309, ,135. It s where. roar. Total patronage at major on-ground events :

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Percival Stevenson
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1 Live, Epic, Tackl Heroes, Crowd, Roaring, Thrill Winners, Teams als, Legends, Sco xcite, Loud, Chee ark, Play, Elect Elite, Kick,Inspi xcel, Action, Spo Perform, Tackle Sport, EPIC, Goal ing, Score 2013/2014 Annual Report

2 It s where roar. Total patronage at major on-ground events : 309,423 AFL Other 40 Major on-ground events VCFL AFL Vic 16 AFL Events 8 AFL Premiership season matches 2 AFL NAB Challenge matches 2 AFL U/18 National Championship matches 2 Geelong Cats open training 1 AFL Finals match 1 Geelong Cats practice match 16 AFL Vic Events 8 VFL matches 5 TAC Cup matches 2 VFL practice matches 1 VFL final 5 VCFL Events 4 GFL finals matches 1 VCFL interleague match 3 Feature Events 1 AFC Asian Champions League qualifier (Soccer) 1 Super Rugby pre-season match 1 secondary school graduation Total events in 2013/2014: Inclusive of on-ground events, functions, and community centre bookings. 1,135

3 SIMONDS STADIUM 2013/2014 ANNUAL REPORT It has been an exciting year for the stadium with many firsts including hosting an AFL qualifying final and the February Festival of Football. On the back of hosting night events in 2013, Simonds Stadium had its busiest off-season period to date. KEY ACHIEVEMENTS > Hosting of AFL qualifying final first time in Geelong for over 100 years > Securing of Melbourne Rebels Super Rugby pre-season game for third consecutive year > Securing of Melbourne Victory Asian Champions League qualifying game > Hosting of Sacred Heart Maguire Awards ceremony > Hosting a fundraiser for Casey Tutangi - the first musical event on the arena in many years > Hosting the Australian Masters Games within the Kardinia Park precinct PATRONAGE PER MAJOR ON-GROUND EVENT 35k 30k AFL Events AFL Vic Events VCFL Events Other Events 25k 20k 15k 10k 5k Jul Aug Sep Feb Mar Apr May Jun AFL SEASON AFL SEASON AVERAGE TOTAL AFL 50,005 80,709 32,815 23,623 25,272 27,402 26,046 27,627 TOTAL AFL Vic 3,122 5,356 1,100 1, ,759 1,581 TOTAL VCFL 5,089 2,500 5,909 TOTAL Other 17,244 5,748

KEY INITIATIVES > Increased use of the Hickey Stand for smaller events which provides better viewing and atmosphere, greater access to catering and enjoys more sunlight > Review of staff and

4 KEY INITIATIVES > Increased use of the Hickey Stand for smaller events which provides better viewing and atmosphere, greater access to catering and enjoys more sunlight > Review of staff and resources to deliver more efficient operations > Installation of a digital CCTV system within Simonds Stadium to improve event delivery and patron safety > Installation of a mimic Fire Panel in the Venue Control Room to improve emergency responses > Installation of an automated PA system at gates to assist with crowd management and communicate key event-related messages OPPORTUNITIES > Protect turf by reviewing its use during peak periods in consultation with key clients and other stakeholders > Enhance customer interaction and provide more regular updates around events, activities and the venue using digital communications (eg. Twitter and webpage) > Secure long-term event deals > Showcase venue versatility with a variety of events that utilise a range of on-field configurations and timeslots (eg. A-League, Rugby, etc.) > Improve general patron experiences as a result of service delivery reviews, staff training and upskilling and infrastructure improvements > Investment in surveillance and security upgrades to ensure greater protection of patrons and suppliers at the conclusion of major events > Introduction of social media (Twitter) to the Simonds Stadium communications mix SPORTS HOUSE TENANTS Simonds Stadium s Sports House was used to near capacity by locally based recreation organisations. Office spaces:

SIMONDS STADIUM EVENTS IN 2013/2014 Usage of Simonds Stadium and Kardinia Park has increased

14+86+0Q 0+48+52Q4+36+60Q5+34+61Q 147 270 341 377 JUL - SEP OCT - DEC JAN - MAR APR - JUN Deakin

130* Deakin Functions 232 Community Centre 129* Deakin Community Centre 130* Major on-ground 0

the year ARENA TURF USAGE 80 hours per month is the optimum level of turf utilisation to ensure

240 APPROXIMATE ANNUAL TURF REPLACEMENTS 2011/2012 356.47m 2 2012/2013 411.76m 2 2013/2014 823.

5 SIMONDS STADIUM EVENTS IN 2013/2014 Usage of Simonds Stadium and Kardinia Park has increased significantly in 2013/2014, and the challenge is to continue this growth Q Q Q Q JUL - SEP OCT - DEC JAN - MAR APR - JUN Deakin Community Centre 129* Functions 140 Major on-ground 18 Deakin Functions 205 Community Centre 130* Deakin Functions 232 Community Centre 129* Deakin Community Centre 130* Major on-ground 0 Major on-ground 7 Major on-ground 15 *Deakin Community Centre figures have been averaged over the year ARENA TURF USAGE 80 hours per month is the optimum level of turf utilisation to ensure the appropriate standard of turf is maintained. 240 APPROXIMATE ANNUAL TURF REPLACEMENTS 2011/ m / m / m HRS 40 0 Jul Aug WINTER Sep Oct SPRING Nov Dec Jan SUMMER Feb Mar Apr AUTUMN May Jun WINTER YEARLY AVE *The winter weather presents challenges to turf recovery.

6 SIMONDS STADIUM KARDINIA PARK PRECINT SPORTS HOUSE 370 MOORABOOL STREET GEELONG VIC 3220 T:

KLE, HEROES, WD, ROARING, ILL,WINNERS RE,EXCITE, LO EER, MARK, PL

, EPIC, KLE, HEROES, WD, ROARING, ILL,WINNERS MS, GOALS, LE RE,EXCITE, LO EER, MARK, PL ECTRIC, ELITE SPIRE, EXCEL, ORT, PERFORM T, SIMONDS STADIUM 2015/16 Annual Report 6 VCFL Events It s where CROWDS