SOAR & ROAR FESTIVAL 2018 SPONSORSHIP OPPORTUNITIES

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1 SOAR & ROAR FESTIVAL 2018 SPONSORSHIP OPPORTUNITIES

2 YOUR CHANCE TO BE PART OF AUSTRALIA S MOST INSPIRATIONAL FESTIVAL IN 2018 IT S TIME TO SOAR & ROAR!

3 CONTENTS PART A: THE EVENT The Soar & Roar Festival - Our four key goals. A great beginning There s more to Soar & Roar in Who s coming? Target audience. Spreading the word. Media support. PART B: SPONSORSHIP OPPORTUNITIES The growing 2018 team How you can get involved Sponsorship rights & benefits Contact

4 The Special Olympics Australia SOAR & ROAR FESTIVAL is a full throttle ACCELEBRATION. By, and for, the athletes of Special Olympics Australia. And powered by the motorsport community at Australia s home of high velocity excitement Sydney Motorsport Park.

5 THE EVENT

6 OUR FOUR KEY GOALS It s important to Soar & Roar in 2018! WATCH THEM SOAR Now in its third year, the Soar & Roar Festival is the most important and most prominent social engagement and fundraising activity on the Special Olympics Australia calendar. Whilst the Festival leads with a major athlete celebration and Dream Ride opportunity, the Soar & Roar Festival also provides Special Olympics Australia with an opportunity to illustrate a number of sports demonstrations to showcase how it s programs transform the lives of people with an intellectual disability. FEEL THE ROAR Nothing ignites the senses more than the elegant sights and rumbling sounds of some of the worlds most amazing supercars, classics and motorcycles. On the journey to, and then at Sydney Motorsport Park, the Special Olympics Australia athletes are transported in more ways than one into another world of high octane excitement. And not just for the athletes, but for the families, volunteers and friends as a way to express appreciation for a team effort. A fantastic fun day out. HEAR OUR ROAR There will be lots of opportunity to cheer on the athletes at the various Dream Ride departure points, as they enter Sydney Motorsport Park, during their Dream Rides, the Special Olympics Australia sports demonstrations and as they take to the Dream Stage. HELP THEM SOAR Generating much needed funds to support Special Olympics Australia to reach more people with an intellectual disability with it s year-round sports training, competition, health, leadership, education and employment programs. Our fundraising target for 2018 is $400,000

7 2016 & A GREAT BEGINNING 250 CLASSIC & EXOTIC CARS 200 MOTORBIKES & RIDERS Over $700,000 raised! 5,500 Festival Participants 750 DREAM RIDES LAPS OF SYDNEYMOTORSPORT PARK Community Event of the Year 2018 Australia Day Awards, Blacktown City Council

8 2018 IS BIGGER & BETTER DRIVES & RIDES...MORE DEPARTURE POINTS...MORE MOTOR BIKES...MORE CARS From the many points of the compass our convoy of the worlds leading motor vehicles and motorcycles converge on Sydney Motor Sport Park. MORE DREAM RIDES In 2017 we had over 460 Dream Rides in 2018 we re aiming higher for 500 rides. MORE VENUE Sydney Motorsport Park arguably Australia s premier racing circuit has opened it s arms and supports us by provide an outstanding stage for our event to grow over the years. MORE OFF TRACK ACTIVITY The Sound Stage Leading Australian Celebrities and Musicians strut their stuff throughout the day. Wheeler Bear Our wonderful bear with attitude loved by children and families will be on-site. The Marketplace Coming in 2018 we take over the 50 Pit Garages on Brabham Straight and transform them into the Marketplace showcasing our sponsors and traders with memorablia and memories of the day. The Fun Fair Also coming in 2018 no festival occasion is complete without the fun of the fair including the dodgem cars! Athlete Sport Demonstrations Healthy Eating Display Law Enforcement Torch Run Pit Straight Mega Dance Display Be part of the Santa Red Ride (get a photo in Santa s red Cadillac) We would like to work with you to showcase your company, your products, your services.

