29 th - 30 th July 2017

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1 29 th - 30 th July 2017 Irish Musclepower 2017 Exhibitors & Sponsors Guide Prepare for the POWER! TM Ireland s Premier Health & Fitness Expo find us on Twitter, YouTube, Facebook & Instagram

Irish MusclePower 2017 Ireland s Premier Health & Fitness Expo 29 th -30 th JULY 2017 After the immense success of IMP2014, IMP2015 and IMP2016, the expansion continues with IMP2017 promising to be

2 Irish MusclePower 2017 Ireland s Premier Health & Fitness Expo 29 th -30 th JULY 2017 After the immense success of IMP2014, IMP2015 and IMP2016, the expansion continues with IMP2017 promising to be the very biggest expo event in the Irish Health & Fitness Industry calendar. What s happening at IMP2017 This year Irish Muscle Power returns to the spectacular Titanic Exhibition Centre in Belfast. With a much larger setting, more events and a full summer weekend spanning both Saturday 29th and Sunday 30th July, you can expect a bigger and better Expo than ever before. Main Stage The main stage will hold the WFF PRO-AM NI National Championships 2017 qualifier for the WFF World Championships, WFF Universe and WFF European Championships. Multiple classes (see individual event details for full listing). Celtic Games Zone This years Irish Muscle Power Celtic Games event will see over 200 competitors, mostly crossfitters, come to Belfast for one of the most exhilarating events to date. Unique test of fitness for individual and teams, prepare for the unkown! Hell on Earth Have you got what it takes to complete some of the toughest fitness challenges ever made? Where both physical and mental strength is paramount against an opponent and the clock. This year we have gone to new levels of nastiness to see who will be crowned the toughest, fittest challenger for We will have individual awards and team awards. Is your gym the fittest in NI & Ireland? Kid s Fun Zone A fully supervised area for kids to play, take part in classes and have their own fun at IMP2017. Kids under 16 get free access to Irish Muscle Power (must be accompanied by an adult per 2 children), but a 5 cover charge for the fully supervised area will be implemented. The Zones Plus much, much more! Giants Live s U105kg World s Strongest Man Final We will host the World s Strongest Man competition for athletes under 105kgs. With athletes competing from all over the world this will definitely be an event not to be missed! Irish Powerlifting Federation National Championships 2017 The biggest powerlifting event in Ireland will attend the IMP2017 Health and Fitness Expo! A full day or record breaking lifting from the top professionals in Ireland! Zumba Zone Come and take part in our dance Zumba Fitness Zone. With classes and demostrations running all day for you enterainment. Seminar Rooms This year s seminar rooms will be hosted by the world s top nutritionists & fitness training professionals with advice in all different areas of sport including Bodybuilding, Fat loss, Boxing, MMA, Rugby, Gaelic as well as business coaching for your business and lifestyle. Titanic Exhibition Centre, Belfast, Northern Ireland

