Angelina Ballerina & Thomas The Tank Engine! Sponsorship - $10,000 SOLD to The Quinte Mall, Cogeco, Cineplex (Fri/Sat/Sun) Children s Village This is one of the highlights of the festival for young families as all of the attractions, interactive activities and entertainment in the children s village are FREE to the public. Fun and educational is the focus in the choosing of items to fill this beautiful waterfront area of the park and thousands of families travel through this area over the festival weekend. Naming Rights Sponsorship - $4,500 SOLD to Tim Hortons (Belleville Owners) (Fri/Sat/Sun)

5 Streek-It-The-Hair-Painter By The Fun Education Corporation - Ottawa If you thought face painting was popular just wait until you see this Wacky Hairspray Art using washable salon quality products only. Popular with ALL ages! Sponsorship - $1,850 (Sat & Sun) Sponsor Exposure Includes: logo on SPONSOR website page name in 2 editions of The Belleville & District Chamber of Commerce Friday E=Newsletter reaching over 1,000 business men & women in the community invitation to set up a booth beside your chosen attraction from the list included herewith, or, as part of the Lifestyle Vendor Exposition for any or all of the 4 days Invitation to Press Conference & Big Reveal on April 15 at 5:00pm at The Empire Theatre

6 The Fashion Academy Workshops for making bottle cap jewelry which is all the rage in large urban centres and is very popular with girls, boys, and their parents! A unique piece of art to show off to all their friends with hundreds of different design choices. (2 trained instructors & supplies for 1,000 necklaces) Sponsorship - $1,850 (Sun) Sponsor Exposure Includes: logo on SPONSOR website page name in 2 editions of The Belleville & District Chamber of Commerce Friday E-Newsletter reaching over 1,000 business men & women in the community invitation to set up a booth beside your chosen attraction from the list included herewith, or, as part of the Lifestyle Vendor Exposition for any or all of the 4 days Invitation to Press Conference & Big Reveal on April 15 at 5:00pm at The Empire Theatre

7 Twistopher & RJ The Balloon Dude These very talented balloon artists with very different styles have lineups all 4 days at the festival! One specializes in animals and the other specializes in hats, swords and more! No more boring balloons on strings. Every child will be walking around with one of these balloons and a big smile to go with it even the toddlers! Sponsorship - $1,850 (Thurs/Fri/Sat/Sun) AND Sponsor Exposure Includes: logo on SPONSOR website page name in 2 editions of The Belleville & District Chamber of Commerce Friday E-Newsletter reaching over 1,000 business men & women in the community invitation to set up a booth beside your chosen attraction from the list included herewith, or, as part of the Lifestyle Vendor Exposition for any or all of the 4 days Invitation to Press Conference & Big Reveal on April 15 at 5:00pm at Empire Theatre

8 Spider-Man This super hero is popular with both children & adults due to the amazing movie franchise that has evolved in recent years! This actor is amazing to work with and the sponsor will be encouraged to be present for the meet and greets with the provision to hand out things to kids (coloring sheets, coupons, etc.) promoting their business, and for some of the performance time will drive Spider-Man around the grounds in a golf cart so he can visit the whole festival. He will be onsite for 6-7 hours beginning in the late afternoon and running through the early evening. Sponsorship - $1,850 (Fri) Sponsorship Exposure Includes: Every little boy wants to be just like Spiderman! logo on SPONSOR website page name in 2 editions of The Belleville & District Chamber of Commerce Friday E-Newsletter reaching over 1,000 business men & women in the community invitation to set up a booth beside your chosen attraction from the list included herewith, or, as part of the Lifestyle Vendor Exposition for any or all of the 4 days Invitation to Press Conference & Big Reveal on April 15 at 5:00pm at The Empire Theatre

9 Children s Building Workshop Encouraging kids to be more creative! Children get to make sailboats out of wooden kits, paint them and take them home. No child can pass up the opportunity to use tools and be hands on.. plus the bonus of keeping their creation to share with friends & family! Sponsorship = $1,850 (Sat & Sun) Kits Sponsored By Home Depot Sponsor Exposure Includes: logo on SPONSOR website page name in 2 editions of The Belleville & District Chamber of Commerce Friday E-Newsletter reaching over 1,000 business men & women in the community invitation to set up a booth beside your chosen attraction from the list included herewith, or, as part of the Lifestyle Vendor Exposition for any or all of the 4 days Invitation to Press Conference & Big Reveal on Thursday April 15 at 5:00pm at The Empire Theatre

