SPONSORSHIP 2012 W W W. K O L L A B O R A T I O N A T L A N T A. O R G

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1 SPONSORSHIP 2012

2 EMPOWERMENT THROUGH ENTERTAINMENT Kollaboration is an Asian Pacific Islander American/Canadian (APIA/C) non-profit organization and movement founded in Under the umbrella of ProKreation Productions, Kollaboration officially became incorporated as a 501(c)3 nonprofit organization in January of Kollaboration began in Los Angeles, but has since then expanded to 10 other cities: Atlanta, Boston, Chicago, Houston, New York, San Francisco, Seattle, Toronto, Tulsa, and Washington DC. WWW. KOLLABORATIONATLANTA.ORG

3 KOLLABORATION ATLANTA Kollaboration Atlanta began in 2008, dedicated to providing a creative platform for Asian American performance artists to showcase their talents within the greater Atlanta community. Every year, an audition is held to select competitors for a large-scale talent show that takes place the following spring. Since 2008, the event has drawn over 15,000 attendees, nearly a hundred tryouts, and widespread community recognition. As an entertainment-focused nonprofit in the Southeastern U.S., Kollaboration Atlanta has gained a reputation as the premier source for locally-based Asian American musicians, dancers, and other performance artists. Furthermore, Kollaboration volunteers have an opportunity to be part of an organization that is highly dynamic, where they can grow their skills and experience in areas such as Marketing, Public Relations, Project Management, Operations, Finance, Design, Theatre, and Entertainment. Previous Executive Directors of Kollaboration include lawyers, project managers, investment analysts, and school teachers. Our Mission: Empowerment through Entertainment Our Vision and Purpose: 1. To provide an outlet for Asian Americans in the performing arts to share their talents to the local community 2. To promote community involvement by working with organizations to provide entertainment-based support for their cause and increased exposure for the performers 3. To inspire Asian American youth to pursue their talents in the mainstream media where diversity is limited or stereotyped This upcoming April 2012, Kollaboration Atlanta will be hosting its Fifth Annual Show at Center Stage Theatre with an expected sold-out attendance of The Kollaboration after-party (18+ event) will take place after the show.

4 JUST TO NAME A FEW Aaron Yoo Actor, 21, Disturbia Allen Evangelista Actor, Secret Life of the American Teenager Alycia Bellamy MTV s Daddy s Girls As One Singers, Korean R&B Group BoA Singer, Korean Pop Star Bobby Lee Comedian, Mad TV, Laugh Factory Brian Tee Actor, Fast and the Furious 3, Crash Brooke Lee Miss Universe 97 Colby O Donis R&B Artist, What You Got Dave Elsewhere Dancer, TV Commercials David Choi YouTube Sensation, Guitar Songwriter David Park Agent, TV Literary Department at UTA DJ Shy DJ, First Female DJ for KIIS FM Drunken Tiger Rappers, Korean Hip Hop Artists Fanny Pak Dancer, MTV s America s Best Dance Crew Far East Movement Hip-Hop Artist, #1 Billboard Top 100 Single Like a G6 Grace Park Actress, Battlestar Galactica, Hawaii 5-0 Helie Lee Author, In the Absence of Sun J Singer, Korean Pop Artist Jabbawockeez Dance Crew, Winner of MTV S ABDC Season 1 John Cho Actor, Star Trek, Harold and Kumar James Kyson Lee Actor, Heroes Jamie Chung Actress, Samurai Girl, Dragonball Revolution Janet Choi Anchor, Channel One & MTV s Real World Jo Koy Comedian, Laugh Factory, Comedy Central John Legend Singer, Grammy Award Winner Joseph Kahn Music Video Director, Britney Spears, Janet Jackson Julia Ling Actress, NBC s Chuck Justin Chon Actor, Twilight, New Moon KABA Modern Dance Crew, MTV s America s Best Dance Crew Ken Mok Executive Producer, America s Next Top Model