3 Discover the POWER of Exhibiting / Sponsoring Who s Attending? Over 5000 members of the public, with an interest in sports, health and fitness enjoyed IMP2016 where they were joined by hundreds of competitors and fitness industry professionals whether as exhibitors or sponsors and some big name celebrity guests. IMP2017 is in an even larger venue and this year features increased exhibitor spaces, more event zones, a fully supervised kid s Fun Zone, extended to two full days plus much, much more. Testimonials IMP2016 was our third year exhibiting and this year was the ultimate show for us. We had 6 staff on our stand and we still couldn t cope. Everything ran exceptionally smooth and the day before set-up day was perfect for us so we could walk in on show day ready for action. Everything was provided for us and event staff were so helpful the whole way through the process. It was also my first speaking seminar where i was able to share my knowledge of getting my business up and running which was awesome. We are so excited about 2017 with the event now being two days. Fitting Fitness owe a lot to these guys. It has gave us the platform we needed to get our brand recognised to the masses. Martin Harrison Fitting Fitness Martin Harrison Fitting Fitness We have been involved with Irish Muscle Power since it s first year back in As an Irish brand we have noticed a huge increase in social media awareness and our sales have grown off the back of getting a chance to exhibit our products to the Northern Irish and Irish market was an awesome event and Irish Muscle Power has firmly put itself on the map as a must attend event. We cannot wait for This year we are back on board and as always, looking forward to increase more awareness, more sales and have an awesome weekend! We have launched a lot of our new ranges off the back of the strength of their media marketing packages and this year we will be launching another product to the Irish and UK market. A huge thank you to Peter and Dave for making this event happen. Having something like this in NI & Ireland is what we have always needed. See you in July Eamonn Manning NXT Nutrition Irish Muscle Power 2016 completely caught us by surprise. We totally underestimated the size and scale of the event. It was our first year exhibiting at Irish Muscle Power and basically as a business to that size of a crowd. And because of this we have major plans for We got great response to our advertising and sales, and of course it was always great to catch up with everyone else in the industry and make new contacts with different brands as well as gaining new customers. Our media marketing package managed by Irish Muscle Power was fantastic and something again we will utilise much better as a business in 2017, which I suppose confirms our presence again. Kirk Promuscle Having a large audience in the NI and Irish market, as a sales manager for Optimum Nutrition and BSN, Irish Muscle Power is a must for us. To be able to speak to our customers, give out samples, make new customers and build our database, we will again be back in force in Last years event was excellently put together, and the quality of the events, organisation and Expo stands were of the highest level. For anyone who hasn t exhibited at Irish Muscle Power I fully recommend investing if you are trying to grow and reach new customers. Massively looking forward to 2017 where we will be back with a huge presence, loads of offers, and of course our athletes. Kyron Sadik Optimum Nutrition & BSN Irish Sales Manager #IMP2017 /Irishmusclepower

4 Irish MusclePower 2017 IRELAND s Premier Health & Fitness Expo 29 th -30 th JULY 2017 Who should exhibit? Any organisation looking to bring their products or services to a much wider audience, made up of proven enthusiasts, should consider exhibiting at IMP2017. Whether you re looking to launch a new business or product or establish and grow your market share in Ireland, or you want to meet and interact with other industry professionals - IMP2017 is the place where it all happens! Health & Fitness Supplements Gym / Fitness Centres Nutritional Products & Health Food Suppliers Active wear & Fitness / Street Apparel Allied Health Partners Personal Trainers / Nutrition & Lifestyle Coaches Sports Equipment Retailers & Specialist Stores Sports Medicine / Physiotherapist Providers Beauty & Health Product Suppliers If you or your organisation fits any of the descriptions above we would invite you to join us at IMP2017 and experience the unbeatable marketing opportunities an expo of this scale offers. Titanic Exhibition Centre, Belfast, Northern Ireland

5 EXPO Packages Whatever your requirements and budget there is a package at IMP2017 to suit your business. Contact us for bespoke packages. EXPO Manager: Peter Baird e: info@irishmusclepower.com t: Shell package A Side stand 3m x 1m 250 plus VAT 3m shell scheme back wall with 1m shell scheme sides plus your brand signage Electrical package per stand 80 plus VAT, 2x Spotlights 150W, 1 socket 13amp twin 1kW Special discount 20% OFF net price if paid in full by 28th February, 10% OFF if 50% deposit paid by 28th February Shell package B Centre stand 3m x 3m 500 plus VAT 3 x 3m shell scheme walls with 2 open walls with your brand name around the top of the both open walls Electrical package per stand 80 plus VAT, 2 x Spotlights 150W, 1 socket 13amp twin 1kW Special discount 20% OFF net price if paid in full by 28th February, 10% OFF net price if 50% deposit paid by 28th February Shell package C XL Stand 6m x 3m 800 plus VAT 6m shell scheme back wall with 3m shell scheme sides plus your brand signage Electrical package per stand 80 plus VAT, 2 x Spotlights 150W, 1 socket 13amp twin 1kW Special discount: 20% OFF net price if paid in full by 28th February, 10% OFF net price if 50% deposit paid by 28th February Shell package D XL Stand 6m x 6m 1200 plus VAT 6m back wall with 3 open sides Electrical package per stand 80 plus VAT, 2 x Spotlights 150W, 1 socket 13amp twin 1kW Special discount: 20% OFF net price if paid in full by 28th February, 10% OFF net price if 50% deposit paid by 28th February Please see the Expo map for stand placement options withing the Titanic Exhibition Centre. Bespoke sizes and combined stands may be available. Please contact us for details and quotes. #IMP2017 /Irishmusclepower

