Must stocks. Market Trends. Increase your footfall. Improve your sales. Market insight. Retail planograms. New products Top sellers

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1 Improve your sales Market Trends New products Top sellers Market insight Must stocks Increase your footfall Retail planograms

2 MARKET INSIGHT Fruit Flavoured Cider is in growth, especially Strongbow Dark Fruit cans, Kopparberg& Rekorderlig Exclusive Cider brands offering great value for shoppers and high margins for you (from 25% POR) White Ace is the No.1 brand in White Cider Country Choice is the No.2 brand in Amber Cider Big lager bottles are growing the category Everyday multi-buy promotions drives category sales: Key deal is 2 for 4 (for England & Wales) Premium/World lagers growing at THE expense of standard lager Ensure you are making the most of the trade-up opportunity by stocking Premium & World/Discovery lagers e.g. Peroni, Corona, Desperados Premium Bottled Ales ARE in growth Everyday 3 for 5 multi-buy promotions drives sales (for England & Wales) 10/12 Multipacks, merchandised at front of store drive incremental sales. Ongoing PMP available, big promotion opportunity to drive category sales

3 MARKET INSIGHT Chill Your Beers & Ciders Chillers give convenience stores an advantage over supermarkets. 55% of beers bought from convenience stores gets consumed within 2 hours. (Source: Heineken) Craft & Speciality Craft ales are the fastest growing ale segment (+51% YOY*). It is an opportunity to extend sales in an established market, with the right shopper base (urban shoppers who follow trends, who predominantly live in the South & London). *Source: Nielsen The 3 key pillars to get right for convenience shoppers are: EASE OF SHOP Make it easy to see, make it easy to find, make it easy to choose by laying out your chiller to give more space to best sellers. VALUE FOR MONEY Offer your customers more, help them save and encourage trial with value added packs, gifts with purchase or multibuy discounts. Cross Sell Opportunities OCCASIONS Pick key occasions that would work in your store like a meal for tonight, use signage and POS and merchandise commonly purchased items together. Merchandise large sharing bags of crisps & snacks near the beer & cider fridge Add a clip-strip of nuts on side of fridge Display 4 packs of lager next to pizza Promotions To maximise sales, you have to run a strong promotional programme, covering seasonal events & occasions. Be on board with our retail promotional programme.

4 MUST STOCK LINES These are the Must Stock lines which customers expect to see in a convenience store. By stocking these lines, you will be meeting your customers needs and therefore they will visit your store again. We suggest you stock the following range: Cans STANDARD Multipacks Bottles LAGER premium Cans Multipacks Scotland NE, NW, Midlands & Wales London & The South Scotland PET CIDER white AMBER FRUIT Cans PET Cans Cans Bottles standard ALE stout Scotland Scotland GROWTH DRIVERS lager - large bottles premium ale bottles These products are not Must Stocks however they will drive sales in your store as both categories are seeing YOY growth and are on trend. Bottled ales are seeing the highest growth in London, Midlands and the South West

5 MUST STOCK LINES 1 FOSTERS PM 4/ 4.65 SKU Code: FOSTERS 12 PACK PM ml SKU Code: TENNENTS PM 4/ 4.50 SKU Code: TENNENTS PM 8/ 8 440ml SKU Code: Scotland Scotland 3 NE, NW, Midlands & Wales CARLING PM 4/ 4.49 SKU Code: BUDWEISER 4.8% PM 6/ 6 300ml SKU Code: CARLSBERG PM 4/ 4.39 SKU Code: DESPERADOS TEQUILA LAGER 3 PACK 330ml SKU Code: London & The South

6 MUST STOCK LINES 9 PERONI SECONDA 4 PACK 330ml SKU Code: RED STRIPE PM 4/ 5.25 SKU Code: CORONA EXTRA 4 PACK 330ml SKU Code: BUDWEISER PM 4/ 5.49 SKU Code: COORS LIGHT PM 4/ 4.99 SKU Code: HEINEKEN 4 PACK SKU Code: STELLA ARTOIS PM 4/ 5.79 SKU Code: BUDWEISER 12 PACK 300ml SKU Code:

7 MUST STOCK LINES 17 STELLA ARTOIS 12 PACK 284ml SKU Code: STRONGBOW PM ltr SKU Code: WHITE ACE CIDER PM ltr SKU Code: COUNTRY CHOICE PM ltr SKU Code: FROSTY JACKS BIG VALUE 3ltr SKU Code: STRONGBOW PM 4/ 4.50 SKU Code: WHITE ACE CIDER PM 99p SKU Code: K CIDER SKU Code: Bestway Batleys