10 Ultimate Air Dogs Competitions This attraction has proven to be huge with festival goers in the past 2 years and competitors travel with their pets from as far away as Quebec, upper NY State, the Niagara Region and Windsor! Your banner goes on the side of the pool or cottage dock visible to everyone in the park and if you choose to join us onsite for the 3 days you can set up your booth on the hill with the attraction, or as part of the Lifestyle Vendor Exposition. Sponsorship - $5,000 $2,500 SOLD to HGS Canada Remaining Sponsorship = $2,500 (Fri/Sat/Sun) In addition to your banner on the pool or dock Sponsor Exposure Includes: logo on SPONSOR website page with a direct link to your website name in 2 editions of The Belleville & District Chamber of Commerce Friday E-Newsletter reaching over 1,000 business men & women in the community name with attraction listings on SCHEDULE page(s) of website ability to have 1 fence banner on the grounds for all 4 days of the festival (up to 20ft wide and 4ft high) hundreds of feet of fencing are erected near the front gate, at the dining tents in the Ethnic Food Village, in the Children s Village and around Main Stage and you can choose your location in addition to pool banner (see above) logo in 3 x ¼ page full color ads with Sun Media (The Intelligencer) in Friday s Entertainment Section for 3 weeks leading up to festival (June 20, 27 & July 4 th ) invitation to set up a booth beside your chosen attraction from the list included herewith, or, as part of the Lifestyle Vendor Exposition for any or all of the 4 days Invitation to Press Conference & Big Reveal on April 15 at 5:00pm at The Empire Theatre

11 Fun With Science This amazing educational attraction will be located in the Children s Village and will include the gyroscope (used in astronaut training), laser tag dome, wacky science experiments with gizmos & gadgets including hands on activities and giveaways for kids, wax hand station (kids make molds in wax and get to take them home) and body zorbs (similar to the water walkers from previous years, but used on grass) Total Sponsorship - $10, $5,000 SOLD to Halla Visteon Climate Control Remaining Sponsorship = $5,000 or $2,500 (Sat & Sun) Sponsor Exposure at $2500 level Includes: logo on SPONSOR website page name in 2 editions of The Belleville & District Chamber of Commerce Friday E-Newsletter reaching over 1,000 business men & women in the community name with attraction listings on SCHEDULE page(s) of website invitation to set up a booth beside your chosen attraction from the list included herewith, or, as part of the Lifestyle Vendor Exposition for any or all of the 4 days ability to have 2 fence banners on the grounds for all 4 days of the festival (up to 20ft wide and 4ft high) hundreds of feet of fencing are erected near the front gate, at the dining tents in the Ethnic Food Village, in the Children s Village and around Main Stage and you can choose your location(s) Invitation to Press Conference & Big Reveal on April 15 at 5:00pm at The Empire Theatre $5000 level includes more Sponsor Exposure as follows: logo on SPONSOR website page includes a direct link to your website logo as part of the slide show on HOME PAGE of the festival website logo in 3 x ¼ page full color ads with Sun Media (The Intelligencer) in Friday s Entertainment Section for 3 weeks leading up to festival (June 20, 27 & July 4 th ) use of a our Midway VIP Card, good for 4 people, for 2 hours on one of the 4 days of the festival (day and time must be reserved through the Event Coordinator) use of VIP Motorhome beside the Main Stage for 2 hours on one of the 4 days of the festival (day & time must be reserved through the Event Coordinator) use of a golf cart for 2 hours on one of the 4 days of the festival to entertain your clients or staff and tour the grounds (day & time must be reserved through the Event Coordinator)

