THE TALL TREES PROJECT MEDIA REPORT. Summary of the media coverage gained by The Tall Trees Project so far...

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Sponsored by STIHL UK MEDIA REPORT Summary of the media coverage

Climb and measure the UK s Tallest Broadleaf Tree 4.

1 Sponsored by STIHL UK MEDIA REPORT Summary of the media coverage gained by The Tall Trees Project so far Finding the UK s Tallest Tree 2. Climbing and measuring England s Tallest Tree 3. Climb and measure the UK s Tallest Broadleaf Tree 4. Climb and measure the UK s Tallest Wellingtonia Mark Tansley Steve Woollard Chris Hunter Justin Palmer In conjunction with Lukasz Warzecha of LW Images

2 The Tall Trees Project Contents Page 2 Inception The Team Page 3 Page 4 Page 5 Page 6 Page 7 Page 8 Page 9 The Team Our Sponsors The Trees (so far ) Media Coverage Television Media Coverage Radio and Paper Media Media Coverage Paper Media The Future Page 10 Appendix 1 MEDIA REPORT Page 1

3 Inception The Tall Trees Project came about when award winning extreme photographer and qualified tree climber, Lukasz Warzecha, contacted an old colleague and friend (Mark Tansley, Lecturer in Arboriculture Sparsholt College) to discuss possible tree related photographic possibilities. Within minutes the pair had come up with the idea of climbing tall trees in order to capture breathtaking images... Simple! The Team In order for the developing project idea to become a reality, Lukasz and Mark set about amassing a team of experts with the skills required to carry out tall tree climbing in a professional and safe manner. L-R: Mark Tansley, Chris Hunter, Steve Woollard and Justin Palmer MEDIA REPORT Page 2

The team members are: Mark Tansley Sparsholt College Arboricultural lecturer and tree climbing instructor / assessor Steve Woollard Sparsholt College Arboricultural lecturer and tree climbing

4 The team members are: Mark Tansley Sparsholt College Arboricultural lecturer and tree climbing instructor / assessor Steve Woollard Sparsholt College Arboricultural lecturer and tree climbing instructor Chris Hunter Urban Forestry Ltd Tree climbing specialist Justin Palmer Safety Technology Ltd Arboricultural equipment and climbing technique specialist Lukasz Warzecha LW Images Winner of the NBP People in Nature international award, Alpinist Magazine Photographer of the Month and professional tree climber Extract from Nature s Best Magazine Biog of Lukasz Within a week there were 5 lucky and enthusiastic individuals who were all 100% committed to making (what was now called) The Tall Trees Project a reality. MEDIA REPORT Page 3

5 Our Sponsors Once the main project idea was confirmed to climb and measure the tallest trees in the United Kingdom the intention was to make it as high profile as possible. In order to do this successfully the team contacted Jo Musson and asked the question... Would STIHL be interested? Once backing from STIHL was secured, organisation went into overdrive, The Tall Trees Project simply had to be a success! The team were in grateful receipt of some fantastic STIHL technical personal protective equipment and apparel to be worn in the images. Sprig from Stronardron Douglas Fir caught in STIHL helmet MEDIA REPORT Page 4

6 The Trees (so far ) Stronardron Douglas Fir -(Pseudotsuga menziesii) o UK and Northern Europe s Tallest Tree o Climbed and measured at 63.79m Hermitage Douglas Fir o Previous Tallest Tree in the UK o Climbed and measured at 61.31m Blair Castle Grand Fir -(Abies grandis) o UK and Northern Europe s Tallest Grand Fir o Climbed and measured at 62.70m Dughall Mor Douglas Fir o Previous UK s Tallest Tree o Measured from ground level at 62.08m Dunster Douglas Fir o England s Tallest Tree o Climbed and measured at 60.02m Bryanston London Plane -(Platanus x hispanica) o UK and Northern Europe s Tallest Broadleaf Tree o Climbed and measured at 49.89m Undisclosed Wellingtonia -(Sequoiadenderon giganteum) o UK s Tallest Wellingtonia o Climbed and measured at 50.20m MEDIA REPORT Page 5

7 Media Coverage A vast amount of media coverage has been gained through the hard work of Jo Musson PR, the Tall Trees Project team members and the Press Officer from Sparsholt College. The initial hope was primarily for industry specific coverage but it soon became clear that the National press were extremely interested in the story. One of the main selling points for the project is, of course, the extremely high quality images supplied by Lukasz he offers a unique glimpse into an otherwise inaccessible world. A summary of the media coverage gained is listed below and a selection of the paper media coverage can be found in Appendix 1. Tall Trees Project team members at the Hermitage Douglas Climb Television Scottish Television News story on the hunt to find the UK s Tallest Tree A news crew spent the day with the Tall Trees Project team at Hermitage and made a feature for the 6pm news on STV. BBC Points West News story on the measuring of England s Tallest Tree A news crew spent the day with the Tall Trees Project team at Dunster, Somerset and made a feature for the 6.30pm Regional News show. MEDIA REPORT Page 6

8 Radio BBC Radio Scotland The Tall Trees Project team members made numerous appearances on BBC Radio Scotland including a live interview on the morning that the team climbed and measured the Grand Fir at Blair Castle. BBC Radio 5 Live Team members made an appearance on the evening drive time show to discuss the Tall Trees Project. BBC Radio Solent Team members made numerous appearances on BBC Radio Solent drive time shows and Sunday afternoon gardening programmes. STIHL helmets lined up after the Hermitage Climb Paper Media Colour photograph and story in the following national newspapers: o The Daily Telegraph o The Daily Mail o The Sun o The Guardian MEDIA REPORT Page 7

9 Colour photograph and story in the following regional newspapers: o The Scotsman o The Hampshire Chronicle o The West Somerset Free Press o Many more besides Colour photograph and story in the following tree industry publications: o Tree News o A World of Trees o Arboricultural Association Newsletter o Essential Arb In addition to the above the team secured a vast array of web-based media. Chris at the top of the UK s Tallest Tree Stronardron Douglas Fir 63.79m MEDIA REPORT Page 8

10 The Future The Tall Trees Project has been a resounding success so far and all of the Tall Trees Project members are excited about future projects and are committed to its continuing success. Members of the Tall Trees Project have already begun searching out their next challenge and have secured support from such parties as Westonbirt Arboretum and the Millennium Seed Bank at Kew with a view to collecting seed from, climbing and measuring the world s tallest trees. No plans have been finalised as yet but the scope for further exciting projects is huge right at the heart of any further work will be the desire to capture high quality images, unique in their nature and content. It is hoped that The Tall Trees project and STIHL continue to work closely on all future projects and we thank them for their support so far It s been quite an experience! Mark starting his SRT ascent of the Hermitage Douglas with the white water of the River Braan below MEDIA REPORT Page 9

11 Appendix 1 Paper Media Selection MEDIA REPORT Page 10

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