WORLD CUP Russian story

Transcription

1 WORLD CUP 2018 Russian story

2 RTBF TV AUDIENCES

3 MATCH AFTER MATCH ON RTBF TV Rating & Share years Rating Share 90% 91% 85% 63% 58% 55% 56% 52% 50% 51% 49% 46% 45% 39% 48% 49% 48% 47% 43% 62% 52% 54% 43% 55% 56% 50% 48% 39% 58% 57% 53% 45% 46% 47% 48% 41% 50% 48% 40% 17% 19% 10% 3% 6% 6% 8% 9% 11% 8% 13% 29% 16% 5% 5% 8% 13% 14% 15% 10% 7% 6% 5% 6% 7% 10% 27% 30% 28% 7% 12% 15% 17% 14% 12% 11% 12% 9% 10% 11% 8% 9% 13% 5% 8% 2% 1% 3% 5% 1% 2% 6% 2% 31% 4% 0% 1% CIM Audimetrie ; South ; 14/06-28/06/2018 ; years ; TTVsh% (Live only); Rating% (Live+vosdal)

4 TV TOP 5 (without Red Devils) TOP 5 RATING% BRESIL/SUISSE 19 PORTUGAL/ESPAGNE 17 TUNISIE/ANGLETERRE 16 ARGENTINE/CROATIE 15 IRAN/ESPAGNE 14 Average TOP 5 16 CIM Audimetrie ; South ; 14/06-28/06/2018 ; years ; Rating% (Live+vosdal)

5 THE DIFFERENT PHASES OF THE COMPETITION Average rating% Average rating% Average share% st round /8 1/4 1/2 Final Average 9 47 CIM Audimetrie ; South ; 14/06-28/06/2018 ;15-54 years ; Average rating% (Live+vosdal) & TTVsh% (Live only)

6 THE GLOBAL AUDIENCE Cumulated reach Total viewers (81%) CIM Audimetrie ; South ; 14/06-28/06/2018 ; 4+; Cumulated reach 10 cons. (Live+vosdal)

7 MEN, WOMEN AND PRP? Average Rating Average Rating% Average Share% Cum. Coverage% Average nbr of matches watched Total viewers , ,8 Men ,0 Women ,7 PRP ,4 CIM Audimetrie ; South ; 14/06-28/06/2018 ; TTVsh% (Live only); Cumulated reach% 10 cons. & Rating% (Live+vosdal)

8 AUVIO REPORT

9 MATCH AFTER MATCH ON AUVIO Streaming live Auvio - Unique visitors Average: RTBF; streaming live Auvio ; 14/06-28/06/2018 ; unique visitors

10 AUVIO : INCREMENTAL VS TV Incremental Auvio Total viewers Average incremental +6% +62% The lowest TV audience but the best Auvio incremental +12% +13% +11% +11% +11% +12% +9% +9% +8% +6% +7% +6% +5% +6% +6% +7% +7% +7% +7% +5% +5% +5% +5% +6% +5% +6% +11% +9% +5% +10% +6% RTBF; streaming live Auvio ; unique visitors - CIM Audimetrie South ; reach 4+ - Incremental = reach «Auvio + TV» versus reach TV only

11 HIGHER INCREMENTAL IN THE AFTERNOON (WEEKDAYS) Incremental Auvio Total viewers Average incremental +6% +12% Weekdays at 14:00 +13% Weekdays, simultaneous at 16:00 +11% +12% +11% +11% +11% +10% +9% +9% +9% +69% +6% +8% +7% +6% +5% +6% +6% +5% +7% +7% +5% +6% +5% +5% +7% +7% +6% +5% +5% +6% RTBF; streaming live Auvio ; unique visitors - CIM Audimetrie South ; reach cons - Incremental = reach «Auvio + TV» versus reach TV only

12 HIGHER INCREMENTAL ON MEN & YOUNG PEOPLE INCREMENTAL VS TV +9% +2% +16% +6% +2% MEN WOMEN RTBF; streaming live Auvio ; unique visitors - CIM Audimetrie South ; reach 10 cons- Incremental = reach «Auvio + TV» versus reach TV only

13 AUVIO TOP 5 (without Red Devils) TOP 5 Total visitors PORTUGAL/MAROC BRESIL/COSTA RICA FRANCE/PEROU DANEMARK/FRANCE COREE DU SUD/ALLEMAGNE Average TOP RTBF; streaming live Auvio ; 14/06-28/06/2018 ; unique visitors;

14 THE DIFFERENT PHASES OF THE COMPETITION Average unique visitors Total visitors st round /8 1/4 1/2 Final Average RTBF; streaming live Auvio ; 14/06-28/06/2018 ; unique visitors;

15 DIGITAL AUDIENCE : MORE MEN & MORE YOUNG PEOPLE Men Women 42% 14% 31% 41% 14% 31% 86% 53% 59% 18% 10% 2% RTBF TV Auvio RTBF TV Auvio RTBF; AUVIO LIVE 14/06-28/06/2018 ; unique visitors - CIM Audimetrie / South ; profil% (Live + vosdal)

16 RED DEVILS EFFECT

17 RED DEVILS : MATCH AFTER MATCH ON RTBF TV Rating & Share years Rating Share 90% 91% 85% 29% 27% 31% BELGIQUE/PANAMA BELGIQUE/TUNISIE BELGIQUE/ANGLETERRE CIM Audimetrie ; South ; 14/06-28/06/2018 ; years ; TTVsh% (Live only); Rating% (Live+vosdal)

18 RTBF TV : EVERYBODY IN BLACK, YELLOW & RED! With Red Devils Without Red Devils Average Share Average Rating CIM Audimetrie South ; 14/06-18/06/2018 ; years; TTVsh% (Live only) ; Rating% (Live+vosdal)

19 RED DEVILS COVERAGE Cumulated reach 10 cons % % MEN % WOMEN % PRP % CIM Audimetrie ; South ; 14/06-28/06/2018 ; Reach% 10 min (Live+vosdal)

20 BELGIUM TV AUDIENCE : MORE WOMEN Men Women 42% 40% 41% 49% 31% 30% 18% 17% 10% 13% 59% 51% Average Red Devils Average Red Devils CIM Audimetrie / South ; 14/06-28/06/2018 profil% (Live + vosdal)

21 BELGIUM AUVIO AUDIENCE : MORE WOMEN % 15% Men 14% Women 25% 31% 32% 53% 51% 86% 75% 2% 2% Average Red Devils Average Red Devils RTBF; AUVIO LIVE 14/06-28/06/2018 ; unique visitors

22 RECORDS FOR THE RED DEVILS MATCHES VS World Cup 2014 & Euro 2016 Best Share Belgium - Tunisia 94% More women 49% MEN Average profile CIM Audimetrie ; South

23 COMPARISON WITH WC 2014

24 BEST EDITION EVER? 2014 (first round) 2018 (first round) Average Rating% Average Share% Average Rating% Average Share% Total viewers 9,6 36,9 10,1 (+5%) 42,4 (+15%) ,6 40,2 9,3 46,6 (+16%) Men ,9 46,5 11,6 53,7 (+15%) CIM Audimetrie ; South ; 14/06-28/06/2018 ; TTVsh% (Live only); Rating% (Live+vosdal)

25 RTBF BOOSTER

26 RTBF TV : INCREASING TV SHARE Share La Une + La Deux : 44% 14-28/ vs June 2017 : +130% 14-28/ vs 01-13/ : +78% CIM Audimetrie ; South ; 14/06-28/06/2018; ; total day ; % evolution in TTVShare % (Live)

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