We want to invite your company to associate itself with the Chicago Bulls. With an average crowd of more than 19,600 packed into the United Center

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Arnold Patrick Lindsey
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1 We want to invite your company to associate itself with the Chicago Bulls. With an average crowd of more than 19,600 packed into the United Center for every home game, the Bulls can provide a boost to image, prestige, profile and bottom line of partnering companies. Please allow us an opportunity to present to you a partnership package that is tailor-made to make you the center of attention.

Why Bulls? Chicago s love affair with professional sports and the Bulls began long ago well before we were bestowed with the shimmering hardware of championship seasons.

2 Why Bulls? Chicago s love affair with professional sports and the Bulls began long ago well before we were bestowed with the shimmering hardware of championship seasons. Chicago Bulls fans are among the most loyal in professional sports. Through thick and thin, Bulls fans support their team and turn out en-masse, and Bulls home game attendance remains strong. By aligning your product or service with the Chicago Bulls, you will reach a devoted fan-base that recognizes your support. Why Bulls?

The Bulls remain among the top teams in the NBA in home attendance, averaging more than 19,600 fans per game. U.S. Participation in Team Sports 2001 (millions) basketball 38.7 softball/baseball 31.

3 The Bulls remain among the top teams in the NBA in home attendance, averaging more than 19,600 fans per game. U.S. Participation in Team Sports 2001 (millions) basketball 38.7 softball/baseball 31.5 volleyball 24.1 football 19.2 soccer 19.0 SGMA Report on Basketball Participation 2001 NBA Fans Lead Active Lifestyles More Americans play basketball than any other team sport Home Attendance Team Average 1. Detroit Pistons 20, Washington Wizards 20, Dallas Mavericks 19, Philadelphia 76ers 19, Chicago Bulls 19,617 Percentage of Demographic Groups That Are NBA Fans U.S. population 54% males 60% females 48% teens 77% African Americans 79% ESPN Sports Poll, 2000 The NBA Touches Virtually Every Segment of America More than half of the U.S. population are NBA fans. 6. Portland Trailblazers 19, Utah Jazz 19, New York Knicks 19, L.A. Lakers 18, Toronto Raptors 18, San Antonio Spurs 17, Sacramento Kings 17,317 Bulls Home Game Attendees gender male 59% female 41% age male 40 female 41 educated 26% of Bulls fans have received a college degree or higher affluent Bulls fans reside in households earning: $50, % $100, % average household income: $79,000 Scarborough Research 2001 Median NBA Fans gender male 55% female 45% age % % % % % % % educated 26% of NBA fans have received a college degree or higher affluent NBA fans reside in households earning: $50, % $100,000+ 9% average household income: $61, ESPN SportsPoll NBA Fan Demographics

4 Retail Promotions The Bulls logo is a powerful marketing tool that can assist your company in achieving its marketing goals and objectives. Allow the Bulls to help your promotions score points with your customers! We can help customize a retail promotion that is just right for your product or service, and help you get the most out of your partnership with the Bulls. Retail Promotions

Donyell Marshall. Customers opening new accounts also received four tickets to a Bulls home game.

5 The Chicago Bulls logo is one of the most recognizable trademarks in the world. Developing a specially designed retail promotion utilizing the Bulls name and logo can help you increase store traffic and generate incremental sales. Nestle/Strack & Van Til Sweepstakes Nestle and Strack & Van Til grocery store chain partner with the Bulls to give a lucky fan and three guests a VIP night at a Bulls home game. Fifth Third Bank Sweepstakes and Player Appearance Promotion Fifth Third Bank attracted customers to a new branch opening with a planned appearance by Bulls forward Donyell Marshall. Customers opening new accounts also received four tickets to a Bulls home game. Miller Genuine Draft Freeway Billboard Miller brews up excitement in the Chicago area by featuring the Bulls logo on its billboards located on many of Chicago s expressways. Sierra Mist Can Panel and Trick or Treat Seats Promotion The refreshing blast of Sierra Mist was felt by Bulls fans who consume the product because they were able to secure half price tickets to selected Bulls home games by bringing their Sierra Mist can to the United Center box office or entering the special UPC code at Bulls.com. Sierra Mist tabbed Tyson Chandler as the perfect pitchman for its Halloween promotion. Bulls fans instantly won tickets and Pepsi products on 24-pack cans of Sierra Mist and Diet Sierra Mist.