6 Irish MusclePower 2017 Ireland s IRELAND s Premier Health & Fitness Expo 29 th -30 th JULY 2017 IMP2017 has a wide range of sponsorship opportunities for your business. Your company branding and logo can appear on a wide range of expo marketing materials, including website, social media channels and video to opportunities across the venues and display areas, from the main stage and giant entrance to our specialist zones and high profile competition events. Individually tailored sponsorship packages are available to suit every brand. Celtic Games Zone Celtic Zone Prime Sponsor Recognised as major / Celtic Fit Zone Sponsor across the event 2m x 1m logo banner Logo and namechecks on website and all social media channels with hyperlinks Logo on all printed marketing materials 1/4 page size advert in Expo program 10 complimentary visitor tickets (Sponsor supplies all banners and signage 1000 Celtic Zone Media Boards (18 available) 2m x 1m media banners/boards affixed to Crossfit Zone fencing Print specs provided for hi-resolution brand / logo. 50 PIECE Celtic Fit Zone Athlete T-shirt Sponsor 200 T-shirts appearing on all Celtic Fit Competitors High visibility logo on every athlete in the event 1500 Irish Powerlifting Federation Zone Irish Powerlifting Federation National Championships 2017 Sponsor Your logo wil be associated with all social media posts, you can provide as much sponsorship material around the arena as you please and your logo will be highly visible on our website Irish Powerlifting Federation National Championships 2017 Media Boards (18 Available) 2m x 1m media banners/boards affixed to Powerlifting Zone fencing Print specs provided for hi-resolution brand / logo 50 PIECE Titanic Exhibition Centre, Belfast, Northern Ireland

BECOME A SPONSOR Hell on Earth Fitness Zone Prime Sponsor Recognised as major / Hell on Earth Fitness Zone Sponsor across the event 2m x 1m banners in the zone

complimentary visitor tickets (Sponsor supplies all banners and signage) 1000 Hell on Earth Fitness Zone Media Boards (18 Available) 2m x 1m media banners/boards

banners and signage) 2 seperate Seminar Zones available 750 ZONE Irish Muscle Power Education Institute 69 per ticket including a weekend ticket (one days full

7 BECOME A SPONSOR Hell on Earth Fitness Zone Prime Sponsor Recognised as major / Hell on Earth Fitness Zone Sponsor across the event 2m x 1m banners in the zone Logo and namechecks on website and all social media channels with hyperlinks Logo on all printed marketing materials 1/4 page size advert in Expo program 5 complimentary visitor tickets (Sponsor supplies all banners and signage) 1000 Hell on Earth Fitness Zone Media Boards (18 Available) 2m x 1m media banners/boards affixed to zone borders Print specs provided for hi-resolution brand / logo. 50 PIECE Seminar Zones (x2) Sponsors Recognised as major / Seminar Zone Sponsor across the event Banners in each zone Logo and namechecks on website and all social media channels with hyperlinks Logo on all printed materials 1/4 page size advert in Expo program 5 complimentary visitor tickets (Sponsor supplies all banners and signage) 2 seperate Seminar Zones available 750 ZONE Irish Muscle Power Education Institute 69 per ticket including a weekend ticket (one days full training and one days standard entrance pass. Please register which day you would like to attend the education academy restricted to 100 people per day with first come first served choices). 69 TICKET #IMP2017 /Irishmusclepower

Irish MusclePower 2017 IRELAND s Premier Health & Fitness Expo 29 th -30 th JULY 2017 WFF Pro-AM NI Main Stage Prime Sponsor Recognised as major / WFF Sponsor across the event Large Central stage