5 KevJumba YouTube Sensation Kim Jo Han Singer, SOLID, Korean R&B Artist Kina Grannis YouTube Sensation, Guitar Songwriter Kunal Nayyar Actor, The Big Bang Theory Leonardo Nam Actor, He s Just Not That Into You Lisa Ling Journalist, Reporter Macy Gray Singer, Grammy Award Winner Michael Kang Director, West 32nd Street, The Motel Phil Yu Blogger, Teddy Zee Producer, The Pursuit of Happiness, Hitch Sarah Shyn Agent, Gersh Smith Cho Actress, NBC s Knight Rider Sung Kang Actor, Fast and the Furious 3, Better Luck Tomorrow Taboo Rapper, Black Eyed Peas Team Millennia Dance Crew, MTV s America s Best Dance Crew Theresa Kang Agent TV Literary Dept. Endeavor Talent Agency Tom Anderson Founder of Myspace

6 BY THE NUMBERS Total Population of the Atlanta metro area (2009): 5,475,213 Total Population of Asians in the Atlanta metro area: 226,400+ (4.2%) Koreans in AMA: 44,000+ (0.8% of AMA pop.) Chinese in AMA: 34,900+ (0.7%) Filipino in AMA: 9,800+ (0.2%) Asian Indian in AMA: 70,000+ (1.3%) Japanese in AMA: 4,500+ Vietnamese in AMA: 34,200+ (0.6%) Percentage of Georgians age 15-24: 14.1% OTHER FACTS The city of Atlanta is the ninth-largest metropolitan area in the U.S. Atlanta is currently boasting the fastest-growing population of Koreans in the U.S. * Source: U.S. Census Bureau (2000), American Community Survey (2009),

7 AUDIENCE DEMOGRAPHIC College Students: Our show has a strong following in colleges, as several of our performers are college-based and some of our staff as well. With our strong foundation in colleges, we bring your organization exposure to a vibrant college market that is eager to explore new areas of innovation and create dynamic ideas. 40% of our audience is in this demographic range. Young Professionals: With several of our performers being professional dance companies and established singers in Atlanta, our show brings a rich crowd of young professionals from a variety of fields. Our audience is engaged in arts and music and involved in the community. 40% of our audience is in this demographic range. Kollaboration is dedicated to improving the quality of life of the Atlanta community through arts and entertainment. We work with fellow community organizations to hold fundraisers, New Year s celebrations, and awards shows. Our performers are actively involved in Kollaboration and often perform pro bono at the events of our partner organizations. Whether it s an acoustic band or a hip-hop dance group, our diverse range of performers offer upbeat and fun entertainment for any community event. Families and Parents: Our performers bring a lot of support from their families and social circles. Kollaboration s involvement with other Asian-American and community organizations also attract families to our show as a weekend outing for a good cause. 20% of our audience is in this demographic range.

8 THE BENEFITS grand prize sponsorship ($10,000+) - Representative from sponsoring company will present the grand prize on stage - Show to be titled Kollaboration Atlanta 5, presented by. - Premium advertising placement on all Kollaboration ATL-related materials (press releases, program booklets, fliers, website, Facebook, MySpace, etc.) - Sponsor also receives all benefits of Diamond Sponsorship. diamond sponsorship ($5,000+) - Full color, 2-page in center spread or back cover of program booklet - Sponsor banner placement in theater - Full listing and recognition on all Kollaboration ATL-related fliers and promotional material - Color display advertisement on website - Sponsor thanked and recognized during show - Booth set up in lobby area to sell merchandise and provide additional company exposure - 15 VIP guest tickets for Kollaboration ATL gold sponsorship ($1,000) - Full-color, 1-page ad in program booklet - Sponsor banner placement in theater - Full listing and recognition on all Kollaboration ATL promotional material - Color display advertisement on website - 10 VIP guest tickets for Kollaboration ATL bronze sponsorship ($300) - Full-color, quarter-page ad in program booklet - 3 VIP guest tickets for Kollaboration ATL freestyle dance sponsorship ($250) - Sponsorship amount presented to winner of Freestyle Dance competition - Announcement of sponsor on stage during competition - 2 VIP guest tickets for Kollaboration ATL freestyle vocal sponsorship ($250) - Sponsorship amount presented to winner of Freestyle Vocal competition - Announcement of sponsor on stage during competition - 2 VIP guest tickets for Kollaboration ATL