12 Amazon Zip Line Buckle up and propel down the Amazon from 36 ft. high and along a 75 ft. thrilling adventure ride of a lifetime. This attraction has never been featured in the Quinte Region until now. The ultimate rush for tweens, teens & adults! Sponsorship $2,500 (Fri or Sun) Sponsor Exposure Includes: logo on SPONSOR website page with a direct link to your website name in 2 editions of The Belleville & District Chamber of Commerce Friday E-Newsletter reaching over 1,000 business men & women in the community name with attraction listings on SCHEDULE page(s) of website ability to have 2 fence banners on the grounds for all 4 days of the festival (up to 20ft wide and 4ft high) hundreds of feet of fencing are erected near the front gate, at the dining tents in the Ethnic Food Village, in the Children s Village and around Main Stage and you can choose your location(s) logo in 3 x ¼ page full color ads with Sun Media (The Intelligencer) in Friday s Entertainment Section for 3 weeks leading up to festival (June 20, 27 & July 4 th ) invitation to set up a booth beside your chosen attraction from the list included herewith, or, as part of the Lifestyle Vendor Exposition for any or all of the 4 days Invitation to Press Conference & Big Reveal on April 15 at 5:00pm at The Empire Theatre

13 Northern Lights Steel Orchestra Back by popular demand this 65-piece pan steel orchestra will perform Saturday for 3 hours. They had visitors dancing all over the food village and dining tents last year as they play everything from the traditional Caribbean music to classical music, show tunes and pop music in a calypso style. You may not be able to resist joining the band under their tent to learn how to play these amazing instruments. You can tell they love what they do and audiences never want them to stop! Sponsorship - $2,500 (Sat) Sponsor Exposure Includes: logo on SPONSOR website page with a direct link to your website name in 2 editions of The Belleville & District Chamber of Commerce Friday E-Newsletter reaching over 1,000 business men & women in the community name with attraction listings on SCHEDULE page(s) of website ability to have 2 fence banners on the grounds for all 4 days of the festival (up to 20ft wide and 4ft high) hundreds of feet of fencing are erected near the front gate, at the dining tents in the Ethnic Food Village, in the Children s Village and around Main Stage and you can choose your location(s) name in ¼ page full colour thank you ad with Sun Media (The Intelligencer) post event invitation to set up a booth beside your chosen attraction from the list included herewith, or, as part of the Lifestyle Vendor Exposition for any or all of the 4 days an invitation to introduce your Headline Act and have the mic for a :05 infomercial Invitation to Press Conference & Big Reveal on April 15 at 5:00pm at The Empire Theatre

14 MAIN STAGE - THURSDAY If you re a lover of Classic Rock This is Your Night! No single tribute act in North America comes closer to the sounds of rock favorites The Doobie Brothers, The Eagles, Bon Jovi & Journey than Al Langlade and his band from Thunder Bay. They have traveled throughout Canada & the US playing to packed auditoriums and festival venues. Opening Act TBA Sponsorship - $2,000 Sponsorship Exposure Includes: logo on SPONSOR website page name in 2 editions of The Belleville & District Chamber of Commerce Friday E-Newsletter reaching over 1,000 business men & women in the community name with attraction listings on SCHEDULE page(s) of website invitation to set up a booth beside your chosen attraction from the list included herewith, or, as part of the Lifestyle Vendor Exposition for any or all of the 4 days Invitation to Press Conference & Big Reveal on April 15 at 5:00pm at The Empire Theatre 1 pull up banner inside the Pavilion (Main Stage) for Thursday an invitation to introduce your Headline Act and have the mic for a :05 infomercial