8 Irish MusclePower 2017 IRELAND s Premier Health & Fitness Expo 29 th -30 th JULY 2017 WFF Pro-AM NI Main Stage Prime Sponsor Recognised as major / WFF Sponsor across the event Large Central stage giant banner in all photos and video Logo and namechecks on website and all social media channels with hyperlinks Logo on all printed materials DL page size advert in Expo program 10 complimentary visitor tickets (Sponsor supplies all banners and signage) 1000 Main Stage Side Sponsors (12 Available) Extra large main stage positions 6 to each stage side Print specs provided for hi-resolution brand / logo 100 PIECE IMP2017 Main Entrance Sponsor Recognised as major / IMP2017 expo Sponsor across the event Giant video projection across the Titanic Exhibitions Centre main entrance - viewed by every one arriving all day Logo and namechecks on website and all social media channels with hyperlinks Logo on all printed marketing materials DL page size advert in Expo program 10 complimentary visitor tickets 1000 Titanic Exhibition Centre, Belfast, Northern Ireland

BECOME A SPONSOR Giants Live World s Strongest Man u105kg Official Final Event Sponsor 6 events - braned exclusively across all t-shirts and kit (where available) Recognised as major / WSM Sponsor

9 BECOME A SPONSOR Giants Live World s Strongest Man u105kg Official Final Event Sponsor 6 events - braned exclusively across all t-shirts and kit (where available) Recognised as major / WSM Sponsor across the event Logo and namechecks on website and all social media channels with hyperlinks Logo on all printed marketing materials 1/4 page size advert in Expo program 10 complimentary visitor tickets 500 EVENT Giants Live World s Strongest Man u105kg Official Final Media Boards (18 Available) 2m x 1m media banners/boards affixed to WSM Zone fencing Print specs provided for hi-resolution brand / logo. 100 PIECE Main arena sponsorship: 30 per 10 banner space. Sponsorship banner can be hung or placed inside the main arena which will be live streamed throughout the globe for the 105kg Strongman final, also a main focus point for the crowd banner Livestream On-screen Sponsor Appear on global coverage of the WSM U105kg Final Screened live via OfficialStrongman.com 1000 #IMP2017 /Irishmusclepower

Irish MusclePower 2017 IRELAND s Premier Health & Fitness Expo 29 th -30 th JULY 2017 MARKETING INVESTMENTS Show Guide Booklet Main Sponsor Appear as the prime sponsor for the entire IMP2017 show

10 Irish MusclePower 2017 IRELAND s Premier Health & Fitness Expo 29 th -30 th JULY 2017 MARKETING INVESTMENTS Show Guide Booklet Main Sponsor Appear as the prime sponsor for the entire IMP2017 show booklet Prominent front cover appearance Noted as prominent sponsor throughhout the event Logo and namechecks on website and all social media channels with hyperlinks Logo on all printed marketing materials Booklet will be distributed throughout the expo to all visitors 500 Advertise in the Expo Show Guide Booklet - 1/4 PAge Black & WHITE 35 + VAT COLOR 40 + VAT Advertise in the Expo Show Guide Booklet - 1/2 PAge Black & WHITE 60 + VAT COLOR VAT Advertise in the Expo Show Guide Booklet - FULL PAge Black & WHITE VAT COLOR VAT Discounts may be available for full page or larger offer advert purchases - please contact Expo managers for details. Booklets will be distributed throughout the expo to all visitors. Titanic Exhibition Centre, Belfast, Northern Ireland

IRISH MUSCLEPOWER 2017 Ireland s Premier Health & Fitness Expo Exhibitor / Sponsor Application REGISTRATION FORM Company Name (please print):... Address:.........Post code:... Telephone no.: ().