6 In-arena Promotions Bulls games are not just 48 minutes of basketball. They are more than four hours of family fun and entertainment that is well known as the greatest show in all of sports! Make a lasting impression by sponsoring an element of the Bulls game entertainment. In-Arena Promotions

The eight-sided scoreboard adds even more excitement to the game action through entertaining promotions designed to get your company s name in front of over 19,400 captivated fans each

And remember these promotions will contain the same high-flying, no-look, fastbreaking action that you can watch on TV. Chicago Bulls Acrobatic Squad Can a human do that?

Sponsor-identified prizes fall from the United Center rafters to frenzied fans below.

7 The main scoreboard at the United Center offers advertisers a great opportunity to prominently display its company name and logo with the sponsorship of an interactive scoreboard or on-court fan feature. The eight-sided scoreboard adds even more excitement to the game action through entertaining promotions designed to get your company s name in front of over 19,400 captivated fans each game. Your company may choose to sponsor any one of the main scoreboard or on-court promotions listed below, or, if you have an idea, let s implement it. And remember these promotions will contain the same high-flying, no-look, fastbreaking action that you can watch on TV. Chicago Bulls Acrobatic Squad Can a human do that? The Chicago Bulls Acrobatic Squad fires up the crowd with their athletic ability and showmanship. Parachute Prize Plunge Its a bird, its a plane, its a parachute! Sponsor-identified prizes fall from the United Center rafters to frenzied fans below. Scoreboard and On-Court Promotions Bulls Halftime Highlights NBA Stat Leaders Player of the Game Pop-Up Video Pre-game Scouting Report Celebrity Look-alikes Bulls Trivia Quiz Bulls Attendance Quiz 50/50 Raffle InflataBulls Cross-Court Shuffle Kiss Cam Parachute Prize Plunge Personal Fowl Race Benny the Bull Da Bull Road Rally Dance Fever Acrobatic Team Fan Limbo Wig-Out If They Had Children The Bucket Boys Straight from the sidewalks of Michigan Avenue, The Bucket Boys get every fan s full attention with their percussion prowess.

8 Bulls Signs With more than fans at each Bulls home game and every game telecast on WGN-TV, Fox Sports Net, WCIU-TV, ABC, ESPN, ESPN2, TBS or TNT, advertising signs at Bulls games offer high visibility exposure that will put your company s name in lights. Bulls advertising signs provide partners the unique opportunity for brand exposure to all fans that enter the United Center for Bulls games, on Bulls and visiting team television broadcasts, on the nightly TV news, or in newspaper and magazine action photos. Bulls Signs

The Bulls have the latest in stadium advertising, the Bulls 200 Level LED Board.

Level facade of the United Center at all Bulls home games.

bonus: One minute of 360 degree messaging will be bonused to every partner that purchases $225,000 or more of Bulls inventory.

purchased, the advertiser will receive one minute of 360 degree static messaging on the 200 Level board (as shown in the bottom photo).

200 Level Board 100 text messaging Bulls partners will be bonused text messages on two 100 messaging areas on the 200 Level LED Board, at no charge,

9 The Bulls have the latest in stadium advertising, the Bulls 200 Level LED Board. The LED Board is a 360 degree color matrix board with the ability to display high-definition graphics and feature full motion animations on the 200 Level facade of the United Center at all Bulls home games. 200 Level Board 360-degree animated messaging one minute for all Bulls home games $175, seconds for all Bulls home games $100,000 Get it as a bonus: One minute of 360 degree messaging will be bonused to every partner that purchases $225,000 or more of Bulls inventory. Game Play Set-Up Static Sign 24 pixels X 185 pixels (2 X 15 ) one for $50,000 two for $90,000 three for $127,500 four for $160,000 With every sign purchased, the advertiser will receive one minute of 360 degree static messaging on the 200 Level board (as shown in the bottom photo). The static message will occur during game play and the one minute will be calculated off of the game clock. 200 Level Board 100 text messaging Bulls partners will be bonused text messages on two 100 messaging areas on the 200 Level LED Board, at no charge, under the following criteria: Purchasing between $25,000-69,999 of Bulls inventory will deliver one minute of 120 advertising on each of the two areas. Purchasing between $70, ,999 of Bulls inventory will deliver two minutes of 100 advertising on each of the two areas. Purchasing over $150,000 of Bulls inventory will deliver three minutes of 100 advertising on each of the two areas.