8 MUST STOCK LINES 25 HCC BLACK PM 99p SKU Code: REKORDERLIG STRAWBERRY & LIME SKU Code: Scotland 26 STRONGBOW DARK FRUIT PM 4/ ml SKU Code: JOHN SMITHS EXTRA SMOOTH PM 4/ ml SKU Code: KOPPARBERG MIXED FRUIT NRB SKU Code: MCEWANS EXPORT 4.5% SKU Code: Bestway Batleys Scotland 28 KOPPARBERG STRAWBERRY & LIME SKU Code: GUINNESS DRAUGHT PM 4/ ml SKU Code:

9 GROWTH DRIVERS These products are not Must Stocks however they will drive sales in your store as both categories are seeing YOY growth and are on trend. Bottled ales are seeing the highest growth in London, Midlands and the South West. 33 DESPERADOS 650ml SKU Code: BUDWEISER 4.8% 660ml SKU Code: PERONI 620ml SKU Code: CORONA EXTRA 710ml SKU Code: STELLA ARTOIS 4.8% 660ml SKU Code: HEINEKEN NRB 650ml SKU Code:

10 GROWTH DRIVERS 39 SAN MIGUEL 660ml SKU Code: OLD SPECKLED HEN 5% SKU Code: BECKS BIER 4.8% 660ml SKU Code: NEWCASTLE BROWN ALE NRB 550ml SKU Code: DOOM BAR AMBER ALE SKU Code: SPITFIRE ALE SKU Code: Bestway Batleys WYCHWOOD HOBGOBLIN SKU Code: FULLERS LONDON PRIDE SKU Code:

11 1mx5 FOR ENGLAND & WALES 1 SKUs 1 1 Shelf 5: WHITE ACE CIDER P/M 1LTR WHITE ACE CIDER P/M 2LTR WHITE ACE CIDER P/M 3LTR FROSTY JACKS WHITE+50% 2LT 2 3 Shelf 4: 2 SKUs STRONGBOW P/M 2LTR CRUMPTON OAK CIDER 2.5LTR COUNTRY CHOICE P/M 2LTR COUNTRY CHOICE P/M 3LTR Shelf 3: 4 5 Shelf 2: Shelf 1: 3 SKUs BECKS 12 PACK 275ML BUDWEISER 12 PacK 300ML STELLA ARTOIS 12 PACK 284ML CARLSBERG NRB 10 for P/M 275ML

12 1mx5 FOR ENGLAND & WALES 4 SKUs STRONGBOW 12 PacK P/M 440ML BUDWEISER 10 PacK 440ML STELLA ARTOIS 10 PacK 440ML Shelf 5: 2 Shelf 4: 5 SKUs FOSTERS 12 PacK P/M 440ML CARLING 12 PacK 440ML CARLSBERG 12 PACK 440ML 3 Shelf 3: 4 Shelf 2: 5 Shelf 1:

13 2.5mx5 CHILLER FOR ENGLAND & WALES

14 2.5mx5 CHILLER FOR ENGLAND & WALES SKUs SKUs 2 SKUs NEWCASTLE BROWN NRB 550ML DOOM BAR AMBER ALE 500ML OLD SPECKLED HEN NRB 5% 500ML WYCHWOOD HOBGOBLIN NRB 500ML SPITFIRE ALE 500ML FULLERS LONDON PRIDE 500ML DRAGON STOUT NRB 284ML BREWDOG PUNK IPA 4 PacK 330ML BUDWEISER 4.8% NRB 660ML STELLA ARTOIS 4.8% NRB 660ML HEINEKEN NRB 650ML PERONI NA 620ML COBRA NRB BoTtLe 660ML CORONA EXTRA 710ML DESPERADOS NRB 650ML SAN MIGUEL 660ML BECKS BIER 4.8% NRB 660ML 1 Continued KRONENBOURG NRB 660ML TYSKIE NRB 5.5% ABV 500ML CRABBIES GINGER BEER 500ML JACK DANIELS & COLA 330ML GORDONS & TONIC 5% 2 for P/M 250ML SMIRNOFF & COLA 5% 2 For P/M 250ML MORGAN SPICE & COLA 5% 2 For P/M 250ML WKD BLUE P/M 70CL SMIRNOFF RED ICE 70CL COBRA NRB 4 For P/M 330ML SAN MIGUEL NRB 4 For P/M 330ML SOL 4 For P/M 330ML HEINEKEN NRB 4 PacK 330ML CARLSBERG EXP NRB 6 For P/M 275ML PERONI ITALIAN LAGER 4 PacK 330ML BECKS BIER 6 For P/M 275ML COORS LIGHT 6 For P/M 330ML CORONA EXTRA 4 PacK NRB 330ML DESPERADOS NRB 3 PacK 330ML BUDWEISER 4.8% 6 For P/M NRB 300ML BULMERS RED BERRIES & LIME 500ML MAGNERS IRISH CIDER 568ML REKORDERLIG StrawBERRY & LIME 500ML REKORDERLIG WILD BERRY 500ML WKD BLUE 4 PacK P/M 275ML SMIRNOFF RED ICE 4 For P/M 275ML