9 MORE AMAZING CARS! In 2018 the motoring community have united to support Special Olympics Australia. The Dream Car Rides will see seven iconic car brands leaving seven iconic locations for Sydney Motorsport Park. Aston Martin Departing Hyde Park Corvette Departing Blues Point, North Sydney Hot Rods Departing River Road Reserve, Penrith Lamborghini Departing Mrs Macquarie s Chair Lotus Departing North Steyn Surf Club, Manly Morgan Departing Broughton St, Kirribilli Mustang Departing Lilanfels Park, Blue Mountains

10 MOTORBIKE COMMUNITY COLLABORATION Over motorcycle 100 clubs Over 50 motorcycle dealerships Bike-related companies And many many more!

11 AMBASSADORS Sandra Sully Presenter, Channel Ten News The Special Olympics Australia Ride and ROAR Festival is a fantastic event to be involved in because you not only give back, but brighten the lives of so many who are less fortunate. Special Olympics athletes are just the most joyous, friendly and enthusiastic Australians you re ever likely to meet, you can t help by love them all. Brendon Jonesy Jones Jonesy & Amanda, WSFM Breakfast Show The dream ride was a hoot last year, just seeing the joy on the athletes faces, was a joy in itself! In 2018, Jonesy will host his own Bike Ride. Steven Richards Australian Motorsport Legend & 4-time Bathurst 1000 winner It s amazing to see the motorsport community come together to support such a fantastic event. Kevin Magee Australian Motorcycling Legend I had a lot of fun riding as part of the Soar & Roar Festival and sharing the experience with the athletes of Special Olympics Australia made it even better.

12 SPREADING THE WORD Television Coverage Commercial ran across the Nine & Ten Networks for 6 weeks. Live coverage on 7 Network Sunrise program. Mentions on Ten s Eyewitness News, ClubNEWS. Print Coverage The Daily Telegraph (online) The Fairfield Advance The Blacktown Sun 4 print articles and advertisements (Ulysses National Magazine, Australian Motorcyclist Magazine) 2017 Breakdown Hits: 59 Reach: 10,706,605 Value: $1,525, Online coverage via WSFM, CarAdvice, Shannons Insurance, Bikes Online, Motorbike Writer, Sydney Motorsport Park, Everything for the Man, Around You, Motoring.com.au, The Huffington Post

13 SPREADING THE WORD Radio Coverage Comprehensive coverage on 2GB with Chris Smith including two interviews. Interviews across major networks including Stakeholder interviews and commercial across major networks including 2CH, 2GB, 2UE, The Edge, WSFM, KIIS, 2BS, 2GO, 2MCE. PR Reach 7 car clubs (Aston Martin, Corvette, Hot Rods, Lamborghini, Lotus, Morgan, Mustang) APN Advertising billboards & screens Petrol pumps at 10 of Australia s busiest stations 98 motorcycling contacts and clubs 54 motorcycle dealerships 4 bike-related companies (Stay Upright, Motorcycle Council of NSW) Social media sharing across stakeholder pages. Social media reach: Twitter 20,200 impressions Facebook 39,496 video views LinkedIn 3,284 impressions

14 WHO S COMING? We expect over 5,000 people to attend the 2018 SOAR & ROAR Festival! Our audience groups include: Special Olympics Australia athletes, families and volunteers Disability Service Providers Car and bike racing industry Casual car and bike riders and enthusiasts The local community Dance groups and their families

15 Soar and Roar is a very special event well organised and managed by Special Olympics Australia. It s all about the athletes and ensuring they have a day to remember. One smile at a time as we say. Get involved - you can make a real positive difference! - Fred Harrison, CEO, Ritchies SPONSORSHIP OPPORTUNITIES

16 JOIN OUR GROWING TEAM

17 HOW YOU CAN GET INVOLVED PRESENTING PARTNER $100,000 MAJOR SPONSOR $70,000 SPONSOR $50,000 HEALTHY ATHLETE PROGRAM: sponsored STAGE: $30,000 VOLUNTEERS: $30,000 DREAM CAR SHOW: $25,000 PIT LANE: $25,000 SOUTH TRACK: $15,000 ATHLETE SUPPORT PACK: $30,000 BILLYCART RACE: $15,000 ATHLETE MEDALS: $10,000 sponsored KIDS ZONE: $15,000 WHEELER CLUB: $15,000 Please contact Fran at for further information on package benefits.