Bull Session Interactive Displays Bull Session is the Chicago Bulls very own version of

players and facts that are fun for fans of all ages.

side sideline and on the baselines near both benches.

10 Bull Session Interactive Displays Bull Session is the Chicago Bulls very own version of NBA Jam Session featured at the NBA All-Star Game and the NBA Jam Van that travels around the country. These entertaining units feature interactive displays and exhibits of Bulls and NBA players and facts that are fun for fans of all ages. Ad Time Rotational Signs The Ad Time rotational sign system is located along the bench side sideline and on the baselines near both benches. The signs are highly visible for all Bulls broadcasts. 3 minutes per game $225,000 per exhibit $40,000 Tunnel Banners Bulls tunnel banners are located in all four corners of the 100 Level for all Bulls home games. 3 X 8 banners $100,000 (per pair)

11 Promotional Nights Bulls home games are not just basketball games, but one of Chicago s greatest entertainment events. Entertain your employees, clients, vendors or friends with your name in lights all night long. Give away 10,000 items co-branded Bulls and your company. Create and take ownership of a unique experience your guests will always remember. Promotional Nights

Merchandising Plan Television Drop-ins* 10 announcer drop-ins will be aired promoting your company s night during Bulls television broadcasts.

12 Exciting promotions and family entertainment come to mind when fans think about attending a Chicago Bulls game at the United Center. Use your promotional night to spotlight your partnership with the Bulls and entertain clients, giving them a unique experience utilizing the merchandising elements listed below. Merchandising Plan Television Drop-ins* 10 announcer drop-ins will be aired promoting your company s night during Bulls television broadcasts. Radio Drop-ins* 10 announcer drop-ins will be aired promoting your company s night during Bulls radio broadcasts. United Center Suite Your company will receive the right to entertain up to 18 guests in a lower level United Center suite on your company s night. Included are tickets, food, beverages and parking passes. Tickets/Pre-Game Meal Complimentary 100 Level tickets and a pregame meal for 50 company representatives. Publications A mention in Bulls publications as the official and exclusive sponsor of your company s night. Circulation includes: program, magazine, yearbook, media guide, pocket schedule, calendar and ticket ledger. Scoreboard Recognition Your company s night will be promoted on the main scoreboard during pre-game and the first quarter of the game. Outdoor Marquee Recognition Your company s night will be promoted on the United Center s two outdoor matrix boards beginning three weeks prior to the event. Game Extras Honorary First Ball and Ballperson a company representative will present the honorary game ball and a child can be a ballperson on your company s night. P.A./Scoreboard Announcements 4 P.A./scoreboard announcements will be aired at Bulls games prior to your company s night. Mascot Appearance A complimentary appearance by a Bulls mascot at a time and location to be selected by your company (subject to availability). Press Releases A press release prepared by the Bulls announcing your company s night will be sent to media outlets throughout Illinois. Premiums Your company will receive 100 of the items given away on your company s night. Company Mascot Each promotional night sponsor will receive the right to have its company mascot roam the United Center concourses during pregame of its promotional night. The mascot will be allowed to hand out product information, coupons, and/or samples, subject to the prior approval of the Bulls. * television and radio drop-in commercials are subject to the individual station s exclusive advertising agreements. Court of Dreams Want to offer clients, friends or employees a truly unique experience? With Court of Dreams, your group of 30 can play a basketball game on the United Center floor in new shoes, official Bulls practice jerseys, practice shorts, t-shirts and socks provided by the Bulls. Your teams will even be coached by former or current Bulls players or broadcasters. After your game, enjoy and unbelievable buffet in the United Center banquet room, followed by 100 level tickets for you and your guests to that night s Bulls game. The court and hoops are ours, the gear, and the memories, are yours to keep. Promotional Items The sponsorship fee for a Chicago Bulls promotional night ranges from $52,500 to $60,000, and the Bulls provide the items! Here are some examples of promotional items we have given away. We re open to your ideas, and we are only limited by our creativity. The Item Who Gets It The Fee Umbrellas 10,000 fans $52,500 net T-shirts 10,000 fans $60,000 net Kid s jerseys 5,000 kids $52,500 net Travel mugs 10,000 fans $52,500 net Hats 10,000 fans $55,000 net Lapel pins 10,000 fans $52,500 net Mouse pads 10,000 fans $52,500 net Lunch boxes 5,000 kids $52,500 net Toy 5,000 kids $60,000 net Mini basketballs 5,000 kids $52,500 net Bobblehead doll 10,000 fans $60,000 net Comic books 10,000 fans $55,000 net

