Update: 01 October 2018 Prepared by HDFI Organization Committee. HDFI Annual Conference - V.2.0 (BMM) - Pag 1
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1 Update: 01 October 2018 Prepared by HDFI Organization Committee HDFI Annual Conference - V.2.0 (BMM) - Pag 1
2 HD FORUM ITALIA (HDFI) An association representing the full value-chain Twenty- four leading organizations in telecommunications industry take part in HD Forum Italia, an association to promote and develop new technologies in the audiovisual market and in the Italian multimedia sector Since 2006, HDFI has been credited as a steering body in audiovisual technology for the Italian landscape, accompanying evolution and growth of the national television system, in coherence with European and global scenarios. By now, an authoritative reference voice for the international industry. HDFI Annual Conference - V.2.0 (BMM) - Pag 2
3 Two days, 25 and 26 October 2018 Location: Grand Hotel Villa Torretta, Via Milanese, 3, Sesto San Giovanni (MI) Auditorium Teatro Thought-leadership: trends towards a real world Pensiero Guida: Le tendenze verso il mondo reale Day 1 Thought-leadership - UHD: beyond the television screen Ultra HD: Oltre lo schermo televisivo Day 2 - Thought-leadership HbbTV 2 for innovative services: Target Advertisement and ADTech L utilizzo di HBBTV 2 in servizi innovativi di Target Advertisement e di ADTech. Demonstration area on the Day 2 theme - Salone di Corte Teatro HDFI Annual Conference - V.2.0 (BMM) - Pag 3
4 Grand Hotel Villa Torretta, Via Milanese, 3, Sesto San Giovanni (MI) Day 1 & 2 Auditorium Teatro Total area: 360 sqm Height: 4,8 mt, 258 seats Coffee Breaks, Salone di Corte Gala Dinner, Sala delle Rondini HDFI Annual Conference - V.2.0 (BMM) - Pag 4
5 KEY TOPICS Report of «States General» session and research Italian television ecosystem scenario. Re-farming plan, toward 2022 View of Italian Autority UHD: Beyond the television screen The future of OTT distribution Audience trends Streaming codecs Smart speakers, personalization and targeted advertising Mediaplayer technologies and standardized metrics All things CDN: multi-cdn, 5G and other options Privacy regulation in the OTT context Advanced Robotics - Cognition, Motion and Neuroscience, A.I. DEMONSTRATIONS HbbTV 2 Receiver Flow multi-cdn solution HDFI Annual Conference - V.2.0 (BMM) - Pag 5
6 Date: 25 October 2018 Location: Auditorium Teatro, Grand Hotel Villa Torretta Day 1 Agenda 14:00 Welcome & Registration. Convening to the meeting room 14:30 Opening welcome by Benito Manlio Mari, HDFI President 14:40 Keynote: Antonio Arcidiacono, EBU Director of Technology & Innovation 15:10 States General: Key highliths of Market Research, Understanding and forecasting the future of the TV and media industry - (Paul Gray, IHS Markit) 15:30 Report of States General meeting: feedback and guideline for HDFI transformation objectives 16:00: Coffee break - Foyer Auditorium 16:30 Italian television ecosystem scenario: re-farming plan - toward :00 Round Tables: All things CDN: multi-cdn, 5G and other options Privacy regulation in the OTT context Advanced Robotics - Cognition, Motion and Neuroscience, A.I. 18:00 End of Day 1 20:00 Gala Dinner, Sala delle Rondini *Only with Premium Ticket and HDFI Invitation Note: HDFI Annual Conference - V.2.0 (BMM) - Pag 6
7 Day 2 Agenda, 26 October 2018 Location: Grand Hotel Villa Torretta, Via Milanese, 3, Sesto San Giovanni (MI) 09:00 Convening to the meeting room 09:30 Welcome by Fincons Deputy CEO and Introduction by HbbTV Chairman and HDFI Chairman 09.50: Cutting-edge Services leveraging on HbbTV. European Broadcasters to showcase their innovative launches: Richard Waghorn, RTÈ, Director of transformation and technology Mediaset Play, Mediaset Clive Santamaria, ITV, Chief Architect 11:00: Coffee break - Salone di Corte 11:45 Groundbreaking Technologies and Business Models European suppliers to showcase their success stories with key customers Fincons: Interactive TV and Addressable Tv Advertising - Oliver Botti, Head of International Business Development and Innovation SwissTXT & SRG: Accessibility services for the Citizens Robin Ribback, Head of Innovation Management Cellnex Telecom: Innovative Catchup TV services for the Spanish market Sergi Alsina Gonzalez, Product Strategy Manager 12:30 TV Standard Evolution and Market Penetration by HbbTV Chairman, Vincent Grivet 13:00 Round Table: Anticipating Viewing Patterns - HDFI Competence Center 13:30 End of Day 2 Free time for all participants HDFI Annual Conference - V.2.0 (BMM) - Pag 7
8 HDFI 2018 Events Partner, Sponsors and Supporters States General Event Partner: Università degli Studi di Salerno, Dpt. di Scienze Aziendali, Management e Innovation Systems (DISA-MIS) Liaison officer: Prof. Luigi Troiano Scientific Partner: IHS Markit Liaison officer: Paul Gray Key supporters: HDFI Organisation Commitee: Marco Pellegrinato, Benito Mari, Sebastiano Trigila, Luigi Rocchi, Renato Farina, Marcello Berengo Gardin, Gino Alberico, Vittorio Arrigoni, Andrea Michelozzi. HDFI 2018 Events Sponsors: Eutelsat, Fincons (Diamond), Kineton, Mediaset, RAI, Tivù (Gold) Dolby, Lutech, Nagra, Samsung (Silver) HDFI Annual Conference - V.2.0 (BMM) - Pag 8
9 Organizzation by Andrea M. Michelozzi - Carla Bressan phone: Barcelona Chiclana de la Frontera andrea@dimecomunica.com and bressan@dimecomunica.com HDFI Annual Conference - V.2.0 (BMM) - Pag 9
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