9 GETTING THE WORD OUT The Kollaboration Marketing Plan is split up into two major phases. The first phase is focused in on raising awareness for the upcoming show, and promoting the auditions in January The second phase begins once the contestants have been finalized and ticket sales have begun for the show. PHASE 1: AUDITIONS Postering Run 500 Posters in high traffic areas (2 postering runs, late Nov and late Dec) Ethnic Neighborhoods - Posters in Stores, Restaurants, Bakeries, Karaoke Bars, Lounges, etc. - Buford - Duluth - Norcross - White Windmill - H-Mart - Happy Karaoke - Café Intermezzo Schools - - Emory University - University of Georgia (UGA) - Georgia Institute of Technology (GATech) - Georgia State University (GSU) - Oxford University (at Emory University) - Savannah College of Art & Design (SCAD) - Perimeter College - Kennesaw State University Online marketing campaign - to Kollaborations existing mailing list ( s) - Full HTML enabled with graphics - to music teachers and schools in the AMA YouTube - Promotional Videos by previous Kollaboration Winners - Promotional Videos, General (2k+ views) Facebook Fan Site - Updates every other day - Call to actions from Fans to Share posts - Management of discussions and threads Twitter - Updates every other day - #FF Follow Friday of our Sponsors - Sponsor updates weekly Website - Update with weekly posts regarding auditions and supporting Sponsors

10 PHASE 2: MAIN SHOW MARKETING TEAM TO RAISE AWARENESS AND TRIGGER TICKET SALES Postering Run 500 Posters in high traffic areas (2 postering runs, February and March) Ethnic Neighborhoods Posters in Stores, Restaurants, Bakeries, Karaoke Bars, Lounges, etc. - Buford - Duluth - Norcross - White Windmill - H-Mart - Happy Karaoke - Café Intermezzo Nightclubs - Flyer handouts at weekly nightclub events that focus on the API community (2-3 events a week, 400+ attendance events) Facebook - Weekly Updates on Event, leveraging existing YouTube content - Bi-Weekly Ticket package giveaways based on interaction (Jan, Feb, Mar) - Share links to be monitored, leveraging Social % impression and searches - Winners to also receive additional giveaways based on Sponsorship - Rotation of Fanpage Profile Picture - Sharing of Sponsor Fan pages Twitter - Free ticket giveaway for #FF tag participation (Jan, Feb, Mar) - #FF activity will include links to Sponsor Twitter accounts - Active updates on current events and milestones related to the Kollaboration show Online Campaign: YouTube - Contestant Promo Vids (x8 with 5k+ views each) - Promotional Music Video of Contestants (10k+ views) - Special Guest Performer Promo Vid (10k+ views) - Kollaboration Artist Series Video Promos (2k+ views) * 7 10 individual videos * January update (2k+ views) * February update (2k+ views) * March update (2k+ views) * April update (2k+ views)

11 CENTER STAGE THEATRE 1374 West Peachtree Street Atlanta, GA Center Stage Theater is an icon in the Atlanta Music and Performing Arts Community. An intimate venue where every seat is a winner with premier sound and lighting systems, a cozy lounge area and prime location in the heart of Midtown, Center Stage Theater stands apart from the rest. At a total capacity of 1100, the venue has 14 rows of seats and a center pit, where the audience can dance and immerse themselves in the concert atmosphere. A true spot of musical ingenuity, Center Stage brings the crowd to their feet. inside the theatre Booths: During the show, there is one intermission for 20 minutes, where 3/4 of the audience will walk around the booth area. In addition, the booths receive foot traffic before and after the show, as many people show up early and stay after to meet the performers. Kollaboration will provide all needed tables and chairs. Your organization banner can be hung on the wall behind your booth. If you choose to become our primary sponsor, your banner will be hung on stage. booth area

12 EXECUTIVE BOARD GRACE SHIM Executive Director E: LINDA CHEN Emory University Liaison E: LOLA PAK Associate Director E: ALEX CHOI Emory University Liaison E: JUDY LEE Associate Director E: SHARON OH Georgia Tech Liaison E: MINH-THU TRAN PR Manager E: SOO HYUNG KIM Media Manager E: ESTHER LEE PR Manager E: KRIS VALERIANO Video Supervisor E: JUSTIN OH Creative Supervisor E:

13 GENERAL INFORMATION STAY CONNECTED KOLLABORATION ATLANTA E: twitter.com/kollabatl youtube.com/kollabatl facebook.com/kollaborationatl MAIN SHOW April :00 PM 10:30 Center Stage Theatre 1374 West Peachtree Street Atlanta, GA TICKETS $15 (advance) $20 (door) CONTACT Grace Shim, Executive Director P. (678) E. grace.kollabatl@gmail.com Thank you for your time and consideration!

14 SPONSORSHIP 2012