15 MAIN STAGE - FRIDAY 3 Tributes in 1 memorable night! 60 s Girl Power Tribute to The Supremes, Gladys Knight, The Shirelles, Martha Reeves & The Vandellas! Disco Diva Tribute to Donna Summer s sounds of the 70 s! The Queen of Rock n Roll you ll be rollin on the river and dancing in the aisles as the evening ends with this dynamic tribute of Tina Turner! Karen Durrant recreates both physically and vocally the excitement of all these performers back in the 60 s, 70 s & 80 s. She and her talented soul sisters and their band complete with costume changes and choreography captivate audiences and take you on an amazing musical journey where the sky is the limit! Opening for Karen will be The Classic Rock Campfire Trio featuring Carl Dixon and songs from his careers with The Guess Who, April Wine and Coney Hatch plus more! Sponsorship - $2,500 Sponsorship Exposure Includes: logo on SPONSOR website page with a direct link to your website name in 2 editions of the The Belleville & District Chamber of Commerce Friday E-Newsletter reaching over 1,000 business men & women in the community name with attraction listings on SCHEDULE page(s) of website ability to have 2 fence banners on the grounds for all 4 days of the festival (up to 20ft wide and 4ft high) hundreds of feet of fencing are erected near the front gate, at the dining tents in the Ethnic Food Village, in the Children s Village and around Main Stage and you can choose your location(s) logo in 3 x ¼ page full color ads with Sun Media (The Intelligencer) in Friday s Entertainment Section for 3 weeks leading up to festival (June 20, 27 & July 4 th ) invitation to set up a booth beside your chosen attraction from the list included herewith, or, as part of the Lifestyle Vendor Exposition for any or all of the 4 days Invitation to Press Conference & Big Reveal on April 15 at 5:00pm at The Empire Theatre 1 pull up banner inside the Pavilion (Main Stage) all day Friday an invitation to introduce your Headline Act and have the mic for a :05 infomercial use of a our Midway VIP Card, good for 4 people, for 2 hours on one of the 4 days of the festival (day and time must be reserved through the Event Coordinator) use of VIP Motorhome beside the Main Stage for 2 hours on one of the 4 days of the festival (day & time must be reserved through the Event Coordinator) use of a golf cart for 2 hours on one of the 4 days of the festival to entertain your clients or staff and tour the grounds (day & time must be reserved through the Event Coordinator)

16 MAIN STAGE - SATURDAY Waterfront Rocks 30 th Anniversary Celebration Afternoon AND Evening concerts will celebrate The Beatles 50th Anniversary, the 45th Anniversary of Woodstock and the 45th Anniversary of 1969 which the music business refers to as THE most momentous year in the history of rock & roll. Entertainers will include Big Black Smoke, Ed s Garage and our HEADLINE ACT who have traveled all over North America & Europe. You don t want to miss the giant jam session at the end of the night! (Headline Act will be announced at our Tuesday April 15th, 5pm Press Conference) Sponsorship - $3,500 Sponsorship Exposure Includes: logo on SPONSOR website page with a direct link to your website name in 2 editions of The Belleville & District Chamber of Commerce Friday E-Newsletter reaching over 1,000 business men & women in the community name with attraction listings on SCHEDULE page(s) of website ability to have 2 fence banners on the grounds for all 4 days of the festival (up to 20ft wide and 4ft high) hundreds of feet of fencing are erected near the front gate, at the dining tents in the Ethnic Food Village, in the Children s Village and around Main Stage and you can choose your location(s) logo in 3 x ¼ page full color ads with Sun Media (The Intelligencer) in Friday s Entertainment Section for 3 weeks leading up to festival (June 20, 27 & July 4 th ) invitation to set up a booth beside your chosen attraction from the list included herewith, or, as part of the Lifestyle Vendor Exposition for any or all of the 4 days Invitation to Press Conference & Big Reveal on April 15 at 5:00pm at The Empire Theatre 1 pull up banner inside the Pavilion (Main Stage) all day Saturday an invitation to introduce all 3 Headline Acts and have the mic for a 5 minute infomercial each time use of a our Midway VIP Card, good for 4 people, for 2 hours on one of the 4 days of the festival (day and time must be reserved through the Event Coordinator) use of VIP Motorhome beside the Main Stage for 2 hours on one of the 4 days of the festival (day & time must be reserved through the Event Coordinator) use of a golf cart for 2 hours on one of the 4 days of the festival to entertain your clients or staff and tour the grounds (day & time must be reserved through the Event Coordinator)