Print Advertising Bulls publications are in-depth looks at the Bulls team, organization, season ticket holders and corporate partners, and present a highly effective way to promote your products

13 Print Advertising Bulls publications are in-depth looks at the Bulls team, organization, season ticket holders and corporate partners, and present a highly effective way to promote your products and/or services. Whether you are in the United Center or at a magazine stand in the Chicagoland area, you are sure to find Bulls publications popular keepsakes for fans of all ages. Print Advertising

Bulls Yearbook BasketBull Magazine BasketBull is mailed to all season ticket holders and corporate partners 10 times annually. Have you heard the latest inside information about the Bulls?

Full page 4-color $15,500 2 page spread 4-color $25,000 This valuable keepsake is sold at every Bulls home game and at magazine stands throughout Chicagoland.

Full page 4-color $11,500 2 page spread 4-color $20,000 Closing Dates Contracts Aug. 22, 2003 Materials Sept.

are easy to carry with you. Advertising space is available on the back panel of the pocket schedules. Bullpen Official Game Program Bullpen is sold at every Bulls home game.

Back panel 4-color $5,500 per 100,000 2 3/8 x 3 1/2 Closing Date Sept.

14 Bulls Yearbook BasketBull Magazine BasketBull is mailed to all season ticket holders and corporate partners 10 times annually. Have you heard the latest inside information about the Bulls? Then you haven t read BasketBull yet. Full page 4-color $15,500 2 page spread 4-color $25,000 This valuable keepsake is sold at every Bulls home game and at magazine stands throughout Chicagoland. Fans looking for super graphics of slam dunkin, shot blockin, super shootin Bulls need to look no further. Full page 4-color $11,500 2 page spread 4-color $20,000 Closing Dates Contracts Aug. 22, 2003 Materials Sept. 5, 2003 Bulls Pocket Schedule Chicago Bulls pocket schedules are distributed throughout Chicagoland, and include valuable information such as upcoming promotions, ticket information and are easy to carry with you. Advertising space is available on the back panel of the pocket schedules. Bullpen Official Game Program Bullpen is sold at every Bulls home game. Your ad will appear in all regular and post-season editions. This is where Bulls fans turn to get the latest news and feature stories about the Bulls and the NBA s rising stars. Back panel 4-color $5,500 per 100, /8 x 3 1/2 Closing Date Sept. 5, page spread, 4-color $25,000 Full page 4-color $14,500 Full page B/W $11,000 Half page 4-color $9,000 Half page B/W $6,500 Closing Dates Contracts Aug. 22, 2003 Materials Sept. 5, 2003 Bulls Calendar The Chicago Bulls calendar is a perennial fan favorite, given away at three Bulls home exhibition games each season. Perfect for home or office use, the Chicago Bulls calendar will keep fans informed of game dates, times and opponents, promotions, as well as where the games are telecast or broadcast. There are thirteen advertising positions available and advertisers will receive 1,000 calendars for their own use. Closing Date $14,500 Sept. 5, 2003

Internet Advertising Bulls.com has become a popular place for Bulls fans to get all of the information about the Bulls that they could ever desire.

15 Internet Advertising Bulls.com has become a popular place for Bulls fans to get all of the information about the Bulls that they could ever desire. Statistics, schedules and player features, as well as audio and video highlights of every Bulls game makes the Bulls site one of the top 10 NBA team sites month in and month out since NBA.com was introduced. Internet Advertising

Do you ever find yourself needing to know a Bulls fact, statistic, or score and there is no place to turn? We now have the answer, 24 hours a day, seven days a week and located in your home or office.

com is the perfect stop for Bulls fans and a great way for you to build an association or run a promotion with the Chicago Bulls.