18 PARTNERSHIP OPPORTUNITY 2018 Special Olympics SOAR & ROAR Festival: Presenting Partner Investment: $100,000 (+GST) Introductory Offer 1st Year Your organisation is presented with the opportunity to be Presenting Partner of the Special Olympics Australia SOAR & ROAR Festival to be held on Sunday 9 December 2018 at Sydney Motorsport Park, Eastern Creek. The Festival is an annual highlight event of NSW celebrating International Day of people with a Disability. On Australia Day 2018, Special Olympics Australia SOAR & ROAR Festival won the Community Event of the Year for Blacktown City Council. WE are proud that the Festival is now recognised as a major celebration in Western Sydney. Your organisation will be at the forefront of the Festival. A great opportunity for you to form a powerful partnership with Special Olympics Australia assisting people with an Intellectual Disability to live happier, healthier and more enjoyable lives through weekly sport and dance participation. The partnership will significantly contribute to the delivery of the SOAR & ROAR Festival which is a featured annual event on the Special Olympics calendar for athletes and people in the community with intellectual disabilities. Everyone can enjoy the thrill and excitement on the race track at Sydney Motorsport Park. It also allows the community to fundraise and support the important work of Special Olympics Australia.

19 PARTNERSHIP OPPORTUNITY Brand Exposure/Activation Rights and Inclusions The event will be referred to as Special Olympics SOAR & ROAR Festival presented by Your organisations name Naming Sponsor Rights Healthy Athlete Program License to use the Event / logo in approved company applications On stage with Minister of Disability Services at Opening Ceremony 2 minute short speech by CEO/Senior Rep Signage APN Billboard advertising(up to the value of $500,000+) Media Conference/Media Event Wall Event Launch Media Wall Media Banner at SOAR & ROAR Sports Lunch in Melbourne Branded tear drop banners at each starting location x 12 Branding at Sydney Motorsport Park venue for SOAR & ROAR Festival as presented by ###### Uniforms & Clothing Company Logo on Athletes T-shirts Company Logo on Volunteer T-shirts Soft & Hard Copy Stationary Signature / Sponsor Banner Ticket Allocation Torch Run x 8 representatives to participate in the Opening Ceremony Torch Run VIP Grid Club invitations x VIP Parking passes 2 nominated senior representatives to have a Dream Ride in a Formula Ford 2 seater at the SOAR & ROAR Festival Table of ten to attend the SOAR & ROAR Sports Lunch on Friday 20 July at the Arts Centre Melbourne Website Landing page SOAR & ROAR Festival Sponsor Page SOAR & ROAR Festival website statement and link Promotion Opportunities TVC logo acknowledgement Channel 9 & 10 Radio Advertising CSA APN Billboard advertising(up to the value of $500,000+) Online Advertising facebook Marketing & Activation Recognition in all marketing, PR and communications about SOAR & ROAR Festival and Healthy Athlete Program Recognition on all official announcements and relevant media releases EDM to Special Olympics stakeholders and supporters (50,000) DM to Special Olympics stakeholders and supporters (5,000) Promotion at event venues Offer for to stakeholders SOAR & ROAR Festival Facebook x 6 Thank you short video highlight clip and distribution Sponsorship Management Meetings/Coordination/Post Event report Volunteering/Participation Opportunities Volunteer opportunities for employees in the following areas for the SOAR & ROAR Festival to include: 7 Car Starting Morning venues (teams of 6 per venue) 5 Bike Starting Morning venues (teams of 6 per venue) Healthy Athlete Program Pit Lane Family & Community Fun Zone Area Billycart Race Information Booth Marketing & Media Logistics and support services Volunteer liaison and support Team leaders

20 CONTACT Fran Eustace National Manager, Fundraising Events & Event Director, Soar & Roar Festival Special Olympics Australia

21 SPECIAL OLYMPICS AUSTRALIA SOAR & R O AR FE ST I V A L Special Olympics Australia volunteers provide sports opportunities for all people with an intellectual disability regardless of their skills, and they do this every week in communities right across Australia. While some Special Olympics athletes strive to win medals, others enjoy the chance to get active, have fun, make friends and be part of a family. Whatever their motivation, we cater for them by providing meaningful sports programs delivered within a supportive environment where people with an intellectual disability are accepted and can feel proud. People with an intellectual disability are often ridiculed, misunderstood, isolated or simply ignored. Yet, with the understanding and support of Special Olympics they discover the skills that allow them to improve their health, develop self-confidence and bring joy to themselves, their families and their community. Through sport we allow people with an intellectual disability to demonstrate what they can do, rather what people think they can t.

22 THANK YOU!