17 MAINSTAGE - SUNDAY The Tartan Terrors North America s premier celtic experience bringing a unique blend of Celtic music, comedy and dance to both International Festivals & Theatres a must see for all ages! Pauly & The Goodfellas We listen to our festival fans Back by Popular Demand Paul & The boys will make you feel like you re at a taping of American Bandstand as they cover traditional Doo Wop, R&B/Motown, mellow tones like The Young Rascals and the intricate harmonies of Frankie Vallie and the Four Seasons. This true party band WILL fill the dance floor and provide the perfect ending to our 2014 event. Sponsorship - $2,500 Sponsorship Exposure Includes: logo on SPONSOR website page with a direct link to your website name in 2 editions of The Belleville & District Chamber of Commerce Friday E-Newsletter reaching over 1,000 business men & women in the community name with attraction listings on SCHEDULE page(s) of website ability to have 2 fence banners on the grounds for all 4 days of the festival (up to 20ft wide and 4ft high) hundreds of feet of fencing are erected near the front gate, at the dining tents in the Ethnic Food Village, in the Children s Village and around Main Stage and you can choose your location(s) logo in 3 x ¼ page full color ads with Sun Media (The Intelligencer) in Friday s Entertainment Section for 3 weeks leading up to festival (June 20, 27 & July 4 th ) invitation to set up a booth beside your chosen attraction from the list included herewith, or, as part of the Lifestyle Vendor Exposition for any or all of the 4 days Invitation to Press Conference & Big Reveal on April 15 at 5:00pm at The Empire Theatre 1 pull up banner inside the Pavilion (Main Stage) all day Sunday an invitation to introduce your Headline Act and have the mic for a :05 infomercial use of a our Midway VIP Card, good for 4 people, for 2 hours on one of the 4 days of the festival (day and time must be reserved through the Event Coordinator) use of VIP Motorhome beside the Main Stage for 2 hours on one of the 4 days of the festival (day & time must be reserved through the Event Coordinator) use of a golf cart for 2 hours on one of the 4 days of the festival to entertain your clients or staff and tour the grounds (day & time must be reserved through the Event Coordinator)

18 Shuttle Sponsor Over the past two years as our crowds have increased, our visitor parking has stretched over to the east side of East Zwicks Park which is a considerable walking distance from all the festival activities at West Zwicks Park. For our Anniversary year we will be hiring local companies to provide a shuttle service between parking areas and the heart of the festival grounds. This will also assist those with mobility issues. Each wagon and/or tow vehicle will have 2 signs stating that Your Ride Today Is Sponsored by ABC Company, and a minimum of 3 shuttle STOP signs will also acknowledge your support. Sponsorship - $2,000 In addition to the signs on Shuttle Vehicle & STOP Signs, Your Sponsor Exposure Includes: logo on SPONSOR website page with a direct link to your website name in 2 editions of The Belleville & District Chamber of Commerce Friday E-Newsletter reaching over 1,000 business men & women in the community ability to have 2 fence banners on the grounds for all 4 days of the festival (up to 20ft wide and 4ft high) hundreds of feet of fencing are erected near the front gate, at the dining tents in the Ethnic Food Village, in the Children s Village and around Main Stage and you can choose your location(s) Invitation to Press Conference & Big Reveal on April 15 at 5:00pm at The Empire Theatre

19 Volunteer & Hospitality Sponsor As all of you know the success of all community fairs, festivals and fundraisers can be directly attributed to the team of volunteers who organize and execute each event through the dedication of their time and talents. Our festival is no exception and many spend between 5 & 7 full days in the heat to make sure that a safe and pleasant time is had by all who visit our event. We are so grateful to have a good team, most of whom have been with us since The Belleville & District Chamber of Commerce began coordinating this event in To honor our 30th Anniversary year we will be purchasing shirts for all volunteers to wear, and the back of the shirts will contain YOUR company logo. Our staff will work with you on the design to ensure your company is represented properly and to honor your support. We also must feed and hydrate volunteers over the 5 days and your support will subsidize food coupons purchased from The Quinte Ethnic Council which will allow our volunteers and technical support workers to enjoy food from around the world! Sponsorship - $2,000 In addition to your branding on the shirts Sponsor Exposure Includes: logo on SPONSOR website page with a direct link to your website name in 2 editions of The Belleville & District Chamber of Commerce Friday E-Newsletter reaching over 1,000 business men & women in the community ability to have 2 fence banners on the grounds for all 4 days of the festival (up to 20ft wide and 4ft high) hundreds of feet of fencing are erected near the front gate, at the dining tents in the Ethnic Food Village, in the Children s Village and around Main Stage and you can choose your location(s) invitation to set up a booth as part of the Lifestyle Vendor Exposition for any or all of the 4 days Invitation to Press Conference & Big Reveal on April 15 at 5:00pm at The Empire Theatre

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