15 2.5mx5 CHILLER FOR ENGLAND & WALES SKUs HEINEKEN LAGER 500ML COORS LIGHT 4 For P/M 500ML STELLA ARTOIS 4 For P/M 500ML RED STRIPE 4 For P/M 500ML BUDWEISER 4 For P/M 500ML STELLA ARTOIS 4 For P/M 330ML FOSTERS GOLD 6 For P/M 300ML COBRA CAN 4 For P/M 500ML COUNTRY CHOICE P/M 500ML WHITE ACE CIDER P/M 500ML K CIDER CANS 500ML MAGNERS CIDER 4 For P/M 500ML KOPPARBERG StrawBERRY & LIME 500ML KOPPARBERG MIXED FRUIT 500ML 4 SKUs FOSTERS 4 For P/M 500ML CARLING LAGER 4 For P/M 500ML CARLSBERG 4 For P/M 500ML KRONENBOURG For P/M 500ML HOLSTEN PILS 4 For P/M 500ML CARLSBERG EXPORT 4 For P/M 500ML ORANJEBOOM 4 For P/M 500ML GUINNESS DRAUGHT 4 For P/M 440ML JOHN SMITHS SMTH 4 For P/M 440ML SCRUMPY JACKS PK 500ML STRONGBOW 4 For P/M 500ML STRONGBOW Dark FRUIT 4 For P/M 500ML

16 2.5mx5 CHILLER FOR ENGLAND & WALES 5 5 SKUs FOSTERS 4 For P/M 568ML CARLING 4 For P/M 568ML CARLSBERG 4 For P/M 568ML STELLA ARTOIS 4 For P/M 568ML BUDWEISER PINT 4.8% 4 For P/M 568ML 5 SKUs 5 Continued SKOL 8 For P/M 500ML HCC BLACK P/M 500ML BLACK ACE CIDER CAN P/M 500ML THATCHERS GOLD CAN 500ML STRONGBOW PINT 4 For P/M 568ML

17 1mx5 FOR SCOTLAND 1 SKUs 1 1 Shelf 5: WHITE ACE CIDER P/M 1LTR WHITE ACE CIDER P/M 2LTR WHITE ACE CIDER P/M 3LTR FROSTY JACKS WHITE+50% 2LT 2 3 Shelf 4: 2 SKUs STRONGBOW P/M 2LTR CRUMPTON OAK CIDER 2.5LTR COUNTRY CHOICE P/M 2LTR COUNTRY CHOICE P/M 3LTR Shelf 3: 4 5 Shelf 2: Shelf 1: 3 SKUs BECKS 12 PACK 275ML BUDWEISER 12 PacK 300ML STELLA ARTOIS 12 PACK 284ML CARLSBERG NRB 10 for P/M 275ML

18 1mx5 1 FOR SCOTLAND Shelf 5: 4 SKUs STRONGBOW 12 PacK P/M 440ML BUDWEISER 10 PacK 440ML STELLA ARTOIS 10 PacK 440ML 2 Shelf 4: 5 SKUs TENNENTS LAGER 12 PacK 440ML (SCOT) FOSTERS 12 PacK P/M 440ML CARLING 12 PacK 440ML 3 Shelf 3: 4 Shelf 2: 5 Shelf 1:

19 2.5mx5 CHILLER FOR SCOTLAND

20 2.5mx5 CHILLER FOR SCOTLAND SKUs SKUs 2 SKUs NEWCASTLE BROWN NRB 550ML MCEWANS EXPORT NRB 500ML (SCOT) DOOM BAR AMBER ALE 500ML OLD SPECKLED HEN NRB 5% 500ML INNIS & GUNN ORIGinal 330ML (SCOT) INNIS & GUNN IPA NRB 330ML (SCOT) ST ANDREWS ALE 500ML (SCOT) CALEDONIAN DEUCHARS 500ML (SCOT) BELHAVEN 80% EXPORT 500ML (SCOT) BREWDOG PUNK IPA 4 PacK 330ML TENNENTS LAGER NRB 500ML (SCOT) BUDWEISER 4.8% NRB 660ML STELLA ARTOIS 4.8% NRB 660ML HEINEKEN NRB 650ML PERONI NA 620ML COBRA NRB Bottle 660ML CORONA EXTRA 710ML DESPERADOS NRB 650ML 1 Continued SAN MIGUEL 660ML BECKS BIER 4.8% NRB 660ML KRONENBOURG NRB 660ML TYSKIE NRB 5.5% ABV 500ML CRABBIES GINGER BEER 500ML JACK DANIELS & COLA 330ML GORDONS & TONIC 5% 2 For P/M 250ML SMIRNOFF & COLA 5% 2 For P/M 250ML MORGAN SPICE & COLA 5% 2 For P/M 250ML WKD IRON BREW P/M 70CL SMIRNOFF RED ICE 70CL COBRA NRB 4 For P/M 330ML SAN MIGUEL NRB 4 For P/M 330ML SOL 4 For P/M 330ML HEINEKEN NRB 4 PacK 330ML CARLSBERG EXP NRB 6 For P/M 275ML MILLER GENUINE 4 For P/M 330ML (SCOT) PERONI ITALIAN LAGER 4 PacK 330ML BECKS BIER 6 For P/M 275ML COORS LIGHT 6 For P/M 330ML CORONA EXTRA 4 PacK NRB 330ML DESPERADOS NRB 3 PacK 330ML BUDWEISER 4.8% 6 For P/M NRB 300ML BULMERS RED BERRIES & LIME 500ML MAGNERS IRISH CIDER 568ML REKORDERLIG StrawBERRY & LIME 500ML REKORDERLIG WILD BERRY 500ML WKD IRON BREW 4 PacK P/M 275ML SMIRNOFF RED ICE 4 For P/M 275ML

21 2.5mx5 CHILLER FOR SCOTLAND SKUs HEINEKEN LAGER 500ML COORS LIGHT 4 for P/M 500ML STELLA ARTOIS 4 for P/M 500ML RED STRIPE 4 for P/M 500ML BUDWEISER 4 for P/M 500ML TENNENTS 8 for P/M 440ML (SCOT) STELLA ARTOIS 4 for P/M 330ML FOSTERS GOLD 6 for P/M 300ML HOLSTEN PILS 8 for P/M 275ML COBRA CAN 4 for P/M 500ML TENNENTS SUPER 8% ABV 500ML BELHAVEN BEST 4 for P/M 440ML (SCOT) MCEWANS EXPORT 4 for P/M440ML (SCOT) COUNTRY CHOICE P/M 500ML WHITE ACE CIDER P/M 500ML KOPPARBERG StrawBERRY & LIME 500ML KOPPARBERG MIXED FRUIT 500ML 4 SKUs FOSTERS 4 for P/M 500ML CARLING LAGER 4 for P/M 500ML TENNENTS CANS 4 for P/M 500ML (SCOT) CARLSBERG 4 for P/M 500ML KRONENBOURG for P/M 500ML HOLSTEN PILS 4 for P/M 500ML GUINNESS DRAUGHT 4 for P/M 440ML INNIS&GUNN LAGER CAN 500ML (SCOT) TENNENTS SPECIAL 500ML (SCOT) MCEWANS EXPORT CANS 500ML JOHN SMITHS SMTH 4 for P/M 440ML MAGNERS CIDER 4 for P/M 500ML STRONGBOW 4 for P/M 500ML STRONGBOW Dark FRUIT 4 for P/M 500ML

22 2.5mx5 CHILLER FOR SCOTLAND 5 5 SKUs FOSTERS 4 for P/M 568ML CARLING 4 For P/M 568ML TENNENTS PINT 4 PacK 568ML (SCOT) CARLSBERG 4 for P/M 568ML STELLA ARTOIS 4 for P/M 568ML BUDWEISER PINT 4.8% 4 for P/M 568ML 5 SKUs 5 Continued HCC BLACK P/M 500ML HCC STRAWberry & LIME P/M 500ML (SCOT) HCC DARK FRUIT P/M 500ML (SCOT) SCRUMPY JACKS Pack 500ML STRONGBOW PINT 4 for P/M 568ML

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