16 Do you ever find yourself needing to know a Bulls fact, statistic, or score and there is no place to turn? We now have the answer, 24 hours a day, seven days a week and located in your home or office. It s Bulls.com, located at NBA.com, one of the top 1% of visited world wide web sites. Offering up-to-date information, highlights and articles, Bulls.com is the perfect stop for Bulls fans and a great way for you to build an association or run a promotion with the Chicago Bulls. Nikon/ESPN Team Photo Feature Nikon and ESPN Radio 1000 shoot for fun on bulls.com, where fans can download photos taken at recent games with the Bulls team photo BullSession display. Move into the next century with your sponsorship of the Bulls home court page at on the World Wide Web. Your partnership or promotion with the Bulls will be exposed to millions of Bulls and basketball fans around the world who check-in daily to get up-to-date highlights, statistics, and any information on the Chicago Bulls imaginable. banner ad with link $25,000 banner ad with link and sponsorship of a feature $35,000 banner ad with link, sponsorship of a feature $50,000 and 4-week on-line promotion Bulls Sweepstakes The Bulls teamed up with a few of its corporate sponsors, namely Toyota, CDW, United, Verizon Wireless, Porter Athletic and Nike, to offer Bulls fans unbelievable sponsor-related prizes.

CharitaBulls / Bulls Events CharitaBulls, the Chicago Bulls non-profit charity organization, was created in 1987 as a vehicle through which the Bulls could say thank you, and give something back to

17 CharitaBulls / Bulls Events CharitaBulls, the Chicago Bulls non-profit charity organization, was created in 1987 as a vehicle through which the Bulls could say thank you, and give something back to the Chicagoland community by raising funds for a variety of worthy causes. Since its inception, CharitaBulls has contributed tens of millions of dollars to local organizations such as the Illinois Special Olympics, Bulls Scholars/Chicago Public Schools, the James Jordan Boys & Girls Club, the Mabel Manning Chicago Public Library, City Year, Late-Nite Basketball and much more. CharitaBulls / Bulls Events

As a corporate partner of the Chicago Bulls, you will have the opportunity to get involved with CharitaBulls through our Donations-for-Statistics Program or sponsoring a CharitaBulls event.

You can get involved by sponsoring any of the following events: Donations for Statistics During the entire Bulls season, as the Bulls score, rebound, and assist, CharitaBulls, and ultimately, local

Donations are made for the following categories: 5K R U N N I N G W I T H T H E B U L L S Bulls Food Drive Bulls Literacy/Reading Program Bulls Art Contest Bulls Fan Club FestaBulls Dinner/Auction

dunks ($50) The Bulls will notice your company s generosity with the following merchandising benefits: Five television drop-ins during Bulls television broadcasts promoting your charitable donation.

18 As a corporate partner of the Chicago Bulls, you will have the opportunity to get involved with CharitaBulls through our Donations-for-Statistics Program or sponsoring a CharitaBulls event. Charity Programs Each year the Bulls attempt to give back to the community by performing community service, raising funds for charities and putting on events in the Chicago area. You can get involved by sponsoring any of the following events: Donations for Statistics During the entire Bulls season, as the Bulls score, rebound, and assist, CharitaBulls, and ultimately, local charities, are the big winners. Donations are made for the following categories: 5K R U N N I N G W I T H T H E B U L L S Bulls Food Drive Bulls Literacy/Reading Program Bulls Art Contest Bulls Fan Club FestaBulls Dinner/Auction Running with the Bulls 5K Bulls Tipoff Luncheon 50/50 Raffle Charity Ticket Section points ($1) steals ($5) rebounds ($5) assists ($5) blocked shots ($25) 3-point shots ($50) free throws ($10) slam dunks ($50) The Bulls will notice your company s generosity with the following merchandising benefits: Five television drop-ins during Bulls television broadcasts promoting your charitable donation. Five radio drop-ins during Bulls radio broadcasts promoting your charitable donation. One pre-game public address/scoreboard announcement per Bulls home game promoting your charitable donation. A check presentation featuring a representative of your company will occur at a Bulls home game. A minimum of two in-game scoreboard announcements per Bulls home game describing your charitable donation. Chicago Bulls Basketball Schools With over 125 camps and 3,000 participants, the Bulls Basketball schools have become the place where kids learn how to play the game. Getting involved with this grassroots property exposes your company to all of the participants and their families. TV and radio drop-ins are subject to station exclusives.