.. Exhibitor Stands: Please tick your size below: 3m x 1m stand package 250 + VAT 3m x 3m shell wall package 500 + VAT 6m x 3m shell wall package 800 + VAT 6m x 6m XL open sided wall package 1200 +

11 IRISH MUSCLEPOWER 2017 Ireland s Premier Health & Fitness Expo Exhibitor / Sponsor Application REGISTRATION FORM Company Name (please print):... Address: Post code:... Telephone no.: ()...Mobile no.:... Facsimile no.: () Contact persion:...title:... Products / Brands / Category to be displayed: Social channels / website links for online marketing:... Exhibitor Stands: Please tick your size below: 3m x 1m stand package VAT 3m x 3m shell wall package VAT 6m x 3m shell wall package VAT 6m x 6m XL open sided wall package VAT Include Electrical Package 80 + VAT Include Electrical Package 80 + VAT Include Electrical Package 80 + VAT Include Electrical Package 80 + VAT Please list if you would like a bespoke site size...m x...m (at Expo Manager s discretion and quote) Sponsorship & Marketning Opportunities: Please tick if you would like to be contacted about Sponsorship & Marketing packages Upon receipt of this form the Expo Managers will contact you to discuss your site location and sponsorship or marketing packages, including all print / logo requirements. Please return completed form to: Peter Baird, IMP2017 EXPO, Castlereagh Rd, Belfast, BT5 5FB or to: info@irishmusclepower.com

12 imp2017 FLOOR PLAN ENTRANCE HALL B1 B2 B3 B4 B4 B5 3m x 3m 2m x 2m 1m x 1m A -1m x 3m B - 3m x 3m C - 3m x 6m A1 A2 A3 A4 A5 A6 A7 A8 A9 D1 D3 D5 D7 D2 D4 D6 D8 B6 B7 B8 B9 B10 B11 B12 B13 B14 B15 B16 B17 B18 B19 B20 B21 B22 B23 B24 B25 B25 B26 FOOD COURT C1 C2 D - 6m x 6m C3 C4 IPF WARM UP ZONE B43 B44 B45 B46 B27 B28 B29 B30 B31 B32 B33 B34 B35 B36 B37 B38 B39 B40 B41 B42 B47 B48 B49 B50 Titanic Exhibition Centre, Belfast, Northern Ireland

13 BRANDING DESIGN MARKETING FITNESS DIRECT GROUP - SPECIALISING IN THE SPORTS NUTRITION BRANDING & MARKETING SECTOR FOR OVER 10 YEARS

With worldwide growth at over 100% in the last 5 years, there has

nutrition focussed business and be a part of this global booming

Fitness Direct Group have an expert team of advisers and packaging

Professional label design for packaging with your product's target

These realistic, super high quality images of your products are

14 With worldwide growth at over 100% in the last 5 years, there has never been a better time to enter and grow your health, fitness or nutrition focussed business and be a part of this global booming industry. Fitness Direct Group have an expert team of advisers and packaging designers, we can help you build your business & establish a brand in an ever expanding marketplace. Fitness Direct Group is dedicated to creating innovative packaging design solutions for brand owners to enhance their products visual impact in the market. Professional label design for packaging with your product's target market in mind. VISUALIZE YOUR PRODUCTS BEFORE PRINTING. These realistic, super high quality images of your products are created using state of the art 3D software. Use these for advertising material or as a digital prototype. OUR CUSTOMERS CONTACT US: INFO@FITNESSDIRECTGROUP.COM WANT TO TALK WITH US ABOUT YOUR IDEAS INFO@FITNESSDIRECTGROUP.COM

CONTACT Organiser contact exhibition sales: EXPO MANAGER: PETER BAIRD e: info@irishmusclepower.

15 CONTACT Organiser contact exhibition sales: EXPO MANAGER: PETER BAIRD e: t: e: Castlereagh Rd, Belfast, BT5 5FB Prepare for the POWER! TM Ireland s Premier Health & Fitness Expo find us on Twitter, YouTube, Facebook & Instagram

SPONSORSHIP OPPORTUNITIES

SPONSORSHIP OPPORTUNITIES TUESDAY 7TH MARCH first direct arena All images credited to swpix.com A CELEBRATION OF OLYMPIC PROPORTIONS 2016 has been an incredibly exciting year for Leeds and its athletes,