19 United Center Opportunities The United Center is the premier sports and entertainment facility in the Midwest, and, arguably, the country. Hosting a wide range of events that target every demographic, permanent signage opportunities put your company s name in lights and expose your company to over 3,000,000 visitors each year. United Center Opportunities

The United Center operates one of the most attractive sports marketing and advertising properties in it s 300 Level LED Board.

The board offers our partners great flexibility by offering static locations, animated 840 messaging and rotating 125 static messaging. Tailor your message however you want, whenever you want.

will be bonused to every partner that purchases $275,000 or more of United Center inventory.

30 seconds of 840 messaging will be bonused to every partner that purchases between $175,000 and $274,999 or more of United Center inventory.

20 The United Center operates one of the most attractive sports marketing and advertising properties in it s 300 Level LED Board. The LED Board has become the talk of sports marketers around the country. The board offers our partners great flexibility by offering static locations, animated 840 messaging and rotating 125 static messaging. Tailor your message however you want, whenever you want. 300 Level Board 840 messaging One minute for all Bulls and Blackhawks home games $200, seconds for all Bulls and Blackhawks home games $125,000 Get it as a bonus: One minute of 840 messaging will be bonused to every partner that purchases $275,000 or more of United Center inventory. One minute of 840 messaging will be bonused to every partner that purchases $75,000 or more of United Center concourse sign inventory. 30 seconds of 840 messaging will be bonused to every partner that purchases between $175,000 and $274,999 or more of United Center inventory. Game Play Set-Up Static Sign 24 pixels X 208 pixels (2 X 17 ) $60,000 Game Play Setup with 125 static messaging Bulls partners will be bonused text messages on two 100 messaging areas on the 200 Level LED Board, at no charge, under the following criteria: Purchasing between $25,000-69,999 of Bulls inventory will deliver one minute of 120 advertising on each of the two areas. Purchasing between $70, ,999 of Bulls inventory will deliver two minutes of 100 advertising on each of the two areas. Purchasing over $150,000 of Bulls inventory will deliver three minutes of 100 advertising on each of the two areas.

Scoreboard Signs The main scoreboard offers great exposure for all United Center events.

approximately 175 events planned for the United Center each year.

21 Scoreboard Signs The main scoreboard offers great exposure for all United Center events. 2 9 x 16 sign $250,000 (4 signs) Outdoor Building Signs Make an impact with two larger than life signs on the east side of the United Center. 50 x 60 $500,000 Extra Large and Small Concourse Signs Concourse signs are displayed during each and every event at the United Center. The home of the Bulls and Blackhawks also hosts such events as the circus, ice shows, major concert events, college basketball games and much more. With more than 27 million guests since its 1994 debut, we plan on welcoming over three million visitors to approximately 175 events planned for the United Center each year. Extra-extra large (12 X 25 ) $40,000 Extra large (12 X 18 ) $36, Level large (6 X 27 ) $25,000 Large (9 X 12 ) $24,500 Medium (6 X 9 ) $18,500 Small (3 7 X 5 3 ) $12,250 Volume Discounts Purchase 4 to 7 signs and receive a 10% discount Purchase 8 or more signs and receive a 20% discount Outdoor Marquee The two United Center marquee signs welcome all fans to the United Center 24 hours a day, 365 days a year. 300 Level Large Concourse Sign 2 6 x 17 6 $125,000 (2 signs) Medium Concourse Signs

Tap into the passion of Bulls fans. through their love of the game. and the Chicago Bulls. The Chicago Bulls continue to provide our

Tap into the passion of Bulls fans. through their love of the game. and the Chicago Bulls. The Chicago Bulls continue to provide our CHICAGO BULLS CORPORATE PARTNERSHIPS 2006.2007 Introduction The Chicago Bulls continue to provide our corporate partners with an exciting, unique and effective marketing environment. After back-to-back